The Modern Digital Agent

Have you considered a real estate mailer option for your real estate business? Not sure exactly what to send? Have you heard about the postcards option?

Real estate postcards are an extremely effective means of marketing and lead generation for a real estate agent. Postcards can make a meaningful introduction, turn cold leads warm, advertise properties, invite residents in your area to open houses, and build rapport with your sphere of influence. But the right design is critical.

Welcome to The Modern Digital Agent Podcast! I’m your host, Amanda Roberts, Co-Founder of The Modern Digital Agent. In this week’s episode, I will tell you how you can use postcards to generate leads for your real estate business and share what a real estate postcard needs to have to be effective.

I will touch on such topics as:

• Getting data from the MLS database or tax system.
• Using real estate postcards to get listings.
• How you can make $82,000 a year from a postcard campaign.
• Why every real estate agent has to be actively involved in their community.
• Marketing is all about attraction and if you do the correct thing you’ll have more business than you’ll know what to do with.

P.S. Subscribe, rate, and review Here. 

Additional Resources:      

Reach out to us: 

Socials: 

Instagram: @coachdwayneroberts

Facebook Group: Marketing, Conversion & Leads For Real Estate Agents 

To get your copy of our book, Lead Conversion Secrets, visit our Website at https://moderndigitalagent.com/

What is a divorce lead? Can divorce leads provide me with consistent deals? How do I generate divorce leads? 

Nearly half of all marriages in the US will end in divorce. While that’s a sad reality, divorces create situations where a diplomatic real estate agent can turn a single lead into three transactions. Usually, divorcing couples are focused on selling their property quickly. Once they’ve done that, they need to buy or rent a new home. 

Welcome to The Modern Digital Agent Podcast! I’m your host, Dwayne Roberts, Founder of The Modern Digital Agent. In this week’s episode, I will tell you how you can expand your real estate business to include potential clients going through a divorce. There are a lot of ways to approach real estate divorce leads the wrong way and that’s the last thing you want to do as an agent. So stay tuned!

I will touch on such topics as: 

• How to niche down on some real estate listings.
• Getting business in today’s market by looking different, acting different, and sounding different.
• Why every agent must understand the psychology behind an internet lead.
• Strategies for marketing to divorced couples to generate and convert more leads from divorcing clients.
• Old-school marketing is not as effective as it used to be.
• Writing your own paycheck by mastering how to attract buyers and sellers, and how to convert them.

P.S. Subscribe, rate, and review Here. 

Additional Resources:      

Reach out to us: 

Socials: 

Instagram: @coachdwayneroberts

Facebook Group: Marketing, Conversion & Leads For Real Estate Agents 

To get your copy of our book, Lead Conversion Secrets, visit our Website at https://moderndigitalagent.com/

What do you do when there’s demand, but no supply? How do you reach potential sellers to satisfy buyers facing an inventory shortage?

It’s no secret that a more-than-robust real estate market can sometimes lag due to a lack of homes to buy. One way to navigate that could be to help sellers appreciate the benefits of a sellers’ market. It’s their chance to tap into the value of their home. If they’ve stayed put because of a loss of equity, they can cash in, move, upgrade to a new home, etc.

Welcome to The Modern Digital Agent Podcast! I’m your host, Amanda Roberts, co-founder of The Modern Digital Agent. In this week’s episode, I will share some simple steps you can take to discover 15 categories of potential new real estate inventory listings in any market.

I will touch on such topics as: 

• Why you have to be a problem solver.
• How to navigate inventory shortages and make money.
• Some of the reasons why sellers don’t want to sell their houses.
• Having a specific marketing campaign to find potential sellers.
• The significance of builders in the real estate economy.
• One of the most significant contributors to real estate inventory problems.
• HPR Lot Owners - Why you should target them.
• Taking advantage of the opportunities in the commercial real estate space.
• Networking and marketing yourself in military towns in advance.
• Learning to listen for clues, look for properties, and identify great opportunities.

