Marketing The Invisible

Know more about SEO and how it can help boost your website’s visibility and interaction

Discover the advantages of having some basic knowledge of SEO in the growth of your business’ website

Learn how having the right SEO can help increase your visibility online

Resources/Links:

Free SEO Report. Get Your Free SEO Report: https://hikeseo.co/free-seo-audit/

Summary

Does it trouble you to get your hands on the perfect SEO for your website because you either don’t have the budget to hire an SEO agency or you just don’t have any knowledge about it?

Andrew Allen has been doing SEO, search engine optimization, for more than eight years. He has helped a huge variety of clients from one-man bands like to international retailers. He now runs a very interesting service called Hike SEO. It's a platform that helps small to medium-sized business owners conquer Google.

In this episode, Andrew shares his insights on how important it is to have the right and proper SEO for your business’ website in order to increase its visibility and interaction.

Check out these episode highlights:

01:50 - Andrew’s ideal client: “So, our ideal client is someone who owns a website, or small business that runs a website and understands that the visibility online is important. So, making sure that their business is visible, Google where their customers are searching for products and services. So, they understand the power and the volume that Google has.”

03:32 - Problem Andrew helps solve: “Yeah, yeah, exactly that. So, it's making sure that your business is found on Google and whether that's, if you're a local business, you might only be found at, you know, the top of the Google Map results. Now that requires some methodology to get to that. Or perhaps e-commerce site, you want to get to the top, like, above all every e-commerce store. Or you're a service-based business and you want to get to the top of the regular organic listings. Yup, that's the problem that people have.”

04:50 - Typical symptoms that clients do before reaching out to Andrew: “So, one common route people take to us is that they potentially use an agency before, they might have hired a freelancer, a consultant, or use an SEO agency. They might not have seen the results they wanted them. They've spent a lot of money, you pay for someone else's expertise and for them to learn SEO previously, right? And they might not have been aware of what the SEO agency was actually doing. There's a lack of transparency in our industry. Many business owners say, "I was paying for SEO but I didn't know what they would do," you know, "I wasn't aware of what was going on." And the thing about Hike is it just takes away all of that lack of clarity, it makes it completely transparent. You know exactly what's happening, exactly what you need to do to improve yourself. And it's not rocket science. SEO isn't hard, it's very nature.”

06:33 – Andrew's Valuable Free Action (VFA): Go and get Google Search Console setup, that's a great starting point. "

07:11 - Andrew's Valuable Free Resource (VFR): Free SEO Report. Get Your Free SEO Report: https://hikeseo.co/free-seo-audit/

08:08 - Q: What's the future of SEO in five years? A: I think people need to start thinking about voice search. Now that makes sense, I use my Google Home a lot of time, people use Alexa all the time. People ask their search engines a lot of questions. People went to buy shoes before they go to Google their searches. Now they'll ask their Alexa, or their Google Home they'll go, "Okay, you know, where can I buy my shoes,

Discover how having a remote team can help move your business forward

Know more about the benefits of having a remote team for your business

Learn how to delegate menial tasks to your virtual assistant or remote team

Resources/Links:

Discover the secret weapon of highly productive people. Instantly scale your business with 80+ virtual assistants.: Check-out https://vastaffer.com/

Summary

As an entrepreneur, are you struggling to manage your business? Are you having difficulties in managing your time because you have so many things to do?

Jeff J. Hunter builds personal brands for people that are pretty successful, accomplished CEOs and founders who already deliver their business achievements to become influencers in their category. He also happens to have a virtual assistant company. He has hired hundreds of people remotely to not only power his own business but also businesses all over the world.

In this episode, Jeff shares his insights on how having your own remote team and a virtual assistant can not only help you manage your time wisely but can also help grow and improve your business.

Check out these episode highlights:

01:04 – Jeff's ideal client: "My ideal client is usually someone who is scaling their business."

