Knowledge panels are information boxes that appear on Google when you search for entities (i.e. people, places, organisations and things) - but what purpose do they serve and how valuable is it for your brand to appear in a Google Knowledge panel?

Those are just 2 of the questions that I’m going to be asking my guest on Digital Marketing Radio, episode 247.

He’s been a musician, a screenwriter, a songwriter and a cartoon blue dog - but he’s currently the Brand SERP Guy - a digital marketer who specialises in Brand SERP optimisation and knowledge panel management. Welcome to DMR - Jason Barnard.