Marketing The Invisible

Learn how to make your business as a retreat leader grow and become more profitable

Discover ways on how to increase your sales and take your business as a retreat leader online

Recognize the mistakes your business is making and know the right and proper solutions for it

Resources/Links:

Check out Sheri’s Website: http://www.wanderlustentrepreneur.com

Check out Sheri’s Retreat Blueprint Program: https://www.wanderlustentrepreneur.com/retreat-blueprint-program/

Summary

Have you ever grasped the difference between a retreat and a workshop? Has your business as a retreat leader been slow because of the pandemic or because you’re just not attracting enough attention?

Sheri Rosenthal is a practicing physician. She is also the owner of Journeys of the Spirit Travel. It's a boutique agency specializing in the planning and management of group travel. She loves helping clients plan, fills, and profit from transformational retreats that change lives while adding serious income to their bottom line.

In this episode, Sheri shares her insights on how understanding retreat as an experiential and transformational event rather than treating it as a workshop can attract more clients and increase sales. She also adds how you can shift your in-person retreats to online retreats in the midst of the Corona Virus pandemic.

Check out these episode highlights:

2:31- Sheri’s ideal client: “Basically, Tom, heart-based entrepreneurs who want to run transformational retreats, change lives and travel the world. Those are our favorite folks at Wanderlust Entrepreneur, which is my main company.”

2:51 - Problem Sheri helps solve: “Okay, so we help in two ways, Tom. First, we train our clients on how to plan, price, profit, and monetize their retreats, which is critical. And second, we train them on how to bring their in-person retreats and businesses online which is really critical right now.”

3:18 - Typical symptoms that clients do before reaching out to Sheri: “So, Tom, most retreat leaders make no or very little money on their retreats, or they can't fill them because they don't know how to design and position them properly, or have a proper marketing plan in place, okay? Also, many of our clients who have been working strictly in person are realizing now that they need to move their offerings online so they can have an income even during a pandemic. So, they could do like a virtual retreat, but they got to get online.”

4:41 - Common mistakes that people make before they find Sheri’s solution: “Absolutely. So, when retreat leaders see that their retreats are not selling, one of the biggest mistakes they make is to lower the pricing and put it on sale.”

5:43 - Sheri’s Valuable Free Action (VFA): “Oh, absolutely. So, people do not want to travel and sit in a classroom all day, they want to experience something. They want the cosmic 2x4 to hit them upside the head and they want their lives to change. If you can create a retreat that promises that, your retreats will always sell out, I can promise that.”

7:19 - Sheri’s Valuable Free Resource (VFR): Check out Sheri’s Retreat Blueprint Program: https://www.wanderlustentrepreneur.com/retreat-blueprint-program/

8:17 - Q: Should folks be planning a retreat for 2020? A: The answer to that would be an absolutely, positively, hell yes! Because people are dying to get away and go on a retreat. I am. And if you don't have one ready, they're going to come on mine instead of yours.

Tweetable Takeaways from this Episode:

Discover how to convert your email list to loyal and engaged customers by constructing a killer email sequence

Learn how to make an email sequence that would bring in sales and customers to your business

Find out the do’s and don’ts of proper emailing in order to attract more customers into your business

Resources/Links:

Check out Shawn’s Website: https://autoklose.com/

Summary

Are you sure you’re writing the right email for your customers? Are they really reading your emails or are they just stuck in their spam folders not wanting to be opened?

Shawn Finder, at the age of 24, entered the entrepreneurial world after competing as one of Canada’s top-ranked tennis players. He founded ExchangeLeads in 2013 which helps B2B companies build quality lists for outreaching new prospects. This was followed by his new venture Autoklose in 2017 that combines both sales engagement and list building all-in-one platform.

In this episode, Shawn shares his insights on how to make sure your email is getting the attention it needs by making sure it is concise, precise, and with a little bit of spice! He also shares how to construct the right email in order to avoid your customer’s spam folder (where your email will never be seen by your customer).

