Marketing The Invisible

Discover why your spirituality is important in achieving entrepreneurial success

Find out your worth through the spirituality that you carry into your business

Learn how you can know your individual style and genius

Resources/Links:

Wanting to Know How Your Spiritual Self Can Help You Become a Better Leader? Learn More on How You Can Awaken the Spiritual Leader in You: www.theartofspiritualleadership.com

Summary

Have you ever wondered how can you lead and touch people’s lives in a different and more meaningful way?

Do you want to know the secrets of how you can change the world as a business leader?

Are you ready to unravel and dive deeper into your spiritual self in order to unlock entrepreneurial success?

Daniel Aaron is a number one best-selling author, entrepreneur, coach, investor, yogi, and father. He empowers Spiritual Entrepreneurs to radically up their impact and income while living their best life, guaranteed.

In this episode, Daniel shares his insights on how powerful your spirit can be when it comes to determining your success in life and business. He also talks about how you can dive deeper into your spirituality to bring the most in your work and life.

Check out these episode highlights:

01:47 - Daniel’s ideal client: “The ideal client is what I described as a spiritual entrepreneur. And you know, that means somebody who's awoken to the spirit in some way, who's got spiritual beliefs, a heart-centered way of living in the world, and they want their work or their business to reflect that for there to be congruence between those two.”

02:46 - Problem Daniel helps solve: “Well, really simply the biggest problem with spiritual entrepreneurs and I'm with you, you can change the title however you want, is they've got big visions. They've got big hearts. They've got a big purpose.”

03:36 - Typical symptoms that clients do before reaching out to Daniel: “They're sick and tired of inconsistency in their business, inconsistency of leads. You know, same in a sense with what you help people with. They don't know where their next client is going to come from, or they're charging a teeny bit for big services, or they're doing it for free.”

04:21 - Common mistakes that people make before they find Daniel’s solution: “I guess one of the biggest ones is charging by the hour and, of course, giving away their services for free coaching other people.”

05:21 - Daniel’s Valuable Free Resource (VFR): Check out Daniel’s Spiritual Entrepreneur Survey: www.theartofspiritualleadership.com

06:49 - Q: Why does any of this matter, right? Who cares about spiritual entrepreneurship? A: And you know, well, it's a term that may be new to people. And my book is called, The Art of Spiritual Leadership, also a bit of a new term. And we're in a tough situation in the world in many ways.

Tweetable Takeaways from this Episode:

“To not just have the sharks in the business world, swimming and eating, but to have the dolphins, the fun, the people that are doing good in the world.” -Daniel AaronClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:09

Greetings everyone and a very warm welcome to another edition of Marketing The Invisible. I'm Tom Poland beaming out to you as ever from on the sand, next to the waves at Little Castaways Beach in Queensland, Australia,

Discover the new way on how to make your business card cool, more functional, and efficient

Learn more on how organizing your business cards is a big must when it comes to following up, following through, and following back

Find out why the first impression through business cards is a big deal

Resources/Links:

Wanting to Spice Up Your Business Card with a Smart, Efficient and Organized Look? Learn more about Mobilo, The Smart Business Card: https://mobilocard.com/

Summary

Have you been struggling with trying to organize all the business cards you’ve collected from the people you’ve met?

Are you struggling with following up, following through, and following back to all of them?

Do you want to know how you can spice up your business card that can guarantee a fresh new look, efficient organization, and new clients?

Pieter Limburg is the Founder and CEO of Mobilo, the company that is making the business card cool again.

In this episode, Pieter shares the value of having an organized category of collected business cards that is accessible within just one tap. He also talks about how business cards organization can help you gain more leads, sales, and even new clients!

Check out these episode highlights:

01:18 - Pieter’s ideal client: “Our ideal client is small, medium-sized businesses, 50 to 500 employees, do lots of handshake deals, so they're still out there meeting people. Think about lawyers on the financial side, maybe insurance companies.”

