Looking to get more seller leads in 2023? Have you been employing techniques such as using social media marketing strategies, investing in lead generation tools, and accessing your referral networks to generate seller leads and convert the prospects to clients while navigating the challenges of today’s super-competitive market?

If you’ve worked in real estate for more than 30 seconds, you’ve probably come to the (painful) realization that 1. You NEED seller leads to become a top producer, and 2. Finding and converting seller leads is hard work. Welcome to The Modern Digital Agent Podcast! I’m your host, Amanda Roberts, co-founder of The Modern Digital Agent. In this week’s episode, I will talk about all the skills you need in order to always convert your leads from just filling forms online when they’re just looking, to the point where you actually close them.

I will touch on such topics as: 

• It’s always up to you to do the math for your client and let them know the equity they will have left over and assist them in deciding what to do with it.
• You have to keep tabs on what your fellow agents are doing to compete in the market.
• Sales skills are a must have if you’re ever going to consistently close new deals with sellers.
• 3 basic closing techniques that work really well in real estate.
• Sellers will rarely list with you after the first call or email. It can take up to 17 follow ups before a client decides to work with you. The money is in the follow-up.
• Online branding is crucial to getting listings so you have to remain professional even on your social media profiles.
• The value of getting reviews from previous clients.
• Figuring out every potential seller you engage with and ensuring that they will come to you when they’re ready to sell.

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Do you think you were born thinking the way you think? That you’re a certain type of person and that’s why you think that way? And that’s why you do or don’t experience success in your real estate business? “It’s just the type of person I am”, you say to yourself or others. Well, that’s a lie. The most successful real estate agents and the most successful people in the world know it’s a lie. They know they wake up every day and choose their mindset. They’ve taught themselves to see opportunity and possibility everywhere they look. How though? I’ll teach you how.

Welcome to The Modern Digital Agent Podcast! I’m your host, Dwayne Roberts, founder of The Modern Digital Agent. In this week’s episode, I will be talking about how you can reprogram your brain to give you the focus and determination it takes to design your real estate business so that it not only grows sustainably beyond your wildest dreams but also gives you fulfillment, joy and passion.

I will touch on such topics as: 

• You must overcome the fear of change and rejection if you want to achieve any level of success.
• Delete the words “I can’t” completely out of your vocabulary and learn to take criticism well and make necessary adjustments.
• Consistently find ways to improve your skills.
• How to identify habitual house surfers and remove them from your pipeline so you can retain solid leads.
• Continuous learning is very crucial to killing it in real estate and you must learn to delegate what you don’t want to do to qualified experts.
• Eliminate negativity from your mindset by avoiding exposure to negative energy.
• Have a predictable system in place, build a client acquisition method to increase your annual closes, and always fill your pipeline with new leads.
• Learn how to digitally farm a subdivision on Facebook and dominate YouTube.
• Personal mantras and daily affirmations: You can achieve great success by learning to feed your brain positive brain fuel every morning when you wake up.

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Resources Mentioned:

• Go for NO. Yes is the Answer Book - https://www.amazon.com/Yes-Destination-How-You-There/dp/0966398130
• Lead Conversion Secrets Book - https://www.marketingandconversiongroup.com/book-offer
• Free Training Workshop - https://www.agent2rainmaker.com/training-class

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Website: https://moderndigitalagent.com/

Are you a real estate agent looking for the secret to making over $100k per year? But what if there was a way to capture every single listing, every time? What if there was a way to make sure that you were the first person seller thought of when they were ready to sell their home?

Welcome to The Modern Digital Agent Podcast! I’m your host, Amanda Roberts, founder of The Modern Digital Agent. In this week’s episode, I will be talking about the secrets to capturing every for sale by owner listing in your local area and how to make over a hundred thousand a year as a real estate agent.

I will touch on such topics as: 

• When you find a niche in your market, you'll be able to hone in on it and really focus on it. That means that no one else is going to be focusing on it as much as you will—and that means you'll have a competitive advantage over everyone else who does similar work.
• What is the average home selling price in your market? Why do Sellers list For Sale by Owner? 
• The majority of agents shy away from working with the owners because they don't know how to convert these types of clients. They are not familiar with the market, so they don't know how to sell the home in a way that will attract buyers. They also lack the experience to negotiate and close the deal on their own.
• The key with FSBOs is to not come across as a hungry agent trying to get their listing. They do not respond well to pushy, aggressive sales type people.
• Come as a helpful agent. Owner wants what's best for the community, even whether you get their listing or not. 
• If they think that you're genuinely trying to help them because you're the expert, you're the preferred realtor in the community and you just want what's best for everybody involved, then they're not going to put up those walls and barriers there.
• They need to know you exist, and what your offer is. 
• They wanna know what the benefits of using you as an agent are, and how you 're gonna help them, not what you've done in the past.  
• The first one is to show up in person. 
• if you're aggressive, then the people who are also aggressive are gonna be attracted to that. 

