Marketing The Invisible

Discover how you can increase your profits through Search Engine Optimization

Learn more about why backlinking is important for your websites

Find out how to stop wasting time with Search Engine Optimization

Resources/Links:

Wanting to Know the Secrets of SEO and Become More Visible in Google? Learn more on How to Increase Your Visibility Online to Bring in More Clients and More Profit: https://briseeley.com/seo

Summary

Have you been struggling with increasing your business’s visibility online?

Do you find yourself wasting more time in exchange for more profit?

Are you ready to learn more about Search Engine Optimization and how it can guarantee you more visibility, more profit, and more impact at a lesser time?

Bri Seeley is Google’s #1 Entrepreneur Coach. She distills her 14 years of real-world experience into digestible, tangible tools to help entrepreneurs thrive and profit. Her expertise has been featured in over 50 press outlets and hundreds of podcasts.

In this episode, Bri talks about how to thrive and maximize your potential by reaching more people through Search Engine Optimization. She also shares tips on what goes on in the online world and how Google works and thinks.

Check out these episode highlights:

01:33 - Bri’s ideal client: “I work a lot with solopreneurs. So, they are generally trading time for money. They're doing one-to-one offerings. They don't have a team yet, but they're looking to scale and grow their business.”

01:50 - Problem Bri helps solve: “I help them increase their profits. I help them increase their visibility. And I help them, ultimately at the end of the day, increase their impact in the world.”

02:14 - Typical symptoms that clients do before reaching out to Bri: “I think the biggest one is that the business structure that they currently have just isn't sustainable. So, when you look at serving people on a one-to-one basis, you're literally trading time for money.”

03:17 - Common mistakes that people make before they find Bri’s solution: “One of the things that I find with a lot of people is that they fall into those, kind of like, silver bullet approaches to business growth and development.”

04:27 - Bri’s Valuable Free Action (VFA): “I think one of the biggest SEO tips that I always give people is backlinking. So, it's when other websites on the internet direct to your website.”

06:43 - Bri’s Valuable Free Resource (VFR): Check out Bri’s SEO Training: briseeley.com/SEO

07:36 - Q: Why are you so passionate about entrepreneurship? A: So, I specifically serve the majority of women. I work with men too, but the majority I serve is women. And I firmly believe that entrepreneurship is how women are going to get out from underneath the glass ceiling.

Tweetable Takeaways from this Episode:

“We all have to find our own flavor and our own way to execute our growth strategies.” -Bri SeeleyClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:09

Welcome, everyone, to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you, as always, from little Castaways Beach, on the white sand here in Queensland, Australia, joined today by Bri Seeley. Bri, good day! A very warm welcome. Where are you based at the moment?

Bri Seeley 00:24

I'm based in Tulsa, Oklahoma,

Discover why your message and purpose is valuable in getting more clients and growing your business

Find out more about how principles are better and more important than techniques

Learn the three questions that you should be focusing on that will guarantee your target clients hooked on what you have to share

Resources/Links:

Wanting to Have a Continuous Business Growth and a Predictable and Increasing Revenue? Learn more on how to Secure the Future You Want and Become Confident in Your Business: www.improvedresults.com

Summary

Have you been feeling frustrated with your profit and your business’s growth?

Does it feel like a rollercoaster ride instead of a predictable and steady rise?

Are you ready to know how you can create a predictable and increasing profitable revenue for your business?

Jon Keel has 15 years of speaking experience with closing 30% or more of the room. He addresses the problem of stagnant, slow, or decreasing revenue growth in businesses of $1M and larger business owners.

In this episode, Jon shares his tips on what will guarantee you to have quick wins, great business growth, and predictable and increasing revenue in a short amount of time. He also talks about what you should be avoiding when marketing your business and getting your target clients hooked on what you’ve got to share!

Check out these episode highlights:

01:20 - Jon’s ideal client: “It's mature business owners with seven-figure revenues who want to significantly increase their revenue, boost their profits and move away from stagnant or slow or decreasing revenue growth.”

01:47 - Problem Jon helps solve: “Well, I give my clients, Tom, a predictable revenue-generating system. In essence, a machine that produces results over and over and over. And I've done that for the last 20 years.”

02:05 - Typical symptoms that clients do before reaching out to Jon: “Yeah, the business owner has pain. I mean, really frustration. They've seen things change over the last couple of years, particularly with what we've come out of.”

03:23 - Common mistakes that people make before they find Jon’s solution: “Well, over the last five to seven years, specifically, I have found three big ones that stand out. And the first one is, their messaging is confusing. And I believe if you confuse, you lose.”