P.S. Subscribe, rate, and review Here. 

Additional Resources:      

Reach out to us: 

Socials: 

Instagram: @coachdwayneroberts

Facebook Group: Marketing, Conversion & Leads For Real Estate Agents 

To get your copy of our book, Lead Conversion Secrets, visit our Website at https://moderndigitalagent.com/

How do you generate leads organically and convert them into actual solid real estate deals? Have you ever heard of buyer and seller polls? What about pipelines?

Real estate lead generation is the life force behind a successful real estate business. Generating real estate leads can be done organically through family, friends, and networking or through paid means like lead generation services, advertising, and marketing. Ideally, using various real estate lead generation strategies simultaneously to capture leads ensures a steady stream of prospective new clients for your business. But what if you have a zero marketing budget?

Welcome to The Modern Digital Agent Podcast! I’m your host, Dwayne Roberts, founder of The Modern Digital Agent. In this week’s episode, I will talk about how to generate organic leads using pipelines and polls so you can have more closings than the average real estate agent.

I will touch on such topics as: 

• The number of annual closings the average agent across America has.
• Real estate school only prepares you just enough to pass the test, not to thrive in the market.
• Starting out your lead generation organically when you don’t have a marketing budget.
• Change your focus from closing transactions to helping people and the money will come.
• Why pipelines and polls are great for getting leads.
• Creating effective buyer and seller polls and how to leverage the results.
• Mindset Positioning for Real Estate Agents: Your Why has to be bigger than your Excuse.
• Why you have to always understand that a NO is just closer to a YES.
• A microwave success is not possible in the real estate business.

P.S. Subscribe, rate, and review Here. 

Additional Resources:      

Reach out to us: 

Socials: 

Instagram: @coachdwayneroberts

Facebook Group: Marketing, Conversion & Leads For Real Estate Agents 

To get your copy of our book, Lead Conversion Secrets, visit our Website at https://moderndigitalagent.com/

How do I go from zero to hero with my real estate career? How do I become the neighborhood real estate agent, the go-to-agent?

According to Realtor.com, approximately 88% of all home sellers and buyers work with a real estate agent at some point during the buying and selling process. It’s not a question of whether people need or want your services - statistics say they do. It’s a matter of getting your name in front of the people who want your help, and you have to find the most cost-effective way to achieve that. 

When you effectively own a neighborhood, people come to know you as a trusted authority, and naturally seek you out when they’re ready to buy or sell a home. You’re not likely the only real estate agent who wants a piece of that neighborhood though, so you need to make sure you stand out from the others. Welcome to The Modern Digital Agent Podcast! I’m your host, Amanda Roberts, co-founder of The Modern Digital Agent. In this week’s episode, I’ll walk you through detailed lead generation strategies that will help you achieve that, outline the tools you’ll need to get started, and make suggestions for where you’ll find the best marketing materials to dominate whatever neighborhood you’re targeting.

I will touch on such topics as: 

• Sustaining an average of $216,000 per year in commissions by ensuring you don’t lose listings. 
• Why you might want to mail a shoe to your lead/potential client.
• Referrals and repeat business will get you more than 50% of your business if you set it all up the right way.
• Leveraging a method that can get you an extra $18,000 a year.
• Putting in the work to make sure you get a consistent flow of referrals.
• Niche Marketing: Marketing on purpose and for a purpose.
• The postcard campaign that will make you $82,000 a year.
• How to be actively involved in your community to build and foster good relationships that will naturally turn into solid business leads in future.

P.S. Subscribe, rate, and review Here. 

Additional Resources:      

Reach out to us: 

Socials: 

Instagram: @coachdwayneroberts

Facebook Group: Marketing, Conversion & Leads For Real Estate Agents 

To get your copy of our book, Lead Conversion Secrets, visit our Website at https://moderndigitalagent.com/

What is the most important rule for converting internet leads? How long does it take to convert the leads? How is your brand presented online and what does it say about you?

