Want the tactical strategy behind networking?
Ever heard of people calling themselves a "networker?"
The strategy behind networking that's worked for us has been looking at this as developing relationships, not selling.
It's about asking a lot of questions and getting to know the other person.
The goal you can go into a networking event with is "Just get two good connections." This takes a lot of stress off of networking.
Networking is a key business development tool. But you have to look at it differently. It's not about building your business. It's about building other people's businesses.
Analyze the networking event; is it generating revenue for you? Put a timeframe on that particular event and how long you'll attend before a particular event and the connections you make from it begin to generate revenue.
Get to know people so well you can sell THEM.