Meet Kyle Treadwell, a content creator, business owner, and serial entrepreneur…
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Connect with Kyle! 
Instagram - https://www.instagram.com/nerdalertkyle/

Kyle shares the “Check this out method” he utilizes on his social media to catch and retain his audience. He always tries to stay relatable to his audience so they feel compelled to stay to watch his content. He’s posted thousands of videos in the past year, and this process has helped him refine his style and how he came up with his personal branding. 

Whatever you like the most is what type of nerd you are. Justin is a video nerd, nurses are health nerds. There’s no need to keep any negative stigma on the word or keep it exclusive for academics. 

Kyle and Justin discuss collaborations and paid sponsorships. When it comes to collabing when you don’t really love the product, how do you make that judgment call? The sponsorship can help you get more brand deals and the money could be good, but Kyle says, "If you can be bought, you’re no better than anyone else.” Kyle shares one of his experiences where he didn’t love the product and hoped his video would be a dud! 

The guys share their thoughts on the importance of personal branding. For example, Kylie Cosmetics, while not made up of the best makeup products, but customers are so bought into the Kardashians and Jenner family, the company is super successful. 

You’ve heard of flipping houses, cars, and maybe even couches, but have you heard of flipping Funko Pops? Kyle and his fiance Rosettie started flipping the Funko Pops right away and are working to improve the customer experience and their personal branding. 

Stay to the end to hear all about how Kyle has built his personal and business brands and how you can too!