Marketing The Invisible

Discover how branding helps you to stand out from all the other startups that struggle to gain attention on a crowded market

Discover what the essence of your company is and how it relates to your branding

Find out how branding can make your startup a 'sticky' one, building affinity and familiarity with your audience

Resources/Links:

Want to know more about how to survive and build a successful startup? Grab a copy of Steven’s Book NOW: www.foundersspace.com/promo

Summary

Have you been struggling with your branding?

Do you want to know more about the secrets of branding that will surely put you on the right track?

Branding is at the core of any great business.

All you have to do is look around you to see it. Dyson, Virgin, and even Coca-Cola made an impact more than just by creating great products.

Effective companies present their goods and services in the right manner to the right audience at the right time.

Steven S. Hoffman is the CEO of Founders Space. He is a venture investor, serial entrepreneur, and author of several award-winning books. These include Make Elephants Fly (published by Hachette) and Surviving a Startup (published by HarperCollins).

In this episode, Steven talks about his insights on what makes a brand meaningful and memorable. Aside from that, he reveals the secrets of branding and the ways to create a brand that everyone will love!

Check out these episode highlights:

01:31 - Steven’s ideal client: “My ideal clients are startup founders. Anybody running a small business. Any entrepreneur.”

01:45 - Problem Steven helps solve: “The big problem I solve is that a lot of entrepreneurs are good at their business, but they know nothing about branding. They know nothing about messaging. So, I come in there with my team, and we give them everything they need to know to really get on the right track.”

02:44 - Typical symptoms that clients do before reaching out to Steven: “Well, there are a lot of entrepreneurs out there who have a really solid business, you know, good business plan. They have all the pieces in place, but they really haven't figured out who they are. What is the essence of their company?”

05:00 - Common mistakes that people make before they find Steven’s solution: “A big mistake people make is they want to be all things to all people. They want to speak to, you know, the whole world. They want the whole world as their customer.”

06:15 - Steven’s Valuable Free Action (VFA): “So finding your brand isn't like waking up one morning and having an epiphany, "Oh, my God!" You know, "This is my brand!" You know, we all want that to happen. And if it does, and it works out perfectly, but what you really need to do, and even if you have that epiphany, you need to test it on your customers.”

07:09 - Steven’s Valuable Free (VFR): Check out Steven’s Website: www.foundersspace.com/promo

07:46 - Q: What stops founders from really successfully branding their companies and themselves? A: The answer is that founders have preconceived notions about what their company should be, without looking at what it really is.

Tweetable Takeaways from this Episode:

“In branding your company, you have to think about what is the value you give these people.” -Steven S. HoffmanClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Discover the advantages and power of going online

Find out how to handle your business online with ease without the fear of technical stuff

Learn more about the secrets that can assure growth and sales for your business online

Resources/Links:

Wanting to put your business online but scared of the techy stuff? Learn more about how to use technology to your advantage: www.tamingthetechmonster.com

Summary

Have you ever thought about taking your coaching or training business online but were afraid of the technology?

Do you feel overwhelmed by it?

Want to learn the ways and secrets to growing your business online without the tech struggles?

Anke Herrmann is a tech mentor and business coach who was originally from Germany but now is based in Spain. She helps professional coaches, educators, and other service-based business owners grow their business online, without the tech struggles.

In this episode, Anke talks about how to grow your business online and overcome the tech monster. She also shares her insights and the secrets to use the online setting to your business’s advantage.

Check out these episode highlights:

01:50 - Anke’s ideal client: “My ideal client is someone who's been wanting a one-woman, like a one-woman show or one solo business, and has done well on offering one-on-one and group services, but really feels like I've come to a point doing it all, that I'm spending so many plates. There's just so much- there's only so many hours in the day.”

02:29 - Problem Anke helps solve: “Well, the problem that comes is that when they get to the point, they realize, "Oh my god. I need to use technology effectively to build a business that actually can scale and it can grow without me spinning my wheels like a crazy woman." And then they look at tech, and then there's overwhelming setting and it's like, "Oh my god, this is quicksand."

03:34 - Typical symptoms that clients do before reaching out to Anke: “The symptoms usually are they look at their day and find, "I do so much stuff and all the stuff- I'm doing too many things that I shouldn't really be doing that take me away from the core of the work I actually want to offer."

04:40 - Common mistakes that people make before they find Anke’s solution: “The classic mistake is to run to the tools, to immerse themselves into researching tools way too soon. I find myself, like my favourite phrase is, "Wait, wait, wait." Like, "Wait." Like, "Don't skip steps. Don't run ahead."

