Marketing The Invisible

Learn why that shiny thing syndrome hinders you from knowing more about yourself and finding the right strategy for your business

Understand why knowing your priorities can bring you more time, more clients, and more profit

Find out the connection and importance of time and happiness to the success of your business

Resources/Links:

Wanting to Know More on How You Can Transform Your Business and Get More Clients? Learn how you can book more clients in just two weeks or less: sherikayehoff.com

Summary

Have you always been in a constant fuzz about transforming your business and getting more clients but just end up struggling?

Are you always finding yourself struggling to find the right strategy for your business?

Do you want to know how the right mindset and time management is the key to all your business struggles?

Sheri Kaye Hoff is a transformational business coach using intuition, vision, omnipresent marketing, and mindset mastery working with coaches, consultants, experts, professionals, and small business owners since 2007 so they can reach their optimal clients, scale their business and live the lifestyle they want.

In this episode, Sheri shares the importance of priorities and time management and their effects on your business growth and client reach. She also talks about why instantly shifting strategies is a big no-no for your business.

Check out these episode highlights:

01:22 - Sheri’s ideal client: “My ideal clients are service-based business owners who struggle between that feeling of making a difference and making the profits that they want.”

01:45 - Problem Sheri helps solve: “One of the biggest problems that people have when they come to me is that they are in this place, working really hard for maybe not very much money. They're hard workers. They believe in what they do.”

02:39 - Typical symptoms that clients do before reaching out to Sheri: “One of the big things is fear. And a lot of times, it's that unnamed fear. You know, they don't even realize it's fear. But typically, it's been a program that has been running in their heads for a long time.”

04:10 - Common mistakes that people make before they find Sheri’s solution: “Oftentimes, people don't give a strategy time to work. So they're always maybe trying a new strategy or a new coach or a new something or other.”

05:10 - Sheri’s Valuable Free Action (VFA): “The biggest step that people can take is to take a look at what they're already doing and assess priorities to what they're already doing. So usually people will say, "I need to spend, you know, six to eight hours in my business", but maybe what you're actually doing only needs an hour of time.”

06:26 - Sheri’s Valuable Free Resource (VFR): Check out Sheri’s FREE Guide: sherikayehoff.com

07:08 - Q: Why is it important to be happy and be a great business owner? A: The answer is that your happiness is your vibration. And the more you can be happy and fulfilled and full of joy, the more of the good stuff you bring in-- better clients, better life, everything!

Tweetable Takeaways from this Episode:

“The time that you give something is what it expands to. So find the things that are working and that you know that you want to keep replicating.” -Sheri Kaye HoffClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Welcome,

Find out how the amount you invest in is more important than the return on your investment

Learn why you should be contributing at least 30% of your income to your retirement plan

Understand why properly investing in your retirement plans will help you save your money, avoid unwanted stress, and get a good night’s sleep

Resources/Links:

Wanting to Know How You Can Financially Protect Your Family by Providing Them with a Six-Figure Retirement Income? Learn how you can get a successful retirement without the stress: chatwithhorace.com

Summary

Are you often feeling stressed out when it comes to thinking of your retirement?

Have you been finding ways on how you can invest in a retirement plan but feel like it’s a risk to take?

Do you want to know more about how you can properly invest your money in the right retirement plan and guarantee financial protection for you and your family?

Horace Bone is a US-based financial consultant with over 35 years of experience serving business owners and high-income professionals seeking six-figure retirement income.

In this episode, Horace talks about the why’s, the when’s and the how’s of investing in a retirement plan. He also shares his insights regarding government-sponsored retirement plans and how you can maximize your income by turning it into your retirement income!

Check out these episode highlights:

01:09 - Horace’s ideal client: “My ideal client is a 35-to-55-year-old, male or female, who is a high-income earner. We consider that somebody that makes $100,000 or more.”

01:53 - Problem Horace helps solve: “I find that our clients are unable or unwilling to contribute 30% to 33% of their income to a retirement plan. And they risk an uncomfortable retirement if they don't do that.”

03:29 - Typical symptoms that clients do before reaching out to Horace: “I found out they don't sleep well at night. There's always this little demon on their shoulder that keeps whispering in their ear, "Are you ready for retirement?" And most people- you can't get it out of your mind up until retirement.”

04:14 - Common mistakes that people make before they find Horace’s solution: “They put money into a government-sponsored IRA, 401k, or a 403b plan without a company match. If you don't have a company match, you should never put a penny into a government plan.”

