Marketing The Invisible

Find out how to use Instagram to build your brand and reach your audience on a global scale

Learn how to forge deeper connections with people even if the majority of those you do business with you might never meet in person

Find out how you can give people something that gets them excited, moves their emotion slightly so they will come back for more

Resources/Links:

Check out Jake's FREE access to The Instagram Accelerator Training. Click here: http://jakeadamdavey.com/brand

Summary

Have you done all you can in social media and just don't seem to get noticed?

Even how hard you try to generate leads all you get are crickets.

How about, take a pause, and listen to Jake. He might have something that would resonate with what you're facing now.

Jake Davey empowers entrepreneurs and business owners to be seen as the go-to expert and authority in their industry by growing their first 10,000 followers on Instagram without spending a penny on paid advertising.

In this episode, Jake shares how to engage, generate leads, and grow your business globally by leveraging Instagram.

Check out these episode highlights:

01:26 - Jake's ideal client: "It is undoubtedly, its business owners and entrepreneurs. It's principally people who want to connect more deeply with their audience. So, business owners, entrepreneurs, who want to have a bigger impact on a global scale, they want to reach more people in the most effective way possible, the most powerful way possible. And in a way that strengthens and has a real depth of relationship, one-to-one with the individual that they're speaking to."

02:16 - The problem he helps solve: "Far and away at the moment, with the setup of Instagram, the way that the platform is designed, the fact that it is principally a visual platform, photos, images, video, it's so heavy on those things, that it's very, very powerful for moving the emotions over a path of connecting with people directly if you like breaking down that fourth wall. And because of that, I think that the problem that I saw with the problem that I help solve is how to forge deeper connections with people. In a world today, you know, in 2020, 2021, yet we're actually, the majority of people you do business with, you might never meet in person."

03:38 - Symptoms clients have before consulting with Jake: "Either they've been using social media in the past and social media more broadly, not necessarily just Instagram. And it's taking time, it's taking energy away from their business and from their main strengths. And for whatever reason, they haven't got traction, they haven't got the results that they want. They're not getting in front of as many people as they want to be able to get in front of, they're not getting, building the audience that they want to build. They're not building the engagement that they want to build; they're not getting the leads that they want to get."

05:08 - Mistakes clients make before they seek Jake's help: "Tried to do it all themselves is the first thing, trying to create all their own content, feeling that they have to create all their own content. Taking hours actually doing that, creating the content, and trying to take the perfect picture. That is far and the biggest challenge, perfection every time.

05:22 - Jake's Valuable Free Action (VFA): "The one major thing that shifted in my mind was when I realized when I first got started it's not to make it all about me. It's not social ME-dia, it's actually, social YOU-dia. What do my audience, my followers want to see?

Discover how to improve your relationship with your clients through gifting

Learn the proper way of gifting your clients through a personal level rather than a call-to-action gift

Find out different substitutes that you can use as gifts for your clients instead of the regular pens and t-shirts

Resources/Links:

Check out Chelsea’s Website: www.getnoms.com

Summary

Do you want to know how to get more clients? Do you want to build a strong relationship with your clients? Do you want to know how you can swoon them off their feet and make them think that you’re different than the rest?

Chelsea Martin is a Co-Owner of Noms Bake Shop, the industry expert in personalized, corporate gifting that leaves a lasting impression with clients, partners, and prospects.

In this episode, Chelsea shares the importance of gifting as a way of building a strong relationship and a lasting impression on your clients. She also shares her insights on the different ways and substitutes you can choose from when it comes to thinking of a unique gift for your clients for every occasion. Ditch the pens and t-shirts and start being unique and personal. It will give an impression on your clients that you value them as well!

Check out these episode highlights:

00:46 - Chelsea’s ideal client: “So our ideal client is anybody out there that is either looking to get new clients for their business, retain clients that they've already gotten that they'd like to build those relationships with, and then would like to use gifting to strengthen that connection.”