02:15 - Problem Pieter helps solve: “So the problem usually is, you know, imagine yourself if you would have access to all the people that you met, and you knew where you met them. If you would have all of their contact details, their phone number, their email address nicely sitting inside your CRM.”

02:56 - Typical symptoms that clients do before reaching out to Pieter: “So it's usually this, you look around your desk, and somewhere in a corner, or in a drawer, there's this huge stack of business cards. And you said to yourself, "Someday, I'm going to type them all out, put them in my computer, and follow up with these people that I've never followed up with."

03:56 - Common mistakes that people make before they find Pieter’s solution: “They say, "Well, I'm very good at this. I don't need a system. I don't need an Excel sheet. I don't need a CRM." "Yeah, exactly. I'll trust, you know, I'll trust a follow-up. I know you're important. I just met you. I almost forgot your name for a second" Right, but you know, and then still, we trust ourselves.”

04:45 - Pieter’s Valuable Free Action (VFA): “So figure out what your system is like. How are you meeting potential new customers? Is that online? Is that in real life? And figure out, what does a funnel look like for me? How many people do I need to meet before they fit your solution, your product?”

06:04 - Pieter’s Valuable Free Resource (VFR): Check out Pieter’s Website: https://mobilocard.com/

07:13 - Q: Is it the end of clammy handshakes? A: Well, you're certainly be able to, you know- I think I see a lot of fist bumps. I see a lot of people high fiving but with Mobilo card you can exchange contact details without contact.

Tweetable Takeaways from this Episode:

“Start with the intention to help somebody, not to sell.” - Pieter LimburgClick To Tweet

Transcript

(Note,

Discover why asking is the first step in getting your ideal life

Learn why you need ask more than just keeping quiet

Find more about how your answers aren’t found outside but instead inside of you

Resources/Links:

Wanting to Know More About Asking and the Power Behind it? Join Crystal and Mark’s Book Club Community: askthebookclub.com

Summary

Have you always wanted to ask but constantly find yourself getting anxious or scared?

Are you always tired of not being able to ask when you know that you really want it?

Do you want to know how to ask for your ideal life?

Mark Victor Hansen is the best-selling author of Chicken Soup for the Soul and other innumerable bestsellers including, One Minute Millionaire. And, Crystal Dwyer Hansen is also a best-selling author, international speaker, and clinical hypnotherapist.

In this episode, Mark and Crystal share their tips and insights for how to ask when you don’t know how to ask at all. They share also their experiences on how valuable and important asking is even if you may think it scary.

Check out these episode highlights:

01:09 - Crystal and Mark’s ideal client: “Our ideal client is anyone who is a voluminous reader that wants to make their life infinitely better by learning the technology of asking because you don't get what you deserve, you get what you ask for.”

01:47 - Problem Crystal and Mark help solve: “So the problem we solve is getting you out of doubt, uncertainty, and unworthiness into the manifestation of your greatest destiny through asking because most people are scared to death to ask.”

02:41 - Typical symptoms that clients do before reaching out to Crystal and Mark: “I love the question because what we said that there are seven detours to asking-- the sense of unworthiness, naivete, doubt, fear, excuses, pattern paralysis, and then the big, big one that's hit us now because of screen time, as far as I'm concerned, is disconnection.”

03:39 - Common mistakes that people make before they find Crystal and Mark’s solution: “So the common mistake most people make is that they look for their answers outside of themselves. And we say and teach in the book, you will never find your answers outside of yourself.”

04:51 - Crystal and Mark’s Valuable Free Action (VFA): “Well, Crystal said you got to ask yourself, others, and God. I want to do just the "Ask God". When jack and I came up with Chicken Soup, we thought the soul of America is in trouble, what we discovered the soul the world was in trouble. And we didn't have the right title!”

06:40 - Crystal and Mark’s Valuable Free Resource (VFR): Check out Crystal and Mark’s FREE Webinar: askthebookclub.com

07:18 - Q: How do we get out of the COVID confinement cocoon? A: God gave you an eye, as human beings, only two powers. Nobody else has got our superpowers, learning how to ask and what we're teaching is the science, the philosophy, the techniques, and the technology.

