Marketing The Invisible

Discover how to double your revenue without sacrificing your personal life

Find out what’s the right sales system and strategy for you

Learn more on the importance of working on the form, fit, and function of your sales system

Resources/Links:

Want to work on the form, fit, and function of your sales system? Check out Simon’s FREE Tool: Strategysprints.com/equalizer

Summary

Are you stuck in the revenue plateau and just don’t know how to go out of it? Do you want to still be able to get the income you deserve without sacrificing too much of your personal time? Do you want to make the most out of your sales system and redefine it in a way that can guarantee you better revenue?

Simon Severino is the CEO of Strategy Sprints GmbH. He teaches growth, strategy, and innovation at select MBA courses across Europe. He is also the host of the Strategy Show. His value proposition is to double your revenue in 90 days and he backs that with a money-back guarantee!

In this episode, Simon shares his insights on why it is important to cut down your project and focus your time and attention on the core competencies and what you’re currently working on. He also shares his experiences of starting small and working his way up, and the do’s and don’ts on finding the right sales system and strategies for you and your business.

Check out these episode highlights:

01:27 - Simon’s ideal client: “We work with SAS and service businesses who have less than 10 people. So, they have something between two and five staff and five contractors, vendors, freelancers that they work with.”

02:25 - Problem Simon helps solve: “Their life is miserable. So, I was- in my first year- yeah, I was there. My first year of my own business, I started strategy sprints. We crushed it in the first year. We had some good traction from the market, good resonance because I was doing this for 17 years already, so we knew what we do.”

03:31 - Typical symptoms that clients do before reaching out to Simon: “This is the moment where the vicious cycle starts in sales because right now you are so much in the business that you don't have time to work on the business. You deliver your good work for your clients, and you're solving their problems”

05:38 - Common mistakes that people make before they find Simon’s solution: “Yes, too complicated business. Too many things going on. Right now, they are jumping on the next shiny thing that is the clubhouse, and starting rooms on the clubhouse. This is the main common mistake is ‘shiny object syndrome’.”

05:57 - Simon’s Valuable Free Action (VFA): “The solution is to reduce the amount of projects that you have right now. You will only need four traction channels and you probably have already seven of them. So, you just need four of them, and this is where my invaluable free action comes in.”

06:44 - Simon’s Valuable Free Resource (VFR): Check out Simon’s FREE Tool: Strategysprints.com/equalizer

07:36 - Q: What can you do in the pandemic right now? A: I would say in the pandemic resist the urge to start too many things. Really focus on your core competencies. What's currently working.

Tweetable Takeaways from this Episode:

“Simplify your business. Four endpoints. One main product for one client at one price and then you think about one upsell. This is your main business.” -Simon SeverinoClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podca...

Learn about the ways on how you can be a hometown hero yourself

Find out the common mistakes people do when marketing their business

Discover a training ground where you can be helped on becoming aware of the ways you can market a business

Resources/Links:

Do you want to know more about what Tom Gaddis does and be trained with stuffs related to how he helps people in becoming a hometown hero? Learn more through clicking this link: https://www.offlinesharks.com/resource/

Summary

Are you one of those people who have always dreamt of becoming an entrepreneur but have no idea how to go out into the public’s world?

Have you ever thought of being a ‘hometown hero’ in your local position?

Just like you, Tom Gaddis has always wanted to be self-employed and free from the butt-smooching of the corporate world. He started from zero but he wanted success bad enough.

This led him to struck the entrepreneur dream – positioning himself as a local ‘hometown hero’ – that has now resulted to a successful local marketing consulting business he manages. Now, he teaches others to do the same.

Check out these episode highlights:

1:55 – Tom’s ideal client: “So, my ideal clients are agency owners, freelancers, people looking to build a business in their local area, helping other local business owners either with their marketing or getting more exposure to what they're doing.”

2:28 – The nature of the problem Tom helps to solve: “So, specifically we help, like the agency owners, the freelancers bring in more qualified prospects.”