06:56 - Jon’s Valuable Free Action (VFA): “I could spend 30 minutes on the call with anybody. And this is not a sales call. I'm just listening and point them in the right directions.”

07:03 - Jon’s Valuable Free Resource (VFR): Check out Jon’s Website: www.improvedresults.com

07:34 - Q: Why do people continue to solve their revenue problems on their own? A: Because they have pride or they just don't know that they don't know.

Tweetable Takeaways from this Episode:

“The roadmap should be based on timeless principles, not techniques. Techniques come and go. Principles never change.” -Jon KeelClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:09

Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. My name is Tom Poland beaming out to as always from little Castaways Beach in Queensland, Australia, joined today by the erstwhile Jon Keel. Jon, welcome, sir. Good day! Where are you hanging out?

Jon Keel 00:24

Tom,

Discover the importance of memberships and how you can maximize them

Learn more about why prioritizing the right strategy for your business is more important than new software

Find out what keeps you from expanding your revenue through memberships

Resources/Links:

Wanting to Learn More on How You Can Build and Deliver World-Class Courses, Programs, and Memberships? Learn More About Giving Only the Best for Your Members and Clients: coursecommander.com

Summary

Have you been frustrated when it comes to handling memberships?

Do you always feel the need to up your game through new shiny software?

Are you still struggling with finding the right strategy for membership problems in order to maximize your revenue?

Jonathan Callinan helps service professionals and educators expand their revenue with membership solutions.

In this episode, Jonathan shares his tips on how you can up your game in your memberships for your clients in order to share more value and get more revenue.

Check out these episode highlights:

01:39 - Jonathan’s ideal client: “Our ideal client is a knowledge or service-based professional that is looking to educate and empower their audience for the purpose of impacting and improving the world around us.”

02:12 - Problem Jonathan helps solve: “And just to quickly preface my answer here, we've personally endured years of chasing magic bullets, white rabbits down holes, and shiny software. And we know how exhausting this is on our time, energy, and cash flow.”

03:14 - Typical symptoms that clients do before reaching out to Jonathan: “We like to refer to one of the main symptoms as "shiny software syndrome". And I'm sure you've heard of it before. It's a work in progress, always. But I mean, a lot of businesses, you know, there's a saying about the white rabbits.”

04:40 - Common mistakes that people make before they find Jonathan’s solution: “Businesses are chasing a quick fix. They're constantly in this reactive state of finding, using, and then dumping the next shiny software tool on the block, right? So, one of the most common and actual biggest mistakes is that people start off with little-to-no strategic variables in place.”

06:19 - Jonathan’s Valuable Free Action (VFA): “Always the most effective answers in business are the simplest ones, buddy. So, I'd advise businesses, you know, to create a simple strategy around their goals and specific software that they need to support the outcome they're looking for.”

07:05 - Jonathan’s Valuable Free Resource (VFR): Check out Jonathan’s Website: coursecommander.com

07:56 - Q: What motivates me on a daily basis? A: It's helping, supporting heart-centric business souls to sprinkle their magic and impact the world in a positive fashion, but without having to stress the tech stuff along the way.

Tweetable Takeaways from this Episode:

“Create a simple strategy around their goals and specific software that they need to support the outcome they're looking for.” -Jonathan CallinanClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Greetings, everyone! A warm welcome to another edition of Marketing The Invisible. My name is Tom Poland beaming out to you from on the little white sands at a little Castaways Beach next to the Big Blue Pacific Ocean, joined today by Jonathan Callinan.

Discover how speaking and being out there is one of the best marketing strategies

Find out how you can overcome your “What if” questions and share your ideas with the world

Learn how you can market with confidence and clarity and get new clients

Resources/Links:

Wanting to Know How to Become a Fearless Speaker and Get Your Message to Market with Confidence and Clarity? Learn more about the Power of Speaking in Raising Your Profile and Gaining New Clients: https://www.succeedthroughspeaking.com/live-demo-registration

Summary

Have you always been scared of public speaking or even as simple as presenting your ideas to others?

Do you often find yourself being overwhelmed by the different “What if” questions before your presentations?

Are you ready to go out of your comfort zone and become a fearless speaker that guarantees to raise your profile and get you new clients?

Tom Bailey is the Founder of Succeed Through Speaking and spent the first 25 years of his life becoming an expert at avoiding public speaking. He now helps other entrepreneurs, experts, coaches, and consultants use speaking to raise their profile and gain new clients.