02:03 - Problem Chelsea helps solve: “So the problem we solve is actually one and it's multifaceted because I think as business owners, we all have a different strategy for building our relationships or building our clientele. And so, everybody has that problem in a unique way, and we help solve it in a unique way, whether that is we're trying to find new clients and get their attention, and that is through gifting.”

03:40 - Typical symptoms that clients do before reaching out to Chelsea: “Yeah, so I think that and I guess this kind of goes hand-in-hand with before as a lot of people are experiencing trouble getting the attention of their clients, and that is one, through email marketing. Everyone's using email marketing, “How do I differentiate myself?” You know, that's really tough with- there's only so many emojis you can use in a subject line to try to get someone's attention.”

05:21 - Common mistakes that people make before they find Chelsea’s solution: “Yeah, so definitely the swag type of gifts, I think that there's a time and a place for those, of course, but for more of the client appreciation, or the holiday gifting, you really want to do something personal to that person. And that doesn't mean that you can't have your name or your logo but, you know, adding that custom element of maybe etching their name into the gift box, or something they like, or a photo of their family.”

06:39 - Chelsea’s Valuable Free Action (VFA): “As far as something that they can do to, I think, well, I think just taking a look at their current strategy and seeing, "Okay, is there room in our budget to either add gifting? And if there is, how can we implement strategic gifting in a way that is not just blanket mindless gifting?"

07:31 - Chelsea’s Valuable Free Resource (VFR): Check out Chelsea’s Website: www.getnoms.com

08:04 - A: I might flip the script a little bit on you and say one of the things that I think that people forget to do when it comes to gifting is not only the giving side but th...

Discover how to craft the perfect email for your email list with guarantee for more sales and interests from your clients

Learn about the “constipated content” and how to avoid it

Find out how to sell more through the use of email without being a jerk

Resources/Links:

Check out Terry’s Website: mymarketingcoach.com/gift

Summary

Are you tired of not making enough money? Are you using your email list wisely to get more sales or are you sending out “constipated content”? Do you want to know the secrets to sell more with the use of emailing and your business personality?

Terry Dean started his online business from scratch in 1996. He went from delivering pizzas to designing an Internet Lifestyle business which gave him both the freedom and the money to enjoy life. Within a few years he was also consulting with home-based businesses, local companies, and million-dollar corporations. His original company and websites were sold in 2004, and in 2006 he launched MyMarketingCoach as a solution for entrepreneurs who are overworked, overstressed, and not earning the kind of income they want in their businesses.

In this episode, Terry shares his insights on how to craft the perfect email that can guarantee you an active email list, and an increase in sales and customer interest. He also shares how to avoid writing emails full of sales pitch content or the “constipated content”.

Check out these episode highlights:

01:42 - Terry’s ideal client: “Ideal clients are consultants, coaches, and online course creators who want to build and scale automated systems for more leads and sales online.”

01:55 - Problem Terry helps solve: “What we'll find is most entrepreneurs, they have conversion cracks in their websites and their online funnels. And what I mean by a conversion crack is they're trying to transport- it's like trying to transport water with a bucket full of holes, and I help them find those cracks and mistakes so they can generate more leads and sales.”

02:38 - Typical symptoms that clients do before reaching out to Terry: “Well, the biggest one is going to be that they're not earning enough money because that's the one that actually matters. They're not earning enough in their online business, and they're trying to put together a system, online systems, they're sending out emails, but the money is not coming in.”

04:02 - Common mistakes that people make before they find Terry’s solutions: “Well, there are really two different ways that they often go to different mistakes that are most common. And the first one is being overly aggressive, and sending a lot of email sales pitches.”

05:14 - Terry’s Valuable Free Action (VFA): “Well the first thing they need to do, of course, is move out of the "constipated content" which is facts and figures. And so, the way that they do that is they move into telling stories. And a lot of times, that can be case studies, it can be your own personal stories.”