Check out these episode highlights:

01:43 - Shawn’s ideal client: “So our ideal client would be small business owners or sales management who have a sales team. So, they would be our ideal clients, and obviously, sometimes we have national sales managers who would also sign up for the platform.”

02:00 - Problem Shawn helps solve: “Well, I mean, I would say we save salespeople hours a week in prospecting, by automating a lot of the tedious tasks they do on a daily basis. And we all know that one thing that people in salespeople hate doing is follow up so we automate that process for them.”

02:42 - Typical symptoms that clients do before reaching out to Shawn: “Yeah, so I would say when a sales manager looks at their sales team and realizes there's a lack of follow up, so they're not following up their leads, they're sending one email, and they're thinking, "Okay, that person's not a concern." instead of sending 4,5,6 emails.”

04:00 - Common mistakes that people make before they find Shawn’s solution: “I mean, I think when some of the common mistakes I think is, you know, the emails people write are way too 'salesy'. You got to really focus on trying to drive that pain point or that challenge of that prospect in that email. And one of the biggest common mistakes is, is it doing- being way too ‘salesy’?”

04:57 - Shawn’s Valuable Free Action (VFA): “So the one thing I would say is in your email, your subject line, try and keep it to two to three words. And the reason why you want to do that is most people are reading up subject line on their mobile device, and they're only seeing three words. So, if you're writing eight words subject lines, they're not going to be able to see it.”

06:13 - Shawn’s Valuable Free Resource (VFR): Check out Shawn’s Website: https://autoklose.com/

07:24 - Q: You have a sales engagement tool but what happens if people don't have data to put into the tool? How would that work? A: So, we actually allow you to upload your own data from what you have, and if you don't have your own data, but you still love the software, and you want to automate your outreach, we can actually provide you data all over the world.

Tweetable Takeaways from this Episode:

Know more about the imposter syndrome and its effects as a hindrance on your business and its potentials

Find out what hinders you from improving your business through Nina’s Scorecard

Learn how having a constructive mindset and attitude can further improve your business

Resources/Links:

Check out Nina’s Scorecard: http://www.NinaCooke.co.uk/Scorecard

Summary

Does it feel like your business is stuck, that no matter how much money you put into it, it just doesn’t move forward? Are you about to lose hope on your business progressing?

Nina Cooke helps consultants and others build authority and boost their revenue within a year, and I know from personal connections, you've done a lot better than that with some people as well, by creating an unstoppable big action-taking mindset. She's been featured in Forbes and on BBC, that's the British Broadcasting Company radio.

In this episode, Nina shares her insights on the imposter syndrome and how it can take a toll on your business’ potential, output, and clients.

Check out these episode highlights:

1:34 - Nina’s ideal client: “My ideal client is entrepreneurs who feel that they're not as far along as they should be. There's something that's holding them back. They've tried lots of different strategies. They've worked with different coaches; they're throwing a lot of money at this and nothing is moving them forward. They're stuck and they don't know why.”

2:31 - Problem Nina helps solve: “I help them to identify exactly what's holding them back. So, what I do with my clients is we look at their end result, what is the goal that they want to achieve? It's going to be a financial goal. It's going to be a lifestyle goal. It's going to be a work-life balance goal.”

4:06 - Typical symptoms that clients do before reaching out to Nina: “Listening to the imposter syndrome, they feel that they're actually not as good as people think they are. They feel they can't help their clients and get them the results they want. They're terrified of being found out. Many of them, the highest values providing for their family and there are so scared because they feel they're punching above their weight.”

5:14 - Common mistakes that people make before they find Nina’s solution: “It's looking in the wrong place. It's investing and spending time and energy on things that will not work until they have their mindset in the right place. And I see this happening time and time again.”

6:15 - Nina’s Valuable Free Action (VFA): “To become aware of the thinking that stopping them from having all the success that they actually deserve. They have all the skillset they need. So, all they need to do is start identifying the negative thinking that's holding them back and know that it's lies. It's not true about them.”

