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How To Get A Meeting With Anyone with Stu Heinecke
Believe it or not, there are more than 32.5 million small businesses in the United States, which account for 99.9 percent of all the businesses in the nation.
In a space where the competition is stiff and challenging, how can you ensure that you are growing and meeting with your target market?
In this episode, Jimmy welcomes Stu Heinecke, the “Father of Contact Marketing” and author of the book "How To Get A Meeting With Anyone" to talk about getting a meeting with people rather than just closing the deal. He shares the importance of connecting with enterprise level decision makers in order to be successful in selling. Stu emphasizes that if you can't get meetings, you can't sell and that connecting with others is essential for success in life.
Stu believes that the key to creating an effective contact campaign is to do something outrageous that will make people stop and take notice. He believes that by doing something different, he can get an unfair advantage in sales calls. He also thoroughly discusses the Weed Process, his strategies, and his new book "How to Grow Your Business Like a Weed".
Who’s the Guest? Stu Heinecke started his career combining marketing with a one-in-a-million mentorship with top cartoonists from The New Yorker, resulting in a new genre of direct mail and hundreds of record-breaking campaigns for some of the world’s biggest direct marketers. A twice-nominated hall of fame marketer, bestselling business author and Wall Street Journal cartoonist, Stu’s first book, How to Get a Meeting with Anyone, was named one of the Top 64 Sales Books of All Time.
His latest release, How to Grow Your Business Like a Weed, lays out a complete model for explosive business growth, based on the strategies, attributes and tools weeds use to grow, expand, dominate and defend their turf. The Total Weed Award from Stu’s book is a new collaboration with the Nasdaq Entrepreneurial Center and a major business news outlet, to recognize weed-like growth among entrepreneurs, startups and investors.
Stu has collaborated with several of the world’s top management, ideation, sales, branding and publishing experts to produce a series of small-group/high-dollar strategy sessions in bucket-list locations, including Vail, the Louvre, Dubai, Barcelona and Sedona.
His story is currently under consideration for a reality TV show, tentatively titled “Chief Weed Officer.” He lives on a beautiful island in Puget Sound, Washington.
Highlights
- 1:57 Different things to love about the book, How to Get a Meeting with Anyone
- 7:20 The unfair advantage when meeting people for your business
- 8:04 Creative strategies for connecting with people
- 9:57 Unique campaigns and resourcefulness for meeting success
- 12:46 The power of contact marketing
- 16:03 Writing short copy that moves people
- 20:57 The value of relevant and timely communication especially in doing sales outreach
- 26:20 Humanizing communications and appreciating impactful work
- 29:41 The weeds model: Growing your business like a weed
- 35:29 Exploring the unfair advantages in business
- 38:34 Identifying and utilizing business strategies
- 39:50 Using the vine strategy in growing your business
- 40:27 Collaboration: The key to unlocking unprecedented success
- 43:06 Exploring growth summit opportunities in bucket list locations around the world
- 46:12 The mindset and framework of meeting VIPs like Richard Branson
- 48:41 Different ways to get in touch with Stu Heinecke
- 51:18 Preparing for market connections and turning your company into a movement
Episode Resources
- Connect with Jimmy Coleman
- https://www.facebook.com/LeadBallers
- https://www.leadballer.com/?fbclid=IwAR3hYoOKjHaJNYsTbPU-1bE61Qtgpv7yudV1R1FKKi7-RUwdbiyYXf4OVNE
- https://www.linkedin.com/in/jimmy-grow-give/
- Connect with Stu Heinecke
- https://stuheinecke.com/
- https://www.linkedin.com/in/stuheinecke
- https://twitter.com/bystuheinecke
- https://www.amazon.com/stores/author/B073C58ZQ3
- https://www.instagram.com/stuheinecke
- How to Get a Meeting with Anyone: https://www.amazon.com/How-Get-Meeting-Anyone-Marketing-ebook/dp/B019WQU7YQ
- How to Grow Your Business Like a Weed: https://www.amazon.com/Grow-Your-Business-Like-Weed-ebook/dp/B09FRYHDWK?ref_=ast_author_dp
View all episodes
By Jimmy ColemanBelieve it or not, there are more than 32.5 million small businesses in the United States, which account for 99.9 percent of all the businesses in the nation.
