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Aaron is a successful businessman and owner of eight businesses. Aaron has been in a personal Mastermind with his friend, financial guru, Dave Ramsey for over two decades. Aaron incorporates education and learning opportunities into his daily routine, remaining informed of the latest tools and trends available, which he shares with the men on ISI Mastermind Group.

Plan, Build, and Scale

QUOTE: “It gives you more of an opportunity to touch people with your skill or your craft or your trade or your niche market, whatever it is that you’re trying to do.”

Plan

• Figure out your message
• Develop the business model that works best for you
• Find your target market

Build

• Lead generation: reaching out to people in your network
• Your groups will be your best salespeople, as they encourage their friends and colleagues to join.

Scale

• Does scaling align with your personal mission?
• Can you scale from a distance?

A few resources on business and mastermind groups that Aaron suggests:

• The Mastermind Playbook
• Never Split the Difference: Negotiating As If Your Life Depended On It by Christopher Voss
• Conscious Capitalism, With a New Preface by the Authors: Liberating the Heroic Spirit of Business by John Mackey and Raj Sisodia
• Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz