Are you looking to generate leads through advertising?  There are two ways insurance agents can create ads to drive leads.  One way is with SEO the other is PPC or Pay-Per-Click advertising.   

SEO or Search Engine Optimization refers to ways to help your website rank higher in search engine results and PPC is a type of internet marketing where advertisers pay a fee each time one of their text or graphic ads is clicked. 

In this episode of The Broker Link, Bob Whitis with BrightFire helps us break down the pros and cons of each of these advertising techniques.

If you want to learn more, visit www.brightfire.com/thebrokerageinc