Marketing The Invisible

Discover 5 simple partnership methods that will multiply your business exponentially

Learn what partnering is all about and how it works

Learn how building a relationship through partnering can help you grow your list easy and fast

Resources/Links:

5 Ways to Multiply Your Business with Partnering : Access Partnering Guide Here: https://ellenhelps.me/partner

Summary

Are you a mission-driven entrepreneur who's confused in those time-consuming marketing strategies that prevent your message to reach people you are built to serve?

One of the fastest ways to grow your business is to find people to partner and venture with.

You can’t grow it alone. But how do you get to know people so you can work with them?

Ellen Finkelstein is on a mission to help world-changers earn a living by teaching them how to speak and write effectively at the same time guides them through their marketing strategy and technology hurdles.

She started her first website in 1999 as has 11 books published with McGraw-Hill and Wiley as well as having self-published 10 e-books and has built an email subscriber list of 22,000 and a social media audience of over 100,000.

In this episode, Ellen shares how to leverage the power of partnering to get your positive message out to the world, reach more people and attract more customers.

Check out these episode highlights:

02:04 – Ellen's ideal client: "My ideal client is online entrepreneurs who want to make the world a better place. They have a message to get out there that they need help with writing and speaking. So that's their message that they want to get out. But then they also need help with turning that into a business. "

02:29 – Problem Ellen helps solve: "They're having problems with both sides of that equation. So, some of them are having trouble writing and speaking."

03:29 – Typical symptoms that clients do before reaching out to Ellen: "So, a lot of it is just they're not making any money."

04:29 – What are some of the common mistakes that folks make before finding Liz and her solution?: "So, one problem is they spent too much time creating their content, like years sometimes."

06:34 – Ellen's Valuable Free Action(VFA): "Make a list of people who serve the same audience as you do, maybe in a slightly different way. Get to know them online."

07:27 – Ellen's Valuable Free Resource (VFR): 5 Ways to Multiply Your Business with Partnering : Access Partnering Guide Here: https://ellenhelps.me/partner

08:16 – Q: How can they create content quickly and get it out to the world? A: What you have to do is you have to start with something a little bit smaller rather than this big thing. And learn the process of promoting, the process of partnering and the process of, you know, how to have a website, and how to get something out into the world. And once you know how to do that, then you can grow something bigger and something bigger, and develop your followers something bigger.

Tweetable Takeaways from this Episode:

“Make a list of people who serve the same audience as you do, maybe in a slightly different way. Get to know them online.'” -@changeworldmktgClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: 0:09

Hello everyone, a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, joined today by Ellen Finkelstein.

Discover how to gain massive upticks of respect from your subordinates but still be human especially in this time of crisis

Learn the challenges business owners face in converting everything from physical into digital space with basically no practice and no warning

Learn why being an extreme micromanager is a pitfall when managing teams remotely and how it puts pressure to everyone from the top on down to prove that they're doing work

Resources/Links:

(Available for Download Soon) Cheat Sheet with 4 Keys to Modeling Accountability: https://go.sentendremethod.com/MTI

Summary

In response to the pandemic, organizations allowed their employees to work from home, and flexible work arrangements became the new normal.

But the sudden shift from physical to digital space and indefinite length of this period have caused anxiety and uncertainty to business leaders and owners.

Businesses are forced to adapt to changes overnight, management worries on how to manage remote teams and maintain productivity — what’s perhaps most at risk in this strange new world of work.

Liz Wiltsie is a trauma-informed leadership development coach and consultant with diverse industry experience. Liz’s super-power is breaking complex topics down into actionable insight.

In this episode, Liz shares how she and her company, Sentendre, helps business owners build communities where people feel profoundly seen and understood at work.

Check out these episode highlights:

01:32 – Liz's ideal client: "My ideal client is people who want to be better leaders of remote teams. That's pretty simple."

01:43 – Problem Liz helps solve: "The main problem is that people don't know how to lead remote teams effectively, particularly at a moment of global crisis."

