Marketing The Invisible

How to Generate More Clients Through Personalizing Cold Email – in Just 7 Minutes with Sujan Patel


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Know why you should stop talking about yourself when sending cold emails
Learn How to send personalized cold emails
Learn the importance of adding value to your market


Resources/Links:

Cold Email Masterclass
mailshake.com

Summary
 
Sujan Patel is the co-founder of Mailshake. He is a marketer and entrepreneur with over 14 years of marketing experience. Sujan has led the digital marketing strategy for companies like Sales Force, Mint, Intuit and many other Fortune 500 caliber companies.


In this episode of Marketing the Invisible, Sujan shares how to send personalized cold emails and automated follow-ups at scale.

Check out these episode highlights:

00:51 – all about Sujan Patel
02:42 – Sujan defines his ideal clients who are founders and sales people
03:33 – what personalization Mailshake do to your email
05:35 – symptoms his clients' experience when they do outbound cold emailing
07:07 – common mistakes his clients do when sending out emails
08:58 – Sujan’s Valuable Free Action (VFA): Read your email outloud.
09:48 – Sujan s Valuable Free Resource (VFR): Cold Email Masterclass
10:03 – Sujan’s Valuable Free TIP (VFT): ): Create valuable content.

Tweetable Takeaways from this Episode:
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Marketing The InvisibleBy Tom Poland