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Website: https://moderndigitalagent.com/

You've heard that businesses succeed because of their branding, but how important do you think it is to build your brand and create that authority in your marketplace as a realtor? What does it take to make a real estate agent stand out in your area, and ultimately succeed?

Welcome to The Modern Digital Agent Podcast! I’m your host, Dwayne Roberts, founder of The Modern Digital Agent. In this week’s episode, I will be talking about The why behind your 1% consistency effort every day. This will help your leads understand that your consistency will entice trust from your clients and will create an authority in your real estate market, and how that will help your business grow. 

 I will touch on such topics as: 

• You need to know your market inside and out. That is having market authority, knowing what's happening inside and out, knowing development plans, knowing things that are coming soon, knowing your new construction in your market. 
• You can start sharing educational pieces as part of your brand, and part of your brand needs to be market dominant in the terms of your knowledge and your focus.  
• You've got to be consistent because consistency equals trust. You are going to be rewarded when they see your consistency. 
• Real estate is a relationship business, and that's why a lot of sales reps sometimes have problems transitioning from what they're currently selling into real estate because they think they're selling a house. You're not selling a house, you're selling yourself. 
• The quicker you can transfer the belief to other people that you're knowledgeable about what's happening in your marketplace the quicker you're gonna develop that brand authority.
• When you put other people's needs first, and develop a mindset that you're just looking to help people, you'll never have to worry about money again for the rest of your entire life because money will just come. 
• You have to create a brand that creates buzz. 
• Do the right thing, even when you don't want to do it and the money will just come. So with brand awareness, you need to know who your target client is and how important your brand authority is in your community. 
• Brand authority equals referral. When you brand yourself as a cut above the rest, the referrals, they just come.  
• The bottom line here is they want people to do business with people they know, they like and they trust. So post content that leaves them toward that goal to be likable, and trustworthy.
• Part of this business is remaining humble and being a servant, but you also want your marketing to look different than everyone else's.  
• You've got to be passionate about what you're talking about, and if you're passionate about what you're talking about, it's gonna come across a lot smoother and is not going to feel like work.

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A strong brand helps people recognize and remain loyal to a product or service by reflecting its advantages. But what do you normally think about when you hear the word "branding"? How can you increase your brand recognition, and how can you do that through your brand perception and visual aesthetics?

Welcome to The Modern Digital Agent Podcast! I’m your host, Dwayne Roberts, founder of The Modern Digital Agent. In this week’s episode, I will be talking about the importance of branding, the difference between branding yourself or the company that you are working with, and what it is about you and your personality that separates you from anyone else in the marketing industry.

 I will touch on such topics as: 

• It has nothing to do with who is the better agent or who is more experienced. It has everything to do with who can out-market the next person.
• There is a fundamental flaw in the lead business.
• You have to look and be different in order to get a different result. It will all start with the way you position yourself online with your social media blueprint.
• You have to figure out what strategies you are going to use with your branding, such as color scheming and logo appearance.
• If you haven’t started branding yourself, start doing so because that is what makes it different and makes someone choose you over the next person. 
• Make sure that your marketing includes branding yourself.
• Infuse your personality into your branding. 
• The way you add value to someone’s life is by giving them information they don’t currently have.

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A career in real estate comes with both major rewards and numerous challenges. Although it can be profitable, it necessitates effort and commitment. Your career will reward you more the better your business abilities are and the more effort you put into it. But as an agent, how will you get referrals from the beginning? What are the methods that you can use in order to have bigger commissions from real estate?

Welcome to The Modern Digital Agent Podcast! I’m your host, Amanda Roberts. In this week’s episode, I will be talking about how to avoid that sinking feeling in your stomach when you realize your neighbor just listed without you and different methods that you can use as an agent that would do well in subdivisions and can be used in small towns to be able to gain more referrals.       

 I will touch on such topics as: 

• If you lose just one listing per month in your subdivision, it will cost you an average of 108,000 dollars per year in commissions. 
• If you capture one listing per month in your subdivision and a seller buys another house, you’ll make an additional 216,000 dollars per year in commissions. 
• Sometimes, all it takes is a minor tweak in your business to open up the floodgates to going to the next level.
• Many times you are doing the same things right, but sometimes there are things that need to be changed or done a little bit differently.
• It is not meant to be your only mode of prospecting. You need to have multiple modes.
• Your mode won’t work if you don’t. You have to be willing to work. 
• Even if you are a brand new agent and you just started, if you do it right and set up the business the right way the first time, you will start getting referrals.

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Consumer education about the benefits of your goods or services and the values of your brand is aided by advertising. Ad campaigns can help you establish your brand and create a deeper understanding of it, from your company's objective to the importance of the products you sell. But as a business owner, have you ever spent money on advertising and it didn’t get the result that you wanted? How would you attract buyers inside your league? Do you have a type of client with whom you work better than others?