07:19 - Terry’s Valuable Free Resource (VFR): Check out Terry’s Website: mymarketingcoach.com/gift

07:56 - Q: What about videos, social media, texting, and pretty much every other communication method? A: The reality is that you can make the mistake of "constipated content" with all of those other types of content as well. Matter of fact, that's one of the big issues when you try to hire out content is that's what they deliver you, a whole bunch of facts and figures without personality, without identification.

Tweetable Takeaways from this Episode:

Discover how to improve yourself and your choices through proper guidance, coaching, or counselling

Learn more on the importance of having guidance and clarity as a mean to understand your choices and which are right for you and your life or business

Find out how to overcome your limiting beliefs and make the right choice when you allow yourself to be guided

Resources/Links:

Check out Babette’s Website: www.mindshifts.com

Summary

Are you in the midst of making a great decision but aren’t sure if it really is the right decision? Are you looking for some clarity with how you’re handling your promotion, or work, or anything that feels like a big thing for you? Do you want to make sure that your choices are what’s meant for you and your business, brand, or life?

Babette Bensoussan is a decision-making Maverick. She supports organizations to make better competitive decisions and support individuals to make better decisions about their life, careers, and leadership.

In this episode, Babette shares the importance of having clarity when it comes to the decisions that you make in your work, business, or life. She also shares the benefits and importance of having a mentor, counsellor, or coach to guide you in your choices, business, or life. Make the right choices you won’t regret with the correct guidance!

Check out these episode highlights:

01:23 - Babette’s ideal client: “My ideal client is anyone who's going through a transition of some kind and needs clarity. So, anyone who has a decision to make, going through a transition, or whatever it is.”

01:42 - Problem Babette helps solve: “Generally, it's about clarity around the decision they have to make. Being promoted to a new field, being promoted to leadership roles, moving out of leadership roles to director roles, moving from one kind of career to another career.”

02:45 - Typical symptoms that clients do before reaching out to Babette: “They tend to be a little confused, unsure, they could feel a bit lost. Some of the women, they might feel that they're not good enough, who would listen to them, if they're going into consulting.”

03:50 - Common mistakes that people make before they find Babette’s solution: “There are two key things for me, first of all, is what I call "the bail", your blind spots, your assumptions, your interpretations, and your limiting beliefs. We all have them. But the problem is, how do you help yourself when you don't know or don't understand what your bail is, what your blind spot, your assumptions?”

05:34 - Babette’s Valuable Free Action: “I think, you know, there is nothing more invaluable than having a mentor, someone, that you respect, or admire, or a coach. I really, I'm a coach, and I have two coaches. One for my coaching supervision, and one for my business.”

06:21 - Babette’s Valuable Free Resource: Check out Babette’s Website: www.mindshifts.com

06:58 - A: You asked me some great questions but I guess my key learning is to let people know, listen to your advice, and plan. You create your own reality. So, if you want to create a reality that's different to what you've got, get someone to work with you, help you, and plan, plan, plan!

Tweetable Takeaways from this Episode:

“There is nothing more invaluable than having a mentor, someone that you respect, or admire, or a coach.” -Babette BensoussanClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast...

Discover the importance of being emotionally intelligent and its benefit to your well-being and business

Learn how to clear out your thoughts and get the best out of your mind and into your business

Find out about the importance of having a clear mind in order for your business to progress and be more organized

Resources/Links:

Check out Marcia’s Website: https://covisioning.com/outsmart-your-brain-book/

Summary

Has your mind been feeling foggy recently that you can’t seem to think straight or focus on things? Have you been feeling overwhelmed and stuck because you can’t think properly? Are your emotions getting the best of your ideas and thinking time?

Dr. Marcia Reynolds is an expert on how to use your emotions to manage your mind. She has four award-winning books, has taught in 41 countries, and reached thousands more online.