3:11 – Typical symptoms clients do: “Well, one obviously, inconsistency of cash flow, right? The kind of up and down inconsistency. But I think another thing is maybe just feeling stuck like they are not really sure where to turn, where to start, and they're kind of forcing sales on potential prospects.”

4:05 – The common mistakes people make before reaching out to Tom: “Typically they're doing a lot of outreach themselves, like they have to physically go chase their prospects, instead of attracting them to what I like to call their sphere of influence.”

4:44 – Tom’s Valuable Free Action (VFA): “So I think the first step is realizing that you don't have to go big right out of the game.”

5:37 – Tom’s Valuable Free Resource: https://www.offlinesharks.com/resource/

6:37 – Q: What does it mean becoming an entrepreneur? A: “The big turning point was just starting to develop the habits and the actions that successful people take, right? Developing the morning routines, the showing up for appointments on time, showing up prepared.”

Tweetable Takeaways from this Episode:

“I didn't need to go big to be successful.” -Tom GaddisClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:09

Greetings, everyone! Another very warm welcome to yet another episode of Marketing the Invisible. My name is Tom Poland, beaming out here from a little castaways beach in the exotic Queensland, Australia, joined today by Tom Gaddis. Tom, good day. So, welcome from down under. Where are you hanging out?

Tom Gaddis 0:24

Aloha. I am on Maui in Hawaii.

Tom Poland 0:28

Another beautiful part of the world. Why doesn't everyone live where we live? I don't know. Go figure.

Tom Gaddis 0:32

It's a rough life,

Learn about the legal aspects of business and be briefed on how the business’ legal world works

Discover the problems entrepreneurs usually encounter and the ways on how to deal with such

Find out why it is important to seek legal advice even before a problem appears at your front

Resources/Links:

Learn more about the Law and its relation to Business through this link: www.jeremystreten.com/mti

Summary

Are you a business owner that is stuck with an event that needs legal assistance?

Have you been an entrepreneur for a long period of time but is still stagnant with the state of your business?

Do you manage your business on your own and you’re bothered by the countless possibilities of conflicts you’re not sure how to resolve?

Jeremy Streten is a successful entrepreneur and lawyer applying his passion and experience to help entrepreneurs succeed in their business so that they can live the life that they want to live.

He collaborates with lawyers from different countries – especially the US, UK, and Australia – as he works and writes books to help lawyers and business owners in dealing with the legal aspect of their businesses.

In this episode, Jeremy talks about the legal aspect of people’s businesses and the common mischief entrepreneurs experience as they manage work. Here, he shares his ideas on how to prevent a problem within your business and how helpful a legal advice would be in terms of knowing the legal aspect of what you do.

Check out these episode highlights:

1:18 – Jeremy’s ideal client: “My ideal clients for The Business Legal Lifecycle are actually other lawyers, because they can help their clients.”

2:18 – The nature of the problem Jeremy helps to solve: “So for the lawyer, we help find the blind spots that their clients don't know that they're missing, and that's what we do for the business owner client as well. We find the problems that would otherwise arise if they didn't get that advice.”

3:10 – Typical symptoms that clients do before reaching out to Jeremy: “So, for the lawyer, what we find is the lack of work, and they're constantly finding new clients. For the business owner, it's really just a lack of knowledge. It’s a lack of not knowing what's going to happen.”

4:23 – Jeremy’s Valuable Free Action (VFA): “So for the lawyer, I've got a very specific action they can take and that is to pick their top 10 clients. Who are the top 10 clients by revenue that they like working with? Pick up the phone and have a chat to them. If you're a business owner listening to this, pick up the phone and call your lawyer and have a chat to them about what's going on at your business and find out what other opportunities there might be for them to help you.”