06:34 - Anke’s Valuable Free Action (VFA): “Slow down and I'd say literally take a piece of paper or document and map out your client journey. Literally, write it down. Because it's easy to, "Yeah, I know." Well, no, you don't. Like, write it down. Like literally step by step what is it that you want them to experience?”

06:56 - Anke’s Valuable Free Resource (VFR): Check out Anke’s Website: www.tamingthetechmonster.com

07:37 - Q: What is it that makes tech difficult? A: There are basically two parts to it. One part is what people think about it. "Oh, it's difficult. I'm a woman. I'm too old.” And the other part of it is, well, yeah, there is a lot to learn. People think they need to know it all.”

Tweetable Takeaways from this Episode:

“Before you question your capabilities, question your beliefs.” -Anke HerrmannClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Why TRUST has become the new currency and why you don’t need a pre-existing relationship to create trust

How to stop “chasing” potential clients and start getting callbacks from those who are ready to come on board with you

New ways to create deep trust in your sales process, so you don’t have to sell, persuade or “close” anymore

Resources/Links:

Want to learn the secrets of trust-based selling? Check out Ari’s Webinar: unlockthegame.com/webinar

Summary

Have you always struggled when it comes to selling?

Want to discover the magic of trust-based languaging and why slowing down your sales process (not speeding it up) is the key to unlimited sales opportunities?

In a day and age where technology rules the selling world, for many growth-oriented business owners and sales consultants, authenticity and trust have taken a “back seat” to the sales process.

Ari Galper is the world’s number one authority on trust-based selling and has been featured in CEO Magazine, Forbes, INC Magazine, SkyNews, and the Australian Financial Review.

In this episode, Ari talks about the importance of trust in sales and how it is a magnet for success! He also shares the secrets of language in sales and its promising increase in sales.

Check out these episode highlights:

02:01 - Ari’s ideal client: “Ideal client is someone who basically isn't what I call a low volume, high price point, high margin model, using the visor, an entrepreneur, someone who has a large transaction long sale cycle, but trust is the core component, for them to make the sale actually happen.”

03:00 - Problem Ari helps solve: “The core problem that we solve is to help people learn how to stop chasing the deal. Stop closing the deal and stop chasing what I call "ghosts". Ghost people who say things like, "Sounds good. Send me information. I'm definitely interested." And they end up chasing them in a dehumanizing process that really is so dysfunctional.”

03:37 - Typical symptoms that clients do before reaching out to Ari: “Here's a core scenario. They're on a call with a potential client. A first conversation. And they asked the person on the phone, "So tell me about your business and what your problems are." And they describe their problems, and the minute you hear the problems your whole body and chemistry goes, "Oh, I can solve that for them."

04:42 - Common mistakes that people make before they find Ari’s solution: “I'm going to ask your listeners who are watching this right now to remove one key phrase vocabulary as of today forever in their world, and here it is. Never again use the phrase, "Follow up" ever again in your business life! What's the only industry in the world to use "Follow up"? Sales!”

05:44 - Ari’s Valuable Free Action (VFA): “Let's do a scenario right now. It may give somebody a really good idea. So, let's say in our first call with somebody. First sales conversation. The call is going well. They're qualified. Looks like it could be a good fit. Towards the end of the call, it comes to a close. Normally, we're taught to say things like, "Hey, how can we move forward? Let's have a cup of coffee. Let's do a demo. Let's go forward."

07:37 - Ari’s Valuable Free Resource (VFR): Check out Ari’s Webinar: unlockthegame.com/webinar

08:09 - Q: What has driven me on this mission for 20 years to help people get out of this dysfunctional situation? A: My son Toby, when he was born, we were told he had Down Syndrome. Well, I realized what a gift of heaven on my hands when I had this beautiful boy.

Discover the importance of the ERICA Framework and why you should be applying it

Find out how to address the SEO’s toughest challenges

Learn more on why consistency is the key to making the most out of SEO

Resources/Links:

Want to know more about the ERICA Framework and how to apply it to your brand and content? Learn more about the ERICA Framework-- The Answer to the Toughest SEO Challenges: https://seoleverage.com/book

Summary

Do you want your brand to be discovered at the right moment? Are you struggling to get traffic to your website? Are you tired of trying to make new content that isn’t getting much attention? Are you sick of not getting the most out of your website? Do you want to know the secrets of the ERICA Framework that can guarantee you consistent SEO results?