05:20 - Horace’s Valuable Free Action (VFA): “If you have contributed to a tax-deferred plan, roll it into a Roth, or 401k Roth, if that's an option, pay the taxes now, then you will reap the return later.”

06:07 - Horace’s Valuable Free Resource (VFR): Check out Horace’s Interactive Website: chatwithhorace.com

06:47 - Q: Why am I still working at age 81? A: I have found that solving problems for people is what gives me retirement.

Tweetable Takeaways from this Episode:

“The amount people invest is more important than the return on their investment.” -Horace BoneClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Welcome, everyone, to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you from little Castaways Beach here in Queensland, Australia, joined today by Horace Bone. Horace, good day from down under. A very warm welcome, sir! Whereabouts are you based?

Horace Bone 00:25

I'm on the East Coast,

Discover how you can build a money-making and client-bringing funnel in lesser time

Understand more about what goes into making a funnel work rather than just expecting it to magically work

Find out why choosing the funnel type that suits your business is crucial in making your funnel successful

Resources/Links:

Wanting to Know How You Can Build Your Very Own Gorgeous Designer-Looking Funnel? Learn more on how you can create your own money-making and client-bringing funnel in just two hours: www.yourfunnelcure.com/

Summary

Do you often find yourself struggling with your funnels and their long and difficult instructions?

Have you been picking those complicated funnels to deal with thinking it would give you the best results but just end up frustrated?

Are you ready to build your very own gorgeous funnel that will bring more profit, more clients, and more success to your business?

Going from $0 to $3 million in 6 months with five easy-to-create funnels, Tammy Lane loves playing hooky with her kids while her funnels bring in clients.

In this episode, Tammy shares her insights on why building a funnel for your business shouldn’t be as complicated and time lengthy as you think. She also talks about why funnels are crucial for your business and can help you a ton when it comes to your sales and clients!

Check out these episode highlights:

01:44 - Tammy’s ideal client: “We really do focus on people who are entrepreneurs, including coaches and consultants, who haven't had a funnel working before. They might have tried to set one up, but they're aware of how powerful funnel is and they're motivated to get one implemented.”

02:09 - Problem Tammy helps solve: “Even my new marketer clients know how complicated it is to get all the tech pieces connected to actually get a functioning funnel working. And so we really focus on solving, we call it "Techitis", by delivering funnels to our clients with a quick build technology in 90% less time.”

02:49 - Typical symptoms that clients experience before reaching out to Tammy: “They're interested in bringing in more clients. They're looking for how to have a little bit of leverage so they're not having to do manual reach outs to people. And to take people through a process where they can get to know them online.”

03:31 - Common mistakes that people make before they find Tammy’s solution: “We develop funnel curious for ourselves, and then rub it out to clients. And really, some of the common mistakes are thinking that they're going to buy a funnel template, and that it's just going to work and to be technically working in order to bring in clients.”

05:12 - Tammy’s Valuable Free Action (VFA): “The biggest thing is getting started in the right direction. And that would be choosing the funnel type that is going to suit their business, or their ad and choosing something simple.”

06:08 - Tammy’s Valuable Free Resource (VFR): Check out Tammy’s Workshop: www.yourfunnelcure.com/

06:46 - Q: What makes us different from the 7 million other funnel-building softwares? A: There's a couple of things. One is we're really focused on getting people set up with the first funnel.

Tweetable Takeaways from this Episode:

“If somebody introduces you to a funnel type that has 12 steps in it, run fast! You're looking for something that has a handful of pages in it to start, so there's less things to get right.” -Tammy LaneClick To Tweet

Transcript

(Note,

Learn what is the fatal flaw that you should be avoiding when running your own business

Find out more about what do clients really want from you and your business and how you can use that secret to attract more promising clients

Understand how having that “shareholder” mindset when it comes to handling your business will save you the sweat, attract more clients and make your business better

Resources/Links:

Wanting to Learn How You Can Grow Your Business and Turn Your Entrepreneurial Dream into Reality? Find out how to avoid burnout and be the best entrepreneur you can ever be: mikemotorbike.com

Summary

Have you ever yearned for growth in your business but just can’t seem to know where to start?

Do you feel so stressed with trying to do everything in and for your business but just see it going nowhere?

Are you ready to become the best and authentic business leader you can become?

Michael Michalowicz is an author, speaker, and an all-around advocate for small business owners and the entrepreneurial adventure.