5:51 – Jeremy’s Valuable Free Resource: Check out Jeremy’s website: www.jeremystreten.com/mti

7:16 – Q: What's the block that most lawyers have in getting that repeat work? A: "It's really because they're focused on doing the work. Most lawyers are great technicians – they're great at getting in there and doing the work. Their block is that they don't even spend time getting the work in, and they think ‘sales’ is a bad word – they think that they don't want to do that, but really, it’s necessary for their business."

Tweetable Takeaways from this Episode:

“Law is too reactive, we react to problems. And we want to change that to make it proactive so we can actually find the problems before they arrive.

Discover how knowing your “why” should be the foundation of your business

Learn more about why analyzing your key performance is essential to business growth

Find out how you can make an effective financial strategic plan that can increase your financial well-being and grow your business

Resources/Links:

Check out Susie’s Website: live.susiecarder.com/path-to-profits1

Summary

Do you want to learn how to increase your financial well-being and grow your business more? Do you want to know how to make an effective financial strategic plan?

Susie Carder has created $10 million dollar businesses and her genius is the ability to simplify complicated issues by creating simple proven systems that create dramatic growth. She’s helped over 100,000 entrepreneurs increase revenues by anywhere from 25% to over 3,000%.

In this episode, Susie shares how to quit running your business blind because you do not have the ROADMAP that will tell you exactly what you need to do to reach your revenue goals.

Check out these episode highlights:

01:54 - Susie’s ideal client: “My ideal client is an entrepreneur that loves to grow, that's gotten themselves to a certain spot and now they're ready to leverage it. They're out of answers themselves.”

02:07 - Problem Susie helps solve: “I'm the money honey. So what I know 88% of small businesses are not profitable, only 1.7% hit that million-dollar mark. So I make math fun, I make the money fun.”

03:01 - Typical symptoms that clients do before reaching out to Susie: “So what I find is business is a lot like this combination lock. Remember these from school, one little kick-off, and it won't open. And so you can have your sales, your marketing, your operations, your finance, but if it's not done in the right order, if it's not done in the right process, if we're not evaluating and analyzing what are the key performance indicators, you can have the right combination in the wrong order, and it's not going to open.”

04:04 - Common mistakes that people make before they find Susie’s solution: “Again, it goes back to the finances of the foundation. You're right. We build it on cement not sinking sand. With the clients that I've worked with, that's what I always start with. And what I realize is people either overspending, they're not following budgets, they get caught up in the excitement of "I made a million dollars", but they spent 1,000,005. Right?”

05:25 - Susie’s Valuable Free Action (VFA): “So the quickest way to cash, like everybody wants that, the quickest way to cash, is finding the right strategic partner. So I grew this brand with strategic partners, instead of me building clients one time, one at a time, one at a time, let me go find those partners that have my ideal client that I'm in complement with, not a competition with.”

06:10 - Susie’s Valuable Free Resource (VFR): Check out Susie’s Website: live.susiecarder.com/path-to-profits1

07:30 - Q: Why? A: Like if you don't have your “why” clear, money is not the answer. So many entrepreneurs chase the money. It's not the money. It's what's the "why" for you in the world.

Tweetable Takeaways from this Episode:

“If you don't have your 'Why' clear, money is not the answer. So many entrepreneurs chase the money. It's not the money, it's what's the 'Why' for you in the world.” -Susie CarderClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the ...

Discover how planning your marketing strategies and brand is important

Find out why investing in a high-quality and world-class brand logo, and web design is better than under-investing

Learn how first impressions matter in a business brand

Resources/Links:

Check out Ross’ Blog on How to Build a Strong Brand Identity: crowdspring.com/blog/brand-identity

Summary

Are you struggling with how to build your own brand? Are you planning on using an online logo generator for your brand?

Don’t settle with the generic instead go with something mesmeric. Be authentic with your brand and settle with something high-quality and world-class while paying less! First impressions matter, so grab their attention with your authenticity and the rest will follow.