Tweetable Takeaways from this Episode:

“Once you ask, you have illumination. You have insight. You have wisdom.” -Mark HansenClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Welcome, everyone, and a warm welcome to Marketing The Invisible, joined today by Crystal and Mark Hansen. Crystal and Mark, good day! A warm welcome from down under. How are you doing?

Discover the difference between higher performance and high performance

Find out why you should set yourself and your mindset on the right track

Learn more on how going out of your comfort zone could help you and your business achieve growth

Resources/Links:

Wanting to Know More About Yourself for Your Business and Personal Life? Learn More About the Epiphany Process: www.erikluhrs.com/epiphany

Summary

Have you been feeling overwhelmed with hustling and expectations?

Do you feel like you could do and be more than who you are right now?

Are you ready to overcome that high performance and achieve a better and HIGHER performance?

Erik Luhrs is a higher performance coach and helps executives and entrepreneurs become who they desire to be and achieve what they desire to achieve by aligning what is beyond their brain with what is in their business.

In this episode, Erik shares the difference between high performance and higher performance, and why your brain and mentality play a big role in this. He also talks about his own epiphany process that can also help you and your business grow and may even shift your mindset for the best!

Check out these episode highlights:

01:34 - Erik’s ideal client: “I mostly work with executives and entrepreneurs who are "successful" on paper or whatever. But at the same time, they know and they also feel in their gut that they're not living life and or experiencing their business to the highest possible level for themselves as a human being at this moment.”

02:06 - Problem Erik helps solve: “My solution has cascading solutions, or what I do has solved multiple problems. Everything from increasing sales, to physical health, etc.”

02:54 - Typical symptoms that clients do before reaching out to Erik: “So they'd be feeling stuck. That'd be a general feeling. They're stuck in multiple areas. So financially in their business, the revenue would seem to have- they couldn't move the needle no matter what they tried, or, you know, months or years or whatever.”

03:45 - Common mistakes that people make before they find Erik’s solution: “Well, as you said, they're smart people. So as soon as they- the first thing they do is they diagnose. They say, "Well, I think this is my problem." And then they will go and they will say, "Well, I want more leads." So, they'll try marketing stuff or sales, and they'll try marketing tactics or sales tactics alone.”

04:54 - Erik’s Valuable Free Action (VFA): “So what they're looking to do is they're looking to expand themselves as a human being. So, what I say is, you know, find a list of those things that you truly desire.”

06:22 - Erik’s Valuable Free Resource (VFR): Check out Erik’s Epiphany Process: www.erikluhrs.com/epiphany

07:47 - Q: What's the difference between high performance and higher performance? A: High performance is really what I call, like, “hyper-performance,". Looking at one area of your life and really focusing, "Oh my god!" and so intense on that. Higher performance means that you want to come from your higher self when you align with that everything else works perfectly.

Tweetable Takeaways from this Episode:

“Higher performance means that you want to come from your higher self. When you align with that, everything else works perfectly.” -Erik LuhrsClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Discover why you should participate in a joint venture

Find out how to grow out and scale your business through a joint venture

Learn more about the secrets on how your business can create a big impact on the world

Resources/Links:

Wanting to Know How to Achieve a Complete Business Transformation to Set Your Business Up for Exponential Growth: businessauthorities.com/new-training

Summary

Have you always wanted to join a joint venture but not sure how?

Do you want to know how you can earn millions from it?

Are you ready to know more about the secret ways of joint ventures?

Johann Nogueira has built, grown, and sold businesses over the last two decades and the secret to their rapid growth has been joint ventures.

In this episode, Johann shares why you should start joining a joint venture and how you can earn millions of dollars from it.

Check out these episode highlights:

01:09 - Johann‘s ideal client: “People who've got a great database who would like to sell more products to their clients and make a really nice clip on it.”