In this episode, Michael talks about why a successful business starts with a cooperative team and a focused mindset. He also shares how you can overcome that identity crisis and bring your authentic self into your workplace, products, and your clients.

Check out these episode highlights:

01:06 - Michael’s ideal client: “My ideal client is small business owners. I call them “micro-enterprises”. These are companies that do less than a million dollars, U.S., in revenue, and are in an underdog position.”

01:52 - Problem Michael helps solve: “The problem is that small business owners feel abandoned, and they're doing the work. It's a feeling of overwhelm. It's a feeling of struggle. And there's an identity crisis.”

02:39 - Typical symptoms that clients do before reaching out to Michael: “So if it's, you know, Groundhog Day, after that famous movie where every day is a repeat of the prior day. If you feel like I'm working harder and longer, yet nothing's working, you're an ideal candidate to read my books.”

03:31 - Common mistakes that people make before they find Michael’s solution: “The common mistake is to think that, ‘Because I did it, I'm the best to do it.’ ‘Because I had to do my accounting, I'm the best accountant for my business. Because I was doing the service, I'm the best to provide service.’ That is a fatal flaw.”

04:31 - Michael’s Valuable Free Action (VFA): “I'll give you something that I think can cause a radical shift and it's one word, call yourself a "shareholder". That's the word. "Shareholder" of a small business.”

05:46 - Michael’s Valuable Free Resource (VFR): Check out Michael’s Website: mikemotorbike.com

07:09 - Q: What do clients want from us most? A: They want you to be profitable and wildly profitable. Now, here's the caveat. They will never say that.

Tweetable Takeaways from this Episode:

“Don't fall victim to believing that you're the best suited to do it. I would argue, the number one job of an entrepreneur is to provide jobs, not to do jobs.” -Michael MichalowiczClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. I'm Tom Poland, beaming out to you from little Castaways Beach in Queensland, Australia,

Find out why you should start using videos to connect and communicate with your clients

Learn why you should be talking to one person instead of everyone when it comes to filming a video for your clients

Discover the power of videos and the promising effects it on buyer consumption

Resources/Links:

Wanting to Know How to Go From the “World’s Best Kept Secret” to the “Go-To” Expert in Your Field? Learn more about the power of using videos to catapult your business and create success: inspiredliving.tv

Summary

Have you been looking for effective ways on how to get more life-long clients online but just can’t seem to find one that just sticks?

Do you want to know how you can become the “go-to” expert online and offline through the power of videos and authenticity?

Are you ready to dive deeper into connecting and converting through videos with just the needed 3 T’s?

Keri Murphy is the CEO of Inspired Living. She uses her 30 years of on-camera experience and over 2 decades as an entrepreneur to help others be seen, be known, and be paid for their brilliance.

In this episode, Keri shares why videos, especially now, in the midst of a pandemic, is the greatest superpower you and your business can have. She also talks about how you can turn one-time buyers into life-long fans through the power of authenticity and valuable communication through videos.

Check out these episode highlights:

01:27 - Keri’s ideal client: “Our ideal client is someone who knows that they're not made to be average. They have a big vision. They want to reach lots of people.”

01:43 - Problem Keri helps solve: “Most of these people have no idea what their ideal message is, who their ideal client is, how to show up in a way that is authentic and approachable and relatable.”

02:32 - Typical symptoms that clients do before reaching out to Keri: “The struggle isn't convincing them that they have something unique and special to bring to the marketplace. I think the overwhelm sets in with, "How do I share it? What platforms do I put my content on? Do I use live video or pre-recorded video?"

04:18 - Common mistakes that clients make before they find Keri’s solution: “The number one mistake I see is that they're just trying to do everything. I try so hard to instill that my millionaire mindset, that your time is the greatest commodity that you own. It's the one thing that we need to value more of.”

05:19 - Keri’s Valuable Free Action (VFA): “Speak to one person! One person. When you press record, when you're writing copy, everything that you do, you should know that one person intimately.”

06:38 - Keri’s Valuable Free Resource (VFR): Check out Keri’s Website: inspiredliving.tv

07:43 - Q: Why is video so important? A: They are stating that by 2023, online learning is going to be an over $350 billion business. And eight out of 10 views online or video, people are 79% more likely to buy a product or service after watching a video.

Tweetable Takeaways from this Episode:

“Speak to one person! One person. When you press record, when you're writing copy, everything that you do, you should know that one person intimately.” -Keri MurphyClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible.