02:17 – Problem Jeff helps solve: "I think the biggest challenge that we as entrepreneurs have, and by the way, a lot of our clients are intrapreneurs.So, they're team leaders, they might be sales leaders, they might be marketing teams at companies that need help within the company, but they're not given the budget to hire a full $50,000, $60,000 a year team member, right? So, it's all about time management. How can you start leveraging your time to get the most out of it? And how can you delegate things to other people to do the things you shouldn't be doing?"

03:17 - Typical symptoms that clients do before reaching out to Jeff: "Business owners dwelling in doing the repetitive, neglected and challenging menial task.”

04:42 - Common mistakes that people make before they find Jeff’s solution: “Not having defined roles. Not having things set up in their business. They don't have any procedures."

05:28 – Jeff's Valuable Free Action (VFA): The easiest way to delegate, especially if you're not delegating right now, is to do what you want to delegate. And if it's digital, use a recorder, use Zoom, like this. Open it up, press the record button, share your screen, and then talk about what you're doing. So, you're giving visible and audio instructions of things that you're trying to get off your plate."

06:02 - Jeff’s Valuable Free Resource (VFR): Discover the secret weapon of highly productive people. Instantly scale your business with 80+ virtual assistants.: Check-out https://vastaffer.com/

07:06 - Q: How do you manage it all? A: I have an executive assistant team. They run it all.

Tweetable Takeaways from this Episode:

“For every one minute of planning will actually save about 10 minutes of execution, that adds up quick.” -@jhunter101Click To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: 0:09

Hello everyone, and a very warm welcome to another episode of Marketing The Invisible. My name is Tom Poland, joined today by Jeff J. Hunter. Jeff, good day, sir. A very warm welcome. Where are you hanging out?

Jeff J. Hunter: 0:19

I'm out here in California, Tom.

Discover how to attract a steady flow of your ideal clients through mastering the mindset of a confident closer

Learn the proven sales techniques and NLP techniques that rebuild your self-esteem, improve communication, and empower negotiation transforming you into a confident closer

Know more on how to solve the problem of feeling insecure when it comes to offering, influencing, or persuading your clients about the value of your offer

Resources/Links:

Check out Chandell’s Elevator Pitch Tool: https://lifepuzzle.com.au/elevator-pitch/

Summary

Do you ever just lose confidence when closing an offer? Do you struggle in persuading your clients to close the deal? Are you having a hard time influencing your clients?

Chandell Labbozzetta is a confidence maker, sales strategist, and also a qualified master trainer of neuro-linguistic programming otherwise known as NLP. She's specialty is helping people fire as in getting rid of the itty bitty shitty committee. She brings integrity back into the sales process so that you can enjoy win-win-win outcomes, authentic, organically enrolling people from prospects into clients.

In this episode, Chandell shares her insights on how to be confident with the value of your offer to your clients. She also tells us about how using NLP or neuro-linguistic programming can result in effective selling.

Check out these episode highlights:

01:18 – Chandell's ideal client: "...the people who love to sell and want to take it next level, or those who feel really reluctant to sell but they know that they need to, but they've got that itty bitty shitty community.”

."

01:59 – Problem Chandell helps solve: "Most people undervalue themselves and then they underpriced themselves, they deliver inadequate persuasiveness in their messaging. And so it's really about being able to solve the problem of feeling insecure about the value that you offer and to be able to influence and be persuasive with that confidence."

01:59 - Typical symptoms that clients do before reaching out to Chandell: lack of conviction in their messaging and so they have a tendency to lower their price points or offer discounts as a solution to being able to cross with confidence.

04:13 – Common mistakes that people make before they find Chandell's solution: "A lot of people will feel like they need a script. And so they practice until their script and speech is perfect without actually having that underlying feeling of confidence."

05:59 – Chandell’s Valuable Free Resource (VFR): Check out Chandell’s Elevator Pitch Tool: https://lifepuzzle.com.au/elevator-pitch/"

06:55 – Q: Is effective selling, especially using NLP, manipulative?? A: I don't believe that it is, as long as you're accurately identifying what does your audience or your customer actually really needs? And then is your product a valuable solution for that? And that's a process of matching those two things together. So if you start with integrity in mind, then you'll always get a great app.

