Marketing The Invisible

Discover how to ditch the ‘someday when’ thinking and live a day with ease, instead of feeling behind or depleted

Find out how to change fear and resistance and make it into determination, working towards your highest goals instead of feeling victim to a busy schedule

Know more about why small steps and consistency can make you and your business better

Resources/Links:

Check out Kristin’s Website: kristinswansonconsulting.com

Summary

Are you struggling to choose between whether you should do it or not? Do you end up constantly saying to yourself, “Someday when...” or “Soon…”?

Do you find yourself putting off your most important business growth and scaling initiatives until “someday”?

Face it, there is no right time. There is no ‘someday when’.

Kristin Swanson helps service-based entrepreneurs execute their ‘someday when’ procrastinate projects with ease. As a cancer survivor and Co-Active Coaches Institute trained Coach, Kristin has learned the importance of getting out of one’s own way and how to stop waiting until someday to make a unique impact. Realizing deeply that you only live once, she has gained perspective, tools, and strategies to overcome the illusions fear instils in us.

In this episode, Kristin explains how fear and that ‘someday when’ thinking can give us a life-long regret and missed opportunities. She also talks about the ways on how you can now start your ‘someday when’ projects and become open to change and progress.

Check out these episode highlights:

02:32 - Kristin’s ideal client: “My ideal client is thought leaders in the personal and professional development space that they know what they want to be doing to grow and scale their business and they're just not doing it.”

03:07 - Problem Kristin helps solve: “What I help them with is to take consistent action regularly, and then that results in consistent revenue. So that's kind of what drives them, right?”

03:52 - Typical symptoms that clients do before reaching out to Kristin: “I think the biggest thing is, well, I mean, there is, like I said, that sort of roller coaster revenue, and then there is also like, you know, just knowing that you have the potential to be doing more and expanding your reach and touching more lives and that you're not doing it.”

05:03 - Common mistakes that people make before they find Kristin’s solution: “I think the biggest one is like going full bore, like, "I'm going to do this thing" and just like taking, and it's also kind of a bright, shiny object thing. So, like all or nothing or bright, shiny objects. So, going all the way like, okay, "So I want to increase my social media presence, so every day next week, I'm going to do you know, Facebook lives, and I'm going to do a post every day" and all of this, and then the next week, it's like, silence.”

06:20 - Kristin’s Valuable Free Action (VFA): “I would encourage you to ask yourself, "What am I resisting in my business?" and take, like 15 minutes to take action on it every day. So, first thing in the morning, every morning, before you open your email, take calls, all of it, ask yourself, "What am I resisting?" Take action.”

07:42 - Kristin’s Valuable Free Resource (VFR): Check out Kristin’s Website: kristinswansonconsulting.com

08:26 - Q: How would I know that, like, maybe I should go to that website or follow her or learn more about what she has to offer? A: The answer is if you just have one little inkling in the back of your mind that there's something that you want to be doing,

Discover the impact of goal setting on your planning and executing stage

Learn the importance of a concise goal instead of multiple at once

Know more about how you can avoid stress with the right marketing plan

Resources/Links:

Check out Mostafa’s FREE $2000 Course: Simple Marketing Formula

Summary

Are you sure you’ve got the right marketing plan for your business?

Did you know you can have your own marketing formula as easy as counting from one to three? Do you want to know what’s the Simple Marketing Formula and how it can end all your frustration, and confusion?

Mostafa Hosseini specializes in helping coaches, consultants, and experts create and implement their 1-page marketing plan in 7 days or less!

In this episode, Mostafa shares the importance of sticking to one goal, and how it can affect the planning, executing, and marketing stages in your business.

Check out these episode highlights:

01:07 - Mostafa’s ideal client: “I work with coaches, consultants, and experts who have their heads in 12 different things when it comes to marketing, and they're not seeing results, and they're frustrated, you know, they're experiencing anxiety, frustration, confusion, and depression because of lack of results.”