In this episode, Tom shares his tips on how to market through speaking. He also shares his insights on how to overcome your public speaking fears and change those “What if” questions into new opportunities!

Check out these episode highlights:

01:31 - Tom’s ideal client: “They're experts, entrepreneurs, consultants, and coaches who are typically either solopreneurs or maybe they've got one or two VA's in their team.”

01:48 - Problem Tom helps solve: “So the typical problem is that they're the world's best-kept secret. And what I mean by that is that they're normally amazing at what they do. They can provide such great value, but nobody knows that they exist.”

02:38 - Typical symptoms that clients do before reaching out to Tom: “I think the best way to position this is because I was my first client, as you mentioned, and I did spend the first- how many? 28 years, I think it was, avoiding public speaking, and it really did hold me back in terms of relationships, in terms of career.”

04:00 - Common mistakes that people make before they find Tom’s solution: “From my typical experiences is that they are all too often instead of being the face of their business, they'll hide behind their business. And what I mean by that is they're typically posting faceless, inauthentic content on social media.”

05:17 - Tom’s Valuable Free Action (VFA): “I think what they need to do is really take note of what you and I are doing right now. So, Tom, as the host of your own podcast, you know, you're showing up online as the expert or authority in your niche. And because ultimately, you're the figurehead of your brand.”

06:25 - Tom’s Valuable Free Resource (VFR): Check out Tom’s Masterclass: www.succeedthroughspeaking.com

07:20 - Q: I think the main question that comes up is around the fear of public speaking. You know, where does it come from? And what can I do about it? And the biggest thing for me with fear is that it normally shows up as "What if" questions linked to the presentation or the video. A: Ultimately, it's just trying to reduce the fear of these "What if" questions by creating some "What could happen if we took this opportunity".

Tweetable Takeaways from this Episode:

“Instead of posting other people's content, be the face of your business.

Discover what is a thought leader and how to become one

Find out how you can reach more people and share your knowledge in your expertise

Learn more on why content wrapped in community is more important and valuable than having just content alone

Resources/Links:

Wanting to Become a Thought Leader and Maximize Your Potential in Your Field of Expertise? Learn more on How You Can Accomplish Everything You Want as a Thought Leader: thoughtleadershipleverage.com

Summary

Have you been wanting to inspire others through your field of expertise?

Do you want to know how you can become an accomplished thought leader?

Are you struggling with connecting with other people and getting your message out there?

Peter Winick is the Founder and CEO of Thought Leadership Leverage. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products.

In this episode, Peter shares what makes a leader a thought leader and how you can be one too. He also talks about his insights on the change of the pandemic when it comes to marketing and connecting your content and value to other people.

Check out these episode highlights:

01:21 - Peter’s ideal client: “I do have several, sort of, client avatars as I think everybody should have. So, it's an author, it's a speaker, it's a thought leader, it's an academic, it's a consultant or a small consultancy, and potentially some CEOs.”

02:43 - Problem Peter helps solve: “The problem that we solve for most of our clients is how do you scale and leverage either for impact or to increase the velocity of the monetization and the reach.”

03:23 - Typical symptoms that clients do before reaching out to Peter: “So it could be- I mean, it's kind of a continuum. So, on one end of the spectrum, it could be, "Hey, I've been at this for a while, and I'm doing well, but..." Right? It's not growing, it's not moving.”

04:29 - Common mistakes that people make before they find Peter’s solution: “Well, I think there's a lot. I think it's not being self-aware, or honest enough about what they're great at and what they're not.”

05:29 - Peter’s Valuable Free Resource (VFR): Check out Peter’s Quiz: thoughtleadershipleverage.com

06:00 - Q: Where are the opportunities? A: I always look at applying the same amount of creativity and thoughtfulness to the business side of thought with their business as they do to the thought leadership side.

Tweetable Takeaways from this Episode:

“People are not so much only looking for content in this market. They're looking for content wrapped in the community.” -Peter WinickClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Greetings, everyone, and welcome to another edition of Marketing the Invisible. My name is Tom Poland, beaming out to you from little Castaways Beach in Queensland, Australia, joined today by Peter Winick. Peter, good day. Sir, a very warm welcome. Where are you hanging out?

Peter Winick 00:23

I am in New York.

Tom Poland 00:24

New York City, slightly bigger than Castaways Beach where we have 200 residents.