Gert Mellak is the Founder of SEOLeverage.com where he helps e-commerce and other online businesses to achieve consistent SEO results.

In this episode, Gert talks about the power of consistency when it comes to SEO. He also shares about the ERICA Framework that can help you get the most out of SEO and can guarantee you promising results!

Check out these episode highlights:

01:14 - Gert’s ideal client: “We very often work with coaches, course creators, Shopify sites, e-commerce sites in order to help them drive traffic to their website and essentially get leads and sales.”

01:53 - Problem Gert helps solve: “The problem we solve is to make sure that people can discover your brand at the right moment. So when people go to search engines, they're in a certain mindset to have set aside some time, not like on social media, whether it's just disruptive marketing, but intuitively, they're really good to go with because they have now a couple of minutes to search for something and find an answer, find a solution.”

02:41 - Typical symptoms that clients do before reaching out to Gert: “Definitely a loss in rankings. People tell us all the time that they used to rank for something, and they don't rank for it anymore. And it's just really based on growing competition, COVID changing every single day.”

03:35 - Common mistakes that people make before they find Gert’s solution: “I think there are multiple things. So first of all, they focus on the wrong things. I'm just having that right now, an audit with a client who has been creating content really every week. They created, like, a couple of articles over many years. They now have 600 articles they can throw away.”

05:31 - Gert’s Valuable Free Action (VFA): “Definitely key tip is the "E" in ERICA stands for Evolution. You want to know where you are. And you can sign up for free to Google Search Console, which gives you access to data only Google has about your searches.”

06:28 - Gert’s Valuable Free Resource (VFR): Check out Gert’s FREE Book: seoleverage.com/book

07:04 - Q: Why don't I get consistent SEO results? A: Because they do SEO on and off. They don't have guidance, just like me going to the gym four times a year and not getting results. Probably not because I'm not doing it consistently.

Tweetable Takeaways from this Episode:

“Consistency is key in SEO as it is in the gym.” - @Gert MellakClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:09

Discover how to make endless profits without constant reinvestment

Find out the importance of learning the language of money and your cash flow

Learn more on how to manufacture financial freedom so that you can enjoy the life and time that you and your family deserve

Resources/Links:

Check out Jackson’s 40-point performance scorecard: https://bit.ly/AureusScorecard

Summary

Have you been struggling and doubting your cash flow? Do you feel like you’ve been investing more money in your business more than getting profits from it? Are you sure you’ve been maximizing you have been managing your money well, personally and in business?

Jackson Millan, the Wealth Mentor, has spent the last 14 years helping service businesses understand the language of money and manufacture financial freedom for themselves and their families.

In this episode, Jackson talks about the importance of knowing your money and cash flow. He also shares how to lessen your constant reinvestment into your business and maximize your profit so that you can enjoy your time and life!

Check out these episode highlights:

01:30 - Jackson’s ideal client: “We work with service-based business owners, coaches, consultants, advisors, agency owners, health and wellness trade businesses, and we help them remove cashflow bottlenecks, maximize their profits, and build personal wealth systematically.”

01:48 - Problem Jackson helps solve: “The big problem here is that most people don't use their businesses as a vehicle. It's basically become the destination because it's the "be all and end all" of their existence.”

02:43 - Typical symptoms that clients do before reaching out to Jackson: “We find the vast majority of our clients have a proven business model. They're making money. They're doing multi-six figures, even seven figures. But the big problem and the big symptom here is that their businesses are a cash-eating monster.”

04:06 - Common mistakes that people make before they find Jackson’s solution: “The common mistake is that people reinvest constantly back into their business. Like how many business owners have you spoken to that's "I'm reinvesting. I'm scaling. I'm scaling up. I'm reinvesting back into growth." But that, I've often found, is an excuse for money mismanagement.”

05:33 - Jackson’s Valuable Free Action (VFA): “Parkinson's Law for personal and business finances. So, Parkinson's Law is a behavioral principle that states that as human beings we use the means we have. Like, think back to your first job. You probably earn cheap money, right? You were making a few bucks an hour and you survived.”

06:38 - Jackson’s Valuable Free Resource (VFR): Check out Jackson’s 40-point performance scorecard: https://bit.ly/AureusScorecard

07:40 - Q: What does financial freedom really mean? A: it means two things. Owning your home and paying it off in full and creating enough passive income where you've got the freedom to choose what you do with your time.

Tweetable Takeaways from this Episode:

“Make sure you get on the right path of financial freedom.” -Jackson MillanClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:09

Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland, joined today by Jackson Millan. Jackson, good day mate.

