I wasted somewhere between $300,000 and $500,000 on agencies over the years, and it wasn't because they were all "bad." It was because I had no idea how to set the relationship up for success. After I sold the company, I went back and figured out exactly what I was doing wrong, and once I understood the three core problems, everything about how I work with agencies changed.

In This Episode:

• Why most agency relationships fail before the first invoice is paid, and the contract fix that changes the dynamic immediately

• The "puzzle problem" that makes every specialist you hire a liability without someone connecting the dots across the whole business

• How misaligned incentives turn even a talented agency into a money pit, and what to require instead

• The accountability structure I now use with every agency I hire

Timestamps

0:00 - The $300K Mistake

1:45 - Problem 1: The Laziness Problem

6:30 - Problem 2: The Puzzle Problem

12:00 - Problem 3: The Incentive Problem

18:15 - Where to Start

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