Discover the 6 Ps of freelancing that can promise you an easier freelancing work process

Learn more about why simplicity is equal to specialty and how it is better than more

Find out how you can get that freedom in freelancing back again

Resources/Links:

Wanting to Know More on How to Make More Money as a Freelancer from Anywhere? Learn more about The 6 Ps of Freelancing that can Guarantee you More Income without Working Longer: www.austinlchurch.com

Summary

Did you choose to freelance for more flexible work hours for you, but seem to be working more than you hoped for?

Have you been struggling with making the most out of freelancing?

Do you want to know more about how you can work fewer hours while earning more in freelancing?

Austin L. Church helps ambitious freelancers have a record year without working longer hours through training in The 6 P’s Framework, weekly assignments, timely feedback, mentoring, and a fun community.

In this episode, Austin shares his insights on how can you make the most out of freelancing before freelancing gets the best of you. He also talks about some promising tips that could help you get more clients as a freelancer while working lesser hours, making more income, and spending more time with your family!

Check out these episode highlights:

01:26 - Austin’s ideal client: “My ideal client is a freelance creative who is making in the range of 3-5000 a month, would rather be doing $10,000 a month, and is not clear on how to put all the pieces together.”

01:48 - Problem Austin helps solve: “So the core problem freelancers face is unpredictable income. And there are many facets to how to have a scalable business model.”

02:38 - Typical symptoms that clients do before reaching out to Austin: “So unpredictable income is already mentioned. Confusion around marketing, inconsistent marketing, being a generalist, not a specialist, having a lot of different generic services that you offer and not juicy offers.”

03:23 - Common mistakes that people make before they find Austin’s solution: “Feeling like no matter how long you work, or how hard you work, you're not getting ahead. Anxiety, if we want to get into the emotional side of things.”

05:16 - Austin’s Valuable Free Action (VFA): “So I asked myself the question if I were to go back 12 years in time and had to start from scratch but I still knew what I know now. I answered that question and created what I call, "The Freelance Business Blueprint".”

05:49 - Austin’s Valuable Free Resource (VFR): Check our Austin’s Website: www.austinlchurch.com

06:26 - A: There is a competitive advantage that not enough people avail themselves of and it is simplicity. I wish someone had put an arm around me back in April 2009, when I got started and told me that if I had a simpler, smaller menu of services, and I had fewer processes, I just sold less things to a highly defined group of people, then life would be simpler.

Tweetable Takeaways from this Episode:

“Simplicity is a competitive advantage.” -Austin L. ChurchClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Greetings, everyone! Warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you, as always, from little Castaways Beach in Queensland, Australia, joined today by Austin L. Church.

Discover how to acquire a sustainable client base that can guarantee you continuous revenue

Find out the five important steps to successful business growth through the proven formula for building your business

Learn more about why you should be growing along with your business

Resources/Links:

Wanting to Build Your Business and Double Your Revenue? Learn How You Can Double Your Turnover in Less Than a Year with The Proven Formula that Will Guarantee You Promising Results: thecompleteapproach.co.uk/fivestepsbook

Summary

Have you been wanting to build your business the right way but just don’t know how?

Do you want to know the secrets to sustainable business growth and client base?

Are you ready to learn more about the proven formula that will guarantee you double revenue in less than a year?

Stuart Webb has started and sold multiple businesses and now helps business owners double their turnover in under a year using his Proprietary Formula for Exponential Growth. His background is in medical research.

In this episode, Stuart shares what mistakes you should avoid when trying to build up your business. He also talks about the secrets and his proven formula that will help you double your revenue in less than a year and help you achieve a sustainable client base.

Check out these episode highlights:

01:34 - Stuart’s ideal client: “My ideal client is that growth-hungry business leader who has had some success in building their business, to provide them with a sustainable client base. But they're now looking to grow that business to seven-plus figures.”

02:10 - Problem Stuart helps solve: “You mentioned the fact that it's in a formula and repeatability, I think, is absolutely the key to this, and that was the key to my scientific research. So, I help them solve common problems that the five steps to successful growth and they need to have a vision, what I call scalability, deliverability, collectability, and governance ability.”

04:23 - Typical symptoms that clients do before reaching out to Stuart: “They often tell me that they can't understand why they spend so much on advertising with so little to show for it. Or the team they have working for them don't get it and they have order book's full but there's no satisfied customer.”

04:56 - Common mistakes that people make before they find Stuart’s solution: “They often find that they're doing the same things which got them to where they are and expecting it to be different. But as the business grows, you need to grow with it.”