Ross Kimbarovsky is the Founder and CEO of Crowdspring where 220,000+ creatives help businesses, startups, agencies, and non-profits with high-quality custom logos, web and graphic design, product design, and business names.

In this episode, Ross shares how thinking about your brand identity and investing in it is very crucial, especially for small businesses. He also shares his insights on what to do and what to avoid when building your own brand.

Check out these episode highlights:

01:28 - Ross’ ideal client: “Ideal client is a solopreneur or small business, one-to-nine employees looking for ways to level the playing field against bigger competitors.”

01:50 - Problem Ross helps solve: “Small businesses, entrepreneurs, startups have a tough time finding affordable high-quality design and finding people that can execute, do high-quality design. And so, Crowdspring helps entrepreneurs, those businesses, small agencies with everything from custom logo design, to website design and marketing materials design for every stage of their growing business.”

03:11 - Typical symptoms that clients do before reaching out to Brad: “Well, there are a number of things. First of all, marketing campaigns. Good marketing needs two things. Well, three things. Strategy, good copywriting, and good visual design. Marketing campaigns fail without any of those three things.”

05:08 - Common mistakes that people make before they find Ross’ solution: “I was going to say that this is a problem. When you under-invest in design in the beginning, it creates a poor foundation. So, everything you do later, you're making poor first impressions. Your marketing campaign suffers.”

06:02 - Ross’ Valuable Free Action (VFA): “Do a SWOT analysis. So, SWOT stands for strengths, weaknesses, opportunities, and threats used by big businesses, great for small businesses. It's a way to evaluate what your strengths as a company and brand are, what your weaknesses are, and foremost, it will be about visual design and the way you message and communicate about your products.”

06:43 - Ross’ Valuable Free Resource (VFR): Check out Ross’ Blog on How to Build a Strong Brand Identity: crowdspring.com/blog/brand-identity

07:20 - Q: Why can't they wait a year, six months, a year and a half, to invest in design after they've launched and have a bit more money? A: You make first impressions when you're initially launching. And when you've been in business for a year, whether you like it or not, you've developed a brand. You've developed a visual brand identity. And if it's poor, if the foundation is poor, it's really difficult to turn around after a year. And now the cost is significant because you have an identity.

Tweetable Takeaways from this Episode:

Discover how hiring the next generation could be one of your best investments yet

Learn more on how to recruit next generations as interns

Find out why hiring next generations is important in growing your business

Resources/Links:

Check out Jordan’s Website: capsource.io

Summary

Is your business slowly lacking connection with all the new changes brought by time? Do you want to know how you can engage more and increase your audience even with the change?

Welcoming the next generation of smart, young, and fresh talent is one of the greatest investments you can give to your business. With this change, you may be able to get a bigger audience, more connections, and a booming profit. Don’t be the boomer in the business industry and stay updated and fresh with the new-gen!

Jordan Levy is a serial education technology entrepreneur. He has started two EdTech companies that help higher-ed programs bridge the skills gap for their students through experiential learning.

In this episode, Jordan shares his insights on how you can avoid business fluctuation by recruiting the next generation, giving both an opportunity for your business to connect more given these changes, and the next generation for experiences and opportunities. He also adds the best way of recruiting.

Check out these episode highlights:

01:31 - Jordan’s ideal client: “We love working with companies that want to connect with that next generation and stay relevant forever. And typically, the folks that we work with are hiring managers, business unit leaders that want to recruit young talent, keep their interests coming in, and their new ideas coming in that will really benefit the future of that particular area of the organization.”

02:22 - Problem Jordan helps solve: “Most of the Fortune 500 companies from just 50 years ago are no longer Fortune 500 companies and the reason why is because they're not able to connect meaningfully. And it seems like it's very complicated to build programs that engage young professionals, or the employees or the interns. It's complicated.”