Tweetable Takeaways from this Episode:

“Confidence closer is all about presenting value and understanding the value that you deliver to your clients.” -@Chandell_LPClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: 0:09

Greetings everyone and a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland joined today by Chandell Labbozzetta. Chandell,

Learn how to explode your cash flow and pay yourself what you deserve without borrowing more or working more

Learn how to get your cash flow back on track​

Discover how to develop a system for always staying cash flow positive

Resources/Links:

Checkout Jeff's Freebie: Email Jeff at [email protected], and he'll get you your cash flow calculator.

Summary

Would you like more cash in your bank tomorrow than you have today?

Jeff Prager is the founder of Cash Flow Engineering, LLC. He is a retired CPA, author, speaker and former CEO/CFO, founder, and owner of several successful multimillion-dollar companies. He was one of the founders of Ashworth Golf Clothing, the CFO/partner of a large land development company and the owner of Strauss Homes, which was once rated as the second largest privately-owned home builder in Colorado and in the top 100 privately-owned companies of Colorado (2003).

In this episode, Jeff shares how to develop a system for always staying cash flow positive.

Check out these episode highlights:

01:54 – Jeff's ideal client: "I work best with companies and businesses or organizations that want to generate more cash flow, booster cash reserves, fund their growth and build the cash cow, and possibly even make their company attractive to a buyer."

02:15 – Problem Jeff helps solve: "The problems we solve are generating a cash plan so you can finally get control over your cash and damn near guarantee that you'll have more cash tomorrow than you do today."

03:24 – Typical symptoms that clients do before reaching out to Jeff: "When it comes to cash flow, business owners almost exclusively focus on symptoms and not solutions. For instance, they're always chasing cash. And at the end of the month, there's less cash in the bank than they had the last month, or they have one good month and it's followed by three bad months because they don't have any momentum."

04:59 – Common mistakes that people make before they find Jeff's solution: "They mistake revenue and/or profit for cash flow. Think about it, when you sell a deal, the money isn't yours until you collected it."

06:57 – Jeff's Valuable Free Action(VFA): "There are seven key numbers that can massively change the direction of your company. They are your number of leads, your conversion rate, your customer retention rate, the number of transactions per customer, the average price per transaction. The first five numbers generate top-line growth. But then you got to control cost, your variable cost, as a percentage of gross revenue, and your fixed costs which are nothing more than salaries, marketing costs and overhead. So, your first step is to triangulate on your seven key numbers over the next 90 days, because once you focus on these numbers, the magic happens. Unequivocally, just starting this process can be the best thing you ever did for yourself. And don't worry if it's not perfect, it will never be perfect."

05:17 – Jeff's Valuable Free Resource (VFR): Checkout Jeff's's Freebie: Email Jeff at [email protected], and he'll get you your cash flow calculator.

08:30 – Q: What's the simplest way to manage your business? A: Ask yourself,'Am I hitting my goal?'

Tweetable Takeaways from this Episode:

“When you sell a deal, the money isn't yours until you collected it.” -Jeff PragerClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: 0:09

Discover ways on how to increase your sales through Sam’s Minimal Viable Offer formula

Learn how to maximize your product or service’s potential by giving the right offer to your clients

Recognize the mistakes in your marketing strategy and product offer and learn how to fix them

Resources/Links:

PreSell Your Product or Service For Profit Before Finishing The Offer With The M.V.O & M.V.F Formula To Finally Create A Profitable Coaching / Consulting Biz That Pays You Daily!​​: Check out http://www.1fb.me/samsgift

Summary

Have you ever felt hopeless about getting a fully booked calendar for your business? Are you struggling to get high ticket sales?

Sam Bell is known as the Social Ads Engineer. He has served coaches, consultants, and service providers by helping them achieve high ticket sales and fully booked appointments in their calendars. He helps them get consistent clients through his own philosophy called the minimal viable offer formula.