02:10 – Typical symptoms that clients do before reaching out to Liz: "So, one is a lack of morale now that you are not in physical space together. The second is an enormous pressure to just be business as usual, to be able to convert everything that you used to do into digital space with basically no practice and no warning. And then the third is a feeling of being overwhelmed by a lot of new technology at once."

03:13 – What are some of the common mistakes that folks make before finding Liz and her solution?: "One of the things that they do is that they assume that there's a one-to-one translation between physical space and digital space. And they try to make the same things work."

06:27 – Liz's Valuable Free Action(VFA): "I've seen people have massive upticks in respect of their team just by admitting that like they're a real person in this moment."

07:45 – Liz's Valuable Free Resource (VFR): Cheat Sheet with 4 Keys to Modeling Accountability: https://go.sentendremethod.com/MTI

08:00 – Q: Are these practices relevant outside of a crisis?? A: Yes, they are." And that there's a whole lot of things that we're doing now and reimagining how work looks and how we support people that I think should absolutely continue once the danger has passed.

Tweetable Takeaways from this Episode:

“Leaders need to show that they're real. Not leaning too far into the mistake, and allowing people to have actual human responses.'” -@wiltsieClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: 0:09

Hello everyone, and a very warm welcome to another edition of Marketing The Invisible.

Learn more about why a virtual summit is a game-changer for your business

Discover how to anchor yourself in the minds of thousands of your ideal prospects so that you position yourself to attract people who call you directly

Learn how to break into your industry’s inner circle and connect with the top influencers in your niche

Resources/Links:

Learn more about why a virtual summit will be a game-changer for your business

through this Virtual Summit Guide (Tips, Videos, Worksheet and Cheatsheet available): https://entrepreneurshq.com/virtual-summit/

Summary

You would have attended many conferences in the past (before this pandemic happened); and realize that as much as they are important for your business, they are also a big drain on your valuable time, energy and resources.

Could there be a better way especially now that most people are asked to stay at home?

These high time and financial costs have business owners looking for different ways to up-skill their employees and help them dramatically increase their network.

Liam Austin is a virtual event strategist, having launched over 15 virtual summits and online business networking events, hosting over 400 speakers whilst educating 100,000+ business owners through his programs.

In this episode, Liam shares how he make it easy for people to create their own virtual summits and online conferences to grow their email list, authority, impact, and revenue.

Check out these episode highlights:

01:17 – Liam's ideal client: "So right now, we're seeing a lot of in-person conference or event organizers coming across and creating their own virtual conferences or virtual events. So, it's those anyone that's doing an offline event, plus typically, those people who do really well, coaches, consultants, agency owners, any type of community, thought leaders, so we are talking about authors and podcast hosts."

01:57 – Problem Liam helps solve: Growing email list, connecting with key influencers, generating revenue, more clients and so on."

03:35 – Typical symptoms that clients do before reaching out to Liam: "Yes, so we're seeing that a lot of businesses now, especially offline businesses, are struggling at this time, they haven't really diversified their income or looked at other options."

04:50 – What are some of the common mistakes that folks make before finding Liam and his solution?:"I think it's really just spending too much time on the content or the structure or laying around and that's very important. That's the foundation. We got to spend some time on that. But really the benefits and to achieve the goals of your event and achieve all those benefits I mentioned earlier, you really need to spend most of your time on marketing."

05:53 – Liam's Valuable Free Action(VFA): "think about that top influencer in your market who you'd love to build a relationship, have their support and maybe even partner with them, figure out a way to be either introduced to them or build a relationship with them. Start a virtual event and invite them to be an expert person in front of your audience doing possibly an interview or something as simple as that."