6:56 - Nina’s Valuable Free Resource (VFR): Check out Nina’s Scorecard: http://www.NinaCooke.co.uk/Scorecard

7:30 - Q: How easy is it to get rid of the struggle as an entrepreneur? A: The answer to that is, it's absolutely possible. It doesn't have to be difficult. It doesn't have to be a struggle.

Tweetable Takeaways from this Episode:

“Enjoy what you're learning and figuring out along the way, because that's what's going to make you more resilient in every area of your life.” -Nina CookeClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:09

Know more on how to turn your product or service’s complexity to simplicity without losing its value

Learn why you need to make an effort to express the profound and hidden value of your product and service in a simple way through visual

Discover how to turn your big ideas into a 'sight-bite' that expresses the idea in a simple, powerful and with less overwhelm

Resources/Links:

Check out Simon’s Website: http://www.modelsmethod.com

Summary

Does it feel difficult for you to market your product?

Is your market able to visualize the value of your product through the help of visual models that simplifies the complex?

It's time for you to show your genius through visual content.

Simon Bowen is the founder of The Models Method and creator of The Genius Model. Simon's forte is using visual models to simplify what would otherwise perhaps be a complex value proposition and elevate your influence in doing so.

In this episode, Simon talks about the importance of really expressing your product or services in the simplest way possible rather than making everything complex. He shares his insights on the value of expressing your product or services with the help of his own website, Models Method.

Check out these episode highlights:

1:39 - Simon’s ideal client: “Companies that are selling a complex product or service to a complex customer. The complex customer is someone who doesn't really, they're not really clear, not necessarily about what they want, but they're not clear about what's available to actually solve that for them.”

3:13 - Problem Simon helps solve: “The problem is, most businesses don't put anywhere near enough effort to understand how to express the profound and hidden value of their product and service in a simple way.”

4:19 - Typical symptoms that clients do before reaching out to Simon: “They'll be feeling like they're getting, they're having to charge a lower price than they believe the product is worth. And probably what's fueling that is they sell their product to the client at a price the client loves the product, and they say, "This is worth way more than what you're charging for it." That should be a red flag for everybody.”

6:02 - Common mistakes that people make before they find Simon’s solution: “The biggest problem or the biggest cause of problems is people in sales are failing to understand that every sale is an insurance policy. So, a customer comes to you to see if you can help them out of interest-based on the situation they're experiencing.”

7:33 - Simon’s Valuable Free Resource (VFR): Check out Simon’s website: http://www.modelsmethod.com

8:00 - Q: Hey, Simon, if I gave you more time than seven minutes, could you draw me some models? A: Hell yes!

Tweetable Takeaways from this Episode:

“All value is determined by your ability to express it.” -Simon BowenClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 0:09

Greetings everyone, and a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, joined today by Simon Bowen. Simon, a very warm good day, sir. Welcome, and where you're hanging out?

Simon Bowen 0:20

Yes, I'm in Perth, West Coast of Australia. Beautiful place.

Tom Poland 0:24

On the other side of the big country down under. And I'm on,

Discover how to scale up your business through the use and help of modern technology that align Marketing and Sales for a smoother buyer experience

Learn more about the different levels of growth and which level are you in

Find out the importance of the optimization mindset in scaling up your business and choosing the road to growth and change

Resources/Links:

Check out Jake’s The Ultimate Guide to Inbound Lead Follow-Up & Conversion: bit.ly/modernplaybook

Summary

Do you want to scale up your business, increase sales, and unleash its full potential but just don’t know how to do it?

Do you know which are the parts of your business that needs changing? Or do you have no idea what needs to be changed at all?

Jake Dunlap is the Founder and CEO of Skaled Consulting that helps executives around the world accelerate business growth with data-backed sales solutions. Before building Skaled, he held the roles of VP of Sales at NoWait (acquired by Yelp), Head of Sales and Customer Success at Chartbeat, and VP of Sales at Glassdoor (acquired by Recruit Holdings for $1.2 billion in 2018).