Discover the importance of learning and using CRM as a team and as a business

Find out why discussing as a team and collaborating is crucial in handling CRM

Learn more on why guideline and training are important for team collaboration and development

Resources/Links:

Check out Jeroen’s Website: www.salesflare.com

Summary

Is your team struggling with CRM? Are you struggling to achieve the level of collaboration needed when handling CRM? Do you want to know the steps on how to maximize the use of your CRM? Do you want to know the secrets that can guarantee you better team cooperation in sales?

Jeroen Courthout is the Co-Founder and CEO of Salesflare, an intelligent CRM built for small and medium businesses (SMBs) selling B2Bs, mostly popular with agencies and SaaS companies.

In this episode, Jeroen shares his ideas on how to simplify and make CRM easier for you and your team to handle. He also talks about how you can get your sales team to work and cooperate for better collaboration and maximize the use of CRM.

Check out these episode highlights:

01:19 - Jeroen’s ideal client: “It's small and medium-sized businesses selling B2B, mainly agencies and tech companies. It's a bit broader than SAS companies only, but it's a lot of agencies and quite some tech start-ups and tech companies.”

01:36 - Problem Jeroen helps solve: “Most of these companies have a CRM or they have a spreadsheet or they have something but they don't really use it, and that's because the software usually comes with outsized expectations of how they're going to fill out the software to make it work.”

02:23 - Typical symptoms that clients do before reaching out to Jeroen: “The symptoms are mostly symptoms of them not using the CRM. Its leads slipping through the cracks. It's, for me, number one, that's why most people start using a CRM.”

03:34 - Common mistakes that people make before they find Jeroen’s solution: “The main mistake is probably they look for a solution, which is good, but they don't look for a solution that will solve their problem. They just figured they need a system.”

05:04 - Jeroen’s Valuable Free Action (VFA): “find something they want to use. Secondly, make sure they understand what it does that's obvious. So training is usually aimed at making sure that the team knows how to use the system, like what functionality is there.”

06:06 - Jeroen’s Valuable Free Resource (VRF): Check out Jeroen’s Website: www.salesflare.com

07:21 - Q: How does our software solve the problem of people not using CRM? A: We made it very easy to use, which is obvious. Then the second thing is we automate most of the data input that you normally have to do in a CRM by pulling the data from all the places where it already is.

Tweetable Takeaways from this Episode:

“It's really important to find something that your salespeople want to use, so go with them on the lookout. Don't do it alone. Don't find something and then enforce it on them.” -Jeroen CourthoutClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:09

Greetings everyone and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from Little Castaways Beach in Queensland, Australia, joined today by Jeroen Courthout. Jeroen, very good morning, I believe, it would be for you. Welcome.

Discover why it’s important to strategically plan your videos for a successful outcome

Find out what’s wrong with your marketing videos

Learn more on how you can avoid making a “corporate” video

Resources/Links:

Check out Guy’s Free Guide: umault.com/theinvisible

Summary

Are you struggling to make a marketing video that everyone would want to watch?

Have you found yourself being bound to the “corporate” video template?

Do you want to know how you could make creative videos that could bring out the best in your business and promise you more views and clients?

Guy Bauer is the Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing campaigns people actually want to watch.

In this episode, Guy shares the best and promising ways to make creative marketing videos that can guarantee more views and sales. He also talks about how you can avoid the typical and plain “corporate” video that everyone dreads to watch.

Check out these episode highlights:

01:20 - Guy’s ideal client: “Our ideal clients are marketers who work for B2B brands, and usually, these B2B brands sell complicated or hard-to-explain things like Cloud, AI, digital transformation, complicated financial products.”

01:50 - Problem Guy helps solve: “Our clients are B2B marketers, and they have increasing pressure to make a splash with their brand, especially as you know, competition proliferates. And there are big brands, you know, big behemoths like Google, Amazon, Microsoft, and every day they expand into more and more B2B services.”

03:08 - Typical symptoms that clients do before reaching out to Guy: “Our ideal clients are marketers who have that feeling that the stuff they're making isn't cutting the mustard, right? It's work that just feels corporate. It just doesn't feel exciting. They're not seeing the excitement in their prospects.”

04:32 - Common mistakes that people make before they find Guy’s solution: “The biggest one is that they're rushing into making the video, rather than stepping back and thinking about a strategy and a message and an idea. They think of all that stuff on the way to the production, on the way to the shoot.”

