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How to Fundraise as an Underrepresented Founder with Madeline Reeves
Imagine locking eyes with a venture capitalist and saying, “I’m building a big, badass company. You would be so lucky to invest in me.” 🥊
Though this example may seem hyperbolic, it comes from this week’s guest, Madeline Reeves, who is on a mission to help underrepresented founders fund their businesses. Reeves outlines three core reasons why entrepreneurs who are women and people of color often struggle to raise money — and she provides solutions. We think you’ll want to listen in! ✅
Reeves’s professional pivot was the result of peaking professionally at an early age in the financial industry and finding her true passion: helping friends solve business dilemmas and scale their companies.
Initially Reeves helped out friends for fun or for a barter, but she soon realized she had created a sustainable business. She founded Fearless Foundry, a creative consulting firm that helps startups with branding, marketing, and business development. Reeves also started an online community, We Talk Money, for financial professionals with the tagline, “Make Noise. Be Seen. Earn More.” What’s not to love?
Reeves talks about her Give Back Program, which works with early stage founders who don’t have access to capital and often don’t know where to start.
Listen to Reeves’s mission, the challenges of bootstrapping a small business (while wearing many hats), and how she plans to disrupt the venture capital space on this episode of SheVentures.
4:48 What is Fearless Foundry’s origin and mission? 13: 24 Reeves describes the challenges entrepreneurs face with social media marketing. 18:56 How Reeves works with early stage founders through her Give Back Program and what services she offers 24:34 What Reeves believes contributes to the disparity of venture capital for women of color founders 25:24 Three core elements that discourage underrepresented founders from raising venture capital 33:38 The challenges of bootstrapping a business and being a woman founder 42:43 How Reeves offers paid maternity leave in her small business —if she can 52:12 Reeves looks back on what she aced and what she would do differently today. 56:12 Reeves’s long-term goals with Fearless Foundry and where listeners can find out more
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By Doria Lavagnino
4.8
3232 ratings
Imagine locking eyes with a venture capitalist and saying, “I’m building a big, badass company. You would be so lucky to invest in me.” 🥊
Though this example may seem hyperbolic, it comes from this week’s guest, Madeline Reeves, who is on a mission to help underrepresented founders fund their businesses. Reeves outlines three core reasons why entrepreneurs who are women and people of color often struggle to raise money — and she provides solutions. We think you’ll want to listen in! ✅
Reeves’s professional pivot was the result of peaking professionally at an early age in the financial industry and finding her true passion: helping friends solve business dilemmas and scale their companies.
Initially Reeves helped out friends for fun or for a barter, but she soon realized she had created a sustainable business. She founded Fearless Foundry, a creative consulting firm that helps startups with branding, marketing, and business development. Reeves also started an online community, We Talk Money, for financial professionals with the tagline, “Make Noise. Be Seen. Earn More.” What’s not to love?
Reeves talks about her Give Back Program, which works with early stage founders who don’t have access to capital and often don’t know where to start.
Listen to Reeves’s mission, the challenges of bootstrapping a small business (while wearing many hats), and how she plans to disrupt the venture capital space on this episode of SheVentures.
4:48 What is Fearless Foundry’s origin and mission? 13: 24 Reeves describes the challenges entrepreneurs face with social media marketing. 18:56 How Reeves works with early stage founders through her Give Back Program and what services she offers 24:34 What Reeves believes contributes to the disparity of venture capital for women of color founders 25:24 Three core elements that discourage underrepresented founders from raising venture capital 33:38 The challenges of bootstrapping a business and being a woman founder 42:43 How Reeves offers paid maternity leave in her small business —if she can 52:12 Reeves looks back on what she aced and what she would do differently today. 56:12 Reeves’s long-term goals with Fearless Foundry and where listeners can find out more