04:19 - Johann’s Valuable Free Resource (VFR): Check out Johann’s Four-part video training series: businessauthorities.com/new-training

05:00 - Q: What do I love to do? A: I love to show people how to build, grow and scale their company so that they can create more impact in the world. I believe, in my core, that business owners change the world, not governments.

Tweetable Takeaways from this Episode:

“I believe, at my core, that business owners change the world, not governments.” -Johann NogueiraClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Greetings everyone and a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland beaming out to you from Little Castaways Beach from Queensland, Australia, joined today by Johann Nogueira. Johann, good day! Where are you hanging out, sir?

Johann Nogueira 00:23

Hey, how's it going? I'm over in sunny Melbourne today!

Tom Poland 00:26

Sunny Melbourne! I've got you on the right day then, but it's always sunny down there. So do for names of Australia. For those of you who don't know Johann, he's built, grown, and sold businesses over the last two decades. My goodness, to see that look young- what did you start when your four or something? You're looking young, that's what I'm saying, so-

Johann Nogueira 00:44

Thank you, sir.

Tom Poland 00:44

Building, growing, and, very importantly, sold businesses over the last two decades. And the secret to the rapid growth has been joint ventures. If you're ready to learn his methods, you're in the right place, because the title of our little interview today is, "How to Craft a Million Dollar Joint Venture". And Johann is going to show us how to do that in seven minutes or less. Johann, our seven minutes starts now. Question number one, sir, who is your ideal client?

Johann Nogueira 01:09

Great question. I'm going to tell you a story to answer that question. I want you to picture a person who has just lost everything. No list, no product. How do they make money? So, this person goes and sees that they- there's a local gym. This gym is spending money on advertising. You can have a look on Google and see all the ads.

Discover why taking and doing it all alone isn’t going to do you any good

Learn more about the mistakes you should avoid when it comes to maximizing your confidence, commitment, and capability

Find out why you should start learning and practicing self-coaching for you and your co-workers

Resources/Links:

Wanting to Know the Benefits of Self Coaching and How You Can Apply It in Your Business and Workplace? Learn more about the Power of Self-Coaching: sarahebrown.com

Summary

Have you been feeling anxious, overwhelmed, or doubtful when it comes to your career or business?

Do you find yourself and others being limited physically or mentally from achieving your goals?

Do you want to know how self-coaching could help guarantee you to be a better business leader for you and others in your workplace?

Dr. Sarah E. Brown, after 30 years of corporate work and most recently as Managing Director of Accenture, retired to devote herself to teaching women in companies to self-coach-- increasing their commitment, confidence, and capability to achieve big career goals.

In this episode, Sarah shares how you, as a business leader, can help your peers become at their maximum potential, commitment, and capability while at the same time becoming a better business leader. She also talks about the undeniable and powerful value of self-coaching for you and others.

Check out these episode highlights:

01:31 - Sarah‘s ideal client: “A senior female executive. She is often the highest-ranking woman in her business or division. And for that reason, she's called, "an only or a lonely" because she has few female peers.”

01:56 - Problem Sarah helps solve: “She wants to get more females in her organization into leadership roles. But because she's all by herself, she's got limited bandwidth to really work on all of the issues of mentoring and coaching the women in her organization, much less addressing the cultural barriers.”

02:45 - Typical symptoms that clients do before reaching out to Sarah: “My clients are feeling guilt, and a tremendous amount of overwhelm. They want desperately to help the women in their organization.”

03:46 - Common mistakes that people make before they find Sarah’s solution: “The number one mistake that I see them making is trying to do it all, all by themselves anyway. And they do it at the expense of performing their own job well or even tending to their own self-care.”

04:24 - Sarah’s Valuable Free Action (VFA): “My tip is to go talk to your team. Talk to some of the women in maybe the second, third line of leadership in your organization, and start them down the path of coaching themselves. And you can do that by helping them to help each other to clarify goals.”

