Marketing The Invisible

Learn how financial life planning help merge your money with your life

Discover how to build a custom portfolio from scratch based on your objectives and risk tolerance

Find-out how to get your money life going

Resources/Links:

Download Justin's Free Guide: 3 Things Multi Millionaires Do to Grow Their Wealth: https://kranefinancialsolutions.com/3things/

Summary

Where are you going?

If you don’t know where you are going you will drift through your life.

Justin Krane, a Certified Financial Planner professional, is the founder of Krane Financial Solutions. Known for his savvy, holistic approach to financial planning, he advises his clients on how to unite their money with their lives and businesses.

In this episode, Justin shares how he helps entrepreneurs identify, clarify and meet goals for increasing their business revenue and create a bigger vision for their business through education and financial modeling.

Check out these episode highlights:

01:42 – Justin's ideal client: "My ideal client is a business owner that's doing a million dollars in sales, has at least $250,000 in profits, has about five employees and has investable assets of roughly a half a million dollars.

."

02:02 – Problem Justin helps solve: "Financial clarity. If you can't see what's going on in your business and with your money, you don't know you have a problem."

03:49 – Typical symptoms that clients do before reaching out to Justin: "So, from a business owners’ perspective, they are guessing with money, they're guessing and making decisions."

04:37 – What are some of the common mistakes that folks make before finding Justin and his solution?: "So, number one, is you're not automating your finances. You're not pulling out a certain amount from your business to save and invest for your personal future."

05:45 – Justin's Valuable Free Action(VFA): Automation, like literally that means linking like your business checking account with your personal checking account, and automating a certain amount of money for that goal you have.

06:41 – Justin's Valuable Free Resource (VFR): Download 3 Things Multi Millionaires Do to Grow Their Wealth: Visit https://kranefinancialsolutions.com/3things/

06:59 – Q: How do business owners decide whether the investment they're making is smart or a waste of money?? A: If you think you can make a three times rate of return on your investment, then it's ago.

Tweetable Takeaways from this Episode:

“Automate literally means linking your business checking account with your personal checking account, and automating a certain amount of money for that goal you have.”-Justin KraneClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: 0:09

Hello everyone, a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, joined today by Justin Krane. Justin, good day, very warm welcome. Where are you hanging out, sir?

Justin Krane 0:19

Los Angeles, Tom, great to be here.

Tom Poland: 0:21

Great to have you. Justin and I have known each other off and on for probably a few years now, sort of, we're in the same online Joint Venture Mastermind group. So, Justin, your credibility and experience and success is nothing short of extraordinary. And you don't really feature that in your bio, which is why I've given you a plug here because you are the first fin...

How is Pinterest different than other social platforms?

Discover how Rachel's Pinterest strategy can help you generates blog traffic and leads for free

Find-out how to get noticed by the right people, gain more followers, and turn your Pinterest account into a lead generation and sales machine

Resources/Links:

Download Rachel Ngom's Free Cheatsheet '10 Pinterest Hacks That Increased her Traffic by 34,000/Month': Visit www.pinwithrachel.com

Summary

Want to have an expert create a step-by-step Pinterest strategy for your specific business?

Rachel Ngom is a Pinterest Strategist by choice, business and lead-generation expert and an old-school hard-worker by default. She's the host of the She's Making an Impact Podcast.

Nothing makes her happier than creating CRAZY BIG GOALS and achieving them with fun and attention-grabbing pins, pins that put you on the path to new leads daily and money – the kind where you don’t have to think twice before giving back.

In this episode, Rachel shares how she guides purpose-driven entrepreneurs who are sick of struggling on social media drive more traffic, leads, and sales through Pinterest and the strategic use of automation.

Check out these episode highlights:

01:50 – Rachel's ideal client: "My ideal client is having a really hard time getting new leads into their business."

02:26 – Problem Rachel helps solve: "They're just struggling with lead generation, a lack of sales and list building.