06:31 – Liam's Valuable Free Resource (VFR): Learn more about why a virtual summit will be a game-changer for your business through this Virtual Summit Guide: https://entrepreneurshq.com/virtual-summit/

07:09 – Q: Why now? And why should people be doing a virtual event? A: Now is the time. If you are struggling where's the next revenue source going to come in, where's your income coming from,

Learn branding and content strategies to help you grow and be more influential in business

Discover how PR and influence can bring real impact on your business' bottom line

Learn how to create influential content that fits and is aligned your business' vision, purpose, and why

Resources/Links:

Learn more about the '7 Systems of Influence': https://www.joshsteimle.com/7-systems-of-influence

Summary

Knowledge is not power.

You may know everything, but without influence, you can’t do anything.

Josh Steimle generated over $10M USD for his marketing agency by writing articles for publications like Forbes, Time, Fortune, and Mashable.

In this episode, Josh shares how he uses his 7 Systems of Influence” to help business leaders, academics, parents, and entrepreneurs make their biggest dreams come true by creating the framework for building influence.

Check out these episode highlights:

01:30 – Josh's ideal client: "My ideal client right now would be an entrepreneur in Boston doing between one to 10 million US in revenue per year, who sees thought leadership and personal branding as an avenue to grow his or her business."

02:24 – Problem Josh helps solve: “They might be in trouble, flatlining or maybe they just think they can grow faster. And they're looking at thought leadership and personal branding and saying, 'Hey, this is what I want to invest in.'"

03:16 – Typical symptoms that clients do before reaching out to Josh: "So, they're going to be feeling a little frustrated, perhaps, or maybe it's not frustration, maybe it's just aware of that there's a bigger opportunity. And they want to scale, and you're already giving them the leverage to be able to do that, by the sound of it."

03:52 – What are some of the common mistakes that folks make before finding Josh and his solution?:"Perhaps the biggest mistake they make is to jump right into the content creation process."

06:01 – Josh's Valuable Free Action(VFA): "Figure out your identity.That what's going to guide you to create the right content to connect with the right audience, and live out your biggest dreams."

06:48 – Josh's Valuable Free Resource (VFR): Learn more about the '7 Systems of Influence': https://www.joshsteimle.com/7-systems-of-influence

07:27 – Q: Did I recovered from my latest skateboard accident or not? A: I think I'm about halfway there. You get to my age and it takes a little bit longer to recover these things.

Tweetable Takeaways from this Episode:

“Figure out your identity.That what's going to guide you to create the right content to connect with the right audience, and live out your biggest dreams.'”-@joshsteimleClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: 0:09

Greetings everyone, a very warm welcome to another edition of Marketing The Invisible. I'm Tom Poland, joined today by Josh Steimle. Josh, very warm welcome, sir. Good day. Where are you hanging out?

Josh Steimle 0:20

I'm at home in Boston, Massachusetts, in the United States.

Tom Poland: 0:24

Perfect. So, from Australia to Boston, welcome. For those of you don't know, Josh, he's a little bit of a legend. He's actually a larger than life legend because he's generated over 10 million US dollars for his marketing agency by writing articles for publications like Forbes, Times, Fortune Magazine, Mashable.

Learn how to align buyer experience with sales and marketing for a smooth path to purchase and increased sales productivity

Discover how to deploy a Linkedin content strategy that attract 300% leads

Learn how to craft a digital brand that is niche-specific, sales-focused, and empowering to be able to authentically attract leads and increase sales

Resources/Links:

Rethink Your Content. Stop Selling and Start Adding Value: Check out Skaled's Team Free Audit and Assessment: https://skaled.com/digitalpresence

Summary

Where do you think digital presence going in 2020 and beyond? And what is that going to mean for sales as a profession?

People that are going to win are the people that understand how to leverage technology. And if you’re not staying well-versed on those then, you’re losing quite a bit of efficiency and effectiveness.

Rethink your content. Stop selling and start adding value. Pay attention to your digital brand.

Jake Dunlap designs repeatable, sustainable sales models and processes that outperform industry standards. As the Founder + CEO of Skaled Consulting, he helps executives around the world accelerate business growth with data-backed sales solutions.

Before building Skaled, he held the roles of VP of Sales at Nowait (acquired by Yelp), Head of Sales + Customer Success at Chartbeat, and VP of Sales at Glassdoor.