Welcome to The Modern Digital Agent Podcast! I’m your host, Dwayne Roberts, founder of The Modern Digital Agent. In this week’s episode, I will be talking about 3 things you must do before you advertise and how to convert buyers and sellers inside your league in order to increase conversions to acquire a high quality audience. 

 I will touch on such topics as: 

• Pinpoint your avatar. Identify your key messages and build your brand authority.
• The buyer needs to want to choose you instead of you chasing them.
• Identify people who are health surfers and get them out of your pipeline as quickly as you can.
• People do business with people that they know, like, and trust.
• Attraction marketing means that they have decided that they want to work with you, provided the conversation goes well.
• Your avatar is your dream client. It is a type of person that you work best with.
• Spread your information in front of the right type of people. Through that, you will attract the right type of avatar.

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As a realtor, you may notice the new trends and techniques that marketers are using to reach their audience. The game in real estate marketing has changed. But is it for the better? Or should we stick to the old fashioned ways of reaching our audience? How can this new marketing trend can help you increase your business?   

Welcome to The Modern Digital Agent Podcast! I’m your host, Dwayne Roberts, founder of The Modern Digital Agent. In this week’s episode, I will be talking about How marketing has changed in real estate, and how agents can stay relevant with new tools and technologies as they can help you increase your business through modern marketing. 

 I will touch on such topics as: 

• The common misconception that both brokers and agents work in the same way. While they may seem similar, one is not better than the other—they are just different. 
• The way you market today will never be the same in the future. Technology changes, so does your marketing.
• Learn how to attract both buyers and sellers. 
• People do business with people that they know, they like, and they trust. 
• You've gotta do something different to get something different.
• People move or go away from two different things, either pleasure or pain.
• In order to get a seller really wanting to go through the pain of moving, you have to identify the real reason why they’re selling their house.
• Find the motivating factor from the seller and buyer.
• Stop thinking about leads as a paycheck. 
• Every single lead that you get, they fit into two different buckets. Bucket number one, they ain't planning on doing nothing. They are wasting your time. Bucket number two is there's something that's happening in their future, either short future or long future that has them look into their options. 
• When you could identify how you can help people, then the money, it just comes. 
• You've gotta be a problem solver. Figure out what it is they're trying to accomplish and move toward having them accomplish that - and they will choose you as their agent.

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In real estate, everyone knows that you can turn a qualified lead into an opportunity. But how do you turn a qualified lead into a high dollar, six figure deal? In order to get more high end real estate clients and increase leads, what's the first thing you should need to do in order to change your perspective on marketing?  

Welcome to The Modern Digital Agent Podcast! I’m your host, Amanda Roberts, founder of The Modern Digital Agent. In this week’s episode, I will be talking about How to take small leads of $7 and turn them into big deals of $22,197 in commissions by using these strategies that can create substantial results – and you can do the same thing with your real estate business! 

I will touch on such topics as: 

• You will never be broke a day in your life if you continually solve problems for your clients.  
• Give multiple offers to your client. 
• Rising prices in real estate. 
• Leases are expiring and need to be renewed. 
• Buyers going elsewhere.  
• Get the buyer's attention through a signage with a list of homes. 
• Make sure to put the image of the home and a little brief description of the home underneath it, and put the city in safe. 
• Don't put the price. Never, ever, ever put the price on the signage.

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In real estate there are many secrets to success, but how can you gain a competitive advantage when selling a home? How to be a smart negotiator and provide a seller with compelling offers they won't want to refuse? 

Welcome to The Modern Digital Agent Podcast! I’m your host, Amanda Roberts, founder of The Modern Digital Agent. In this week’s episode, I will be talking about the ten ways you can offer the seller that will help you stand out from the rest and get the listing, and be competitive through these compelling offers. 

I will touch on such topics as: 

• You need compelling offers. You can't just show up to a listing appointment and wing it. 
• Sellers are gonna be concerned with who's buying their house. 
• Don't think that the sellers only care about how much they're netting. That's a huge motivating factor, but it's not the only motivating factor. 
• What you can do to eliminate the stress for a seller is going to raise you on the bar as far as favoritism goes between you and other agents.
• Give your seller security to ensure that they're not left out in the cold, that they're not left homeless, so that helps them with the stress involved. 
• Offer to pay their moving expenses. 
• Offer to pay the seller's closing cost.  
• You can offer to reduce your commission on the new home purchase.
• Remember when you're in a seller's market it's a different game than when you're in a buyers market.

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Additional Resources:      

Reach out to us: 

Socials: 

Instagram: @coachdwayneroberts

Facebook Group: Marketing, Conversion & Leads For Real Estate Agents 

Website: https://moderndigitalagent.com/