06:24 - Stuart’s Valuable Free Action (VFA): “I always advise people to take the first 30 minutes of each day to really ask what went well yesterday and what do you need to take a look at. And I tell them, don't view the things which were not as you want them to be as a failure, see them as an opportunity to improve.”

07:01 - Stuart’s Valuable Free Resource (VFR): Check out Stuart’s Book: thecompleteapproach.co.uk/fivestepsbook

07:27 - Q: Is it time to move my idea or business forward? A: My answer would be yes! Now's the time. Nothing is more exciting than developing your business. Find the tribe that will help you get the partners you need to make you remain accountable for moving that forward.

Tweetable Takeaways from this Episode:

“See delegating work to someone as a way to help them grow personally and professionally.” -Stuart WebbClick To Tweet

Transcript

(Note,

Discover how you can become limitless and fulfill your purpose through your business

Learn more on the value of focusing and knowing more about who you are and what you want

Find out why you should be focusing more on only one priority outcome rather than a lot

Resources/Links:

Wanting to Make Millions by Helping More People? Find More on How You Can Make Your Impact into Millions: consciousmillionaire.com/makemillions

Summary

Have you ever felt like you weren’t fulfilling your full purpose and potential?

Do you want to know how you can make millions while doing your full purpose?

Are you ready to dig deeper into who you are and make a big impact on the world?

JV Crum III, “The Conscious Millionaire Mentor” helps entrepreneurial higher performers become limitless performers! He is the host of the Conscious Millionaire Show that has been heard by millions of listeners in 190 countries. His focus is coaching entrepreneurs to make high profits and a big impact!

In this episode, JV shares his insights on how you can make your work more fulfilling and better for your purpose while gaining millions of profit. He also talks about the importance of focusing on one goal instead of many at first.

Check out these episode highlights:

02:07 - JV’s ideal client: “My ideal client is a well-established six-figure entrepreneur, seven or early eight-figure. So up to about 20 million who I work with. And, you know, they've accomplished a lot with their life, but they want to make a big impact on the world.”

02:50 - Problem JV helps solve: “So it's a complex problem, actually. Because, you know, usually people come to someone and they go, "Oh, well, I need affiliate." So that's just a single problem. But the people who come to me, they genuinely want to make more money.”

03:36 - Typical symptoms that clients do before reaching out to JV: “Well, you know, it's interesting, because it's Conscious Millionaire. And I put a lot of inputs into impact, and everybody I work with wants to make an impact. But I can tell you, as a coach, as somebody who does high-end coaching with clients, every one of them wants to make more money.”

04:33 - Common mistakes that people make before they find JV’s solution: “Well, you know, at the foundation level of being a high performer, there are three pieces. It's the mindset- the internal, the consciousness- it's strategies, which can include your business model and execution.”

05:30 - JV’s Valuable Free Action (VFA): “I want to give you my formula for creating wealth. And it's conscious-focused action. So, you got to get conscious of let's have one outcome 30 days from now. What is that number one priority outcome and why are you choosing that number one priority over everything else you could?”

06:38 - JV’s Valuable Free Resource (VFR): Check out JV’s Empowerment Audio: consciousmillionaire.com/makemillions

08:29 - Q: Why did you start Conscious Millionaire? A: It was because I had made millions and did it the empty way and was not happy and wasn't fulfilled. So, I want to help people make millions, but by doing something that's on purpose that fulfills them and makes a difference.

Tweetable Takeaways from this Episode:

“You can't build a bigger business 'till you build a bigger identity of who you are and what's possible for you.” -JV Crum IIIClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may n...

Find out why your behavior matters on the brink of success

Learn more how understanding what you want first is the starting point to success

Understand why working too hard isn’t always the best approach

Resources/Links:

Wanting to Achieve Quantum Leaps in Your Wealth, Health and Happiness? Learn more on How to Unlock the Power of Your Mind and Achieving Your Dreams: codybutler.com/quantumleap

Summary

Are you tired of working hard but not just getting the results you want?

Do you always find yourself worrying about the “what-ifs” in life?

Are you ready to let go of your internal blockage and finally allow yourself to find fulfilment in your success?

Cody Butler is the #1 Best Selling Author of Got Attitude and The 90 Day Marketing Plan. Cody is widely accepted as one of the world’s leading experts on small business marketing and business growth.

In this episode, Cody shares how you actually have the capacity to be greater in business and in life. He also talks about his insights on what is stopping you from truly fulfilling your success.

