A strong brand helps people recognize and remain loyal to a product or service by reflecting its advantages. But what do you normally think about when you hear the word "branding"? How can you increase your brand recognition, and how can you do that through your brand perception and visual aesthetics?

Welcome to The Modern Digital Agent Podcast! I’m your host, Dwayne Roberts, founder of The Modern Digital Agent. In this week’s episode, I will be talking about the importance of branding, the difference between branding yourself or the company that you are working with, and what it is about you and your personality that separates you from anyone else in the marketing industry.

 I will touch on such topics as: 

• It has nothing to do with who is the better agent or who is more experienced. It has everything to do with who can out-market the next person.
• There is a fundamental flaw in the lead business.
• You have to look and be different in order to get a different result. It will all start with the way you position yourself online with your social media blueprint.
• You have to figure out what strategies you are going to use with your branding, such as color scheming and logo appearance.
• If you haven’t started branding yourself, start doing so because that is what makes it different and makes someone choose you over the next person. 
• Make sure that your marketing includes branding yourself.
• Infuse your personality into your branding. 
• The way you add value to someone’s life is by giving them information they don’t currently have.

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