In this episode, Marcia shares her insights on the importance of having a clear mind in the midst of all the stress, work, and issues happening around us. She also shares how to clear up the fog in your mind to help you think more clearly and straight and help with your productivity!

Check out these episode highlights:

01:04 - Marcia’s ideal client: “I work with leaders, potential leaders, high achievers, and people with big dreams but working in organizations, whether large or small.”

01:23 - Problem Marcia helps solve: “You know, they get stuck in their brain. It gets all foggy and the more emotions we have, the less we can see through the fog. And so, what I help them to do is just to bring their thinking out and take a look at it. And if we can look at it out here, then they can see what's getting in the way of them making their choices taking action.”

02:27 - Typical symptoms that clients do before reaching out to Marcia: “They feel stuck. They often feel these days overwhelmed. I don't know where to start. And so, they come to the call, my coaching call with, like, tons of things, "I need you to do this, I need you to do this."

03:07 - Common mistakes that people make before they find Marcia’s solution: “They take either the easy way out like they have a difficult conversation coming up, and they find all the reasons not to do it. Or they do what they've always done in the past and even though it doesn't work, it's the known and not the unknown.”

03:46 - Marcia’s Valuable Free Action (VFA): “Even though we're not even out in the world yet fully with the pandemic, people are still moving too fast. And so really, it's just taking a pause.”

04:47 - Marcia’s Valuable Free Resource (VFR): Check out Marcia’s Website: https://covisioning.com/outsmart-your-brain-book/

05:31 - Q: What triggers my emotions in the first place? A: So, I never asked the question, "What are you feeling?" because most people don't know. I want to know what's going on, and I'll show you what I noticed. You know, and we'll talk about it. But the trigger is usually a social need. "I'm not being heard, I'm not being valued, I don't feel safe.

Tweetable Takeaways from this Episode:

“It's not just shifting the emotions, it's getting your needs met.” -Marcia ReynoldsClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Hello, everyone, and a very warm welcome to another edition of Marketing The Invisible. I'm Tom Poland, joined today by Dr. Marcia Reynolds. Marcia, good day!

Discover how to create the best virtual experience for you and your clients especially in the midst of COVID and the slow degradation of offline events

Learn how to move your offline event online and discover the limitless features that lies behind it

Find out how technology can help you make a deeper connection and understanding with your team or clients through a dynamic virtual experience

Resources/Links:

Check out Brian’s Website: brianfanzo.com/virtualevents

Summary

In the midst of this pandemic, are you looking for a way to host your events? Do you want to change and bring the offline to the online world?

Do you want to know how you could still host your event while making it a more dynamic experience for your clients or team, virtually? Are you ready to create a dynamic virtual experience?

Brian Fanzo is a digital futurist, virtual keynote speaker and podcaster helping brands and leaders find synergy between tech and humanity.

In this episode, Brian shares his insights on how you could make your offline events online. He also shares how virtual events are the future and how it can be limitless and can provide a better and more dynamic experience to you, your clients, and team, virtually, especially in the midst of COVID.

Check out these episode highlights:

02:02 - Brian’s ideal client: “Ideal client is anyone trying to leverage virtual to reach their, you know, new audience in this new way. So, it's either moving at an offline event online or reinventing, you know, a way to connect with your online audience.”

02:20 - Problem Brian helps solve: “The problem I solve is really helping reinvent what a virtual experience is. We take something from offline and put it online. You're competing with YouTube, Netflix, and all the other tools that are out there. I really try to help really shift their focus and have a new perspective on what's possible and creating a virtual experience.”

03:09 - Typical symptoms that clients do before reaching out to Brian: “So before COVID, this was an interesting one, because, before COVID, it was usually there was a disconnect between brands or their clients or customers that they interacted with offline, and then a real disconnect online on the relationship building, the scale, the marketing.”

05:15 - Common mistakes that people make before they find Brian’s solution: “One of the biggest mistakes is that we try to take what we do offline, and just repurpose it online.”

