Marketing The Invisible

Learn how to expose yourself to positive media and how it helps you to stay motivated despite the negativity and struggles around us today

Discover the importance of bringing people, capital and ideas together in one platform to motivate and aspire people to greater success

Recognize the importance of mentorship and how mentors help ignite that spark of greatness in oneself

Resources/Links:

Checkout Free Gifts from the Motivators: https://worldsgreatestmotivators.com/freegifts

Summary

World’s Greatest Motivators brings a message of inspiration and the “can-do” spirit.

Anytime that the world goes through a major, major calamity, tragedy, there's always somebody that rises to the occasion and uses oratory to spark people to their greatness.

Lynn Kitchen is a financial consultant, producer, and strategic advisor. Lynn is a pioneer in the investment world, breaking ground as one of the first women owners of a successful investment broker-dealer firm in Los Angeles, California. After 35-years, Lynn continues to be a director/owner of a private money management firm in Pasadena, California.

In this episode, Lynn shares her passion for spotlighting America’s greatest motivators whose teachings and wisdom inspire and empower all to live a greater, expanded life. Recognizing that most humans love to be motivated and aspire to greater success she created the series World’s Greatest Motivators.

Tweetable Takeaways from this Episode:

“Mentorship is the Ground-wire to Greatness.'” -@lynn_kitchenClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: 0:09

Hello everyone, and a very warm welcome to another edition of Marketing The Invisible. Actually, a very special edition today, we're not limiting the session to seven questions in seven minutes and hopefully we'll have an enjoyable wander over one of the world's most important subjects. My guest today is Lynn Kitchen. Lynn, good day, a very warm welcome. Where are you hanging out?

Lynn Kitchen 0:30

Thank you so much. Good day to you. But I am on the other side of the world in Florida, Western Florida, on a small island off the coast of Sarasota. It's called Longboat Key.

Tom Poland: 0:41

Oh, that sounds beautiful. I'll be there for a coffee as soon as we're out of the lockdown.

Tom Poland: 0:50

Folks, if you don't know Lynn, she's a producer of positive media. She's a financial strategic advisor. In the investment world, Lynn was considered something of a pioneer actually breaking ground as one of the first woman owners of a successful investment broker, dealer firm in California. Enjoyed a 34-year career as a financial executive advisor. And now as a producer, she's most passionate about creating positive media, and more specifically spotlighting the World's Greatest Motivators.

Tom Poland: 1:22

And when a client and colleague of mine, Bill Prater, mentioned you and the show, The World's Greatest Motivators, my ears pricked up, my eyeballs just popped out of my head because I thought, "Wow." First of all, what an incredible marketing if you like book cover, but secondly, what a product, The World's Greatest Motivators.

Tom Poland:1:41

So, thank you so much for accepting the invitation. And thanks to Bill for introducing us as well. So, how about we kick-off and just tell folks where did the idea for the show come from and ...

Discover how to grow a healthy company culture in your industry

Learn how to create a healthy culture in your company using the 'Start, Stop, Keep' questions

Recognize the disconnects in your business and how to fix them

Resources/Links:

Checkout Jeremy's Book: https://bluecollarculture.com/unmasked/

Summary

Does it feel near impossible to grow a healthy company culture in your industry these days?

Jeremy Macliver has led multiple companies in the construction, automotive, and service industries. Under his leadership, companies have doubled in size, attracted top talent, increased profitability, and won Best Places to Work.

In this episode, Jeremy shares his insights on how leadership teams can reignite the passion of their employees, and guide them through the process of building a stable, long-lasting organization accountable to their vision.

Check out these episode highlights:

01:16 – Jeremy's ideal client: "I'm looking for those blue-collar companies that are growth-oriented, results-focused, that are more afraid of the status quo than they are of change. So, they're willing to change, do whatever they need to, but they're also willing to be open, honest, and vulnerable with their team, their leadership team. Typically, between 10 and 250 employees, and just want business to be easier than it is."