05:19 - Guy’s Valuable Free Action (VFA): “Stop rushing to make a video, which is so counterintuitive. If you want to make a video don't make a video yet.”

06:04 - Guy’s Valuable Free Resource (VFR): Check out Guy’s Free Guide: umault.com/theinvisible

06:51 - Q: What is video strategy? A: Video strategy is this, here's my metaphor, is that video is a delivery mechanism, just like how a missile works. So, a missile without a warhead, if you just lobbed a missile over to a target without a warhead, it would just hit the ground and do nothing. The missile is worthless without a warhead. The strategy is the warhead; the video is the missile.

Tweetable Takeaways from this Episode:

“The strategy is the warhead; the video is the missile. Don't go rushing into making an empty missile that just hits with a thud. You need to build the warhead.” -Guy BauerClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:09

Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you from Little Castaways Beach here in Queensland, Australia, joined today by Guy Bauer.

Discover the secret power of podcasting as a marketing tool

Learn more on the importance of loving and treating marketing as a hobby

Find out how to overcome those limiting beliefs and get the most out of your marketing

Resources/Links:

Check out Tim’s Website: smallbusinessbigmarketing.com

Summary

Have you always had a grudge when it comes to marketing? Does hearing the word “market” or “marketing” instill fear in you? Do you feel limited when it comes to marketing your product or business?

Well, fear not. Podcasting is the answer to that! Get the stress out of marketing and let your business grow beautifully and your profit greatly!

Tim Reid is the Host of Australia’s #1 award-winning, 12-year-old Small Business Big Marketing Podcast. He is one of the true early pioneers of podcasting.

In this episode, Tim shares his insights on the beautiful hidden secrets of podcasting that can guarantee you less stress and fear when it comes to marketing, while more profit and promising customers for you!

Check out these episode highlights:

02:09 - Tim’s ideal client: “I love talking to business owners with turnovers of less than $5 million who have respect for marketing, but at the same time are incredibly frustrated by marketing.”

02:31 - Problem Tim helps solve: “I'm really big on mindset. There's plenty of things that all these small business owners can do, but unless they got their head straight around marketing, and my dream is that I take them from a mindset of frustration to making marketing a hobby. Because when something's a hobby, you'll find time, you'll find the resources, you'll find the energy, you'll put it in your diary, and you can't wait to do it next time.”

03:30 - Typical symptoms that clients do before reaching out to Tim: “These symptoms, I call them limiting beliefs, and when it comes to marketing, or podcasting, which is you know, a component part of marketing, three limiting beliefs stop them from cranking out great marketing or a great podcast.”

04:39 - Common mistakes that people make before they find Tim’s solution: “They try to do everything themselves. And I kind of get that. I mean, particularly as business owners, we're control freaks, and we don't like letting things go because our business is our baby. We gave birth to it. We want to nurture it through.”

06:02 - Tim’s Valuable Free Action (VFA): “Embrace helpful marketing. I wrote about helpful marketing in my book, The Boomerang Effect. It's a very simple concept and it's around- it's literally being helpful. It's actually not pushing people away through sales messages. It's pulling people towards you by being incredibly helpful and being helpful in your marketing returns you more customers and makes you more money.”

07:21 - Tim’s Valuable Free Resource (VFR): Check out Tim’s Website: smallbusinessbigmarketing.com

08:20 - Q: What are you really curious about? A: The well-being of middle-aged men.

Tweetable Takeaways from this Episode:

“Do a little pivot and try again because sure enough at some point you'll crack the magic code. Make time for your marketing!” -Tim ReidClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10

Greetings everyone and another very warm welcome to yet another edition of Marketing the Invisible. My name is Tom Poland,

Discover how to make the most out of your marketplace and platform to get more sales and get your message across

Learn more about the right strategies that guarantees you sales and the “Best Selling” title

Find out why you shouldn’t rely too much on Amazon when starting off

Resources/Links:

Check out Susan’s FREE Playbook: The Author to Authority Playbook: How to Get Recognized as an Expert in Your Industry

Summary

Are you struggling with getting the “Best Seller” title on your book? Have you ever dreamt of selling thousands of copies of your book across the world? Do you want to ensure that your book’s message and value will be welcomed by readers? Do you want to know the secrets of marketing your book in a way that guarantees sales?

Susan Friedmann is on a mission to wipe out sameness and add vitality and differentiation to your marketing. She helps struggling non-fiction authors get known and paid for their expertise.