01:17 - Problem Mostafa helps solve: “They're not seeing results, and they're frustrated, you know, they're experiencing anxiety, frustration, confusion, and depression because of lack of results”

01:53 - Typical symptoms that clients do before reaching out to Mostafa: “So they've been poking around with different marketing ideas, tools, systems, programs, software and, you know, playing around, and they're not seeing results. They're not good at any simple one thing, and they get frustrated because they experienced that daily setback or failure. They're like, "Oh, my God, I've been giving it my all, but I'm not seeing results."

02:42 - Common mistakes that people make before they find Mostafa’s solution: “The number one mistake is they don't have a clear set of goals. And if you don't know what you want, it's impossible to get it. And so, the second mistake is, even if they have a goal, they don't have a plan to reach their goal.”

03:53 - Mostafa’s Valuable Free Action (VFA): “One thing you should do is write down a clear goal and concise that exactly what you want from your business. And I would write the goal in terms of the number of people that you need to serve and support, so money is a natural by-product of your main goal. The main goal should not be money, it should be the number of people you need to serve.”

05:46 - Mostafa’s Valuable Free Resource (VFR): Check out Mostafa’s FREE $2000 Course: Simple Marketing Formula

07:09 - Q: Why are you giving away a $2,000 course for free? A: We don't believe in going in first. So instead of trying to convince you to pay me to teach you how to do it, I'm like, "I'll go in first. Come see and experience us and hang out with other business owners."

Tweetable Takeaways from this Episode:

“The main goal should not be money; it should be the number of people you need to serve.” -Mostafa HosseiniClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:09

Hello, everyone, a very warm welcome to another edition of Marketing The Invisible. I'm Tom Poland, beaming out to you, as always, from Little Castaways Beach here in Queensland,

Discover how partnerships can help you save less, and market more

Find out how creating an affiliate partner program can grow out your revenue 10x more

Learn more about the value of building business relationships with your list

Resources/Links:

Check out Laura’s Website: laurasprinkle.com/tom

Summary

Are your expenses on marketing more than your profit or revenue? Do you want to know the secret on how you can make 10x more revenue while spending less to none on ads?

Have more students in your course, more money in your pocket, and more fun in your launches!

Laura Sprinkle is an affiliate partnerships strategist who specializes in working with digital course creators. She has helped seven-figure industry leaders and budding entrepreneurs garner over $14 million in partner revenue.

In this episode, Laura talks about how you can spend less, or zero, on ads and increase your revenue through referrals and partnerships.

Check out these episode highlights:

01:19 - Laura’s ideal client: “It's a great question. My ideal client is somebody who has a proven product or program, so they have a digital course or they have a digital membership that has getting people results and has already made them money.”

01:38 - Problem Laura helps solve: “I help them 10x their revenue through creating an affiliate partner program. That's a dead giveaway on how to 10x the revenue.”

02:13 - Typical symptoms that clients do before reaching out to Laura: “I would say one of two things. They either are not getting enough leads in the door. So that's, you know, a typical marketing thing. They want more eyeballs on their free stuff, they want more eyeballs on their paid programs, so just more volume.”

03:09 - Common mistakes that people make before they find Laura’s solution: “some of the common mistakes are simply setting up an affiliate link and sending it out to people and thinking, "Oh, magic. Done." You're laughing cause- for a reason, probably. The other thing that they do is maybe spend a ton of money on Facebook ads and testing in that way when they could use partnerships instead, to grow without putting a bunch of money into it.”

03:47 - Laura’s Valuable Free Action (VFA): “I would make a list of everybody that you already know because oftentimes people will think, "Oh, well, I need to go find the person with the biggest audience. I don't know anybody yet." So, make a list of who are your current students that are already referring you? Who are your clients that love you? Who are your best business friends that could refer people to you? And start to build those relationships even deeper.”