06:11 - Brian’s Valuable Free Action (VFA): “A big step is to think about how you can create a participatory element. And what I mean by that is, rather than talking at your audience, virtually, how can I allow them to participate in the conversation and even direct where you're going with your content?”

07:02 - Brian’s Valuable Free Resource (VFR): Check out Brian’s Website: brianfanzo.com/virtualevents

07:54 - Q: What is the future of virtual events? A: When we've talked webinars, we talked virtual, I think virtual is going to be around forever. I think we are having a newfound focus on virtual. I mean, webinars have been successful and very valuable for 10 plus years.

Tweetable Takeaways from this Episode:

“I don't believe everything needs to be interactive, but I do believe we can make everything feel participatory.” -Brian FanzoClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Discover which online course platform or LMS is right for your online course business and learning objectives

Learn about the importance of knowing your focus areas that is critical for unlocking the full potential of your online course business

Find out how the right platform can make it easy to share your knowledge, grow your audience, and scale the online course business

Resources/Links:

Check out Jeff’s Website: learningrevolution.net/freeguide

Summary

Do you keep on creating online courses?

But are confused by all the online course platform choices?

Are you sure you’re using the right platform to 'house' your content, optimizes user experience to your students at the same time making it easier to share your knowledge, grow your audience, and scale business?

You're not alone! That's why Jeff Cobb drawn on his 20 years of e-learning and online course platform experience to help you cut through the confusion and choose the right platform.

In this episode, Jeff shares his insights on how to find the right platform for your online courses and how finding the right one can greatly affect your sales and can even create a community around your online course.

Check out these episode highlights:

01:33 - Jeff’s ideal client: “So it's going to be a solo expert, speaker, consultant, author, or maybe a small business, but what they have in common is they've got deep expertise, and they want a way to monetize that through educational products.”

02:07 - Problem Jeff helps solve: “I solved a number of problems but for the purposes of this conversation, it's really, how do you select the right platform for creating and selling those online courses that you want to put out there?”

03:11 - Typical symptoms that clients do before reaching out to Jeff: “One is frustration. So, it might be somebody who's like, already tried out a platform, tried to get out there, thought they were going to, you know, get tons of learners, make lots of money, whatever, and they're just pulling their hair out because they can't really get the thing that they wanted it to do.”

04:16 - Common mistakes that people make before they find Jeff’s solution: “They'll get distracted by the bells and whistles. I mean, there's a lot of pretty cool stuff out there right now, and you're thinking, you know, "I want to do this. I want to do that. I want to do-" whatever, and you're just following those lights all over the place, and you get distracted from what your real goals are.”

05:04 - Jeff’s Valuable Free Action (VFA): “You really have to get clear about your objectives, meaning both your business objectives and your learning objectives. So, what are the types of things you're trying to achieve as a business? And from a learning standpoint, what kind of outcomes are you trying to create?”

06:07 - Jeff’s Valuable Free Resource (VFR): Check out Jeff’s Website: learningrevolution.net/freeguide

06:40 - Q: Can you actually still do online courses and make money at it? A: You know, it's getting a lot harder, particularly with just sort of self-paced, on-demand courses. People have this dream of, you know, "I'm going to set it up. I'm going to automate it. Set it and forget it. Just run people through this, you know, this online course".

Tweetable Takeaways from this Episode:

“You really have to get clear about your objectives, meaning both your business objectives and your learning objectives.” -Jeff CobbClick To Tweet

Learn how to articulate your value proposition clearly to increase sales productivity

Find out how to generate sales by letting consumers see your product's value not just you seeing it

Discover a sales model that creates a relationship-based approach with consumers for more revenue generation

Resources/Links:

Join the 14-day Sales Challenge, totally FREE - Click here: http://www.14daysaleschallenge.com/MTI/

Summary

How do you get people to listen, connect, and take action, that is to buy from you?