."

02:46 – Typical symptoms that clients do before reaching out to Rachel: "A lot of times they're feeling stuck, overwhelmed, frustrated, they feel like they're spinning their wheels and they're not really getting anywhere. So, it's like they're on Instagram or Facebook, and they're just trying to post and kind of show up and nothing's happening."

03:25 – What are some of the common mistakes that folks make before finding Rachel and her solution?: "A lot of times they're trying to build their business on Facebook or Instagram because these are like the sexy platforms that everyone talks about. And so, they're trying to get new leads into the business that way."

05:07 – Rachel's Valuable Free Action(VFA): Open up a Pinterest business account, start creating content adding massive value to your ideal client and drive in that traffic back to your blog.

07:46 – Rachel's Valuable Free Resource (VFR): Download Rachel Ngom's Free Cheatsheet '10 Pinterest Hacks That Increased her Traffic by 34,000/Month': Visty www.pinwithrachel.com

08:06 – Q: What's been the best things you've done to grow your business? A: Hire a coach and really work on my mindset and personal growth like attending events, like Tony Robbins seminars, reading books, really focusing on my own growth to grow my business.

Tweetable Takeaways from this Episode:

“Open up a Pinterest business account, start creating content adding massive value to your ideal client and drive in that traffic back to your blog.”-@RachelNgomClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: 0:09

Greetings everyone, and a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, joined today by Rachel Ngom. Rachel, a very warm welcome. Where you're hanging out?

Rachel Ngom: 0:20

Hey, thanks for having me. I am currently in Orlando, Florida.

Tom Poland: 0:23

Orlando,

Learn why mindset matters when it comes to selling

Find out how not to be pushy and avoid pretending to be someone you’re not in order to sell your service

Discover how to remove blocks around selling and master simple valuable free action that will enable you to generate consistent cash flow without burning yourself out

Resources/Links:

Sign-up to Jennifer's Create Consistent $10,000 Months Program: http://www.bit.ly/yourpassiontoprofit

Summary

We’re all passionate about something in our lives.

But how can you actually turn a profit off of that passion?

You have big dreams for your business, but your sales suck because you know what it feels like to be sold to.

How can you possibly build a successful business without hating selling?

Jennifer Gluckow is a sales expert with moxie, smarts, and a passion for helping entrepreneurs get the support and knowledge they need to see huge business success and live the lives they truly deserve.

In this episode, Jennifer shares how she trains and coaches business owners and their sales teams to increase sales and make more profit to be able to leap from passion to profit.

Check out these episode highlights:

01:30 – Jennifer's ideal client: "I've recently transitioned actually, from helping just salespeople to more so helping business owners, especially female entrepreneurs."

01:47 – Problem Jennifer helps solve: "Turn their passion into profit, literally. Because what I found is not enough females are making enough money to really turn that thing that they're doing whether it be coaching or selling a digital product, or whatever it may be, into profit."

02:31 – Typical symptoms that clients do before reaching out to Jennifer: "There are three things that every successful business person needs, which is the purpose, profit, and power, okay? And in my experience, they're oftentimes missing one of those elements."

04:46 – What are some of the common mistakes that folks make before finding Jennifer and her solution?: "They're not putting themselves out there to sell as much as they should because they feel like it's like that icky feeling that you get when you're not doing sales."

05:54 – Jennifer's Valuable Free Action(VFA): You're never going to be selling if you're helping. Help 100% of the time and I promise you will never feel like you're selling again.

06:55 – Jennifer's Valuable Free Resource (VFR): Sign-up to Jennifer's Create Consistent $10,000 Months Program: http://www.bit.ly/yourpassiontoprofit

08:07 – Q: The best plans you've ever had, what's the biggest thing they have in common that they do right once they start working with you? A: They are two words, action takers. They don't just, they're open minded and action takers. So, they listened to the coaching, they listen to the guidance, they're ready to receive, and then they go back and take action.