05:44 - Sarah’s Valuable Free Resource (VFR): Check out Sarah’s FREE Book: sarahebrown.com

07:14 - Q: What is self-coaching? A: And by that, I mean teaching women at the first, second, maybe even third line of leadership, how they can get clarity on goals, take smart action, overcome barriers and build the support they need, and more importantly, how to make an efficient mentoring request so that when they do come to you, and they really do need help, they're very clear, and it's a very doable request.

Tweetable Takeaways from this Episode:

“When women have clarity and confidence and the capability in their own goals, everybody starts working on making that happen. And nobody gets burned out in the process.” -Dr. Sarah E.

Find out why understanding your natural decision-making style is important

See how decision-making isn't just one-man's job

Learn why conflict is a crucial aspect of decision-making

Resources/Links:

Wanting to Make the Best Decisions for You, Your Team, and Your Business? Learn more about What Your Natural Decision Style Is and Understand Where You Are Right Now: https://www.truthwarriors.ca/assessment

Summary

Have you always felt tired and consumed by the different decisions you need to make in your business?

Do you feel stuck and overwhelmed by this? Do you want to know how to make the best decisions that can guarantee you and your team to move forward?

Are you ready to know how you can make great decisions faster, confidently, and with clarity?

Christi Scarrow writes, speaks, coaches, trains, and guides. She empowers leaders to find their voice and listen to the voices of others. She helps individuals, teams, and organizations make decisions that count.

In this episode, Christi shares why the decision-making process is critical for you, your team, and your business. She also shares her ideas and techniques on how you can make decisions that would help and welcome your team and build your business.

Check out these episode highlights:

01:35 - Christi’s ideal client: “My ideal client is really- I've worked with entrepreneurs, small businesses who are trying to really find new ways to grow their business, and as you said, sort of be confident in the fact that they're making choices that are going to be right for them, and right for their business as well as for the teams and people they partner with.”

01:56 - Problem Christi helps solve: “I find as people are trying to go through that stage of going from maybe solopreneurs, and bringing in new people and thinking about new ways to grow their business, it really is a challenge to know, what direction do I need to take? And how do I do the right things to enable the people around me?”

03:07 - Typical symptoms that clients do before reaching out to Christi: “A lot of times, I find that they're feeling kind of stuck or overwhelmed, right? It's just like, you know, entrepreneurs and small businesses, they're idea people, right? They're empowered. They're passionate about what they do.”

04:31 - Common mistakes that people make before they find Christi’s solution: “I think one of the things that, and I've been caught in this myself, is that they try to do it themselves, right? They try to lean into it and figure out how to do it. In fact, at that point, when you're in that pivotal point of growing your business, that is the time to think about the resources that you need.”

05:39 - Christi’s Valuable Free Resource (VFR): Check out Christi’s Website: https://www.truthwarriors.ca/assessment

07:33 - Q: Why is conflict actually important to decision-making? A: It's important that leaders recognize the need for more conflict actually means I'm going to lead into difficult conversations, and I'm going to create positive tension in my teams. And I'm going to seek out different perspectives, which actually feels uncomfortable.

Tweetable Takeaways from this Episode:

“If you have a better understanding of the way you think, then you can be open to ways of actually strategically thinking differently and acting in a different way.” -Christi ScarrowClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect ...

Discover ways on how you can grow sustainably instead of being stuck on the revenue plateau

Find out why looking at the marketplace perspective is better than the seller’s perspective

Learn about tips that can guarantee to help you on how you can make your products and business more unique

Resources/Links:

Wanting to know how to be unique and not like your competitors? Are you ready to shift and overcome that revenue plateau? Learn more about Jose’s different tips and tactics on how to get that revenue growth you’ve been wanting: valueprop.com/guides

Summary

Have you been feeling stuck on that revenue plateau that’s seemingly stagnant or going nowhere?

Are you worried that people might not buy your product because of your other competitors?