Learn more on how transitioning to become a better you and have a better business is a who problem and not a how problem

Understand why doing everything by yourself would just lead you into stepping some into a cow pie in your business

Master the most effective way of turning prospects into loyal and big-ticket clients and customers

Resources/Links:

Wanting to Learn More on How You Can Help Grow Your Business and Turn Prospects into Big-Ticket Clients? Learn more about the “Ambassador Multiplier Framework” and help monetize value in your business: PaidForLife.com/Ambassador

Summary

Have you felt like you have outgrown your business and just feel the need to spice your business up a notch?

Do you want to learn how to find the hidden value in your business that could monetize your business’ value?

Are you ready to know the proven and tested ways on how you multiply your clients and profits and help grow your business?

Mike Koenigs is a dad and a husband of 20 years. He is a SuperConnector and relationship creator. He’s a 30-year serial entrepreneur and is the founder of 5 businesses built from scratch, two public exits (IPG/Interpublic Group), and has authored 13 bestselling books.

In this episode, Mike talks about what you should actually be doing when feeling stuck on a business plateau and how to overcome that feeling of business outgrowth. He also shared how progress can be made in your business if only you focused and identified the “who” problem rather than the “how” problem.

Check out these episode highlights:

01:39 - Mike’s ideal client: “The perfect client is business to business, B2B business owners. They have to be founders, partners. And ideally, generally, they're $3 million to $50 million business owners of 45 and above, typically successful, a higher net worth.”

02:25 - Problem Mike helps solve: “Usually, they are people who are frustrated business owners. They've reached a point where they know they've outgrown who they are, what they do, why they do it, who they do it for. And they also are struggling with the competition.”

03:02 - Typical symptoms that clients do before reaching out to Mike: “Very frequently what I find is there is a point of transition in their lives, meaning they've hit that dark night of the soul where they might not feel valued, and their sense of purpose has changed because they've hit a brass ring.”

04:01 - Common mistakes that people make before they find Mike’s solution: “I call it "stepping in cow pies". And if you grew up on a farm, and if you step in cow pies, that means you're walking around in a cow pasture. And that means they start thinking that I have to haul my way through this and do it myself.”

05:22 - Mike’s Valuable Free Action (VFA): “I call this "the ambassador method". But imagine this, if you think about who you want to be a hero to, that's your ideal, perfect customer. And those people most likely belong to affinity groups.”

06:18 - Mike’s Valuable Free Resource (VFR): Check out Mike’s Ambassador Multiplier Framework: PaidForLife.com/Ambassador

07:07 - Q: What is the most effective way to convert prospects into big-ticket clients and customers? A: Here's the key. I ask you a series of questions, and it really begins with, "If you and I were to meet three years from today, what would have happened personally and professionally for you to feel satisfied or happy with your progress?"

Tweetable Takeaways from this Episode:

Discover the power of communication that can effectively help your business develop and increase in sales and clients

Learn why practicing your communication skills will always be the best bet especially when wanting to make steady progress

Understand the internal and external symptoms and how you can address them to overcome your communication problems

Resources/Links:

Wanting to Know How You Can Use Your Communication Skills as a Superpower for Your Business? Learn more on how you can use communication to effectively and positively change your career: greatspeech.co/workshop

Summary

Have you been feeling anxious, scared, or nervous whenever you try to communicate about your business or products to your clients?

Are you always finding different ways on how you can convince and effectively communicate to your clients?

Do you want to know how you can effectively and efficiently develop your business through communication and overcome those knocking knees?

Kolarele Sonaike is a Communication SuperSkills Coach. He is also a barrister helping executives and entrepreneurs supercharge their careers and businesses by developing outstanding communication skills.

In this episode, Kolarele explains how communication is crucial in developing your business, getting more clients, and snatching those sales! He also shares that communication is so diverse that it is not only limited to PowerPoint sharing and how it can be the “all or nothing” part of your business growth and development.

Check out these episode highlights:

01:21 - Kolarele’s ideal client: “My ideal client is executives and entrepreneurs who know that they are good at what they do but struggle with communicating effectively.”

01:38 - Problem Kolarele helps solve: “A lot of people find that they know their stuff, whether it's their career or their business in particular, but being able to compellingly convince other people of their thoughts, their ideas they struggled with.”

03:07 - Typical symptoms that clients do before reaching out to Kolarele: “It's kind of this internal and external thing, right? So the internal is, "I can't get out the words that I want to say." You know, I look at that classic situation where you look back at a conversation and go, "Oh, I should have said this. I should have said that."

