How To Founder

Feel like you're talking to an empty room while your customers ghost you? We've been there. In this episode, we're flipping the script from "It's all about me" to "It's all about them." We're diving into how shifting your mindset to focus on your customers can skyrocket your business. So grab a cold one, and let's get real about putting your customers at the center of everything you do.

Ever feel like you're juggling flaming chainsaws while riding a unicycle? Yeah, we've been there. In this episode, we're cutting through the chaos to talk about the underrated power of saying "No." Learn how turning down the right things can free up your time, focus, and sanity. So grab a cold one, and let's get into how "No" can be your new favorite word.

Feeling like "risk" is the ultimate dirty word? Time to flip the script. In this episode, we're cutting through the fear and tackling how to understand, manage, and even embrace risk—both in your business and personal life. We'll share real talk on turning uncertainty into opportunity so you can make bold moves without losing your shirt. Grab a seat, and let's turn that risk into your secret weapon.

In this episode of How to Founder, Chris Franks and Anthony Franco dive deep into the power of storytelling for founders. Whether you’re pitching to investors, motivating your team, or convincing customers to buy into your vision, mastering storytelling is a game-changing skill. Learn how to craft and tell compelling stories that resonate with different audiences—from employees to vendors to customers—using techniques that build trust, credibility, and emotional connection.

Ever feel like you're juggling flaming chainsaws while riding a unicycle? Yeah, we've been there. In this episode, we're cutting through the chaos to talk about the underrated power of saying "No." Learn how turning down the right things can free up your time, focus, and sanity. So grab a cold one, and let's get into how "No" can be your new favorite word.

Struggling with high turnover? Low morale? You might have a culture problem. In this episode, we’ll show you how to build a strong company culture that actually motivates your team, drives engagement, and boosts your bottom line.

In this episode of How to Founder, Chris Franks and Anthony Franco explore one of the toughest decisions every founder faces: knowing when to keep going, when to pivot, and when to call it quits. It’s a fine line between perseverance and stubbornness, but understanding how to evaluate the situation objectively can make all the difference. We’ll break down the mental, strategic, and emotional frameworks to help founders make these critical decisions.

In this episode of How to Founder, Chris Franks and Anthony Franco dive into one of the trickiest parts of being an entrepreneur: knowing how to prioritize advice from mentors, advisors, and experts. With so many voices offering well-meaning guidance, how do you figure out which advice to follow? We’ll explore practical strategies to help you filter, evaluate, and apply external advice to your startup while staying true to your vision.

In this episode of How to Founder, Chris Franks, Anthony Franco dive into one of the toughest challenges for entrepreneurs: managing the stress, fear, and anxiety that come with running a company. Fear of failure, financial risk, and the weight of decision-making are all part of the founder journey. How do you navigate that pressure without letting it overwhelm you? We’ll explore mental strategies, real-world coping mechanisms, and personal stories to help you handle the unavoidable stress of entrepreneurship.

In this episode of How to Founder, Chris Franks and Anthony Franco welcome power couple Amy and Matt Lowe to dive into the topic Surviving and Thriving in a Relationship with an Entrepreneur. Founders often find themselves juggling the intense demands of a startup while trying to maintain personal relationships with partners, family, and friends. We’ll explore real-world advice and proven strategies from Startup Life on how to manage these dual responsibilities and create harmony between your business and personal life.