In this episode, Jake shares his insights on how to scale up your business through, first, knowing the points in your business that needs to be changed, and secondly, by bringing back in our “optimization” mindset in the company. He also shares how engaging in technology can help boost your company.

Check out these episode highlights:

01:47 - Jake’s ideal client: “We're looking for organizations that are in his initial stages of growth that are trying to, you know, they're at the stage where replicability matters, and there's that early stage where like, ‘Look, just figure it out, wing it.’”

02:31 - Problem Jake helps solve: “I think there are really two problems. I think we solve an expertise problem, you know, from working with hundreds of companies, we just have a vantage point that's very unique around, you know, modern outbound, which will, you know, obviously, is something we'll talk about in a second, you know, really cutting edge sales processes and ways that people are adapting the way that buyers, you know, want to adapt, and then you know, how you work with your current customer.”

03:43 - Typical symptoms that clients experience before reaching out to Jake: “There are usually a few things that you're experiencing. One, we've been growing, things are going well, the duct tape is starting to come off the plane a little bit. And what I mean by that is, we're scaling from X to Y in a very short period, our team is understaffed. Our ops team, our enablement team, and maybe our leadership team has a lot on their plate.”

05:25 - Common mistakes that people make before they find Jake’s solution: “It's different at different levels of growth. I think early on, they try to hire full-time people that are 60% role for the job they need today, a 40% role for the day two years from now.”

07:08 - Jake’s Valuable Free Action (VFA): “Create a culture of, "always optimizing". Create a culture, ‘We're going to be optimizing this process an ongoing basis.’”

07:38 - Jake’s Valuable Free Resource (VFR): Check out Jake’s The Ultimate Guide to Inbound Lead Follow-Up & Conversion: bit.ly/modernplaybook

08:05 - Q: How is technology going to impact sales over the next 10 years? A: We need to start to not judge the success of our sales organizations and marketing organizations by size. We need to judge our success by output.

Tweetable Takeaways from this Episode:

Learn how to attract and ultimately convert the right type of prospects with the right branding

Discover how to build a brand that has a future trajectory to avoid rebranding every so often

Find out how to create a brand that is amplified visually, verbally, and experientially so that it truly resonates with the right leads

Resources/Links:

Get your FREE branding blueprints, click here: https://brandingforthepeople.com/resources/

Summary

Are you not attracting and converting the right prospects?

It could be that you are rebranding every so often you already lost count. Or else, it is all over the place.

Brands give people a sense of trust and connection. When your message is fully dialed in and people resonate with it, it helps you grow your business.

Re Perez is a Brand Strategist and the CEO of Branding For The People, an award-winning brand transformation agency that helps entrepreneurs and business leaders create authentic, iconic, and memorable brands.

In this episode, Re talks about the importance of branding, why you should brand yourself far off to the future of who you want to become, and how it pays to have the right branding to help your business generate more revenue.

Check out these episode highlights:

01:26 - Re’s ideal client: “Our ideal clients are service-based entrepreneurs and small businesses that are not just interested in making a ton of money but are about making an impact and are purpose-driven, and that value aesthetics and design.”

01:49 - The problem Re helps solve: “It does range depending on who we speak to. But usually, when people come to us at the end of the day, they're looking for the brand that is going to take them into the future trajectory. So that might sound abstract, but they're either, you know, their brand is outdated, they don't have a brand, or they're not happy with their brand.”

02:59 - Symptoms clients face before they seek help: “I define the brand is about creating a desired perception in people's minds. And so if that perception is not dialed in, some of the symptoms of why it's time to rebrand, it's usually a business-related issue, meaning you're not attracting the right customers, you're not attracting the right leads, or you're not converting, you are attracting the right leads, but you're not converting maybe your message is not dialed in.”

04:10 - Common mistakes people commit before they discover Re’s solution: “They build a brand that's for where they are right now, not for where they're going three to five years, which leads them to have to rebrand every six months every year because they're not looking into the future or further into the future.”

