Many companies suffer from a lack of revenue when the economy weakens. Consider the way you have been attempting to generate leads and get them to become clients.

Social selling is no longer an attractive strategy to generate sales. Generating leads in places like LinkedIn by using specialized bots which spam contacts, is now an outdated strategy. So many people have copied that strategy and blasted a multitude of messages with no relevance for the recipients.

Your key decision makers are growing impatient with this startegy that tries to post content in order to hide the fact that they are not provising value to their contacts.

Hence, business leaders must reconsider how they make use of their sales and marketing teams.

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