02:29 – Problem Jeremy helps solve: "I help solve accountability, clarity and getting the team aligned on where they're actually going. And making sure that everybody in the organization is crystal clear on that, and how they affect it. That's the problem that I solve."

02:56 – Typical symptoms that clients do before reaching out to Jeremy: "First of all, one, profit can be low, or customer satisfaction can be low. And it's typically because there's just, they feel stuck, they keep trying everything, nothing's working. They feel like they've hit a wall. Things are harder than they should be, and actually sometimes wondering, 'Does the business own me or do I own the business?' And so, that's what they're feeling at the time that they're ready to implement what we got."

04:01 – Common mistakes that people make before they find Jeremy's solution: "Probably the biggest mistake that they make is really becoming vulnerable with their team. Sometimes they'll ask for input and their actions and the way they respond causes that to be squashed. So, they ask for it, and then they react in a way that no one wants to give it."

04:53 – Jeremy's Valuable Free Action(VFA): "Yeah. So, if they asked three questions to their direct reports, what should we start doing, what should we stop doing, or what should we keep doing?And don't respond to them positively, or negatively, just seek to really understand all three of those."

05:51 – Jeremy's Valuable Free Resource (VFR): Checkout Jeremy's Book: https://bluecollarculture.com/unmasked/

05:55 – Q: Why did I write the book, "Unmasked," when there's already a book that explains what I do?

A: So, I wrote the book, "Unmasked," because if you think about a sales call, we're always trying to get past the gatekeeper. Because that's where we're going to get the close. Yet, so often, when we're building a team, we don't think of the interview process, is the gatekeeper that's going to protect the team that we're trying to build? And so, I put a special emphasis on how do we let people in, or make sure that people don't come in, to build the right team. I found that that was a missing piece in it all.

Tweetable Takeaways from this Episode:

Discover how to grow a practice that is comfortable to manage (mostly without you in it)

Learn what's happening in your business, why it's happening, and what you need to do to turn it around

Know what the next level looks like for you and your business

Resources/Links:

Checkout John's The Well-Managed Practice: 5 Steps to a Business That Runs Smoothly, Profitably, and (mostly) Without You :Opt-in here: https://w5coaching.com/the-well-managed-practice/

Summary

Are you feeling stressed out and overwhelmed?

Do you want to transform your business into something that is both more manageable and valuable?

John Nieuwenburg is an award-winning Business Coach, who has worked with hundreds of clients. John coaches in 3 primary areas. Business, Personal Growth, and Accountability.

In this episode, John shares how he helps clients grow their business by them spending less time in it through his systematic process that helps them increase profit, remove the stress and chaos from their businesses and get their lives back.

Check out these episode highlights:

01:02 – John's ideal client: "People that have a professional advisory practice."

01:33 – Problem John helps solve: "Time, team and money."

02:27 – Typical symptoms that clients do before reaching out to John: "Typically, they're in a rut and don't see a way forward."

03:42 – Common mistakes that people make before they find John's solution: "I have a riddle around that, doing more of what you've done is only going to get you more of what you got. And so, they're stuck in a trap and kind of circular thinking and it has to get pretty uncomfortable before they start to look for different solutions."

04:46 – John's Valuable Free Action(VFA): "They got to learn to use a default diary. A default diary is time blocking. And the essence of it is to create a calendar of how you spend your time so that it matches your priorities."

05:51 – John's Valuable Free Resource (VFR):Checkout John's The Well-Managed Practice: 5 Steps to a Business That Runs Smoothly, Profitably, and (mostly) Without You :Opt-in here: https://w5coaching.com/the-well-managed-practice/

07:07 – Q: What is the one question I should have asked you but didn't? A: We're so caught up in the love of our craft, the love of our profession, that we often fall in the trap of that's all we want to do. And so, the lesson that's hard for some professional advisors to get is, it's not doing more of what you sell, it's selling more of what you do. And both those parts of your business need to be weighted about equally and the amount of effort and energy you're putting into it. And if all you're doing is focusing on the practice part of it, you're going to suffer from a feast or famine kind of life.