If you are feeling frustrated that your online real estate leads aren’t converting or they seem like they’re taking forever, the truth is, you may need to look at your brand. Online real estate leads take longer to convert than other sources and may convert at a lower rate than other sources like referrals, call-ins, etc. I know what you’re thinking, but don’t be discouraged! With a seamless system in place designed to work and convert those leads, online leads can be a lucrative part of your business.

Welcome to The Modern Digital Agent Podcast! I’m your host, Dwayne Roberts, founder of The Modern Digital Agent.  In this week’s episode, I will talk about brand exposure and teach you the strategies you can practice to fully maximize your internet leads so they don’t go to waste anymore.

I will touch on such topics as: 

• Why it’s important to create a brand for yourself, not only to attract leads, but to build rapport with your following and improve your conversion rates.
• Why it’s important to have buyers and sellers already looking to work with you as opposed to you chasing them down for business.
• Leads only fall into 2 categories - They watch way too much HGTV or something is either happening now or in their future that has them looking into their options.
• You have to “date” your prospects.
• Crushing it by mastering how to attract buyer and seller leads and how to convert them.

P.S. Subscribe, rate, and review Here. 

Additional Resources:      

Reach out to us: 

Socials: 

Instagram: @coachdwayneroberts

Facebook Group: Marketing, Conversion & Leads For Real Estate Agents 

To get your copy of our book, Lead Conversion Secrets, visit our Website at https://moderndigitalagent.com/

How do you build up your roster of leads as a real estate agent? Can I convince a FSBO to list with me instead? Can I advertise an FSBO? Why should I pursue FSBOs as listings?

According to the National Association of REALTOR®’s (NAR) most recent statistics, approximately 8% of home sales, were For Sale By Owner transactions. That represents a significant portion of the market, so tapping into it can have a big impact on your bottom line. 

Welcome to The Modern Digital Agent Podcast! I’m your host, Amanda Roberts, co-founder of The Modern Digital Agent. In this week’s episode, I will give you effective strategies that you can use to capture every for-sale-by-owner listing in your area and make over $100,000 a year targeting for-sale-by-owner properties.

I will touch on such topics as: 

• How to tap into the For-Sale-By-Owner (FSBO) niche.
• Five listings per year with an average sale price of $250,000 with 3 of the clients buying a house = $65,000 a year in commissions.
• Proven methods to convert for-sale-by-owner clients into a listing and potential buyer.
• FSBO clients are good to work with because they are well informed, have been through the process before, and won’t give you too much trouble on the back end.
• Don’t come across as a hungry agent trying to get a listing.
• Sell yourself to clients by presenting the benefits you can offer them, not tell them how good you are as an agent.
• Different methods you can use to introduce yourself as the agent of choice in your area.
• You have to understand the way your potential client thinks, and each client is different. Sellers think differently than buyers.
• The best places to find FSBO clients and how to have a productive conversation with them. 
• Creative ways to work with a FSBO.

P.S. Subscribe, rate, and review Here. 

Additional Resources:      

Reach out to us: 

Socials: 

Instagram: @coachdwayneroberts

Facebook Group: Marketing, Conversion & Leads For Real Estate Agents 

Website: https://moderndigitalagent.com/

Are you successfully moving your leads down the funnel, so they end up working with you during the buying and selling process? Do you get a great return on your marketing investments?

Welcome to The Modern Digital Agent Podcast! I’m your host, Dwayne Roberts, founder of The Modern Digital Agent. In this week’s episode, I will be highlighting the fact that the real estate market is shifting and share how you can navigate the shifts, what you can realistically expect, and how to move forward. In the increasingly digitized market where buyers are very tech savvy and always looking to bypass the agent so they can save some money, having all the leads in the world won’t matter unless they end up becoming clients. But that calls for a new way of doing business, and that’s exactly what I’ll cover.