Do you want to know the secrets that could help you change your game play and guarantee you new revenue growth and authenticity in the marketplace?

Jose Palomino started Value Prop Interactive to integrate B2B strategy, marketing, and sales. He wrote the book, “Value Prop” and holds his MBA from Villanova University where he teaches Entrepreneurial Marketing.

In this episode, Jose shares why you should be looking at your products and business from a marketplace perspective. He also gives tips on what you should do and avoid when trying to avoid or overcome the revenue plateau.

Check out these episode highlights:

01:44 - Jose‘s ideal client: “Ideal client's a B2B business, usually in an industrial category between let's say, two and $20 million in revenue. Could be a little bit above, a little bit below that, but it's a business with infrastructure, personnel, and so on.”

02:16 - Problem Jose helps solve: “It's when revenue growth gets stuck. They hit a plateau. They grew from five to 10 to 12. And then they hit 12 for two years, three years in a row. And they can't just move off that because they're busy supplying the requests at that level, and their eyes off the ball on marketing.”

03:29 - Typical symptoms that clients do before reaching out to Jose: “I think one of the key things is margin erosion. You're supplying somebody loyally for years, and yet every year, they're asking for three points, five points, whatever they can get from you. And you never quite feel like you're special to- they're specialty you, but you're not that special to them.”

04:53 - Common mistakes that people make before they find Jose’s solution: “the most common is they try to attack- they realize the problem and they attack it in the most obvious way possible. Like, "Oh, we need to do a new website" or "We need to hire a web firm", or "We need a new salesperson" or "We need sales training". So they look for a point solution for something that is systemic.”

06:12 - Jose’s Valuable Free Action (VFA): “10 things that you think are reasons that customers buy from you. Write them out that things. Do it, ideally, with your team, if you can, together. Just think 10- brainstorm 10 things.”

07:14 - Jose’s Valuable Free Resource (VFR): Check out Jose’s FREE Guides: valueprop.com/guides

07:59 - Q: What's the key to sustainable growth? A: Realize that your business is a system. It's not just parts, it’s parts working together. You want to look at your car, just tires on the steering wheel. There's a whole system that makes it work.

Tweetable Takeaways from this Episode:

“Realize that your business is a system. It's not just parts, it’s parts working together.

Discover the big differences brought by the pandemic when it comes to events and presentations

Find out how you can turn up your presentations without much cost to make you and your message memorable and captivating

Learn more on why engagement matters especially in virtual presentations and how you can get more of it

Resources/Links:

Wanting to Know How to Keep Your Audience Engaged with Your Captivating Virtual Presentations Without Wasting Time and Money? Learn more about the Speaker Springboard System: speakerspringboard.com/demonstration

Summary

Are you spending most of your time worrying if your audience is still listening to you and your presentations behind the screen?

Do you struggle when it comes to presenting virtually than on-stage?

Have you been spending money and wasting time more but not getting the results you wanted?

Do you want to know how to make awesome presentations that will surely promise you more engagements without your money and time going to waste?

Alfred Poor is a professional speaker and writer with audiences around the world, both onstage and virtual. He is a graduate of Harvard College and is the author of 15 books.

In this episode, Alfred shares his insights on what makes a speaker and presentation captivating and memorable. He also talks about the change brought by the pandemic in on-site events and how to make your virtual presentations more engaging for your audience.

Check out these episode highlights:

01:28 - Alfred’s ideal client: “The ideal client are people who need to speak as part of their job. Now, obviously, this includes professional speakers, but it also includes corporate executives, who need to address both internal and external audiences.”

01:48 - Problem Alfred helps solve: “So as people love to say the pandemic has changed everything, and it's true, we're now beginning to return to on-site events and conferences. But the fact is, virtual meetings have been shown to have such great advantages.”

02:57 - Typical symptoms that clients do before reaching out to Alfred: “Well, the bottom line is engagement. And the fact is, you know if your audience can't see or hear you, they're going to tune out, and you're going to lose the engagement.”

