There is a popular misconception that Facebook is a poor platform to generate quality leads for any business. Facebook ad expert, Luke Shankula disagrees. A self-taught marketer with a fair number of years of experience in mortgage lending, Luke owns his own business, which helps mortgage marketers dramatically increase their leads through Facebook ads. In this conversation with Mitch Stephen, he shares the one thing that marketers are missing out on when it comes to increasing the intent of the leads generated through Facebook ads. He also extols the value of developing skills in marketing and sales, which are two of the indispensable skillsets that will get you anywhere in the world of business.

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