By Jimmy Coleman
The podcast currently has 6 episodes available.
In this podcast episode, B2B sales coach Paul Gassée shares lessons from scaling a SaaS company to $1 million in revenue in 13 months. Key takeaways include testing various go-to-market strategies, focusing on top-of-funnel prospecting, investing in outbound marketing, and seeking guidance from sales coaches. To work with Paul, it starts with a one-hour, no-charge consultation to determine compatibility. Paul focuses on establishing processes that enable data-driven decisions to improve sales and prospecting outcomes.
Who’s the Guest? Paul Gassée is a B2B sales coach and consultant specializing in go-to-market strategy and sales model build-outs for early stage companies. Paul has helped dozens of startups unlock their revenue potential and scale. Before providing sales coaching to start-ups, Paul was Head of Sales at Whitetruffle where he successfully launched the recruiting platform's SaaS offering and grew the business from $0 to 1MM in ARR in less than 13 months.
Highlights
In today's rapidly changing business landscape, leveraging cutting-edge solutions like regie.ai is no longer a luxury - it's a necessity for sales and marketing professionals who strive for excellence in prospecting and personalizing their outreach efforts. Embracing AI-powered tools can significantly enhance your performance, empowering you to stand out in a crowded marketplace and capture the undivided attention of your target audience.
With effective integration of AI tools into your sales and marketing processes, you can unlock unprecedented potential for growth, drive innovation, and cultivate a competitive edge. This powerful synergy of AI and human touch not only fosters authenticity and accuracy in your strategies but also elevates your outreach to new heights.
Who’s the Guest? Amelia Taylor is the GTM Strategist of regie.ai. She specializes in AI content creation for modern GTM teams, meeting buyers where they "live testing” GTM strategies and techniques, backed by EQ + IQ, knowing both are wildly important for success.
Highlights
Matt, the founder of Coldlytics, explains how having the correct data is crucial for campaigns and how Coldlytics sets itself apart from other data companies by having human researchers find specific email contacts instead of just relying on database scraping. He also shares unique ways to curate lists, such as using Google Maps and LinkedIn Learning. Matt recommends that businesses split test prospecting methods and compare their client acquisition costs to determine what works best for them. He also discusses how businesses can test out Coldlytics' product with a paid trial option of $15 for 25 leads and emphasizes the importance of taking action and not getting stuck in analysis paralysis.
Highlights
Believe it or not, there are more than 32.5 million small businesses in the United States, which account for 99.9 percent of all the businesses in the nation.
In a space where the competition is stiff and challenging, how can you ensure that you are growing and meeting with your target market?
In this episode, Jimmy welcomes Stu Heinecke, the “Father of Contact Marketing” and author of the book "How To Get A Meeting With Anyone" to talk about getting a meeting with people rather than just closing the deal. He shares the importance of connecting with enterprise level decision makers in order to be successful in selling. Stu emphasizes that if you can't get meetings, you can't sell and that connecting with others is essential for success in life.
Stu believes that the key to creating an effective contact campaign is to do something outrageous that will make people stop and take notice. He believes that by doing something different, he can get an unfair advantage in sales calls. He also thoroughly discusses the Weed Process, his strategies, and his new book "How to Grow Your Business Like a Weed".
Who’s the Guest? Stu Heinecke started his career combining marketing with a one-in-a-million mentorship with top cartoonists from The New Yorker, resulting in a new genre of direct mail and hundreds of record-breaking campaigns for some of the world’s biggest direct marketers. A twice-nominated hall of fame marketer, bestselling business author and Wall Street Journal cartoonist, Stu’s first book, How to Get a Meeting with Anyone, was named one of the Top 64 Sales Books of All Time.
His latest release, How to Grow Your Business Like a Weed, lays out a complete model for explosive business growth, based on the strategies, attributes and tools weeds use to grow, expand, dominate and defend their turf. The Total Weed Award from Stu’s book is a new collaboration with the Nasdaq Entrepreneurial Center and a major business news outlet, to recognize weed-like growth among entrepreneurs, startups and investors.
Stu has collaborated with several of the world’s top management, ideation, sales, branding and publishing experts to produce a series of small-group/high-dollar strategy sessions in bucket-list locations, including Vail, the Louvre, Dubai, Barcelona and Sedona.
His story is currently under consideration for a reality TV show, tentatively titled “Chief Weed Officer.” He lives on a beautiful island in Puget Sound, Washington.
Highlights
Episode Resources
Do you agree with the saying “Sell people what they want.”? Give people what they need.
Jimmy welcomes the first guest of the Digital Prospecting Podcast, Cole Taylor. Together, they discuss Cole’s experiences working with Leadballer. Cole also shares the biggest things that set him apart from business owners. They also debunk why people are not playing the number’s game.
Highlights
LeadBaller's Chief Giver, Jimmy Coleman is fueling business relationships with authority. Tune in to his Digital Prospecting Podcast for ideas on account based processing and the importance of growing your B2B relationship.
The podcast currently has 6 episodes available.