In this episode, Sam shares his insights on how to increase you and your service or product’s potential by giving the right offer to your client’s needs.

Check out these episode highlights:

1:17 -- Sam’s ideal client: “So, I serve coaches, consultants, and service providers who sell high ticket products and services, generally $1,000 or more. And generally, better done either through digital products or over the phone.”

01:37 -- Problem Sam helps solve: “So, the number one problem that we solve is helping them get qualified, booked appointments on their calendars, or high-ticket sales for their digital products consistently.”

02:16 -- Typical symptoms that clients do before reaching out to Sam: “So, the biggest thing is that most clients that we work with experienced what we call rollercoaster income because they usually fall into one or two scenarios. Generally, they're out on the speaking circuit and they're depending upon referrals, or joint ventures to get clients. So, they don't have consistency in terms of income. So, it's like this one month, down one month. And that's because they don't actually have a pipeline built to acquire clients on a consistent basis. So that's like one of the number one symptoms that they experienced.”

03:33 -- Common mistakes that people make before they find Sam’s solution: “So, one of the mistakes that most people make is they, a lot of times people think that they have a traffic problem. They're like, "Well, I need more traffic, you know, I need more leads," and that's actually not really the issue. The biggest issue is that they have a great product, they have a great service that they offer to the world, but they do not know or understand how to properly package that offer and that services.”

05:02 -- Sam’s Valuable Free Action (VFA): “Yeah, absolutely. So, one of the things that I would highly recommend is people take time to really refine their offer. So, I have this philosophy called the minimal viable offer formula. And basically, what you want to do is put together a key offer and put it into the marketplace. And you don't want to spend a lot of time developing it, on trying to perfect it.”

06:27 -- Sam’s Valuable Free Resource (VFR): PreSell Your Product or Service For Profit Before Finishing The Offer With The M.V.O & M.V.F Formula To Finally Create A Profitable Coaching / Consulting Biz That Pays You Daily!​​: Check out http://www.1fb.me/samsgift

07:18 -- Q: Why do I do this?

A: And the reason that I do this is because I found is though that there are a lot of peopl...

Discover how to increase the impact of your business to your customers through your own three-word rebellion

Learn how having a five-second rule can increase your business’ potential

Discover the importance of having your own one-of-a-kind message to help you improve the influence of your business and possibly start a movement

Resources/Links:

Check out Michelle’s Book:3 Word Rebellion: Create a One-of-a-Kind Message that Grows Your Business Into a Movement:https://www.amazon.com/Word-Rebellion-One-Kind-Business/dp/0578421119

Summary

Does it feel like your business isn’t making an impact on your customers no matter how much money you’ve spent on marketing it?

Michelle Mazur has worked with multiple, game-changing business owners who have difficulty in having a clear and concise message for their business. She helps business owners craft a powerful and captivating message by combining successful social movements with qualitative research.

In this episode, Michelle talks about the importance of having your own unique three-word rebellion or the classic five-second rule in your business. She explains how having your own solid message can help your business and start a movement.

Check out these episode highlights:

1:55 -- Michelle’s ideal client: “ My ideal client is, they're innovative business owners who have typically created their own framework, their own methodology, or they have multiple tools in their toolbox that get people amazing results. They have the ability to revolutionize their industry in some way and really help and change people. But they can't really talk about what they do.”

2:31 -- Problem Michelle helps solve: “So, they can't talk about what they do, which causes a lot of confusion and overwhelm in the eyes of the people they could help and impact. The people that are receiving the message are like, "I don't get it, I don't understand what you're about, what you do." "Why you're different from anyone else." Like, "You make no sense to me, I'm just not dropping it."