Tweetable Takeaways from this Episode:

“If you have profit and power, but you don't have a purpose, you're going to feel unfulfilled.”-@JENinaNYminuteClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: 0:09

Hello everyone, another very warm welcome to Marketing The Invisible. My name is Tom Poland, joined today by Jen Gitomer. Jen, good day, very warm welcome. Where are you hanging out?

Jen Gitomer: 0:18

I'm in Charlotte, North Carolina, at the moment.

Learn how you could master your craft as a thought leader

Find out how to reach your target market effectively and convert connections into clients or customers through leveraging thought leadership

Discover the importance of having a strategy to be able to establish yourself as a thought leader

Resources/Links:

Sign-up to Peter's Newsletter: https://thoughtleadershipleverage.com/

Summary

As experienced marketers, we assume that we had effectively positioned our business, our services, and our IP.

Soon, you'll realize you have much important work to do to reach your next level of thought leadership and reach your target market, advance your career, convert connections into clients, attract new opportunities, and add value to your company.

But how do you actually become a thought leader?

Peter Winick is the founder and CEO of Thought Leadership Leverage.

In this episode, Peter shares how he helps thought leaders build their ideas into businesses and create revenue streams from their content. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products.

Check out these episode highlights:

02:02 – Peter's ideal client: "Could be authors, thought leaders, speakers, business leaders, consultants, professional services. At a high level. I put them into two buckets, one -people that are monetizing their content directly. The other, people that are using thought leadership not to sell it directly."

03:06 – Problem Peter helps solve: "Depending on where people are in their journey, sort of, 'How do I go about tackling this ball of thought leadership?' We start with something strategic. There's a suite of strategic things that we take people through before they go on there, you know, they start creating content because everybody wants to hit record and create cool stuff."

04:44 – Typical symptoms that clients do before reaching out to Peter: "They've got their expertise, they know who they are. They know what they're about, and it's real. And now they're putting it out into the marketplace in limited formats. Limited might be something like a book. Limited might be something like a keynote. And what they're doing is they're stimulating and creating demand that they can't fulfill. So, when people bring them in to speak, they fall in love with them as a speaker, and then never see them again."

06:26 – What are some of the common mistakes that folks make before finding Peter and his solution?: "Deploying social media without any sort of underlying strategy."

05:49 – Peter's Valuable Free Action(VFA): Answer the question of, 'Why you?'. Why would anyone listen to you? And I don't mean that snarky but like, why are you uniquely qualified to solve the problems that you’re claiming to solve to your audience today, based on your experience, based on your education.

06:11 – Peter's Valuable Free Action(VFR): Sign-up to Peter's Newsletter: https://thoughtleadershipleverage.com/

08:07 – Q: What is the typical journey look like? A: And the journey to some degree is what you want it to be. You can design the business and the life that you want with thought leadership. There are so many ways that you can put it out there and it doesn't have to depend on your unique skills, it doesn't depend on your unique thinking, but we can put other people around it to help forth.

Learn how to build a tight-knit network of connections through a mastermind

Find out how to expand your client base through creating a high-quality mastermind and use it as a foundation to pop out the high paying clients

Discover why you should call your friends, family, and prior customers if you are planning to start a mastermind

Resources/Links:

Download Susan Epstein's Free Report: 5 Simple Steps on How to Fill Your Mastermind: Sign-up at https://www.highlyprofitablepractice.com/

Summary

When it comes to mastermind groups, deciding which program to join, or who to invite is going to set the success of the program.

Many coaches shoot themselves in the foot because they think they've 'got it all figured out'.

The sad truth is they do not know how to start their own tribe of people who will pay for what they knows.

Guidance and mentorship from people with a proven track record is a game-changer. They've figured out the blueprint to success. All you have to do is soak up their knowledge and apply what they tell you.