Tweetable Takeaways from this Episode:

“Do a time inventory.'” -@W5CoachingClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: 0:09

Greetings everyone, and a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, joined today by John Nieuwenburg. John, good day sir, a very warm welcome. Where are you hanging out?

John Nieuwenburg: 0:20

I'm in Vancouver BC, which is on the west coast of Canada.

Tom Poland: 0:23

Yeah, and a beautiful, beautiful city. You can be watching the whales in the morning and skiing in the afternoon ...

Discover the key to leverage your content (blogs, video, podcasts, social) further to increase exposure, and save you time and money

Learn how to automate and optimize your content marketing so you can attract and convert customers faster

Know how having a well-planned content marketing strategy can enable you to get out of the trenches and instead focus on client retention, business development, and revenue generation

Resources/Links:

Checkout Lyndsay Phillips' Free AUTOMATION CHECKLIST: How to Attract and Convert Customers Faster :Link here: https://resource.smoothbusinessgrowth.com/tools

Summary

Lyndsay Phillips is the CEO of Smooth Sailing Business Growth, Speaker, Podcast Host, and Content Marketing Expert helping entrepreneurs across North America grow their business.

In this episode, Lyndsay shares how content marketing helps her clients attract and convert customers faster, at the same time builds their authority status in their niche.

Check out these episode highlights:

01:23 – Lyndsay's ideal client: "They are entrepreneurs who are growing a team and growing their business and they can't do it all themselves. And they want to scale and focus their energy on their superpower and not on the marketing pieces."

02:14 – Problem Lyndsay helps solve: "Not being consistent with their branding. Not being consistent with their messaging. Not publishing things on a timely basis and ongoing basis."

02:54 – Typical symptoms that clients do before reaching out to Lyndsay: "Inconsistency."

03:44 – Lyndsay's Valuable Free Action(VFA): "Get the support you need to do the things to move your business forward."

05:51 – Lyndsay's Valuable Free Resource (VFR):Checkout Lyndsay Phillips' Free AUTOMATION CHECKLIST: How To Attract & Convert Customers Faster!:Link here: https://resource.smoothbusinessgrowth.com/tools

06:42 – Q: Can I just copy what other successful entrepreneurs are doing to make it easier? A: I would say a big fat 'No' on that. I think it's good to take ideas and inspiration and strategies from other marketers. But they have different products, they have a different avatar, they have a different ideal client. They have different audiences and personality. And so, you need to do what is right for you, and that's going to attract your customers.

Tweetable Takeaways from this Episode:

“Get the support you need to do the things to move your business forward.'” -@smoothsailingbgClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: 0:09

Tom Poland 0:09

Hello everyone, a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, joined today by Lyndsay Phillips. Lyndsay, good day, a very warm welcome. Where are you hanging out?

Lyndsay Phillips: 0:19

I am in Ontario, Canada, so just north of Toronto.

Tom Poland: 0:22

How's the weather?

Lyndsay Phillips: 0:23

It's cold, it's snowing.

Tom Poland: 0:26

Yeah, you get that in winter sometimes, especially in places like Canada.

Tom Poland: 0:29

Folks, for those of you don't know Lyndsay, she helps clients attract and convert customers, and that two very different things and the two critically important things, with a smooth sailing business growth. She is in fact known as Captain Smooth. She's been featured on MSN,

Unlock how any expert and entrepreneur can add group coaching to their existing revenue centers seamlessly

Learn tools you can spend less time managing your programs and do more of what you love

Discover how to deliver your group coaching programs with ease

Resources/Links:

Checkout Milana Leshinsky's Group Coaching Genie - a platform that allows you to deliver a great coaching experience to more clients in less time: Visit http://groupcoachinggenie.com

Summary

Group coaching is one of the best ways to serve more clients in less time.

Without the right tools, however, it's easy to get overwhelmed and get lost in the details of managing your coaching groups.

When you have a growing coaching business, you need a simple way to bring your ideas to life quickly.