05:10 - Re’s Valuable Free Action (VFA): “What I'm going to offer up is sort of a set of questions, which helps put you on the right track of building a brand. And it's the answer to these questions that are going to help you on your path.”

06:34 - Re’s Valuable Free Resource (VFR): Get your FREE branding blueprints, click here: https://brandingforthepeople.com/resources/

07:05 - Q: Why is Re in the branding business? A: The why is because I do believe that branding can change the world and it can change your world. It can help you grow your business; you can transform your life.

Tweetable Takeaways from this Episode:

“Branding can change the world and it can change your world. It can help you grow your business; it can transform your life.” -Re PerezClick To Tweet

Transcript

Learn the importance of having the right growth system for your business

Discover how the 'Engineered Growth Systems' will help grow a business to whatever level is desired

Build a growth system that allow you to take on more clients and more money

Resources/Links:

Check out Chris’ Website: http://www.chrisgoegan.com/scale/

Summary

Are you where you want to be, or, should your business be much bigger than what it is?

Do you want to scale up your business but don’t know how to do it?

Do you know what growth system best fits your business?

Chris Goegan is an expert in engineering scalable growth systems for business owners, brought by the serial combination of his professional engineering and marketing background for 20 years. Chris draws on his background as a high volume manufacturing engineer, in-the-trenches sales professional, marketer, and endurance athlete.

In this episode, Chris shares ways on how you can scale up your business with the right growth system.

Check out these episode highlights:

02:23 - Chris’ ideal client: “So my ideal client is someone who's ready for a change. They're not having the impact they want, not making the money that they should, working too hard, and there's ready to grow and scale their business.”

02:48 - Problem Chris helps solve: “I help good people grow great businesses, that's the core of it. More specifically, I help grow and scale six-figure and seven-figure businesses with their engineered marketing methodology.”

04:25 - Typical symptoms that clients do before reaching out to Chris: “So there are the obvious signs, like, you know, "We don't have enough leads", or there's, you know, inconsistent income compared to the business growth. But there's really a much, much bigger like symptom that comes up, Tom is that they get miserable.”

05:50 - Common mistakes that people make before they find Chris’ solution: “Yeah, so they go into crazy mode. They can feel good. It feels good when you're doing stuff, "I'm busy. I'm doing stuff. I'm getting things done". They read articles, watch videos, hire people, buy courses, feel good doing stuff, just throwing a lot of mud against the wall. But at the end of the day, they're not getting anywhere.”

06:44 - Chris’ Valuable Free Action (VFA): “I think it's good just to slow down sometimes and hit pause, step back, step out of things, slow down and take inventory. You know, ask yourself- ask yourself the hard questions, you know, 'If I keep going, if I keep doing what I'm doing right now, am I going to get to where I want to go?'”

07:53 - Chris’ Valuable Free Resource (VFR): Check out Chris’ Website: http://www.chrisgoegan.com/scale/

08:09 - Q: Why am I doing what I'm doing now? A: I just had this crazy thing, Tom, that's like, you know what, I want to help good people build great businesses, and if they could just focus on taking what they're gifted and talented at and bring that to the world, instead of trying to figure out how this marketing and scaling thing works, they would have a much better life.

Tweetable Takeaways from this Episode:

“It's good just to slow down sometimes and hit pause, step back, step out of things, slow down and take inventory.” -Chris GoeganClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Hello, everyone,

Discover how to increase your brand discovery and sales through the use of Amazon

Find out how to make your product “retail-ready” for Amazon

Learn why Amazon is one of the best discovery platforms worth investing your product on and how to maximize that investment

Resources/Links:

Get your FREE copy of the Advanced Amazon Selling Guide Today!: https://landing.amzadvisers.com/landing

Summary

Have you already invested your product on the Amazon platform? Are you satisfied with the results it’s getting? Do you want to know the secret to improving your sales and results and how to make the most out of your investment in Amazon?

