For a B2B SaaS company, it can be difficult to create an effective lead generation strategy. Maybe your business gets fast leads at first, but they falter over time. Maybe you’re hardly making sales to begin with. Ian Garlic talks to Ken Marshall, the Chief Growth Officer at RevenueZen, about how to get a free SEO strategy for your B2B SaaS.  Ken discusses his LinkedIn strategy and how to become a thought leader in your industry on the platform. You’ll also discover the ultimate 15-Point Keyword Mapping Strategy.

What You’ll Learn:

• How to Get Leads Quickly and Then Over Time
• Creating a B2B SaaS Inbound Strategy
• What Happens When Inbound Leads Don’t Convert
• The Trend Killing Outbound Sales in B2B SaaS
• How to be a Thought Leader for Your Business on LinkedIn
• The Problem with Your LinkedIn Messaging Strategy
• How to do Keyword Research for a B2B SaaS Company
• Ultimate 15-Point Keyword Mapping Strategy
• Simple Strategy to Optimize Your Landing Pages

Connect with Ken:

RevenueZen

LinkedIn

Resources:

Google Search Console

Google Analytics

Google Data Studio

Google Tag Manager

Moz Free Trial

Content Harmony

SEMrush

Screaming Frog

WooRank

Connect with Ian

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