3:19 -- Typical symptoms that clients do before reaching out to Michelle: “ One big symptom is they usually spent a crap ton on marketing that hasn't worked in their business. So, they've hired a marketing team, or they've taken all these courses that haven't paid off, or they hired a PR person or speaking agent or they thought, "Oh, I'm going to write this book and it's going to get the word out. I'm going to get all these speaking gigs." And then nothing happens because the message isn't there. It's not intriguing the people it should be intriguing, and people just aren't getting it. They're not interested. So that's one clear sign.

5:02 -- Common mistakes that people make before they find Michelle’s solution: “Jumping to marketing before working on their message is a common mistake, I feel like 99% of business owners make. We work really hard on creating a great offer. And then we're just like, "Okay, I'm going to market this," and we don't have any solid messaging. Not positioning ourselves in the marketplace.”

6:24 -- Michelle’s Valuable Free Action (VFA): “Get out of your head and get your ideas out of your head and onto paper. A three-word rebellion, a one of a kind message is never found by thinking about it. It's found by getting your idea out of your head and onto paper where you can actually see what you're dealing with. See the words, see the ideas."

7:51 -- Michelle’s Valuable Free Resource (VFR): Check out Michelle’s Website: threewordrebellion.com

Learn how to craft an online marketing experience through your content capturing your ideal clients' attention, introducing them to your brand, and turning them into customers

Learn how to use your content to optimize your sales process

Discover why content and sales go hand in hand

Resources/Links:

Checkout Kronda's Freebie: The 10 Minute Guide to Profitable Content https://karveldigital.com/profitable-content/

Summary

Kronda Adair is the creator of the Foundations Framework for service-based business owners. She is a content marketing coach and automation specialist for mission-driven badasses who want to scale their service business.

In this episode, Kronda shares how she helps entrepreneurs who are ready to stop spinning their marketing wheels and get serious about creating an online marketing engine for their business through a well-crafted content that captures audience attention, introduces the brand, and turns them into paying customers.

Check out these episode highlights:

01:06 – Kronda's ideal client: "My ideal client, as you mentioned, is badasses service-based business owners who are really solid on their offer, like they're killing it, and they're delivering for their clients, but they need more of them."

01:33 – Problem Kronda helps solve: "There's a cycle that happens with service business owners in particular, where they're doing their thing, they're serving their clients, they're rocking it out, while they're doing that their marketing dies because they're not marketing. "

02:37 – Typical symptoms that clients do before reaching out to Kronda: "So, the biggest one is usually revenue. It's that dreaded feast or famine cycle."

03:25 – Common mistakes that people make before they find Kronda's solution: "One of the biggest mistakes is they don't automate. So, in order to have production be happening, like while you're busy doing something else, you have to have someone or something."

04:44 – Kronda's Valuable Free Action(VFA): "Just take 30 minutes and sit down and write two things. Write down the 10 questions that you do get asked the most, that you're answering over and over again. And write down the top 10 biggest mistakes that people in the audience are making. And that's going to give you enough content for, you know, several months if not a year."

05:17 – Kronda's Valuable Free Resource (VFR): Checkout Kronda's Freebie: The 10 Minute Guide to Profitable Content https://karveldigital.com/profitable-content/

05:55 – Q: Why are so many black women in particular, starting businesses. Like, black woman is one of the fastest-growing groups of entrepreneurs. A: Because we're treated like shit at work a lot of the time. Like, I come from a tech background, I was in development world, I got fired for "culture fit" which is the thing that happens when you're the one that seriously. So, one of my missions in particular is to help, you know, not just black women but marginalized groups in general to excel at their businesses because when you start a business then you can build the life that you want.

Tweetable Takeaways from this Episode:

“ Write down the 10 questions that you do get asked the most, that you're answering over and over again. That's going to give you enough content for several months if not a year.” -@karveldigital -@krondaClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: 0:09

Hello everyone,

Learn what a marketing plan is all about and why it is important for any business

Learn how can Allan's 1-page marketing plan help map out your own sophisticated marketing plan and go from zero to marketing hero.