Mike Begg is an expert in eCommerce and digital marketing. He co-founded AMZ Advisers and has grown the business to over $10M/year in ad spend and $100M/year in Amazon sales.

In this episode, Mike shares his experiences and ideas on how to increase your sales and brand discovery with the use of Amazon. He also shares the secret of how to maximize your investment in Amazon through making your product “retail-ready”.

Check out these episode highlights:

01:25 - Mike’s ideal client: “Our ideal clients are CPG brands and manufacturers that are either not satisfied with the results they're getting on the Amazon platform or haven't really invested into the platform or venturing into it but at the same time, they have to have that willingness to invest in the platform.”

02:02 - Problem Mike helps solve: “The problem that we solve and the reason we started this company was to help brands get the representation they need on the Amazon platform.”

02:55 - Typical symptoms that clients do before reaching out to Mike: “There can be a variety of problems but the biggest issue that most companies have is that they're not getting the sales they want, or they're not getting enough traffic their listings. And that can be for a variety of reasons, it really comes down to SEO and advertising.”

03:53 - Common mistakes that people make before they find Mike’s solution: “A lot of the common mistakes are people just throw things up on the platform and expect that that traffic's immediately going to come without, you know, really considering what their sales copy is without doing the proper keyword research, and everything that really builds the foundation for you on the Amazon platform.”

04:45 - Mike’s Valuable Free Action (VFA): “There is a term within the Amazon community which is called "retail readiness" and getting your listings to be "retail-ready" is extremely important for being on the platform. There are a few different things you can consider to get your listings "retail-ready" on your own.”

06:18 - Mike’s Valuable Free Resource (VFR): Get your FREE copy of the Advanced Amazon Selling Guide Today!: https://landing.amzadvisers.com/landing

07:01 - Q: Why do companies need to invest in the Amazon platform? A: The reality is Amazon is the best brand discovery platform that there is right now, at least in the US and in North America.

Tweetable Takeaways from this Episode:

“You can't just throw things out there and expect to succeed without taking certain steps to make sure that you're set up for success.” -Mike BeggClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Hello everyone and another very warm welcome to Marketing The Invisible. My name is Tom Poland,

Discover how to grow and maximize your business without the feeling of being overwhelmed

Know more how to assess and figure what the real problem is in your business

Learn more on how to approach the problem in your business using a better, effective and more efficient solution with Breanne’s help

Resources/Links:

Check out Breanne’s Website: http://www.VisionaryCEOAcademy.com/MarketingTheInvisible

Summary

Does it feel like it’s nearly impossible to grow your business once it has reached its maximum? Do you want to grow your business without feeling overwhelmed and overworked?

Breanne Dyck is the co-founder of the Visionary CEO Academy, visionaryceoacademy.com. She helps coaches, agency owners, and consultants who are overwhelmed and burning out because they've hit maximum capacity.

In this episode, Breanne talks about how to grow your business even if it’s at its maximum without feeling overwhelmed. She also shares tips on how to avoid feeling burned out when it comes to handling your business using her instant scale assessment.

Check out these episode highlights:

1:11 - Breanne’s ideal client: “When I think about the perfect client, I think about this woman we worked with named Amy, who is a Facebook ads agency owner. She came to us and she said, every time she would get an email from a new client, she would say, "Oh God, I don't know if I can handle another client." She knew how to market, she knew how to sell, but she was completely overwhelmed and maxed out. So that's who we help best, people like Amy. Whether they got an agency or they're selling courses or programs, we help them to get out of the day to day so they can grow their business without the overwhelm.”

1:49 - Problem Breanne helps solve: “Well, I think it's really important to figure out what burnout looks like and how it shows up because it's not always obvious if you're dealing with this problem. The common symptoms that we look for are folks who, you know, between delivering the clients, doing sales and marketing, they're probably trying to manage a team. Maybe they've got some contractors that they're forming work to, that kind of stuff. They're trying to do all these things, and they want to have a life. And it's the life that starts to slip away first, right? You end up working harder and harder.”