Milana Leshinsky is an entrepreneur, business strategist, and a marketing mentor to coaches, authors, and speakers. She is the author of "Coaching Millions" and "Simplicity Entrepreneurship: Escape Burnout, Find Flow, and Discover Your Shortest Path to Profit". When she's not working on her business, Milana writes music and enjoys Latin ballroom dancing.

In this episode, Milana talks about how coaches can be in complete control of their group coaching programs with maximum retention, results, referrals, and re-enrollment using one magic button called 'Group Coaching Genie.' And why is it important to focus on simplicity when you have a growing coaching business in order to bring your ideas to life quickly.

Check out these episode highlights:

01:28 – Milana's ideal client: "The ideal client is a coach or trainer who offers live group coaching programs to their clients on any topic.Or the ones that want to leverage their business and expertise into a group program format."

01:53 – Problem Milana helps solve: "The problem with a group coaching program is that they allow you to work with more clients in less time and as a result, make more money. But the setup and the delivery can get really complicated. So, it stops a lot of people from even coming up with a group coaching program and really experiencing the benefit of a lifestyle that group coaching can give you."

02:42 – Typical symptoms that clients do before reaching out to Milana: " So, many coaches end up burned out. They're experiencing, they're over-delivering, they're overworking, when they're working with a group."

03:31 – What are some of the common mistakes that folks make before finding Milana and her solution?: "The first one is they keep their group size small, like a manageable size. So, they never actually get to scale their business."

04:29 – Milana's Valuable Free Action(VFA): "Focus on simplicity. What is the simplest way for you to deliver your program. The simplest for you and the simplest for your clients, that's it."

05:51 – Milana's Valuable Free Resource (VFR):Checkout Milana Leshinsky's Group Coaching Genie - a platform that allows you to deliver a great coaching experience to more clients in less time: Visit http://groupcoachinggenie.com/

06:42 – Q: How did you come up with the idea for group coaching genie? A: I was just about to deliver a program that I had just delivered six months before and I realized that I already have all this stuff, but it's all over the place, all over the hard drive and everywhere, my notes and my replays and all of that. And I thought there's got to be a magic button that I can push and my program will appear in front of me again, magically. And so, group coaching genie has that button, we call this button clone your program.

Unlock the countless opportunities for your business publishing on LinkedIn

Learn how to craft a customer-focused Linkedin brand

Discover how to use Linkedin to become the go-to person in your industry by writing articles

Resources/Links:

Sign up to Tracy's List to Get LinkedIn Updates, Tips, and Special Offers, and She Will Give You a Copy of Her Best Selling Book and Her Coveted 23 Point Profile Checklist: Visit http://linkedintopublishing.com/

Summary

Are you getting enough business from LinkedIn?

What if you could improve your chances of getting LinkedIn to feature your article and the possibility of it going viral?

It's time to put your marketing efforts on auto-pilot and profit from your article.

Tracy Enos is a LinkedIn Business Development Expert and B2B Lead Generation Consultant.

In 2015, Tracy sustained 3rd-degree burns and 5 surgeries in 9 mos. LinkedIn saved her life and career. Today she has others generate millions in revenue, media attention, and speaking gigs with her consulting services.

In this episode, Tracy talks about the foundation of a solid client-focused LinkedIn brand, how to use LinkedIn to generate leads, to brand, and to become the go-to person in your industry by writing articles.

Check out these episode highlights:

01:14 – Tracy's ideal client: "I've worked with many industries over the course of the last eight years, but I do have some favorites. I do love anybody in sales and marketing that's business to business. Definitely small and medium-sized business owners, experts, and consultants such as myself."

01:34 – Problem Tracy helps solve: "People don't understand how their personal profile is tied to their activities, as well as, you know, I help them create revenue-producing tasks, daily task."

02:19 – Typical symptoms that clients do before reaching out to Tracy: "One of them isoverwhelm."

03:16 – What are some of the common mistakes that folks make before finding Tracy and her solution?: "First, the biggest mistake is treating their profile like it's their resume."

04:12 – Tracy's Valuable Free Action(VFA): "You need to sit down and define who that prospect is. And you have to sit down and define not just the demographics but the psychographics. What really drives them? What are their desires? What are their fears? What are the pain points and what are the solutions that can help them down the line."