It is in articulating your message by way of clearly communicating your value that it quickens and effectively fast track your business growth.

Ryan Tuckwood is an introverted engineer turned award-winning ethical sales trainer, who secured three investors on shark tank. He is on a mission to change the perception of sales around the globe.

In this episode, Ryan shares how to articulate your value proposition effectively to get people to trust and connect, creating a relationship-based approach fostering better experience and a convenient process for your consumers and for you to generate more revenue.

Check out these episode highlights:

01:09 - Ryan's ideal client: "Anyone that's looking to understand the more consultative relationship approach to selling."

01:40 - The problem he helps solve: "Articulating your message. And there are some fantastic businesses out there right now, for whatever reason, they just haven't been able to verbalize the value that they offer even though they are brilliant organizations.”

02:32 - The symptoms people face before seeking a solution: "The symptoms of stress and disorganization, frustration, high turnover of staff, and ultimately business failure. And what we want to do is, stop that, and we'll reduce it as much as we can."

03:27 - Common mistakes people commit before finding a solution: "The number one mistake that everybody makes is they try and figure it out by themselves. And if you look at the root cause of that, is that they don't want to be considered a salesperson.”

05:07 - Ryan's Valuable Free Action (VFA): "Sell yourself first, the company second, and the product or service third.”

06:22 - Ryan's Valuable Free Resource (VFR): Join the 14-day Sales Challenge, totally FREE - Click here: http://www.14daysaleschallenge.com/MTI/

07:10 - Q: What is your big hairy audacious goal? A: My big, hairy, audacious goal is to get sales and communication training into every single business around the world. I want it to be a requirement for registering your business. Many businesses are failing because they don't understand how to communicate.

Tweetable Takeaways from this Episode:

“Sell in a way that the consumer sees value, not the way that we see it.” -Ryan TuckwoodClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 0:09

Hello everyone, a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, joined today by the effervescent Ryan Tuckwood. Ryan, good day, sir, very warm welcome. Where are you hanging out?

Ryan Tuckwood 0:21

Yeah, good to see you, Tom. I'm here on beautiful Gold Coast in Australia.

Tom Poland 0:25

Sun is shining, the birds are singing, and the surf is up. So, a very warm welcome, as I said, Ryan.

Discover the value and importance of video marketing in growing your business

Learn more about how to overcome the fear of video marketing and which matters most- the quality or its content

Know more on the different creative ways on how to film your own video for marketing

Resources/Links:

Check out Lou’s Mini-Course: http://www.Loubortone.com/sizzle

Summary

Are you struggling when it comes to video marketing whether it’s because you’re shy to be in front of the camera or you just don’t know how to do it?

Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube back 15 years ago, back in 2005. He's been in that space as a specialist refining and fine-tuning and as an innovator at the leading edge of using videos online.

In this episode, Lou shares his own personal fears and struggles in video marketing back then and how he overcame these. He also talks about the value and importance of video marketing and the common misconceptions business owners have when it comes to video marketing, such as- which is more important, the quality or the content.

Check out these episode highlights:

1:25 - Lou’s ideal client: “My ideal client is usually a small business owner who understands the value and importance of video marketing. A lot of folks come to me and say, "Oh, I really know I should be doing video but I'm not comfortable with it," or, "I'm not used to it." So usually folks come to me when they realize, "Yes, it's time to do a video but I'm not sure where to start."

1:50 - Problem Lou helps solve: “For the most part, I help them overcome their fear of video. A lot of people have the fear of the camera, fear of doing video. I, myself, as an introvert, never really liked to be on camera so I sort of empathizing with that and help them get over it.”

2:44 - Typical symptoms that clients do before reaching out to Lou: “I think it’s mostly just procrastination. They just keep putting it off until they realize, "Oh, my gosh, I've got to finish this, I've got to." And a lot of it has to do I think with the fact that they think it has to be perfect or really high quality, when in fact, the message is really more important than the quality.”