04:28 - Laura’s Valuable Free Resource (VFR): Check out Laura’s Website: laurasprinkle.com/tom

05:18 - Q: Why I do what I do? A: For me, everything that I do is values-based. So, for me, not only does my ideal client have an amazing product that's getting people results, and they care about the people that are getting results.

Tweetable Takeaways from this Episode:

“Start to build those relationships even deeper. Now, do not wait until you've got an affiliate program for them. Start to build relationships.” -Laura SprinkleClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:09

Greetings, everyone. Another very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland,

Discover how it how to use public speaking as a free and effective marketing strategy

Learn how to use your message to get more leads and clients

Find out about the three important key points in public speaking and how these can help you become a superstar speaker even if you have never spoken in public before

Resources/Links:

Check out Arvee’s Website: arveerobinson.com

Want to know more about how public speaking can be your marketing strategy to get new clients? Get Arvee’s Book: Speak Up, Get Clients

Summary

Are you stuck and struggling with how to get more clients? Do your sales starting to fluctuate?

Did you know there’s a free marketing strategy that can guarantee you to get high paying clients? Yes. It exists, and you’ll only need your voice!

Arvee Robinson is the Master Speaker Trainer, International Speaker, and author of Speak Up, Get Clients. She teaches business owners how to speak and generate leads, attracts clients, and grow their businesses fast.

In this episode, Arvee shares her expertise on how public speaking can not only be a way for you to share your passion and knowledge, but also a free marketing strategy for you to garner more high paying clients.

Check out these episode highlights:

01:28 - Arvee’s ideal client: “My ideal client actually is a business owner, entrepreneur, or consultant coach, anybody in business that wants to get more clients and struggling to do so.”

01:54 - Problem Arvee helps solve: “Not having- not getting enough leads. Not getting that constant flow of potential clients or prospects. You need that constant flow. So, once they get the lead, then you can actually close and turn them into a client.”

02:33 - Typical symptoms that clients do before reaching out to Arvee: “Well, typically, a lot of business owners, because they can flap their job, they can pay- they can go out and speak and without getting trained, and they fail miserably, so they think speaking doesn't work. And it does work, but it works because of two things.”

02:48 - Common mistakes that people make before they find Arvee’s solution: “Number one, getting trained professionally and keeping up with the latest trends. Now we're finding ourselves doing virtual speaking, which is much different. The clothes in virtual speaking is a hundred percent different than it is when you speak live. And I'm going to add one more, number three, and that's consistency. Consistency is key.”

04:26 - Arvee’s Valuable Free Resource (VFR): Check out Arvee’s Website: arveerobinson.com

05:43 - Arvee’s Valuable Free Action (VFA): “So when you go get out there and speak if you really want to change lives, the living, then you need to speak about what you're passionate about, what you're knowledgeable about, and what other people care about. Now, if one of those three isn’t there, then it won't work.”

07:25 - Q: How important stories are in your speech? A: Stories are number one, to build rapport with your audience, to get your audience to know you, to open their hearts. Once you open their hearts, their pocketbooks will fly open. Stories act as invisible set selling and stories to spend time.

Tweetable Takeaways from this Episode:

“If you really want to change lives for a living, then you need to speak about what you're passionate about, what you're knowledgeable about, and what other people care about.” -Arvee RobinsonClick To Tweet

Transcript

(Note,

Find out how you can have a successful website through a simple formula

Learn the importance of gaining self-knowledge about digital marketing

Discover how design is important for your website

Resources/Links:

Check out Jon’s Website: fivebyfive.com.au

Summary

Are you struggling to get traffic to your website?

What does it take to build a great looking, high performing website that gets found in Google and generates leads and enquiries?

In this episode, Jon shares his insights on how a simple formula can help step-up your website. He also talks about how learning and gaining self-knowledge about digital marketing is crucial in improving your website, and in gaining traffic.