03:46 - Typical symptoms that clients do before reaching out to Jordan: “The symptoms are that they're growing and need to tap into the entry-level talent market, or that they're experiencing some turnover with some of the entry-level talents. The average is about every two and a half years, someone between the age of 16 and 34 is going to leave your organization. It's even less at the bottom of that out in that bracket.”

04:41 - Common mistakes people make before they find Jordan’s solution: “I think the most wasteful thing to do is just not do an internship program because you don't want to spend the effort on assembling one and making it a good experience. And so that's typically the case with most companies.”

05:42 - Jordan’s Valuable Free Action (VFA): “I think one thing that could take you in the right direction is if you don't want to work directly with us, just reach out to your local university and just say, "Hey, I have a business in the area. How can I support you and your students?"

06:29 - Jordan’s Valuable Free Resource (VFR): Check out Jordan’s Website: capsource.io

06:59 - Q: Why? A: Like, one of my favorites, Simon Sinek started with why. And so, you know, my experience as a student, going to a top tier institution, I went to Lehigh. I only had one internship when I graduated, and that internship was the single-handed, most important factor in defining my career because I did not like it.

Find out what you need to fill your website with and how to make it navigable for people to know that they are in the right place

Learn how not to be chasing all the shiny objects you see and instead find the clarity to know who you're working with, what their problem is, and how you solve it

Find out how to make your marketing a money magnet

Resources/Links:

Get your Seven Client-Getting Strategies that you can use on your website. Click here: https://csicorporation.com/7-strategies

Summary

Are you someone who loves chasing shiny objects and never ever gets to decide which way to go and focus on?

Do you love following people who seem to have the solution you are looking for, but nothing is tried, tested and true with them?

Is your website navigable and filled with essential elements people truly look for?

How do you turn your marketing into something that actually works and bring in money for you?

Carol J. Dunlop, The Online WOW! Strategist and 3X Amazon Best-selling author teaches brilliant creators to convert marketing into money using their WOW! website as their hub.

In this episode, Carol shares how she teaches people how to do the things that are authentic to them in the way that they need to do it so that it actually works and brings them money.

Check out these episode highlights:

02:00 - Carol's ideal client: "My ideal clients are brilliant creators, coaches, service providers and business owners who love shiny object syndrome, but don't know which way to go. I help them get on that straight road."

02:29 - The problem Carol helps solve: "I teach them how to convert their marketing into money."

02:55 - The symptoms clients face before they consult Carol: "They don't know which marketing strategy to use. The money is kind of getting away from them. They're doing the marketing, but it's not bringing in the money."

03:47 - The common mistakes people make before they reach out to Carol: "They try what they think is the hottest thing out there. If they see a lot of people going toward a specific marketing strategy or playing, like, doing more Facebook lives, or maybe getting more Facebook ads, or maybe just going to Google and trying to see what Google is doing. Nothing is tried and true with them."

05:19 - Carol's Valuable Free Action (VFA): "What I need to do is make sure that their website is filled with pain. And when I talk about pain, I mean, the pain of the people who are coming to the website, if they come to your site, and they say, 'Oh, they solve this problem', 'Oh, they talk about this problem', then they know that they're in the right place."

06:30 - Carol's Valuable Free Resource: Get your Seven Client-Getting strategies that you can use on your website. Click here: https://csicorporation.com/7-strategies

07:45 - Q: How does your website kill your business? A: The main way that your website kills your business is having a lack of clarity. Because when those people come there, they need that pain. They need to know who you're working with, what their problem is, and how you solve it. Right away.

Tweetable Takeaways from this Episode:

“What they need to do is make sure that their website is filled with pain. And when I talk about pain, I mean, the pain of the people who are coming to the website, so, then they know that they're in the right place.” -Carol DunlopClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not...

Find out the secrets to let you stand out in the market

How to name your price as an established authority and not charging based on what the market perceives

Find out why even if your work could speak for itself, no one would hear it, and why the need for you to be proactive

Resources/Links:

Get a full report on what you need to focus on to turn your business into a high 7 figure business in 2021. Click here:https://paulhigginsmentoring.com/assessment

Summary

Are you up for selling your business but couldn’t for lack of a repeatable sales system?