In this episode, Jake shares how he helps organizations and companies to be buyer-centric focused, fix their bandwidth problems, craft and implement a consistent audience development strategy for sales success.

Check out these episode highlights:

01:32 – Jake's ideal client: "Yeah. We really have two ideal clients. One is a company that's going through various stages of scaling. You know, you really only need a firm like ours as you're trying to ramp up or do something different. And so, as companies are growing, usually things start to break. And that's when they call in people like us to get hands-on and help them."

02:06 – Problem Jake helps solve: “The first problem that we solve is basically bandwidth. Every organization has smart, capable people internally to do things, but there are only so many hours in a day.”

03:17 – Typical symptoms that clients do before reaching out to Jake: "They focus on digital presence."

04:30 – What are some of the common mistakes that folks make before finding Jake and his solution?: "Well, step one is that they try to take a command and control, right? So marketing is going to pre-approved content that they're going to send out and disseminate to people. Either on their own internal internet, via social media platform, or Elevate LinkedIn own platform. And they're not really, in marketing instead is not, hasn't figured out how to empower people."

05:35 – Jake's Valuable Free Action(VFA): "Have a consistent audience development strategy."

06:21 – Jake's Valuable Free Resource (VFR): Rethink Your Content. Stop Selling and Start Adding Value: Check out Skaled's Team Free Audit and Assessment: https://skaled.com/digitalpresence

07:02 – Q: Where is digital presence going in 2020 and beyond? And what is that going to mean for sales as a profession? A: People that are going to win are the people that understand how to leverage technology. And if you're not staying well versed on those then you're losing quite a bit of efficiency and effectiveness.

Tweetable Takeaways from this Episode:

“People that are going to win are the people that understand how to leverage technology.

Learn how to make content creation simple so you can focus on the real work of coaching your clients

Discover how a content calendar helps in creating a solid foundation for your content marketing strategy

Learn what private label is all about and how it helps you position yourself as an expert without having to start from scratch or figure it all out yourself

Resources/Links:

Unlock 10 FREE Download Credits + 2 FREE Credits/mo for Ronnie's 'Done-For-You PLR Content For Coaches' that you can brand as your own: Go to https://www.plr.me/mti

Summary

It’s important to infuse your methodology into your private label done-for-you content.

But at some point, every busy and successful coach stops creating everything themselves from scratch. It's just not feasible to write every piece of content on your own, right?

If you're doing everything yourself, it's impossible to scale your business. It's impossible to grow.

Ronnie Nijmeh is a Marketing and Publishing Coach, Book Marketing Consultant, and founder of Plr.me - a “private label rights” company that provides beautiful ready-to-sell private label coaching courses, articles, products, worksheets, and content for coaches and consultants.

In this episode, Ronnie shares how private label rights work and how it helps you position yourself as a world-class expert without having to start from scratch or figure it all out yourself.

Check out these episode highlights:

01:47 – Ronnie's ideal client: "Our ideal clients is coaches and consultants, anywhere from the business space, marketing, all the way to life coaches and consultants, and health and wellness and so on. And really personal development business, money, and every sort of author, speaker, coach, consultant space."

02:10 – Typical symptoms that clients do before reaching out to Ronnie: "So, you know how hard it is to create content, whether that's social media, emails, products that you can sell? Well, what we do is we offer done-for-you content where you don't have to write from scratch, it's all created for you. And it's like a stock photo marketplace where you can pick and choose what you want, get instant access. And again, you just kind of use that, brand it as your own. Edit it, tweak it, turn it into something else. And you claim 100% royalties, it's hundred percent your own."

03:16 – What are some of the common mistakes that folks make before finding Ronnie and his solution?: "The most common issue that people face is the fact that they either hire a freelancer or they do it themselves."

04:18 – Problem Ronnie helps solve: “One of the problems as well is, let's say you do everything yourself, well, now you're taking time away from other things that you need to do.”