04:12 - Common mistakes that people make before they find Kolarele’s solution: “The two biggest ones are digging your head in the sand. So just assuming it will either get better by itself or that it's not important enough. Or listening to friends who tell you, "No, you're fine." As opposed to the inner voice that tells you, "I know I should be far better."

05:40 - Kolarele’s Valuable Free Action (VFA): “Practice. Einstein said, you know, "Doing the same thing over and over again and expecting different results is insanity". He was entirely right, except for when it comes to practice.”

06:21 - Kolarele’s Valuable Free Resource: Check our Kolarele’s Webinar: greatspeech.co/workshop

06:57 - Q: They always think of presentations. They say, "Oh, my mind goes blank. And why does that happen?" A: That's really just about our physiological response to what and feels like a threat or feels like an alien environment. Your body says fight or flight mode which sends adrenaline through your body.

Tweetable Takeaways from this Episode:

“They copy other people. It takes you out of being authentic and connecting with people which you can only do wh...

Discover why valuing your existing customers rather than getting new customers is better and more advantageous for your business

Learn more on how you can increase the lifetime value of a customer and how it will do magic for your business

Find out why increasing just even a bit in your customer’s lifetime value is better than not increasing at all

Resources/Links:

Wanting to Seek Breakthrough and Level Up Your Business? Learn more about the proven formula that will help you save time, increase profits and maximize results: findmyprofits.com

Summary

Are you constantly struggling with keeping existing clients and finding yourself wanting new customers?

Have you wondered what you can do to keep your clients happy and your business running?

Do you want to know how you can effectively increase the lifetime value of a customer?

Kenny Harper is the founder of The Growth Amplifiers Podcast & Magazine. Kenny highlights B2B business owners sharing proven systems and strategies for business growth, personal development, and more fulfillment.

In this episode, Kenny talks about what you should be doing and what you should be ditching especially when wanting to keep existing clients and chase business growth. He also shares his insights on how the lifetime value of a customer is crucial to your business and profit growth.

Check out these episode highlights:

01:20 - Kenny’s ideal client: “The ideal client is a business advisor, a business owner that works with other businesses to help them succeed. And they are looking to improve their business, increase revenues and profits.”

01:48 - Problem Kenny helps solve: “A lot of business owners are struggling with time. They're being saturated with all these different things they have to do. And maybe they're chasing after the new customers they need to have.”

02:42 - Typical symptoms that clients do before reaching out to Kenny: “They don't know what they don't know. They have a blind spot that they're just not aware of, or they have a bottleneck. And they're struggling to try to get past a threshold.”

04:10 - Common mistakes that people make before they find Kenny’s solution: “Number one, they're not tracking the profit drivers, looking at the leads that they're generating, how effective they are with the leads that they do get. You know, are they converting them into sales?”

05:45 - Kenny’s Valuable Free Action (VFA): “So the first thing I would get someone to do is to start identifying where they're at now, and start creating some goals of "What if they increased the average lifetime value of a customer, even by 5%, 10%, 20%?" Run the numbers.”

07:00 - Kenny’s Valuable Free Resource (VFR): Check out Kenny’s Website: findmyprofits.com

07:27 - Q: Why growth amplifiers? A: Everyone has the opportunity to amplify their business. You have something that's amazing inside of you. And when you put attention to it, you turn up the levels, you get better results.

Tweetable Takeaways from this Episode:

“Take action, claim your stage, and amplify your business.” -Kenny HarperClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland, beaming out to you from little Castaways Beach in Queensland, Australia,

Find out what really is the source of all your problems as a small business and it’s not what you thought it is

Learn why nurturing existing customers is better than constantly starting up a new business

Practice recession-proofing you and your business and how this magic of action could help you a ton

Resources/Links:

Wanting to Step Up Your Business but Always Seem to be Failing? Learn more about the promising advantages of recession-proofing you and your business and how you can do it: succeedasyourownboss.com

Summary

Have you been finding yourself struggling on holding up a business online?

Do you always wonder what’s the problem in your business that you just can’t seem to be solved right?

Are you ready to find out how you can leverage your business to become the best there is, get more paying customers, and gain the profits you deserve with little-to-no failure?

Melinda F. Emerson, the SmallBizLady, is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development and social selling. She hosts The SmallBizChat Podcast. She is the author of Become Your Own Boss in 12 Months, Revides, and Expanded (Simon and Schuster, Sept. 2021).

In this episode, Melinda talks about how you can really and truly be your own boss in your business, whether big or small, in the online setting. She also shares her insights on recession-proofing yourself and your business and why you should be doing it as soon as possible.