Susan Epstein is a business coach and strategist working with coaches, therapists, and healers to fill their practices and then leverage their time. She does this by offering, Masterclasses, Masterminds, Group Coaching Programs and Individual Coaching. Susan coaches her clients to follow her model by focusing on taking consistent action, eliminating distraction, finding their ONE THING and then focusing on constant reevaluation in order to hit their business goal.

In this episode, Susan shares how she helps business coaches create a foundation with groups or masterminds so that they can work with a lot of people at the same time. And therefore, grow their following and their client base and use that as a foundation to pop out the high paying clients.

Check out these episode highlights:

01:40 – Susan's ideal client: "My ideal client is a coach who's building their business currently, and they have some clients and maybe they're starting to feel a little bit, like, I have all these one on one clients and I'm running out of time and I'm doing everything myself.

."

02:05 – Problem Susan helps solve: "I help them create a foundation with groups or masterminds or both so that they can work with a lot of people at the same time. And therefore, grow their following and their client base and use that as a foundation to pop out the high paying clients."

02:45 – Typical symptoms that clients do before reaching out to Susan: "It's lack of time, their pricing is probably off. They might be charging like a consultant rather than a coach."

04:49 – What are some of the common mistakes that folks make before finding Susan and her solution?: "They create a lot of content on the back end and have nobody to share it with on the front end. That's a big one. They think it's easy to just put up a post and have a lot of people join their programs. They don't understand that most coaching, the way that you end up signing people up or enrolling them is through a conversation."

05:34 – Susan's Valuable Free Action(VFA): Make a list of 50 to 100 people that you know, they don't have to be people that will actually sign up for your programs, they're just people that you know. Everybody is a referral partner or a prospect, every single person that you know in your life. And call them up, talk to them.

06:55 – Susan's Valuable Free Action(VFR): Sign-up to Jennifer's Create Consistent $10,000 Months Program: http://www.bit.ly/yourpassiontoprofit

Learn how to be financially free, achieve multi-millionaire status and make a bigger impact in your community through philantrophy

Discover how to create financial prosperity through understanding the secrets of the wealthy

Learn how to create wealth with a purpose, so much that you have enough for philanthropy

Resources/Links:

Sign up for "The Wealth Creation Road Map", a proven strategy based on the story of how Rennie created his wealth on an average income: https://wealthonanyincome.com/tedx/

Summary

As the sun rises each day, you have an opportunity to begin your life anew.

When it comes to creating wealth, Rennie has an expression that people might be tired of hearing; “Wealth is a team sport, not a solo sport.”

You can move from doubt and indecision over money in the quest to experience financial freedom.

Let Rennie show the way.

Rennie Gabriel is an author, speaker, master financial coach, and founder of Wealth On Any Income.

In this episode, Rennie shares the "secrets" he used to create abundance and financial freedom in his own life, with those who might be struggling with their finances and finding it hard to make sense of Money, and how to create financial health in their lives. His mission is to support people in becoming financially free through imparting the principles and practices he used to achieve multi-millionaire status and to raise philanthropists.

Check out these episode highlights:

02:18 – Rennie's ideal client: "Generally, they are people who want to be philanthropic, heart-centered business owners, entrepreneurs, coaches, authors, speakers, people with incomes as low as 60,000, up to 900,000 a year."

02:38 – Problem Rennie helps solve: "Ending a cycle where people have the money coming in and going out, kind of like they feel like they're treading water. They're not building up reserves. They're creating a weak future for themselves, where they don't see that they'll have a choice of working or not working. They don't feel like they're being able to donate to the causes that really matter to them or touch their heart."

03:43 – Typical symptoms that clients do before reaching out to Rennie: "Like I said, it feels like they're treading water."

04:30 – What are some of the common mistakes that folks make before finding Rennie and his solution?: "They think if they make more money that'll solve the problem, like, more liquor would solve the problem of an alcoholic. They think they need to pay off credit cards or other debts before they can start investing, and the numbers prove this does not work. They think it's okay to waste small amounts of money so they don't track their spending. They have no idea if they're spending in alignment with their financial or business goals."