06:26 – Tracy's Valuable Free Resource (VFR): Sign up to Tracy's List to Get LinkedIn Updates, Tips, and Special Offers, and She Will Give You a Copy of Her Best Selling Book and Her Coveted 23 Point Profile Checklist: Visit http://linkedintopublishing.com/

07:07 – Q: Why do I love LinkedIn so much? A: Passion. It saved my career. I'm a single mom. It just started my career and it saved my career. That's why I love it so much.

Tweetable Takeaways from this Episode:

“You've got to get in the mind of your prospect. And what kind of results they want to find.'” -@tracyenosClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: 0:09

Greetings everyone, and a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, joined today by Tracy Enos. Tracy, good day, very warm welcome. Where are you hanging out?

Tracy Enos: 0:19

Hey, good to be here, Tom.

Learn how to execute remarketing protocols from insights gleaned from your customer data

Learn how Artificial Intelligence helps in improving customer experience

Discover how to use data-driven marketing campaigns to optimize performance through more accurate predictions about customer behavior

Resources/Links:

Schedule a Demo and See if Extreme Data-driven Campaigns is Right For Your Business: Book-a-Demo: https://standardinsights.io/

Summary

Is your business looking to become competitive in a data-driven world?

Data-driven marketing campaigns use customer data to optimize performance, by enabling more accurate predictions about customer behavior. By offering enhanced insights into your audience, you can use this data for more precise targeting, personalized customer experiences, and improved return on investment (ROI).

Jerry Abiog is the Co-Founder and CMO of Standard Insights - an AI as a Service growth marketing platform that helps small, mid, and enterprise-level companies run data-driven omnichannel campaigns.

In this episode, Jerry shares how he helps empower businesses to become more competitive in the data-driven world with marketing precision, executing re-marketing campaigns from customer data.

Check out these episode highlights:

01:52 – Jerry's ideal client: "So, our ideal client is either an online or offline business or a brick and mortar business, with three things. Number one, this business has to generate $1 million-plus in revenue or comparable currencies. Number two, they have to have a minimum of 250 customers. And number three, they have to be open to being data-driven."

02:56 – Problem Jerry helps solve: "So, two problems. Number one is the prioritization and execution of data-driven omnichannel campaigns. And number two is the ability to monetize your data."

03:25 – Typical symptoms that clients do before reaching out to Jerry: "Yeah. Four problems that we've seen typically. Number one, loss of revenue. Number two is increased customer churn, customers going someplace else. Number three, decreased average order value. And number four is decreased return on ad spend."

04:30 – What are some of the common mistakes that folks make before finding Jerry and his solution?: "Yeah. Three common mistakes. Number one, these businesses are not scoring their customers on their potential profitability. Number two, they're not segmenting their customers on geographic, demographic, psychographic, or behavior characteristics. And number three, these businesses are not studying the level of their customer engagement."

05:32 – Jerry's Valuable Free Action(VFA): "Take ownership of your data."

06:49 – Jerry's Valuable Free Resource (VFR): Schedule a Demo and See if Extreme Data-driven Campaigns is Right For Your Business: Book-a-Demo: https://standardinsights.io/

07:28 – Q: What is the future of AI? A: The answer, it's being used in a lot of things right now. It's being used in marketing, sales, forecasting, customer experience, to name a few. But listen to this, according to a study by Accenture, failure to scale AI could put 75% of organizations out of business by 2025.

Tweetable Takeaways from this Episode:

“Take ownership of your data.You have to know what makes your customers tick. Analyze the recency and frequency that the customers' purchase, as well as look at the money that each of their customers spent.'” -@SmartChoiceAIClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not r...

Discover how to roll out a solid, doable plan for leveraged income without always focusing on 1:1 services

Learn how to create a business model that gives you all the time and clients you want

Learn how to leverage client work in a way that feels good to you moving from 1:1 services to leveraged income

Resources/Links:

5 Surefire Strategies to Escape the Dollars For Hours Trap and Cut Your Work Hours by 30% (or More) While STILL Generating a GREAT Income: Visit http://shesgotclients.com/5surefire to learn more.