In this episode, Susan shares her insights on what makes a book unique and best-selling. She shares what readers want and look for in a book. She also talks about the right strategies and techniques on how you should be selling your book and get that “Best Selling” title real quick!

Check out these episode highlights:

01:19 - Susan’s ideal client: “My ideal clients are nonfiction authors who are serious about the message and the value that they bring to the marketplace. So, people who have expertise who really want to get recognized as being an expert in their industry.”

01:51 - Problem Susan helps solve: “The problem is, literally, as you said in the introduction, that they're struggling to get known and paid for their expertise. They're not getting the recognition and the income that they deserve, and they are just- they don't know what to do.”

02:52 - Typical symptoms that clients do before reaching out to Susan: “Yes, the books are not selling. And they're not selling because they think they are- it's all about selling books, rather than selling the message and the value. And they often don't realize that so their concentration is just on selling books.”

03:51 - Common mistakes that people make before they find Susan’s solution: “first of all, realizing that their message isn't for everyone. They come to me and the first thing I say to them is, you know, "What do you want your book to do for you?" And it's like, "Get it out to everyone." And I'm like, "Hey, that's really difficult, not even the greatest Procter and Gambles of this world can do that."

05:51 - Susan’s Valuable Free Action (VFA): “Well, the step in the right direction is identifying the niche market, their real target. Who needs what they have to offer? And yes, it may be for everybody, but you can't sell to everybody.”

06:47 - Susan’s Valuable Free Resource (VFR): Check out Susan’s FREE Playbook: The Author to Authority Playbook: How to Get Recognized as an Expert in Your Industry

07:28 - Q: Why do I do what I do? A: Because it really upsets me to see authors who have something really valuable to add and not being able to share their message, drowning in the tsunami of books, titles, and authors, and their book dies and it shouldn't have to. So, I don't want that to happen.

Tweetable Takeaways from this Episode:

“Let's throw the pebble in the pond, let the ripples flow out, and target a smaller group that is easy to get to. Then go from there.” -Susan FriedmannClick To Tweet

Transcript

(Note,

Discover what makes a brand referable and memorable

Find out what to do when you fall into the “echo chamber of the enlightened”

Know more about how to make your brand influential and get the most out of it

Resources/Links:

Check out Michael’s Referability Rater: myreferabilityrater.com

Summary

Are you struggling with getting sales? Don’t want to spend more money on advertisements or marketing, but want to make sure your brand’s message will still be able to reach people? Do you want to know the secrets to spread your brand’s message and identity for free through referrals? Do you want to know how to make your brand referable and unforgettable?

Michael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable.

In this episode, Michael shares his ideas and techniques on how to make one of the best marketing strategies, known as referrals, work for you and your business. He also shares his insights on what to avoid and do in your business that can guarantee you more referrals and interaction from other people.

Check out these episode highlights:

01:36 - Michael’s ideal client: “The entrepreneur who has been de-prioritizing packaging their intellectual property. They're really brilliant. They know what they're doing, but they don't know how to explain it to other people.”

01:58 - Problem Michael helps solve: “Most of the time, the challenge they have is that people don't know how to talk about them when they're not there. So, I look at their business like a Broadway show, and I help them reframe it so that people would want to buy a ticket.”

02:43 - Typical symptoms that clients do before reaching out to Michael: “Yeah, so most common is people say, ‘Well, what do you do again? Can you explain that to me again? Can you sort of break that down for me again?’ Or, ‘Wow, you're so brilliant, and you're so amazing, but I just can't figure out how to explain you to my friends.’”

03:33 - Common mistakes that people make before they find Michael’s solution: “Most common is they try to just keep producing more content, coming up with more ideas and more things. It's just an overload, as opposed to looking at what they already have, and saying, 'How do I refine this?'"

04:09 - Michael’s Valuable Free Action (VFA): “The absolute best thing if you're falling into what I call the "echo chamber of the enlightened", where everybody in your industry gets you, but nobody else does, is to go to somebody outside of your industry, say whatever your pitch is, give them your breakdown, and then ask them to tell you in their own words, what you just said.”

05:18 - Michael’s Valuable Free Resource (VFR): Check out Michael’s Referability Rater: myreferabilityrater.com

05:53 - Q: What do most people get wrong about influence? A: Most people think influence is about persuasion, and true influence is when people do things without you asking them to. So, the best way to do that is to actually create something that makes them look good when they share it.

Tweetable Takeaways from this Episode:

“We spent a lot of time focusing on telling the story, not enough time focusing on teaching people how to retell the story.” -Michael RoderickClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)