Check out these episode highlights:

01:45 - Jon’s ideal client: “An ideal client for us is an established business. Usually, they have five or more staff. They are turning over more than a million dollars in revenue.”

02:39 - Problem Jon helps solve: “There's three main problems that we're typically solving for clients on a consistent basis, and the first is they have website shame. So, their website looks horrible. Secondly, there's not enough traffic coming through to the website. And thirdly, it's not designed for conversion.”

03:54 - Typical symptoms that clients do before reaching out to Jon: “So typically, well in 15 years of doing this, we see a lot of people that are ultimately just lost. They feel lost, they don't know where to start, and they worry they’re going to stuff it up. So maybe they've had some failed attempts at building websites in the past they've been horribly burnt, and can they ever trust a website designer again?”

05:11 - Common mistakes that people make before they find Jon’s solution: “so the first one is just selecting the wrong partner. So, I already sort of spoken about this. There's good website designers out of the poor ones, and the barriers to entry to become a website designer are very low, all you need is a laptop and an internet connection, and you are now a website designer.”

06:34 - Jon’s Valuable Free Action (VFA): “There's no silver bullet, there is no quick fix to really get the results that you are destined for, really it's about getting educated. So, you have a duty and a responsibility as a business owner to get informed around what constitutes digital marketing, you know, the events of 2020, I mean, that every business owner needs to now be a technology expert, as well.”

07:25 - Brad’s Valuable Free Resource (VFR): Check out Jon’s Website: fivebyfive.com.au

08:21 - A: Consistency, like most things in life. Be regular and consistent. And given that over time, you will get amazing results.

Tweetable Takeaways from this Episode:

“Consistency, like most things in life. Be regular and consistent. And given that over time, you will get amazing results.” -Jon HollenbergClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Greetings everyone, a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland beaming out to you from Little Castaways Beach in Queensland, Australia, joined today by someone who's practically a neighbor, Jon Hollenberg. Good day, sir. Where are you hanging out?

Jon Hollenberg 00:24

I am hanging out here at the sunny Gold Coast, the coast with the most beautiful one I've ever been.

Discover how to accelerate your authority in your field, industry, or niche

Learn how you can leverage your message through podcasting and become a 'stand out' in your field

Know how to get 'effortless attention' from people who matter to you and and your business through podcasting

Resources/Links:

Check out Melanie’s Website: www.expertsonair.fm

Summary

Want to get your word out there but don’t know how?

Are you sure you’re using the right media to connect and engage with your potential new clients?

Do you want to know an easier, more fun, and amazingly cost-efficient way to spread your message?

Melanie Colling is the Founder of Purpose Driven Projects, Co-Founder of Experts on Air, a podcast booking agency, the host of the Business Connections Podcast and Amazon International best-selling Co-Author of You Are a Genius.

In this episode, Melanie shares her insights on how you can get heard and be an authority in your field, industry, or niche through engaging in the right media. She also shares how podcasting is the best way to market yourself, share your message out there, and meet potential new clients.

Check out these episode highlights:

01:24 - Melanie’s ideal client: “Our ideal client is someone who's an expert in their field or industry or niche, and they want to try and get their message or knowledge or story out there to more people in less time.”

01:48 - Problem Melanie helps solve: “We help them get heard, get seen, get known for what they do, and help them become an authority in the industry, field, or niche so- and also move them from chasing clients, opportunities, etc, to them attracting clients, opportunities partners.”

02:39 - Typical symptoms that clients do before reaching out to Melanie: “They're trying to do everything themselves. So they're usually feeling overwhelmed, busy, trying to do all the marketing stuff, which is kind of not what they're meant to be doing because they get paid to deliver their service, whatever that might be.”

03:29 - Common mistakes that people make before they find Melanie’s solution: “So just off the back of that question, it's, you know, they're doing it on themselves. And they kind of know that they shouldn't be, but they don't know, you know, who to go to, you know, who did they trust, which beat do they do, they think they've got to do everything.”