3:22 - Common mistakes that people make before they find Lou’s solution: “Again, I think that they think that the equipment alone may solve the problem, like, "Okay, I'll start doing a video when I get a better microphone. I'll start doing a video when I get a better camera." When it's really like it's not about the equipment as much as it is about them wanting to put themselves out there and get their message out in a more powerful way.”

5:04 - Lou’s Valuable Free Action (VFA): “Well, other than actually starting and doing it, I think, just experimenting, doing Facebook Live. I think that's the low hanging fruit of video. It's very easy to start, obviously, Facebook's free. You can do it from your phone, you can do it from your desktop. And I feel there's less pressure on Facebook. I think they've sort of lowered the bar almost on videos so anything goes.”

5:52 - Lou’s Valuable Free Resource (VFR): Check out Lou’s Mini-Course: http://www.loubortone.com/sizzle

6:43 - Q: How did someone who is an introvert and doesn't like being on camera end up in this? A: It started with starting a YouTube channel and filming myself. I did goofy sketch comedy and used to dress up in costumes. Later on, I realized I didn’t the costume and just went and did it.

Tweetable Takeaways from this Episode:

Discover how to increase your open rate through Kimberly’s Guide, Crafting the Perfect Welcome Series

Learn how to craft the “perfect welcome” for your clients and keep them engaged with you and your product

Know more on how to better engage with your clients through the use of copywriting and frequent emailing

Resources/Links:

Check out Kimberly’s Guide: http://www.theaudienceconverter.com/giveaway

Summary

Are you struggling to keep your clients engaged in your business? Is your open rate decreasing and your clients slowly losing interest?

Kimberly Weitkamp is a very successful marketing strategist, podcaster, and conversion copywriter, which is real science in itself. She created and uses the Audience Conversion Model to help entrepreneurs convert their audiences from strangers to loyal fans.

In this episode, Kimberly shares her insights on how to increase your open rate and keep your clients engaged and interacted by crafting the perfect welcome.

Check out these episode highlights:

1:28 - Kimberly’s ideal client: “My ideal clients are coaches and online experts, and service providers, who are looking to build a community around what they do using usually courses or group programs.”

1:49 - Problem Kimberly helps solve: “So I help a lot of my clients figure out exactly how to move people from, "I don't know who you are," to, "I know a little bit more about you," to, "I'm really eager, how do I get more involved with you." And I use email and conversion copywriting and lots of other things to help them figure out how to create a more engaged audience.”

2:33 - Typical symptoms that clients do before reaching out to Kimberly: “So, for a lot of people, you know, they've met somebody or someone has found them online and they're really eager to work with them. But then they don't really know what to say to these people. So, they kind of are sporadic with sending out their messages. When they do send out emails, they noticed, like, after that first message, suddenly the open rates really dropped to like, you know, 8%, 9%.”

3:53 - Common mistakes that people make before they find Kimberly’s solution: “So, a lot of my clients, they approach it as, from a place of fear where they're like I'm afraid to send out because I think people are going to unsubscribe or I think I'm going to get low open rates.”

4:59 - Kimberly’s Valuable Free Action (VFA): “Craft a welcome series. That is a series of four to seven emails that are very specific to guide people through who you are, what you do, and how you help them. So, each little bit you're going to, it's a ready-made purpose made set of emails."

5:52 - Kimberly’s Valuable Free Resource (VFR): Check out Kimberly’s Guide: http://www.theaudienceconverter.com/giveaway

6:55 - Q: How is your marketing different from anyone else is? A: I would guide people to what is the Audience Conversion Model that you talked about. And that is my framework for creating every single marketing campaign I talked about.

Tweetable Takeaways from this Episode:

“You put your customer first and make sure that everything you're creating is speaking your customer’s language, and also guiding them to that next step.” -Kimberly WeitkampClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 0:09

Hello everyone and a very warm welcome to another edition of Marketing The Invisible.