05:23 – Ronnie's Valuable Free Action(VFA): "Get familiar with a content calendar. To get an idea of what to post and when and where.

06:04 – Ronnie's Valuable Free Resource (VFR): Unlock 10 FREE Download Credits + 2 FREE Credits/mo for Ronnie's 'Done-For-You PLR Content For Coaches' that you can brand as your own: Go to https://www.plr.me/mti

07:13 – Q: What am I supposed to do with content? How does this work? I download done-for-you content, what do I do?? A: We have an inspiration gallery of different ways that our clients are using content. Things like creating physical products, like magazines that they send out every month to their clients, or calendars, or live events.

Tweetable Takeaways from this Episode:

“Get familiar with a content calendar.

Discover the path to raise your rates without losing clients

Learn how to ask your clients 'the right questions' to position yourself as 'THE authority' that is paid according to your worth and what you deserve

Why you should you never underprice yourself and your services so no money is left in the table

Resources/Links:

Emphasize Your Value, Rather than Time: Follow Loren's Word-For-Word Consultation Script to Highlight Your Value. Get Instant Access Here: https://businesssuccesssolution.com/value/

Summary

Most entrepreneurs don’t understand how pricing works.

As a result, you undercharge for your services.

This means tolerating non-ideal clients for way too long, working longer hours to make more money and compromising other parts of your life to grow your business.

Loren Fogelman is an expert in pricing strategy and sales for small business owners.

In this episode, Loren shares her passion for empowering accounting professionals and other entrepreneurs to double revenues by working half the time through strategic pricing and effective sales techniques.

Check out these episode highlights:

01:20 – Loren's ideal client: "My ideal client is an entrepreneur who offers service and they charge by the hour, the session or the project. And they're ready to earn more without having to work additional hours."

01:55 – Problem Loren helps solve: "The problem that I solve is how to separate their fees from time, very directing in that, by understanding who their ideal client is."

02:31 – Typical symptoms that clients do before reaching out to Loren: "Well, the first thing to understand is, from my research up to 57% of entrepreneurs actually under charge for their services because they are connecting their fees to time. A lot of time it's because we started out as employees, we were either paid by the hour or we were paid a salary, and our employee might have been charging by the hour also. Therefore, they're close minded."

03:53 – What are some of the common mistakes that folks make before finding Loren and her solution?: "They are setting their prices according to what everybody else my industry is doing."

05:15 – Loren's Valuable Free Action(VFA): "When you're talking with potential clients you don't want to sell them. What you want to do is ask great questions that positions you as an expert.

06:04 – Loren's Valuable Free Resource (VFR): Emphasize Your Value, Rather than Time: Follow Loren's Word-For-Word Consultation Script to Highlight Your Value. Get Instant Access Here: https://businesssuccesssolution.com/value/

06:57 – Q: What are the four things that clients highly value? A: The things that they really care about is that--it's easy, it's fast, it saves them money, and make some money. If you can ask questions about those things, then your clients will say yes to you. And it has nothing to do with how long it takes to fix the problem, it's about the fact that you have the solution and they trust you to do it.

Tweetable Takeaways from this Episode:

“The things that clients really care about is that--it's easy, it's fast, it saves them money, and make some money. If you can ask questions about those things, then your clients will say yes to you.'”-@lorenfogelmanClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: 0:09

Hello everyone, a very warm welcome to another edition of Marke...

Learn how to delegate to employees the right way

Learn how NOT to scare away high-performing “A-players” from joining your business

Find-out the management skills you need to have to lead your team effectively

Resources/Links:

Learn How To 5X Your Business Without Working 80 Hours Per Week: Get Mads' Free Training: https://www.madssingers.com/

Summary

Your people are the biggest asset you have. Their attitude, performance, and body of work can result in the success or failure of your business. The most challenging part of any manager’s job is PEOPLE MANAGEMENT, and this is going beyond just managing. The role is dynamic.

Running a successful business requires a good understanding of people and personalities, getting the right people on board in your business building journey, and an ability to delegate to and grow your staff effectively.

