Generating leads is crucial for any business. Facebook is one of the best marketing platforms to help you do so. But if you don’t have a website to drive customers to — or you want to reduce the hassle of sending users to another platform — you may be wondering if lead gen on the platform is still possible.

The answer is yes. We invited Tom Bukacek, founder and CEO of Sinova Solutions, to give you a complete run-through of how to use Facebook’s lead generation ad feature to gain leads without a site of your own.