Is your personal life compromised for working too many hours, and you can’t hand off sales to anyone?

Do you get burned by people who try to fix things, over-promise but under-deliver?

Paul Higgins is a High Performing Business Mentor, podcaster, and published author who helps 7 Figure Business Owners with Sales & Teams so they can BUILD LIVE & GIVE. He has 27 years of experience in Sales & Marketing, finishing up an 18-year gig at The Coca-Cola Company as a Director.

In this episode, Paul shares how to build a business with a repeatable sales system so you can sell easily. He also talks about having a business that funds your lifestyle while allowing you to give to others.

Check out these episode highlights:

01:13 - Paul’s ideal client: “My ideal client is a service-based business owner, like you said, high six, early sevens, and a couple of particular ones that I normally work with outsourcing companies, consultants, and also with tech resellers.”

02:09 - The problem Paul helps solve: “he key thing is sales. So most of them have done exceptionally well to get to that high-six, seven figures, but it's predominantly relied upon them, sales, and they really haven't systemized it. So they leave the business. They can't get any more sales. They’re also relying upon referrals, which has been great up to now but they're very lumpy..”

02:57 - The symptoms people experience before they realize they need Paul’s expertise: “OMost of them have got an aspiration to sell their business. And as you know, it's very hard to sell your business if you don't have a repeatable sales system. So they hit the ceiling in their aspirations; they just can't get to their aspiration. The other is, they're working too many hours because they can’t hand off sales. So they just continue to do that. And that has an impact upon their personal life. The other thing is that they often get burned by people that say they're going to fix it. They just get burned a lot of money on agencies who over-promise and under-deliver.”

04:12 - The common mistakes people make when they're trying to solve that best-kept secret problem: “There are normally two big ones, and one is that they go and just hire a salesperson often a person that's probably got more experience and is used to a business where a lot of it is systemized. They come in; they find out there's hardly any systems, the owners are too busy to give them that information; it just turns into not a great situation, and they leave. And the other one is when they say, 'Hey, why don't I just bring someone in?' This person sounds great. And they can just make commission-only sales for me. So there's no risk to me; they take all the risk. And I don't know how many times someone's tried that. I'm yet to find someone where that's really worked.”

06:17 -Paul’s Valuable Free Action (VFA): The first one is, and it's a bit overused, but I think it's got relevance today, is a sales funnel. That's number one, two,

Find out the secrets to let you stand out in the market

How to name your price as an established authority and not charging based on what the market perceives

Find out why even if your work could speak for itself, no one would hear it, and why the need for you to be proactive

Resources/Links:

Find your angle. Access your free content creation matrix. Click here: http://www.brettjarman.com/angle

Summary

Have you been wondering why, despite having excellent work, nothing is happening to your business?

Do you find yourself always comparing your price with what the market perceives?

Are you experiencing irregular cash flows and going the feast and famine route?

Have you been working on tasks that don’t move the needle in your business?

Are you not getting any referrals?

Brett Jarman is a business strategist and the Founder of Help Me Leverage, providing training and coaching for business, and the Founder of Experts On Air, a podcast production agency.

In this episode, Brett helps you become not just the best-kept secret but one that stands out in the market. He shares how to name your price as an established authority by making people pay for the value you provide more than your product’s features and benefits.

Check out these episode highlights:

01:13 - Brett’s ideal client: “My ideal clients are business owners or leaders who usually, they're selling their expertise. Often, they'll be a consultant or a coach, someone providing professional services, or, and increasingly over recent months and years, there might be an executive who's looking to expand, build their personal brand, and maybe start a portfolio career.”

01:42 - The problem Brett helps solve: “I help them stop being the best-kept secret. I help them stand out from the crowd and claim their authority in the marketplace.”