04:54 - Melanie’s Valuable Free Action (VFA): “The best piece of advice is just to take a step back, and just have a look at where are you today? Where do you want to go in your business? And like, what's your plan to get there? Just, you know, off the top of your head, how would you like to get there? Whether that's you doing it yourself or someone else.”

05:46 - Melanie’s Valuable Free Resource (VFR): Check out Melanie’s Website: www.expertsonair.fm

07:01 - Q: Why podcasting? A: Because it's so easy, and it's so much fun.

Tweetable Takeaways from this Episode:

“Take a step back, and just have a look at where are you today.” -Melanie CollingClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:09

Hello, everyone, and a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, beaming out to you from Little Castaways Beach in Queensland, Australia, joined today by Melanie Colling. Melanie, where are you hanging out?

Discover how to make more profit without sacrificing more time and money

Learn more on which numbers you should be focusing on- profit, revenue, or cashflow

Find out how you can be an expert in your craft and business at the same time

Resources/Links:

Check out Adam’s Website: CFOproject.com/moneybook

Summary

Do you want to know the secrets of how to be more profitable? Do you care more about your profits than your cashflow? Are you sure you’re doing your business right?

Adam Lean has been an accountant and built a 7-figure business that grew to be an industry leader. He now wants to help 10,000 business owners know how to make more money.

In this episode, Adam shares his insights on how to make your business more profitable. He also talks about which numbers are important and you should be focusing on- profit, revenue, or your cash flow?

Check out these episode highlights:

01:36 - Adam’s ideal client: “Our ideal clients are business owners who own small to medium-sized businesses that are working incredibly hard, and they just know that their business should be more profitable. They're working hard, they're just not seeing the money in the bank account.”

02:10 - Problem Adam helps solve: “So there's a lot going on in a business, when- as a business owner, you're wearing all the hats, and you have to deal with marketing and sales and operations and a slew of other things- but the point of a business is to make money, and so the number one problem that we solve is to help business owners make more money.”

03:09 - Typical symptoms that clients do before reaching out to Adam: “They really simply don't know what to do. They're an expert at the craft of their business.”

04:28 - Common mistakes that people make before they find Adam’s solution: “The number one mistake that we see is that they end up working harder in the business. So instead of working 50 hours a week, they're just thinking, ‘Oh, I need to spend 65 hours a week.’”

05:55 - Adam’s Valuable Free Action (VFA): “Know exactly where you stand for certain numbers, just so you can see what's working and what's not.”

06:23 - Adam’s Valuable Free Resource (VFR): Check out Adam’s Website: CFOproject.com/moneybook

07:18 - Q: What is the most important number to improve in a business? A: Most people think it's either revenue or profit, but it's not, it's cash flow.

Tweetable Takeaways from this Episode:

“Know exactly where you stand for certain numbers, just so you can see what's working and what's not.” -Adam LeanClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:09

Hello, everyone, and another very warm welcome to yet another edition of Marketing The Invisible. My name is Tom Poland beaming out from Little Castaways Beach here in Australia, joined today by Adam Lean. Adam, good day, sir. A very warm welcome to Marketing The Invisible. Where are you hanging out?

Adam Lean 00:25

I am in Columbia, South Carolina over in the United States.

Tom Poland 00:29

And in the aftermath of the presidential elections, let's not go there, right?

Adam Lean 00:34

Oh, my goodness. I'm so glad that's over.

Tom Poland 00:37

I'm not sure it is. But-

Adam Lean 00:39

That's true.

Tom Poland 00:41

Discover where your current money habits come from and why you feel the way you do about money and success

Find out how to get out of the scarcity mindset and how to stop financial self-sabotage and procrastination

What true financial independence looks like and how to discover the millionaire within

Resources/Links:

Check out Leisa’s Website: mindfulmillionairebook.com

Summary

Is wealth building just about positive thinking and “manifesting” things into reality

Do you want to be financially secure so that you can live prosperously?