06:23 – Rennie's Valuable Free Action(VFA): Pay yourself first.

08:00 – Rennie's Valuable Free Action(VFR): Sign up for "The Wealth Creation Road Map", a proven strategy based on the story of how Rennie created his wealth on an average income: https://wealthonanyincome.com/tedx/

08:34 – Q: When is it too late to turn around your finances? A: Never.

Tweetable Takeaways from this Episode:

“When is it too late to turn around your finances? A: Never.”-@RennieGabrielClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: 0:09

Hello everyone, a very warm welcome into another edition of Marketing The Invi...

Know the importance of completing and optimizing your Linkedin profile

Learn how your exceptional optimized Linkedin profile can build your brand, generate leads for your business, and connect you with your ideal clients or referral partners

Find out how to reach your target market effectively and convert connections into clients or customers through leveraging the power of Linkedin

Resources/Links:

If you use LinkedIn (or you would like to start using it) to generate valuable connections, referral partners or new business. You will likely join Adam Houlahan's Linkedin Quarterly Update Free Sessions. Join this Live Webinar Training On Tuesday, April 7th, 2020: https://www.adamhoulahan.com/webinar/

Summary

Are you wondering how many potential business prospects can Linkedin bring for your business?

LinkedIn lead generation could become one of your company’s go-to strategies for connecting with potential clients on social media.

Do you show up on LinkedIn or “show out”?

You see, you only have that crucial 5 seconds to engage - connect - convert. How can you make your Linkedin profile tick and attract clients?

Adam Houlahan is an International Keynote Speaker specializing in LinkedIn strategies for entrepreneurs, and CEO of the highly successful LinkedIn agency, Prominence Global. He hosts arguably the world’s largest free online LinkedIn training event with thousands of people registering every 12 weeks and is considered to be one of Australia’s leading experts in harnessing the power of LinkedIn for business. He is the author of three Amazon best selling books Social Media Secret Sauce, The LinkedIn Playbook, and Influencer.

In this episode, Adam shares how he helps business owners create powerful online presence through Linkedin resulting in growth and accelerated global footprint, builds their brand, generate leads for their business, and connects with their targeted leads and referral partners.

Check out these episode highlights:

01:28 – Adam's ideal client: "Our ideal client will be the owner or partner in a business. They're not a solo-preneur, they have at least a small team, and they're very open to being highly visible and the face of their company."

02:10 – Problem Adam helps solve: "The problem we solve is how to get quality leads at an affordable cost, which of course, we all want."

02:31 – Typical symptoms that clients do before reaching out to Adam: "They've done some form of lead generation before and had different levels of success. Whether that's on LinkedIn or any, you know, other platforms, Facebook or Instagram, anything, they've usually tried something that hasn't been hugely successful, and they're a little bit jaded and a little bit put off by online marketing."

03:46 – What are some of the common mistakes that folks make before finding Adam and his solution?: "The first big mistake people make is not optimizing their profile correctly. So not taking the time or not understanding how important it is to have a profile that speaks to their ideal audience in a way that they want to be, sort of, why they want to consume the information.."

05:49 – Adam's Valuable Free Action(VFA): The number one thing you need to do before you do anything else is to fix up your profile. Make sure that it's looking very professional.

06:52 – Adam's Valuable Free Action(VFR): If you use LinkedIn (or you would like to start using it) to generate valuable connections, referral partners or new business. You will likely join Adam Houlahan's Linkedin Quarterly Update Free Sessions.

Understand how to make better Sales Development decisions for your company

Learn why it is important that you have the right team for your sales development strategy

Figure out what to change in your sales process to boost your companies sales performance

Resources/Links:

Subscribe to Ten Bound Newsletter to Get Insights on Sales Development: Visit https://tenbound.com/

Summary

Finding new people to buy your product or service is an important part of the entire sales process. It is tough, Finding clients to buy your product or service is an important part of the entire sales process. And we know it is tough, right?