04:11 - Common mistakes that people make before they find Alfred’s solution: “One of the biggest is that they don't acknowledge the problem. A lot of them, I think, just figure, "I'm a good speaker. Everybody loves to hear me speak. I'm just going to pull my way through." And that doesn't work.”

05:09 - Alfred’s Valuable Free Action (VFA): “My advice is, pick one thing and make it better. Just one. So maybe a different microphone, maybe change the way your lighting is done, maybe change how you dress for the camera, or maybe just stand up instead of sitting down.”

05:50 - Alfred’s Valuable Free Resource (VFR): Check out Alfred’s FREE online demonstration: speakerspringboard.com/demonstration

07:06 - Q: How did you get so smart about virtual presentations? A: The answer is I have a long background in technology. My secret superpower is that I can explain complex things to people in ways that they can put to immediate use.

Tweetable Takeaways from this Episode:

“Pick one thing, make that better, and then pick another thing and make that better.” -Alfred PoorClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact w...

Learn how to generate leads and enquiries in 2021 using LinkedIn

Discover what content you should avoid and what matters to gain traction for your LinkedIn

Find out why you should choose to elevate your own influenceon Linkedin for your business

Resources/Links:

Wanting to Know the Promising and Guaranteed Secrets on How to be HIGHLY Influential in your Industry? Read more on how to influence and become the go-to person in any industry? adamhoulahan.com/influencerbook

Summary

Are you struggling with traction to your LinkedIn and your business?

Do you want to know about the promising LinkedIn strategies that can guarantee you to become more influential in your industry?

Adam Houlahan is an International Keynote Speaker specializing in LinkedIn strategies for entrepreneurs, and the CEO of the highly successful LinkedIn agency, Prominence Global. He hosts arguably the world’s largest free online LinkedIn training event with thousands of people registering 5 times each year and is considered to be one of the world’s leading experts in harnessing the power of LinkedIn for business. Adam is also the author of three Amazon best-selling books-- Social Media Secret Sauce, The LinkedIn Playbook, and Influencer.

In this episode, Adam shares his techniques and strategies on what can bring traction to your LinkedIn and business. He also talks about the common mistakes you should avoid that could lessen your inquiries and LinkedIn traction.

Check out these episode highlights:

01:27 - Adam’s ideal client: “It would be somebody that serves the B2B marketplace, and that the people they serve would spend at least $10,000 with them over the course of 12 months.”

01:47 - Problem Adam helps solve: “The key thing that we solve for them is that we make them the "Trusted Site" as we like to call it in the marketplace. And we implement a strategy for them so they're getting consistent inbound inquiries about what it is they do.”

02:33 - Typical symptoms that clients do before reaching out to Adam: “They're pretty much invisible on LinkedIn. So, nobody knows that they're there. Well, certainly nobody's engaging with them. They're also lacking in the ability to put together a consistent predictable marketing methodology that's attracting those people.”

03:45 - Common mistakes that people make before they find Adam’s solution: “you know, the 80-20 rule, the biggest problem is one, they're either not creating any content, or if they are creating content, it's the wrong type of content. The right type of content, what they really need to do, is kind of what we call, "Know-How with Know-How"

04:41 - Adam’s Valuable Free Action (VFA): “when you're creating your content, the biggest way to start that ball rolling of getting the engagement you need simply makes every piece of content end in a question.”

05:33 - Adam’s Valuable Free Resource (VFR): Check out Adam’s Book: adamhoulahan.com/influencerbook

06:09 - Q: Why is it that some people seem to get massive traction on LinkedIn, and I see someone else kind of doing the same thing, and they don't get any traction? A: Those people that are getting that really good traction, have what we call, "algorithm intelligence". And what that means is that they actually understand that the real way to get results on LinkedIn is you have to serve LinkedIn's needs first, before you serve your own.

Tweetable Takeaways from this Episode:

“The real way to get results on LinkedIn is,