What is a divorce lead? Can divorce leads provide me with consistent deals? How do I generate divorce leads? 

Nearly half of all marriages in the US will end in divorce. While that’s a sad reality, divorces create situations where a diplomatic real estate agent can turn a single lead into three transactions. Usually, divorcing couples are focused on selling their property quickly. Once they’ve done that, they need to buy or rent a new home. 

Welcome to The Modern Digital Agent Podcast! I’m your host, Dwayne Roberts, Founder of The Modern Digital Agent. In this week’s episode, I will tell you how you can expand your real estate business to include potential clients going through a divorce. There are a lot of ways to approach real estate divorce leads the wrong way and that’s the last thing you want to do as an agent. So stay tuned!

I will touch on such topics as: 

• How to niche down on some real estate listings.
• Getting business in today’s market by looking different, acting different, and sounding different.
• Why every agent must understand the psychology behind an internet lead.
• Strategies for marketing to divorced couples to generate and convert more leads from divorcing clients.
• Old-school marketing is not as effective as it used to be.
• Writing your own paycheck by mastering how to attract buyers and sellers, and how to convert them.

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