I will touch on such topics as: 

• Why you must change the way you do business.
• Being different from every other agent - Building a strong, Unique Selling Proposition.
• Sending letters to neighborhoods you want to market so you can provide value to buyers that they can’t get themselves.
• Leads are easy, conversions are where the rubber meets the road.
• Buyers wanna buy but don’t wanna be sold: How to effectively message leads so you can get responses.
• Being a reactive agent versus a proactive agent.
• Tapping into the power of knowing what motivates you to be an agent.
• The two best ways to get leads and how to go about each.

P.S. Subscribe, rate, and review Here. 

Additional Resources:      

Reach out to us: 

Socials: 

Instagram: @coachdwayneroberts

Facebook Group: Marketing, Conversion & Leads For Real Estate Agents 

Website: https://moderndigitalagent.com/

In real estate, everyone knows that you can turn a qualified lead into an opportunity. But how do you turn a qualified lead into a high dollar, six figure deal? In order to get more high end real estate clients and increase leads, what's the first thing you should do in order to change your perspective on marketing?  

Welcome to The Modern Digital Agent Podcast! I’m your host, Amanda Roberts, co-founder of The Modern Digital Agent. In this week’s episode, I will be sharing how you can take small $7 leads and turn them into big deals worth up to $22,197 in commissions. I will teach you the exact strategies that you can employ in your real estate business to create substantial results. Stay tuned for more! 

I will touch on such topics as: 

• An under-utilized method you can employ to get tons of listings.
• “Just Listed” and “Just Sold” storytelling posts in Facebook groups are a great way to get your brand out there without selling anything.
• Why you shouldn’t shy away from clients that you had a stressful experience with.
• Cooperating and collaborating with other agents is a great marketing tactic.
• Using a gift bag with very strategic items to get a lead out of the market.
• Buying listings is very problematic and it never works out.
• Strategies for playing around with listing prices and how it can benefit you.
• Open houses are not a waste of time if you want to generate leads.
• Start a Facebook group to build a community around you, continuously engage with past clients, and give them value but make sure you have the time to commit to the group.
• Automation is great but be personable.
• Steps to take to build an effective team because having a team is crucial to success.

P.S. Subscribe, rate, and review Here. 

Additional Resources:      

Reach out to us: 

Socials: 

Instagram: @coachdwayneroberts

Facebook Group: Marketing, Conversion & Leads For Real Estate Agents 

Website: https://moderndigitalagent.com/

In real estate there are many secrets to success, but how can you gain a competitive advantage when selling a home? How to be a smart negotiator and provide a seller with compelling offers they won't want to refuse? 

Welcome to The Modern Digital Agent Podcast! I’m your host, Amanda Roberts, co-founder of The Modern Digital Agent. In this week’s episode, I will be talking about the ten things you can offer sellers that will help you stand out from other agents, get loads of listings, and stay competitive consistently.

I will touch on such topics as: 

• Taking a commission reduction on the buy side if possible to net the seller more money will give you a better chance of winning.
• Why you should offer to reimburse a seller for repairs.
• Offering tactics that will give the seller piece of mind and establish you as the expert.
• Giving sellers vacation certificates, free home inspections, free appraisals, and other appealing things so they can list with you.
• Reducing your commission - The legal and ethical tactic that will not cost you much but will definitely set you apart.
• The importance of having a well thought out plan on how you are going to make the seller’s process smooth.
• How an open house launch strategy could be the key to always getting business.
• Getting a listing will require you to employ multiple strategies and the first thing to do is figure out the personality of the seller you want to list for.

P.S. Subscribe, rate, and review Here. 

Additional Resources:      

Reach out to us: 

Socials: 

Instagram: @coachdwayneroberts

Facebook Group: Marketing, Conversion & Leads For Real Estate Agents 

Website: https://moderndigitalagent.com/