3:23 - Typical symptoms that clients do before reaching out to Breanne: “I would want to know when's the last time they actually took a vacation. And in our business, we have a concept that we call uncontaminated time. Now uncontaminated time is time that you spend not working on or in the business. So that's concept number one, when did you actually take a vacation that gave you uncontaminated time? Where you weren't looking in on your computer, you weren't checking to see if things were blowing up.”

4:31 - Common mistakes that people make before they find Breanne’s solution: “Tom, you said exactly the right thing here, which is that they're going to try a bunch of things. And so often we jump into automating, you know, a new funnel, or building out some new marketing, even though they're super busy with clients. It's like, we have this story that, you know, oh, it's going to dry up. And of course, go on Facebook and those are the ads you're going to see, right, is you have to automate your marketing, get your funnel set up, and yadda, yadda, right?”

5:57 - Breanne’s Valuable Free Action (VFA): “Well, I'm going to make a couple of maybe bold, not so bold, assumptions about the folks who are listening. The first assumption is that they've got a busines...

Understand what is an empathy map and why does it matter to you as a business owner and/or a content creator/thought leader

Learn the importance of empathizing with customers, understanding your target audience or your customers better and 'walk in their shoes'

Recognize why it is helpful to create content that emotionally connects with your prospect which is necessary to deliver a transformation

Resources/Links:

How To Build An Empathy Map: https://productiveinsights.com/117/

Check out Ash’s Nine-Step Business Code Mind Map: https://productiveinsights.com/subscribe/

Summary

Do you have a great product but you don’t get the number of sales you want? Do you believe your product deserves more than what the current number of sales are?

Ash Roy hosts the Productive Insights Podcast, and he features some of the world's absolutely top-shelf leading online entrepreneurs including Seth Godin, Amy Porterfield, Ryan Deiss, just to name a few. Also, he helps business owners to build their authority online and to do so profitably.

In this episode, Ash shares how important it is to empathize and connect with your customers in order to get the lead sales that you want. He also adds the importance of recognizing your mistakes when it comes to marketing your product.

Check out these episode highlights:

1:11 - Ash’s ideal client: “An ideal client is a small business owner who is looking to grow his or her business profitably using online strategies that actually work. And I help them do that by my membership program.”

1:34 - Problem Ash helps solve: “So, the key problem that people come to me with is that they are not getting enough leads, or they're not able to grow their business profitably, or some version of that. But when I dig a little bit deeper, I often, not always but almost always, find that there isn't a deep enough understanding of the customer. And there isn't enough empathy for the customer, and that's where I talk about the empathy map.”

2:54 - Typical symptoms that clients do before reaching out to Ash: “Right. So, often what they're finding is they're not able to resonate with their customers. They're not able to get responses to their messages on social media, their email. Open rates aren't great, their click-through rates aren't great. The ability to resonate with customers they reach out to, say on LinkedIn, isn't great. And often it comes back to not meeting the customer where the customer is on their journey.”

4:47 - Common mistakes that people make before they find Ash’s solution: “Often, they're trying to implement automated solutions, marketing automation, which is important, but I think that needs to be done after there is a deep empathy for the customer. Because if you automate a broken approach, you're just going to get a faster-broken approach. And if you're going to hurt your customers or annoy them with your messaging that's not targeted, you're just going to hurt your brand at a faster rate”

5:43 - Ash’s Valuable Free Action (VFA): “The first step to me is to develop deep empathy for your audience. And then from there, try and be as generous as you can in terms of a solution. And I have talked at length about it on my episode 117, and there's a little bit of a cheat sheet there as well on how to create your empathy map. You can find out more at productiveinsights.com/117.”

6:13 - Ash’s Valuable Free Resource (VFR): Check out Ash’s Nine-Step Business Code Mind Map: https://productiveinsights.com/subscribe/

7:21 - Q: How do you practice generosity better?