Mads Singers has more than 10 years of experience in Fortune 500 companies, such as Xerox and IBM, as well as coaching and consulting with online entrepreneurs. He currently owns and leads 3 companies, and managing more than 100 people.

In this episode, Mads breaks down exactly how to scale your team to grow your business. Learn how to build and manage a successful team, while ensuring that they operate efficiently on the important tasks that needs to be done to scale and grow your business.

Check out these episode highlights:

01:05 – Mads' ideal client: "So, my ideal client is generally business owners who have more than three staff already, right? The majority of my clients right now are online business owners, but because I deal with management in general, it doesn't really matter that much."

01:44 – Problem Mads helps solve: "The problem I solve is really around effective people management."

02:27 – Typical symptoms that clients do before reaching out to Mads: "Really a lot of people struggle with delegation. They end up working 50, 60, 70, 80, 100 hours a week, build themselves into a full-time job."

03:18 – What are some of the common mistakes that folks make before finding Mads and his solution?: "Often they recruit, and a lot of time recruitment, finding the right people for the right jobs can be a little bit difficult."

04:19 – Mads' Valuable Free Action(VFA): "The key thing is if someone comes in and say, "Hey, should I give this guy a refund or not?" You want to ask them first and foremost is, 'What are the options that you see? What are the potential options? What do you think is the right choice?' Because that way you get them to think about the scenario. Make people think.'

05:38 – Mads' Valuable Free Resource (VFR): Learn How To 5X Your Business Without Working 80 Hours Per Week: Get Mads' Free Training: https://www.madssingers.com/

06:23 – Q: What is the one thing I didn't talk about that's probably the most important thing that people do to make a big difference? A: One of the big issues most business owners have is they don't build a good relationship with a team, right? And actually, having frequent, and I generally recommend weekly, 30 minutes, with every individual who reports directly to you, as a minimum for staff interaction, right? If you don't take 30 minutes per week to actually sit down and talk with the people who are working directly for you, you're missing a big trick. And also going back to what I said earlier with all these questions that come in after you, if people are used to having a weekly meeting with you every week, they often save up a bunch of these questions instead of bombarding you all the time, right? So,

Discover how to leverage Youtube - the 2 billion member platform to drive more leads and grow your business

Learn how to effectively reach people when they’re on the YouTube homepage or searching for specific topics or solution

Find-out the advantage of Youtube ads compared to other paid ads options

Resources/Links:

Claim Your YouTube Ads Gift From Aleric Heck & the AdOutreach Team: Choose Your Gift Here: https://www.adoutreach.com/gift

Summary

Businesses are looking for new ways to win the hearts and minds of their audiences and drive business results.

Aleric Heck is a YouTube Ads Expert, who started out 10 years ago by building the largest app review channel on the platform, AppFind, with over 400k subscribers.

He has helped his clients generate over 8 Figures in Sales using YouTube Ads and is a member of the ClickFunnels 2-Comma Club.

In this episode, Aleric shares how he helps entrepreneurs and marketers harness the power of YouTube Ads to grow and scale their businesses through AdOutreach.

Check out these episode highlights:

01:35 – Aleric's ideal client: "So, our ideal client is really anyone who's looking for more leads and sales online, but specifically, we've worked with a lot of people who are either selling a course, you know, high ticket coaching, consulting, kind of more in the info, you know, coaching course kind of space."

01:59 – Problem Aleric helps solve: " So, the biggest problem and a lot of you listening are probably seeing this right now, is lead costs are going through the roof on Facebook, Google Search, traditional platforms. We help cut those costs down by using YouTube ads, and not only decrease the cost but also increase quality because you add that video element. So that's what we help people out with, with YouTube ads."

02:29 – Typical symptoms that clients do before reaching out to Aleric: "So, one of the biggest things are people are just seeing their costs go up and up, right? Results start slipping, and it just really feels like you're stuck, or you're going backward with your advertising. That's the biggest symptom."