Leisa Peterson is a coach, author, business growth strategist, and founder of WealthClinic, She helps people elevate their financial consciousness by realizing their true value and creating financial security for themselves.

In this episode, Leisa shares her insights on how you can grow with your business by knowing your true value and elevating your financial consciousness. Unlocking your value, changing your mindset, and creating a financially secure future for you and your business will lead you to success and prosperity!

Check out these episode highlights:

01:43 - Leisa’s ideal client: “My ideal client is about 40 years old, is a coach, consultant, or expert.”

01:55 - Problem Leisa helps solve: “The problem I solve for them is to get them out of the scarcity mindset, first and foremost, which is this thing that shrinks your IQ and causes you to make bad decisions and causes you to live in a silo and all kinds of bad stuff.”

02:42 - Typical symptoms that clients do before reaching out to Leisa: “The big thing is the profit just isn't there for their business. That's our big fast one to, you know, know, like, I think, when we can reach a place where we're like looking at that bottom line and knowing that the profit is where we want it to be, that's a big shift."

03:51 - Common mistakes that people make before they find Leisa’s solution: “the big thing is, is they're not saving money for their retirement. They're not saving money to be able to build the legacy. They're not maybe creating passive income sources in addition to the business that they run.”

05:22 - Leisa’s Valuable Free Action (VFA): “The big thing for business owners and all the research that I've done is that there is one thing and that is around who we work with. And I know you talk about this in your book, Tom because I'm working my way through it. It's like, if you are not super aligned with the people that you are serving and that you want to work with, you're probably not reaching the potential of your business, you're probably- it's like a slog in your business.”

06:35 - Leisa’s Valuable Free Resource (VFR): Check out Leisa’s Website: mindfulmillionairebook.com

07:25 - Q: Why is prosperity so important in one's life? A: It's a game-changer. We live in a world of scarcity. We've been programmed around scarcity from our earliest memories, and until we realize that we are living a story that is bullshit like we can't get out of it.

Tweetable Takeaways from this Episode:

“Anything is possible when we change our mindset.” -Leisa PetersonClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:09

Greetings everyone and a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, beaming out to, as always, from Little Castaways Beach in Queensland,

Discover how to attain organic search traffic for your website

Know more about creating a website that Google can understand

Find out more about why PageSpeed and SEO is important for your website and to gain organic interactions

Resources/Links:

Check out Geoff’s Website: https://huckabuy.com/cloud/page-speed/

Summary

Are you struggling to get your website views and interactions? Do you want to get those organically?

Are you familiar with how PageSpeed and SEO work? Did you know that it can affect how Google understands your website?

Geoff Atkinson is the former Senior Vice President of Marketing at Overstock.com. He is now the Founder-CEO of Huckabuy, an SEO software company.

In this episode, Geoff shares his insights on how you can organically increase your website’s views and interaction by knowing how Google reads and understands websites. He also shares the secrets of building a perfect website with the power of PageSpeed and SEO.

Check out these episode highlights:

01:09 - Geoff’s ideal client: “Anybody that is looking for increases in organic search traffic. So that's really a very grad, it can be- we have e-commerce, software companies, non-profit, legal, we pretty much cover every industry.”

01:42 - Problem Geoff helps solve: “The problem that we solve is sites are built for humans, and they're complex and hard for Google to understand so we solve that problem for you.”

02:17 - Typical symptoms that clients do before reaching out to Geoff: “If you think of Google as like a black box, or you've never had success with SEO, if you're sort of scratching your head, wondering what to do, the industry is a bit misleading, and so we sent to solve those questions for you.”

03:41 - Common mistakes that people make before they find Geoff’s solution: “Let's say the biggest mistake is this reliance on agencies as a solution for SEO. Everybody immediately goes to outsource this problem and have an agency work on it. If you think about three main pillars of SEO, one's link building, getting your domain authority up, one's content, and one's technical SEO.”