Discover how to build a marketing infrastructure and scale rapidly

Resources/Links:

Checkout Allan's 1-Page Marketing Plan Canvas Is the Easiest and Fastest Way to Create a Marketing Plan That Will Propel Your Business Growth:https://successwise.com/

Summary

Allan Dib is a serial entrepreneur, rebellious marketer, technology expert, and #1 bestselling author. He has started, grown, and successfully exited multiple businesses in various industries. Allan grew his business from startup to four years later being named by Business Review Weekly (BRW)’s as one of Australia's fastest-growing companies.

In this episode, Allan shares the importance of having a marketing plan that will show you how to build a marketing infrastructure, that you're actually going to use, give you clarity and structure, and is going to give you a simple framework to follow.

Check out these episode highlights:

01:46 – Allan's ideal client: "My ideal client is a small to medium business owner. Typically, someone doing either going from startup right up to $20 million in revenue. And its people who are spending their own money on advertising and marketing and who are looking to really level up and to reap the benefits of doing that. So, it's someone who believes that marketing can help them get to that next level, and then want some guidance with that."

02:20 – Problem Allan helps solve: "The biggest problem I solve is helping people go from confusion to clarity as it relates to marketing. A lot of people do kind of random acts of marketing, and they don't have clarity, that I have structure, that I have simplicity when it comes to marketing. So really the problem that we solve, if I could put it in one word, which is clarity, we help you get clarity as it relates to marketing. And then more than that is we help you develop your own marketing capability, your own marketing muscle."

03:00 – Typical symptoms that clients do before reaching out to Allan: "So typical symptoms are people just doing random acts of marketing, following the bright shiny object."

04:04 – Common mistakes that people make before they find Allan's solution: "Two of the most common mistakes I find, number one, they'll hire an expensive consultant to help them put together a big comprehensive business or marketing plan. And that's firstly expensive, it's time-consuming. And the worst part of it is, it's not practical. In my first business, I made that same mistake. And, you know, I hired a consultant, he helped me put together a 75-page business plan. And then I shove that in the top drawer of my desk and never saw it again until I was moving out of the office. I sort of tossed it off, tossed it in the trash and was angry at myself for spending all that money."

05:15 – Allan's Valuable Free Action(VFA): "Put together a practical marketing plan that you're actually going to use, something that's actually going to give you clarity, it's going to give you structure, it's going to give you a simple framework to follow.

06:04 – Allan's Valuable Free Resource (VFR): Checkout Allan's 1-Page Marketing Plan Canvas Is the Easiest and Fastest Way to Create a Marketing Plan That Will Propel Your Business Growth:https://successwise.com/

06:20 – Q: What is the mindset or transformation that people need to make to be successful in marketing? A: Making that transformation in the mindset I think is a real tu...

Discover the biggest mistakes businesses make when building their app

Learn the valuable free action you can take today to get closer to putting your app in the hands of users and get closer to making money

Discover how to build a sustainable business around your application using Launchtrail system to answer the most important questions about how to serve your customers and make revenue

Resources/Links:

Checkout Patrick's Idea Validation Workbook: Learn 4 Steps You Can Take Today to get Closer to Revenue from Your App:https://launchtrail.tech/

Summary

Patrick Bentley is a software developer and Founder of the Launchtrail system. He works with non-technical businesses to use tech to accelerate their business growth.

In this episode, Patrick shares how he helps non-technical entrepreneurs validate their app ideas and get to market fast and get closer to making money.

Check out these episode highlights:

01:00 – Patrick's ideal client: "My ideal client is largely going to be any entrepreneurs who are non-technical, who have app ideas. So that can be a solopreneur. It can also be an organization that's already in business and just looking to automate their processes or maybe create a new product."

01:42 – Problem Patrick helps solve: "So, the problem that we solve is that we actually help with everything before the application."

02:33 – Typical symptoms that clients do before reaching out to Patrick: "So, the symptoms that people usually have are that they have no idea how to actually go about the app development, or they've already maybe tried to get their app developed and it hasn't turned out the way that they've expected it to. Or they just have no idea how to actually launch or solve any of the technical problems that come along with launching an application."