As a small business owner, boosting your sales performance is crucial to your growth and success.

And many mall business owners wonder if there is something specific they can do to raise their closing rate and boost their sales performance.

David Dulany is a Sales Development Program Building Specialist with deep experience building highly successful programs from scratch for technology companies.

In this episode, David shares his ability to effectively blueprint the entire sales function and the strategies a business owner can implement to boost and grow their sales performance.

Check out these episode highlights:

01:16 – David's ideal client: "We work with mostly software companies, and they must have a sales development team. So, if they don't have a sales development team, not much that we can help them with."

01:34 – Problem David helps solve: Most companies that are running a sales team these days have spun up a sales development program, but they really find it hard to implement and put together. And so, if they're struggling with it, if they're trying to map it out, if they're trying to figure out how to improve it, they come to us and we've got that expertise to be able to help them.

02:29 – Typical symptoms that clients do before reaching out to David: They'll hire people, they'll spend all the money, they'll put them on the phone and give them all the tools etc. And then they quit, you know, six to 12 months into it. So, a huge expense, and it's something that we see a lot of with people that are struggling with their self-development program.

03:27 – What are some of the common mistakes that folks make before finding David and his solution?: "They hire a very junior level person, they give him a list, they give him a few tools, they give him a list of phone numbers, and they just tell them to go after it."

05:55 – David's Valuable Free Action(VFA): You can look at the people. Do you have the right people on your team? Are they skilled up? Are they trained? Do you have the right processes? Have you thought about how everything flows together? Do you have the right technology? If you don't have the right tools, and you're not equipping the team correctly, you're really, really behind the eight ball.

07:1 – David's Valuable Free Action(VFR): Subscribe to Ten Bound Newsletter to Get Insights on Sales Development: Visit https://tenbound.com/

07:37 – Q: How do you know if sales development is right for your organization? A: Sales development is not just a cookie-cutter for every company. You got to make sure that it's right for your organization. Ask yourself the question, 'Is sales development right for your organization?' first.

Tweetable Takeaways from this Episode:

“Sales development is not just a cookie-cutter for every company. You got to make sure that it's right for your organization. Ask yourself the question,

Understand why people feel unstuck when achieving their transition phase

Learn how to reset your mindset to turn transitions into transformations

Determine how clarity helps people figure out their next steps into their transformation and avoid confusion during transition

Resources/Links:

The Moving To Happiness Mini-Course: Join Now: petrakolber.com/happy

Summary

Do you feel stuck in a transition, like this new season was suddenly dropped on you?

When transitions happen, we have an opportunity to transform into whom we want to be.

Transitions can be overwhelming and could just happen without preparation.

Petra Kolber is the Author of The Perfection Detox, a Keynote Speaker, Podcaster and more recently a DJ. She is a confidence catalyst coach, who helps people create a mindset reset so they can understand and remove the limiting beliefs that keep them hiding from the world instead of helping those they wish to serve.

In this episode, Petra shares how she helps individuals amp up the positive and dial down the negative, so they become more engaged, energized, productive and successful – all without sacrificing their happiness, attaining the transformation they are craving for.

Check out these episode highlights:

01:36 – Petra's ideal client: "My ideal client is someone who finds themselves in a place of transition, either self-chosen or as a byproduct of someone else's decision, and they're at a time in their life where they decide that they want to take this time of transition to make it a transformation for them and their best future. But they find themselves being stuck, unclear, uncertain, of the next steps to take."

02:08 – Problem Petra helps solve: Helping someone get unstuck.

03:11 – Typical symptoms that clients do before reaching out to Petra: "The biggest thing I see and hear from people is the sense of spinning in their heads and spinning their wheels, no sense of moving forward, which is very frustrating."