Summary

The most successful business owners know that in order to achieve success, you don’t have to reinvent the wheel.

You would love to enjoy a business that consistently grows, allows you to pay yourself generously, gives you the freedom you crave, AND helps a lot more people. But, up until now, it's only been a pipe dream.

Christine Gallagher is a speaker, trainer, bestselling author, and award-winning business coach. She founded ShesGotClients.com in 2009, a company dedicated to teaching women around the globe how to get clients online and grow and scale their businesses.

Christine is also an in-demand speaker and has been featured as an online marketing and social media expert in numerous publications such as We Magazine For Women, NewsDay, BlogHer, The Huffington Post, Social Media Examiner, and many more.

In this episode, Christine shares how she helps female service-based entrepreneurs escape dollars for hours income, move to a 1-to-many model, and scale their business online for more freedom and impact.

Check out these episode highlights:

01:35 – Christine's ideal client: "My ideal client is usually a female service-based entrepreneur who already has a business, they already have clients, but they're really ready to take it to the next level."

02:27 – Problem Christine helps solve: "I solve the problem of women really just not knowing how to grow and scale their business with offers that are considered leveraged including how to create them, how to get those offerings out there in front of right people, how to hit their income goals."

03:08 – Typical symptoms that clients do before reaching out to Christine: "There are definitely some specific ones. One would be like your income feels like it's capped. You can't go any further. You might be feeling burnout because you have clients again, but you're trading time for money. You might be bored, I know that I got to a point where I was bored, right? And I wanted to, you know, shake it up and do different things and so leverage offers is one way to do that. And then the other thing is people feel like they don't live up to their potential because there are all these other people they want to help."

03:55 – What are some of the common mistakes that folks make before finding Christine and her solution?: "One thing is not really understanding how to do a proper launch. So, you can't just throw, you know, an offering out there and hope that people buy it."

04:47 – Christine's Valuable Free Action(VFA): "What I came up with was this idea of virtual workshops. I think that virtual workshops as an offer is something a lot of people can do and they're like a really cool concept. It's a good place for people to start when they're trying to go to that more one to multiple people. "

06:01 – Christine's Valuable Free Resource (VFR): 5 Surefire Strategies to Escape the Dollars For Hours Trap and Cut Your Work Hours by 30% (or More) While STILL Generating a GREAT Income: Visit http://shesgotclients.com/5surefire to learn more.

Determine why achieving success is scarier than fear of failure for most business owners

Learn how to clear your path if you are plateauing or getting burned out for trying to do so much for your business

Learn about the Bottleneck Breakthrough Method and the importance of figuring out and identifying your time-suck activities that hinder your business growth

Resources/Links:

Join Bottleneck Breakthrough Method Facebook Group: Join now: http://www.bbg.li/fb

Summary

Ready to unlock growth that lasts?

Your business and bottlenecks are unique. There’s no 1-size-fits-all solution that will work to help you blast past your current revenue ceiling and make it a thing of the past.

Josh Long is the author of Business Bottleneck Breakthrough and has been helping business owners unlock bottleneck, overcome revenue plateaus, reduce risk, and experience rapid growth.

Since 2008 when he worked with Chet Holmes to help launch his consulting agency. He quickly became the marketing director of Business Breakthroughs International with Chet and Tony Robbins and has since worked with other thought leaders like Jay Abraham, Dan Kennedy, Perry Marshall, and Keith Krance.

In this episode, Josh shares how he helps B2B business owners hone in on the critical leverage point and bottleneck in their business that needs the most attention and improvement.

Check out these episode highlights:

01:56 – Josh's ideal client: "My ideal client is typically B2B business owners that are somewhere between one and 10 million, and they're trying to grow and they don't know how. And they're open to getting help to grow past that point."

02:14 – Problem Josh helps solve: "So, the problem I solve is I help them figure out what is the one major thing holding them back at their current revenue plateau?"

