The future of CAD is here. Computer-Aided Design is being taken to the next level with ArcSite, the easiest CAD drawing app in the market. Their application helps users to draw, estimate and report without ever having to leave the job site, improving your workflow with precise and professional drawings. The Marketing Operations Manager, Brandon Ausbrooks gives us an overview of both their B2B and B2C consumers and how they work to reach them and better serve their buying journey. Through SEO optimization, educational and targeted content, and paid search they have generated converting and qualified leads.