05:01 – What are some of the common mistakes that folks make before finding Petra and her solution?: "I think the biggest mistake is they keep looking for the answer outside of themselves, where they really know the answer, they just haven't sat still long enough or have the trust in themselves to believe that the answer that their intuition is telling them is actually the right one."

06:11 – Petra's Valuable Free Action(VFA): You actually need to STOP. So S, stand up, T, take a walk, O, observe your thoughts or your surroundings, and then P, pick a positive thought.

07:24 – Petra's Valuable Free Action(VFR): The Moving To Happiness Mini-Course: Join Now: petrakolber.com/happy

07:26 – Q: Why do I teach this work? A: You learn it to teach it, you live it to preach it. I spent seven years and I know what it's like to live in a place of self-doubt and worry and not trusting yourself and then you do the work, the hard work. And I call it the heart work to be able to share your perfect, imperfect, voice with the world. And your world would rather have your imperfect offering than your perfect silence.

Tweetable Takeaways from this Episode:

“You need to STOP. So S, stand up, T, take a walk, O, observe your thoughts or your surroundings, and then P, pick a positive thought.”-@PetrakolberClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: 0:09

Greetings everyone,

Determine which clients will actually allow you to meet your freelancing goals

Understand what makes a client a great fit for your lifestyle goals

Learn how to target clients that are within your sphere of influence take life far easier for yourself by targeting clients that are in fact reachable by you

Resources/Links:

Your FREE Ideal Client Worksheet: Download it Here: https://www.freelancetransformation.com/leadsology

Summary

Why do so many of us work crazy hours yet struggle to earn enough?

The answer isn't just charging more. It's about finding the right clients.

Matt Inglot is the founder of Tilted Pixel, an agency he transformed from an 80 to 20 hours a week after discovering he was targeting the WRONG clients.

In this episode, Matt shares how he helps coaches, freelancers, and boutique agency owners on how to identify their ideal clients, build a business around their dream lifestyle and living the same.

Check out these episode highlights:

01:15 – Matt's ideal client: "My ideal client is the freelancers and boutique agency owners who are looking for more clients. So, we're talking graphic designers, marketers, writers, programmers, people in creative fields basically are really good match."

01:36 – Problem Matt helps solve: "I helped them find clients and specifically how to find high-value clients. So, the kind of clients that are going to be able to pay you extremely premium rates, and even more importantly clients that are going to work with you for years. And those are kind of clients that allow you to get to that six-figure income and then beyond."

02:22 – Typical symptoms that clients do before reaching out to Matt: "So, the big one is that you're overworked and somehow, you're also underpaid."

03:39 What are some of the common mistakes that folks make before finding Matt and his solution?: "So, the biggest one is that they assume that the problem that they're having is finding clients. And that the solution to that problem is they just got to keep trying different tactics that promise to find them, clients, until they find one that works."

06:06 – Matt's Valuable Free Action(VFA): Take a step back and start thinking about who an amazing client is for you.

07:13 – Matt's Valuable Free Action(VFR): Your FREE Ideal Client Worksheet: Download it Here: https://www.freelancetransformation.com/leadsology

Tweetable Takeaways from this Episode:

“The clients that are willing to pay for your services are the ones where you can deliver a lot of value to.”-@mattinglot Click To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: 0:09

Hello everyone, a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, joined today by Matt Inglot. Matt, good day, welcome, and where you hanging out?

Matt Inglot 0:20

I'm in Calgary, and beautiful and currently snowy, Canada.

Tom Poland: 0:25

Oh, fantastic. So, you got snow in Canada there and we've got sunshine and beaches here in Australia. Folks, for those of you, don't know, Matt, he is the founder of Tilted Pixel. It's an agency he transformed from working in 80 hours a week to 20 hours a week. Is that right, Matt?

Matt Inglot 0:43

Yeah, yeah, absolutely.

Tom Poland: 0:44

After, and this is an intro to our subject after he discovered that he was actually targeting th...