05:15 - Geoff’s Valuable Free Action (VFA): “I think PageSpeed is becoming a really important ranking factor. In 2021, Google's pushing a huge algorithm update called the Page Experience update. They've been talking about it for about nine months. PageSpeed is already a major factor but in 2021, the beginning of 2021, there's going to be a big, big shift up, and it's going to become even more of a factor. So, paying attention to page speed now is key.”

06:24 - Geoff’s Valuable Free Resource (VFR): Check out Geoff’s Website: https://huckabuy.com/cloud/page-speed/

06:53 - Q: Why are PageSpeed and SEO important? A: SEO is important for a lot of reasons. I think of it as the oxygen of the internet, you kind of need it to survive. And it's built a lot of huge brands. PageSpeed is important, not just for SEO, but if you think about your own interactions with sites, how quickly it loads, it's how likely you'll stay on the site.

Tweetable Takeaways from this Episode:

“PageSpeed is important, not just for SEO, but if you think about your own interactions with sites. How quickly it loads, it's how likely you'll stay on the site.” -Geoff AtkinsonClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:09

Learn how to work less and make more by becoming a podcast guest

Discover the advantages of focusing on connections rather than automation

Know more on how to avoid the barriers between you and your clients or customers

Resources/Links:

Check out Kristin’s Website: www.yesbossva.com/podcastguest

Summary

Do you want to know how you can generate new leads in just one hour per week? Do you want to share your insights, learnings, and business with others without wasting your time and resources?

Kristin Molenaar lives by the mantra, “work less + make more”. As CEO of YesBoss, she helps entrepreneurs get featured as guests on podcast shows so they can generate new leads in one hour per week.

In this episode, Kristin shares her insights on how being a podcast guest can do wonders for your business. It has so many advantages for both you and the audience! She also shares how making connections with the host and audience through being a podcast guest can, not only help increase your leads and profits but can also help you establish connects that may possibly be of help to you and your business in the future.

Check out these episode highlights:

01:10 - Kristin’s ideal client: “My ideal client is a service-based business owner, typically somebody who has built their business on referrals. They've proven to the market that they know what they're doing, and they have that methodology down.”

01:37 - Problem Kristin helps solve: “Yeah, consistently it's, you know, our focus on being a podcast guest like that strategy is really for us. It's networking on steroids. So, if you know that the referral model works for you, that if people know about you, they will refer people to you.”

02:50 - Typical symptoms that clients do before reaching out to Kristin: “I think that a lot of times, our clients are frustrated by the tech-heavy solutions. They're frustrated by the gurus that are talking about passive income. If you really distil that down, I think what happens and what you see at the root of that is they're missing connection.”

03:48 - Common mistakes that people make before they find Kristin’s solution: “So this looks a few different ways but at the root of what I think the common mistake is, is they're putting too many barriers between them and the people that they serve.”

05:09 - Kristin’s Valuable Free Action (VFA): “Stop focusing on just the audience and start focusing on the people.”

06:51 - Kristin’s Valuable Free Resource (VFR): Check out Kristin’s Website: www.yesbossva.com/podcastguest

07:28 - Q: How do I know that this works? A: The best people that have come to me have heard me on a podcast or it been introduced to me by a podcast host, and they're pre-sold. They know that they want what I offer. So just be connected to people.

Tweetable Takeaways from this Episode:

“Stop focusing on just the audience and start focusing on the people.” -Kristin MolenaarClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:09

Greetings everyone and another very warm welcome to yet another edition of Marketing The Invisible. My name is Tom Poland, joined today by Kristin Molenaar. Kristin, good day! A very warm welcome. Where are you hanging out?

Kristin Molenaar 00:20

I am in Scottsdale, Arizona. So, I'm in the States.

Tom Poland 00:23

Do you golf?