02:22 - The symptoms people experience before they realize they need Brett’s expertise: “One of the first symptoms is irregular cash flow. The second symptom is that they're having to compete on price or negotiate price with the clients. Third symptom is they're probably either getting no referrals or only getting what I call first-degree referrals. And then probably the fourth most important symptom is they find that they're often busy working on tasks that don't actually move the needle in the business.”

04:55 - The common mistakes people make when they're trying to solve that best-kept secret problem: “They don't think they have time to market themselves. The truth is, they don't actually need time, they need a system, they need a good process.”

06:18 - One Valuable Free Action (VFA) Brett recommends: “I would say, start a podcast. And now we'll put the emphasis on the word free there. People don't realize that you can actually start a podcast for absolutely no cost.”

06:52 - Brett’s Valuable Free Resource (VFR): http://www.brettjarman.com/angle

07:22 - Q: Why are people so reluctant to promote themselves? A: We're driven by subconscious programming.

Tweetable Takeaways from this Episode:

“Features and benefits, they can always be beaten, competitors can always either match or beat them. You're better off to rely on your reputation, build trust in the market, then rely on features and benefits.” -Brett JarmanClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Discover how to establish, market, and monetize your credibility get ready and avoid making a premature proposition

Find out how authenticity can get you more and promising prospects in the market

Learn how by increasing your credibility, you'll increase your sales, because prospects will see you differently

Resources/Links:

Check out Michael’s Credibility Calculator: www.thecredibilitycalculator.com

Summary

How do your prospects see you? Do they look at you as a credible expert...or do you look just like your competitors?

Prospects "look" at you before they hire you. If you "look" like everyone else, there's no reason for them to hire you, so you lose the sale.

Michael DeLon is the 'credibility creator'. He helps business professionals transform into recognized experts by helping them establish, market, and monetize their credibility.

In this episode, Michael shares his insights on how credibility is important in pre-conditioning prospects in the market. He also shares how understanding your prospects and seeing your authenticity can lead you to more promising prospects and business growth.

Check out these episode highlights:

01:29 - Michael’s ideal client: “My ideal client is a professional service provider. So, think financial advisor, attorney, chiropractor or coach, someone who sells through a consultative approach, and really wants to influence prospects to hire them before they ever have that first meeting.”

02:05 - Problem Michael helps solve: “So the problem we solve is that most business professionals look like all of their competition, right? They have a similar message; they have similar offerings. And from the prospect’s perspective, well, they all look the same! It's a lot like the "Where's Waldo?" puzzles, right? When your prospect doesn't have a compelling reason to choose you over your competition, they hire someone else, and you don't gain a client.”

03:25 - Typical symptoms that clients do before reaching out to Michael: “Yeah, well, they're losing sales that they know they should be making. they're having a lot of initial conversations with prospects, but they aren't closing the sale, and they're not sure why.”

04:34 - Common mistakes that people make before they find Michael’s solution: “They look for answers in all the wrong places. Okay, so when you think the answer to your problems out there in the marketplace, so a new social media platform, a new funnel, a new website, you're going to be disappointed, okay? Because the answer is found by looking into the mind of your prospect and understanding how they see you and when you can influence how they see you versus your competition, your business is going to grow.”

06:51 - Michael’s Valuable Free Action (VFA): “Just remember people buy who you are more or so than what you do, so discover your core story. Why do you do what you do? And tell that through all of your marketing.”

07:07 - Michael’s Valuable Free Resource (VFR): Check out Michael’s Credibility Calculator: www.thecredibilitycalculator.com

07:54 - Q: What's the biggest thing I've learned in marketing? A: The biggest thing I've learned in marketing is that the marketing battleground is not out there. It's in the mind of the prospect. And when you learn how to influence how people think about you, everything changes.

Tweetable Takeaways from this Episode:

“The marketing battleground is not out there. It's in the mind of the prospect. And when you learn how to influence how people think about...