03:06 – What are some of the common mistakes that folks make before finding Aleric and his solution?: "Obviously, the biggest problem is not doing it in the beginning. But those that do they often try to use placement advertisements or really just scratched the surface where you're picking specific videos to run your ads in front of. There's, you know, courses out there that really quite frankly, aren't that great, that are only talking about this one way. And that's the biggest problem is people just try and target videos instead of going into the broader array of targeting we're going to talk about in a second."

03:52 – Aleric's Valuable Free Action(VFA): So, the first is creating a video ad that's actually going to convert on YouTube. Most people when they do, and this is another mistake, is they'll do like a one-minute ad. We found a three to five-minute ad, really educates your viewer, provides value, actually performs the best on YouTube. So, it has a hook, it educates and has a call to action, exactly. And then on the targeting side, not only targeting in front of keywords or videos or channels, or topics, but also layering in audiences. There's a way in YouTube to layer in audiences like you can on Facebook. So now you have audiences plus the video that they're watching, that's the combination that produces the best results.

05:24 – Aleric's Valuable Free Resource (VFR): Claim Your YouTube Ads Gift From Aleric Heck & the AdOutreach Team: Choose Your Gift Here: https://...

Discover proven strategies for turning your LinkedIn profile into a lead and referral generating machine.

Why is an optimized LinkedIn profile is a 'must' in lead generation

Find-out how to build a list with the right market through Linkedin

Resources/Links:

Download Yakov's Book for Free: Disrupting LinkedIn

Summary

Do you want to know the S.P.O.T. Formula for generating leads, receiving referrals and attracting more of your ideal clients by tapping into LinkedIn?

…even if you hate marketing and can barely remember your LinkedIn password.

Yakov Smart is an Internationally Recognized LinkedIn Business Advisor and the Author of Disrupting LinkedIn.

In this episode, Yakov shares his proven strategies for turning your LinkedIn profile into a lead and referral generating machine.

Check out these episode highlights:

01:10 – Yakov's ideal client: "Somebody who's a service-based business owner, who has a hard to reach the type of client. So, whether it's the C-suite executives, highly acclaimed individual, or the referral sources. There are people clamoring on their door wanting their business."

01:28 – Problem Yakov helps solve: "Biggest challenge, and there's a number of them, the biggest one is cutting through the noise. There's just so much competition out there in marketing. So many people clamoring for attention, it's cutting through the noise in an authentic way that actually moves the needle towards a business relationship."

02:09 – Typical symptoms that clients do before reaching out to Yakov: "Not enough people know them, not enough of the right people, the right decision-makers know who they are. And oftentimes, decision-makers are fixated on not knowing what they don't know. So, they're fixated on these preconceived notions or beliefs around their business that just aren't true."

03:05 – What are some of the common mistakes that folks make before finding Yakov and his solution?: "Well, they're not giving LinkedIn enough time a day. They're trying to run Facebook ads. They're going to networking events. They're picking up the phone and cold calling. They're knocking on doors, they're doing all this old school type of marketing dilemma length work, it's not really moving the needle because that's what everybody else is doing."

04:43 – Yakov's Valuable Free Action (VFA): Go in and play with the LinkedIn search and see how specifically they can segment a list of their ideal clients. Go out there and build a list and at least start with the right who.

05:24 – Yakov's Valuable Free Resource (VFR): Download Yakov's Book for Free: Disrupting LinkedIn

05:54 – Q: What is it about LinkedIn profile that stands out? A: Looking at LinkedIn as a search engine, which happens to be a very powerful search engine within itself. But also, for credibility and establishing that authority positioning as that trusted advice.

Tweetable Takeaways from this Episode:

“Go in and play with the LinkedIn search and see how specifically they can segment a list of their ideal clients. Go out there and build a list and at least start with the right who.”-Yakow SmartClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: 0:09

Hello everyone, a very warm welcome to another edition of Marketing The Invisible. I'm Tom Poland, beaming out to from a Little Castaways Beach in Queensland, Australia. Joined today by Yakov Smart. Yakov, good day,