Learn how to align buyer experience with sales and marketing for a smooth path to purchase and increased sales productivity

Discover how to deploy a Linkedin content strategy that attract 300% leads

Learn how to craft a digital brand that is niche-specific, sales-focused, and empowering to be able to authentically attract leads and increase sales

Resources/Links:

Rethink Your Content. Stop Selling and Start Adding Value: Check out Skaled's Team Free Audit and Assessment: https://skaled.com/digitalpresence

Summary

Where do you think digital presence going in 2020 and beyond? And what is that going to mean for sales as a profession?

People that are going to win are the people that understand how to leverage technology. And if you’re not staying well-versed on those then, you’re losing quite a bit of efficiency and effectiveness.

Rethink your content. Stop selling and start adding value. Pay attention to your digital brand.

Jake Dunlap designs repeatable, sustainable sales models and processes that outperform industry standards. As the Founder + CEO of Skaled Consulting, he helps executives around the world accelerate business growth with data-backed sales solutions.

Before building Skaled, he held the roles of VP of Sales at Nowait (acquired by Yelp), Head of Sales + Customer Success at Chartbeat, and VP of Sales at Glassdoor.

In this episode, Jake shares how he helps organizations and companies to be buyer-centric focused, fix their bandwidth problems, craft and implement a consistent audience development strategy for sales success.

Check out these episode highlights:

01:32 – Jake's ideal client: "Yeah. We really have two ideal clients. One is a company that's going through various stages of scaling. You know, you really only need a firm like ours as you're trying to ramp up or do something different. And so, as companies are growing, usually things start to break. And that's when they call in people like us to get hands-on and help them."

02:06 – Problem Jake helps solve: “The first problem that we solve is basically bandwidth. Every organization has smart, capable people internally to do things, but there are only so many hours in a day.”

03:17 – Typical symptoms that clients do before reaching out to Jake: "They focus on digital presence."

04:30 – What are some of the common mistakes that folks make before finding Jake and his solution?: "Well, step one is that they try to take a command and control, right? So marketing is going to pre-approved content that they're going to send out and disseminate to people. Either on their own internal internet, via social media platform, or Elevate LinkedIn own platform. And they're not really, in marketing instead is not, hasn't figured out how to empower people."

05:35 – Jake's Valuable Free Action(VFA): "Have a consistent audience development strategy."

06:21 – Jake's Valuable Free Resource (VFR): Rethink Your Content. Stop Selling and Start Adding Value: Check out Skaled's Team Free Audit and Assessment: https://skaled.com/digitalpresence

07:02 – Q: Where is digital presence going in 2020 and beyond? And what is that going to mean for sales as a profession? A: People that are going to win are the people that understand how to leverage technology. And if you're not staying well versed on those then you're losing quite a bit of efficiency and effectiveness.

Tweetable Takeaways from this Episode:

“People that are going to win are the people that understand how to leverage technology.