03:29 – Common mistakes that people make before they find Patrick's solution: "The common mistakes are usually having an app idea and then they say, "Okay, well, I'm going to go out and I'm going to shop for a software development firm," but they really don't have any idea how to deliver that product."

04:34 – Patrick's Valuable Free Action(VFA): "Just to start validating their ideas early as possible."

06:04 – Patrick's Valuable Free Resource (VFR): Checkout 4 Steps to Mapping your Business Structure:http://bit.ly/4StepsBusinessStructure

06:26 – Q: How to build a 'no-code' viable app? A: No code solutions is that there's still a lot of programmatic thinking that goes into figuring out how the applications that work. So even if you're using no-code and you're using drag and drop, if you're not thinking about the data model, and what types of data need to be collected and how that data needs to be manipulated, and then even how you need to host it, those are still very technical leaning questions that need to be answered. And so even though there are drag and drop solutions, there's still a lot of thinking and forethought that needs to happen before you start building.

Tweetable Takeaways from this Episode:

“Start validating your app idea as early as possible.” -@PI_BentleyClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: 0:09

Hello everyone, and a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, joined today by Patrick Bentley. Patrick, good day, sir, welcome. Where are you hanging out?

Discover how to achieve having the right people in the right seats, doing the right thing at the right time for your business

Learn how to map out a structure in your business to improve accountability, empower your team and free up time

Discover how to grow and move forward as a business owner working on and not in the business

Resources/Links:

Checkout 4 Steps to Mapping your Business Structure:http://bit.ly/4StepsBusinessStructure

Summary

You've worked hard to build your passion into a business that means the world to you. You’ve made lots of great decisions, and maybe some not so great ones too. You want to grow your business and take it to the next level, but aren’t sure on the next best steps?

Greg Gunther is an author, coach, and speaker as well as one of the founders and directors of the business coaching firm, Your Business Momentum.

In this episode, Greg shares how he helps clients to set their businesses up for success, helping them to learn more about themselves and their business, take action and get things done.

Check out these episode highlights:

01:07 – Greg's ideal client: "Successful, ambitious, but tired business owners, typically. And they don't, they got to a point where they just don't know where to go to the next level, they just can't get there."

01:34 – Problem Greg helps solve: "It's having the right people in the right seats, doing the right thing at the right time."

02:13 – Typical symptoms that clients do before reaching out to Greg: "What you tend to find as an owner is, you're working very long hours. Your stress levels are quite high, and so you're highly stressed. And you find that there's a very heavy reliance on you as an owner to get things done. It's one of those mentalities’ mindsets where "I might as well just do it myself and get it done properly."

03:57 – Common mistakes that people make before they find Greg's solution: "Not asking for that help"

05:09 – Greg's Valuable Free Action(VFA): "You need to map all the tasks that need to be done in your business."

06:04 – Greg's Valuable Free Resource (VFR): Checkout 4 Steps to Mapping your Business Structure:http://bit.ly/4StepsBusinessStructure

06:45 – Q: What does success look like? A: Everybody's got their own different interpretations of that. But typically, what we find, success would look like owners having free time.

Tweetable Takeaways from this Episode:

“You need to map all the tasks that need to be done in your business.'” -@YourBizMomentumClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: 0:09

Hello everyone, a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, joined today by Greg Gunther. Greg good day, sir, welcome. Where are you hanging out?

Greg Gunther 0:19

I'm down in Brisbane, not very far away from you, Tom.

Tom Poland: 0:21

A local, I could just about throw a stone over and break your window. Won't do that though.

Tom Poland: 0:25

For those of you who don't know Greg, folks, he's someone that I've seen a lot of here in Australia. Does some excellent work, chock full of integrity, robust, practical, achievable, implementable and worthwhile strategies. That's my introduction, Greg, but yours is that you're an author, coach and speaker, also one of the founders and directors of the business coaching fi...