Check out these episode highlights:

01:25 - Cody’s ideal client: “My ideal client is a business owner or a coach or a consultant that knows kind of what they want. They're very hard-working, and they're just not getting the results they want too quick enough.”

01:51 - Problem Cody helps solve: “So the biggest problem is not- getting results is not about getting more information, it's about aggressively seeking out new behavior. People think that the results are going to change by getting access to new information.”

02:52 - Typical symptoms that clients do before reaching out to Cody: “Well, are you frustrated? Do you know that you have the capacity to experience more in life? Do you know you have the capacity to have a bigger business to hold more, to carry more, to appreciate more?”

03:53 - Common mistakes that people make before they find Cody’s solution: “So the biggest problem they're going to make is they're going to work on the business harder than they work on themselves. The solution is not working on your business.”

05:10 - Cody’s Valuable Free Action (VFA): “Peel the onion. I call it peeling the onion. Figure out the emotion that's driving what you want, not what you want.”

06:12 - Cody’s Valuable Free Resource (VFR): Check out Cody’s 4 Part Video Series: codybutler.com/quantumleap

06:59 - Q: If I could go back and give some advice to a 20-year-old me what would it be? A: Enjoy the journey.

Tweetable Takeaways from this Episode:

“What you focus on, you get more of. And if you're focused on tasks, guess what you're going to get more of?” -Cody ButlerClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Greetings everyone and a warm welcome to another edition of Marketing The Invisible. My name is Tom Poland joined today by Cody Butler. Cody, good day, sir. Where are you hanging out?

Cody Butler 00:19

I'm in Sydney, Australia.

Tom Poland 00:20

Sydney, Australia. So, yeah, not too far from me for this particular interview, but I sense you might have flown in from somewhere else prior to that. Where's your country of origin?

Cody Butler 00:31

I'm originally from England, spent 10 years in America,

Discover how to step up your coaching game and give your clients the best

Find out the value of accountability in coaching

Learn more on why graphing goals are so important

Resources/Links:

Wanting to Make Coaching Easy, More Effective, and More Profitable? Learn more on How to Make the Most Out of Your Coaching and Give Only the Best to Your Clients: ClientFol.io

Summary

Have you been struggling to increase the value of your coaching to your clients?

Are you wasting most of your time collecting notes to email your clients instead of actually working with them?

Do you want to step up your coaching game and give the best to your clients?

Mitch Russo started a software company in his garage, sold it for 8 figures, and then went on to work directly with Tony Robbins and Chet Holmes to build a $25M+ business together.

In this episode, Mitch will be showcasing his newest SaaS platform for coaches. He will also be talking about the power of being efficient and valuable when it comes to coaching your clients.

Check out these episode highlights:

01:43 - Mitch’s ideal client: “Coaches.”

01:50 - Problem Mitch helps solve: “I solve two problems. The first problem is admin time. It takes about 30 minutes, after a session is over, to collect all the notes and create a credible message email for clients along with your homework and recordings and all the things.”

03:31 - Typical symptoms that clients do before reaching out to Mitch: “So the typical problem is that we, as coaches, are taking our peak cognitive time during the day while we should be working with clients, and wasting it on collecting notes from five different applications to sort those out and put them into an email.”

04:45 - Common mistakes that people make before they find Mitch’s solution: “Well, what they'll do is they'll do probably what I did when I started which is to cobble together a couple of generic apps to try and keep track of all of these spreadsheets and Evernote for notes and all these different tools.”

05:39 - Mitch’s Valuable Free Action (VFA): “So I can guarantee you that every coach listening to this show will increase their clients’ results by taking two simple actions. One is asking them every week the accountability questions that you will hold them to and make them accountable.”

07:15 - Mitch’s Valuable Free Resource (VFR): Check out Mitch’s Website: ClientFol.io

07:41- Q: Why do I live in Florida and not back in the Northeast? A: I want to be like Tom Poland. I want to live on the beach.

Tweetable Takeaways from this Episode:

“You want to set up a set of statistics, or parameters, or goals, that you check in with them every week. Graph those goals and show them their progress so they'll appreciate just what a great coach you are.” -Mitch RussoClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Greetings, everyone, and another very warm welcome to yet another edition of Marketing The Invisible. My name is Tom Poland beaming out to you, as always, on the white sand next to the blue ocean at Little Castaways Beach in Queensland, Australia today, joined by Mitch Russo, the globally well-known, almost- I would say famous Mitch. Certainly, I've heard of you so many times before we actually had the privilege of meeting all those years ago. Mitch,