Check out these episode highlights:

01:22 - Melinda’s ideal client: “I work with two audiences. I work with small business owners directly who want to start and grow successful small businesses. And on the consulting side, we work with Fortune 500 companies that target small business customers.”

01:56 - Problem Melinda helps solve: “When it comes to small business owners, it's really about marketing. People think they have a revenue problem. No, they have a marketing problem. Their message is not clear. Their call to action isn’t clear.”

03:19 - Typical symptoms that clients do before reaching out to Melinda: “Number one, they're too focused on new business as opposed to nurturing existing customers. And big businesses and little businesses have this problem. Everyone's really struggling to sell online now.”

03:56 - Common mistakes that people make before they find Melinda’s solution: “They're not clear enough on their buyer persona. Who are they targeting with their message in their ads? That's the number one thing and then they don't test up. They throw all their money behind one idea.”

05:05 - Melinda’s Valuable Free Action (VFA): “You got to focus on how to recession-proof yourself. You got to make sure that something about your business is not easily duplicatable by your competition. You've got to focus on user experience.”

05:47 - Melinda’s Valuable Free Resource (VFR): Check out Melinda’s eBook: succeedasyourownboss.com

06:30 - Q: What is your new book about, when is it coming out and where can people get it? A: My new book is called Become Your Own Boss in 12 Months, Revised and Expanded. It is actually the third edition of my very first book. It's coming out from Simon and Schuster.

Tweetable Takeaways from this Episode:

“It's super clear to focus on who your customer is and what their pain is. Not what you think their pain is, you got to talk to them. You got to test. You got to find out.

Discover what is authority marketing and why is having authority beneficial in getting new clients and being known in your field of expertise

Find out how to make yourself pop out in the sea of sameness in the marketplace

Learn why authority marketing is important for you, your business, and your field of expertise

Resources/Links:

Wanting to Know How to Become the #1 Authority in Your Field of Expertise? Learn more about authority marketing, your authority score, and how you can gain authority in your field: authoritynow.com

Summary

Have you been recently feeling bland and a sense of sameness in your business?

Are you thinking of turning things up that will make you and your business uniquely you in the market, but just don’t know how?

Do you want to know how to gain authority, be unique, and build your own brand that will make you stand out and guarantee you more profit in a market full of thousands?

Adam Witty is the CEO and Founder of Advantage Media and has built the company into one of the largest business book publishers in America, serving over 2,000 members in all 50 U.S. states and 63 countries. Advantage Media was listed on the Inc. 5000 list of America’s most rapidly growing private companies, seven out of the past eight years. He is the author of eight books, including his newest release, Authority Marketing: Your Blueprint to Build Thought Leadership that Grows Business, Attracts Opportunity, and Makes Competition Irrelevant.

In this episode, Adam talks about the importance of authority marketing and what magic does it do to your name and business in a marketplace of thousands and millions. He also shares his promising insights that can make you and your business uniquely you!

Check out these episode highlights:

01:59 - Adam’s ideal client: “We help entrepreneurs, CEOs, and business leaders become the authority and expert in their field and put themselves into a category of one.”

02:19 - Problem Adam helps solve: “The problem that we solve is that most business leaders are stuck in a category of sameness. And consumers see them as a commodity, no different than anybody else, especially if you're a financial advisor, a doctor, a dentist, a lawyer. People just think you're like everybody else.”

03:10 - Typical symptoms that clients do before reaching out to Adam: “They're blending in with everybody else. They're being commoditized which means people are challenging their fee structure and what they charge. They're making decisions, whether or not to buy from you or not buy from you based on things like convenience, or location, or structure.”

04:01 - Common mistakes that people make before they find Adam’s solution: “They write the book that they want to write. We say, ‘Bait the hook to suit the fish, not the fisherman.’ And so, you have to ask yourself the question, ‘What is keeping my ideal customer awake at night?’"

04:54 - Adam’s Valuable Free Action (VFA): “Building your authority and your thought leadership is not something that happens randomly, and it's not something that happens to you. You, as a business leader, have to make the intentional decision that you are going to build your expertise.”

07:03 - Adam’s Valuable Free Resource (VFR): Check out Adam’s Website: authoritynow.com

08:04 - Q: How do you leapfrog your competition? A: It's not about putting in your dues. It's not about getting more degrees or certifications, so there are more letters after your name on your business card. It's about taking and making the intentional choice to...