03:10 – Typical symptoms that clients do before reaching out to Josh "So, the reality is, they're running out of time. They're running out of confidence. And they're highly frustrated that things are stuck."

05:40 – What are some of the common mistakes that folks make before finding Josh and his solution?: "They buy a lot of software that they think is going to solve their problems. The reality is, and when people say, "Well, what's your favorite CRM, or what's your favorite email program?" And my answer is always the same, "It's the one that gets used." They're all good. They're all the same. They're all effective. Yes, we can split hairs that some are better than others, but the one that gets used is the best one."

06:38 – Josh's Valuable Free Action(VFA): "Log what you're spending your time on to figure out where the time suck is, where the inefficiency, where the friction point is, in your business that's consuming all of your attention."

06:49 – Josh's Valuable Free Resource (VFR): Join Bottleneck Breakthrough Method Facebook Group: Join now: http://www.bbg.li/fb

07:58 – Q: Why don't more business owners figure this stuff out on their own? A: I think ignorance is not bliss. It's unfortunate that we don't have enough training for small businesses in America on how to actually grow them. We have a lot of hype in media in Cinderella stories that are unreplicable. And I think the reality is, if you're a small business owner listening to this, most small business owners really don't want to grow and it causes a stretch of growth internally to actually grow their company.

Tweetable Takeaways from this Episode:

“Log what you're spending your time on to figure out where the time ...

Discover how to be seen, heard and found in a noisy digital world through podcasting

Learn how to tap into a largely underserved market that's hungry for fresh content, especially in niche areas of interest through the power of podcasting

Learn how to monetize a podcast even if you don't have hundreds or thousands of downloads or listeners

Resources/Links:

Access to Podetize' Podcast Guests and Hosts Directory : Download for Free Here: https://www.podetize.com/mti

Summary

The popularity of podcasts is booming. Is it time for you to jump on-board?

The goal of any product, service, marketing or business is to make “it” sell itself.

As a business owner, starting a podcast is something you should consider to help you be seen, heard, and found in a noisy digital world and be able to do what you do best — to 'edu-tain' an engaged audience.

Tom Hazzard is a forward-thinking entrepreneur with great sales conversion skills. He supports major publications, sports stars, and entrepreneurial influencers to be seen, heard, and found by "Brandcasting" their original messages.

In this episode, Tom shares how he reinvents podcasting with an obsessive focus on the host, building simple, easy-to-use solutions helping business owners brand and sound like pros, resulting in solid authority and visibility, more leads and more business.

Check out these episode highlights:

01:35 – Tom's ideal client: "My ideal client is online entrepreneurs who want to make the world a better place. They have a message to get out there that they need help with writing and speaking. So that's their message that they want to get out. But then they also need help with turning that into a business. "

01:57 – Problem Tom helps solve: "clearly getting found but the problem we really solve is getting it done for you."

03:33 – Typical symptoms that clients do before reaching out to Tom: "They're usually trying to do too much themselves."

05:22 – What are some of the common mistakes that folks make before finding Tom and his solution?: "They misinterpret the results. And maybe they're paying too much attention to what I call the vanity metrics of, you know, how many downloads is my podcast at, or where do I chart on iTunes. "

06:16 – Tom's Valuable Free Action(VFA): "Get a taste of the power of podcasting, even if you're not a podcaster yet."

06:49 – Tom's Valuable Free Resource (VFR): Access to Podetize' Podcast Guests and Hosts Directory : Download for Free Here: https://www.podetize.com/mti

07:32 – Q: Can I monetize a podcast even if I don't have hundreds or thousands of downloads or listeners? A: Yes, you absolutely can, especially if you are in the business of one kind or another. When you're in business and you have a product, a service, a course, something that you sell, some value you offer people, as long as what you're podcasting about is in alignment with that business, the subject matter at least, then you absolutely can monetize it. That's the fastest way.

Tweetable Takeaways from this Episode:

“Get a taste of the power of podcasting, even if you're not a podcaster yet.'” -Tom HazzardClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: 0:09

Hello everyone, and a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, joined today by another Tom, Tom Hazzard. Tom,