In a space where the competition is stiff and challenging, how can you ensure that you are growing and meeting with your target market?
In this episode, Jimmy welcomes Stu Heinecke, the “Father of Contact Marketing” and author of the book "How To Get A Meeting With Anyone" to talk about getting a meeting with people rather than just closing the deal. He shares the importance of connecting with enterprise level decision makers in order to be successful in selling. Stu emphasizes that if you can't get meetings, you can't sell and that connecting with others is essential for success in life.
Stu believes that the key to creating an effective contact campaign is to do something outrageous that will make people stop and take notice. He believes that by doing something different, he can get an unfair advantage in sales calls. He also thoroughly discusses the Weed Process, his strategies, and his new book "How to Grow Your Business Like a Weed".
Who’s the Guest? Stu Heinecke started his career combining marketing with a one-in-a-million mentorship with top cartoonists from The New Yorker, resulting in a new genre of direct mail and hundreds of record-breaking campaigns for some of the world’s biggest direct marketers. A twice-nominated hall of fame marketer, bestselling business author and Wall Street Journal cartoonist, Stu’s first book, How to Get a Meeting with Anyone, was named one of the Top 64 Sales Books of All Time.
His latest release, How to Grow Your Business Like a Weed, lays out a complete model for explosive business growth, based on the strategies, attributes and tools weeds use to grow, expand, dominate and defend their turf. The Total Weed Award from Stu’s book is a new collaboration with the Nasdaq Entrepreneurial Center and a major business news outlet, to recognize weed-like growth among entrepreneurs, startups and investors.
Stu has collaborated with several of the world’s top management, ideation, sales, branding and publishing experts to produce a series of small-group/high-dollar strategy sessions in bucket-list locations, including Vail, the Louvre, Dubai, Barcelona and Sedona.
His story is currently under consideration for a reality TV show, tentatively titled “Chief Weed Officer.” He lives on a beautiful island in Puget Sound, Washington.
Highlights
- 1:57 Different things to love about the book, How to Get a Meeting with Anyone
- 7:20 The unfair advantage when meeting people for your business
- 8:04 Creative strategies for connecting with people
- 9:57 Unique campaigns and resourcefulness for meeting success
- 12:46 The power of contact marketing
- 16:03 Writing short copy that moves people
- 20:57 The value of relevant and timely communication especially in doing sales outreach
- 26:20 Humanizing communications and appreciating impactful work
- 29:41 The weeds model: Growing your business like a weed
- 35:29 Exploring the unfair advantages in business
- 38:34 Identifying and utilizing business strategies
- 39:50 Using the vine strategy in growing your business
- 40:27 Collaboration: The key to unlocking unprecedented success
- 43:06 Exploring growth summit opportunities in bucket list locations around the world
- 46:12 The mindset and framework of meeting VIPs like Richard Branson
- 48:41 Different ways to get in touch with Stu Heinecke
- 51:18 Preparing for market connections and turning your company into a movement
Episode Resources
- Connect with Jimmy Coleman
- https://www.facebook.com/LeadBallers
- https://www.leadballer.com/?fbclid=IwAR3hYoOKjHaJNYsTbPU-1bE61Qtgpv7yudV1R1FKKi7-RUwdbiyYXf4OVNE
- https://www.linkedin.com/in/jimmy-grow-give/
- Connect with Stu Heinecke
- https://stuheinecke.com/
- https://www.linkedin.com/in/stuheinecke
- https://twitter.com/bystuheinecke
- https://www.amazon.com/stores/author/B073C58ZQ3
- https://www.instagram.com/stuheinecke
- How to Get a Meeting with Anyone: https://www.amazon.com/How-Get-Meeting-Anyone-Marketing-ebook/dp/B019WQU7YQ
- How to Grow Your Business Like a Weed: https://www.amazon.com/Grow-Your-Business-Like-Weed-ebook/dp/B09FRYHDWK?ref_=ast_author_dp