In this video I walk through the 7 levers I use with clients to break through plateaus at any revenue level.

This is the economic framework behind scaling, and it's got nothing to do with creative testing or hiring a new agency. It's the actual math that determines whether growth is even possible at your current numbers. Because once you see how these levers connect, you simply have to determine which one has the fastest, most likely chance of getting you where you need to be.

If you're stuck and can't figure out why throwing more at ads isn't working, this should clear it up for you.

In This Episode:

• Why every plateau, at any revenue level, has the same root cause, and why throwing new creative at it does nothing

• How scaling your primary traffic channel generates 15–20% more revenue in adjacent channels you're probably not attributing correctly

• How to calculate your Capital Return Velocity (CRV) so you know exactly how much cash you need to float

• How to use contribution margin to scale faster with more profit

• How increasing your day-one average order value (AOV) raises your Allowable Customer Acquisition Cost (ACAC) ceiling and opens up more volume from the same ad spend

• When accepting a longer payback period is the right move, and how to model whether it fits your risk tolerance

• How to use financing and negotiated payment terms to compress your CRV so you can scale without a cash crisis

• Why cutting overhead per customer works the same as adding volume, and how to do both at once

Timestamps

0:00 - Why plateaus really happen

3:15 - Know your Capital Return Velocity

7:40 - Lever 1

12:20 - Lever 2

16:45 - Lever 3

21:10 - Lever 4

26:30 - Lever 5

31:00 - Lever 6

36:20 - Lever 7

40:15 - Modeling it all together

Free Stuff

Want to see how your profit model stacks up? Try my FREE profit model analyzer and discover your fastest path to doubling your profit and cash flow: https://tools.scaleadvisors.com/pma

Get My Book

Love the podcast? You'll love my #1 best-selling book, The Scalable Profit Model, even more. Snag a copy for free at https://ScaleAdvisors.com/book.

Work With Me

If you're doing $1M+ and want my help growing faster, with more profit, more cash flow, and less stress, visit https://ScaleAdvisors.com/services

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Most entrepreneurs build a business and hope it eventually gives them the life they want. It never does. The entrepreneurs who actually get there do it backwards. They decide what they want from life first, then build everything else around that.

In this video I walk through the life planning exercise that completely changed the trajectory of my own life, and the 80/20 of each major area (health, wealth, career, spirituality, family, marriage, and social) so you can apply it without the years of trial and error I went through to figure it out.

This has nothing to do with tactics or growth hacks. It's about engineering a life worth living. If you're obsessed with business and live a 1-dimensional life, this isn't for you. If your goal is to live a much more rich, full, happy, memorable life - this is for you.

In This Episode:

• Why "balance" is the wrong goal and 80/20 efficiency is the right one across every area of life

• Health: the four things that matter more than any supplement stack or specific diet

• Wealth: how to figure out your real number, why chasing past it becomes its own trap, and why active income almost always beats investing — and the expensive way I learned that lesson

• Career: why understanding your business math is now a survival skill, not a nice-to-have, and why self-awareness about where you actually spend your time changes everything

• Spirituality: Michael Singer's relax-and-release framework, and why questioning everything — including your own beliefs — is one of the most valuable things you can do

• Family: one hour fully present beats five hours distracted

• Marriage: the single mindset shift that transformed our marriage, and why trying to change your spouse is the fastest way to be miserable

• Social: why being strict about who you let into your life is a business skill as much as a personal one

Timestamps

0:00 - The life plan exercise

4:45 - Health: the four things that actually matter

14:20 - Wealth: knowing your number

24:10 - Career: focus, math, and self-awareness

35:00 - Spirituality: relax, release, question everything

46:30 - Family: presence beats time

54:15 - Marriage: love them as they are

1:05:40 - Social: who you let in matters

Free Stuff

Want to see how your profit model stacks up? Try my FREE profit model analyzer and discover your fastest path to doubling your profit and cash flow: https://tools.scaleadvisors.com/pma

Get My Book

Love the podcast? You'll love my #1 best-selling book, The Scalable Profit Model, even more. Snag a copy for free at https://ScaleAdvisors.com/book.

Work With Me

If you're doing $1M+ and want my help growing faster, with more profit, more cash flow, and less stress, visit https://ScaleAdvisors.com/services

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Most entrepreneurs are terrified of going negative on Day 1 ROAS. Yet when you run the actual math, in most cases (unless you have a terrible LTV), it actually makes more sense decreasing your Day 1 ROAS by increasing your CAC to get more volume.

In this episode I walk you through the math and explain exactly how to model out what would happen in YOUR business if you decided to increase CAC to get more volume.

In This Episode:

• Why ROAS only tells you part of the story, and which metric to base decisions on instead

• How to run the CAC math on your own numbers so you know which approach actually wins for your business

• The one ratio that determines whether going negative on Day 1 is a profit multiplier or a cash crisis

• The three numbers you need to track weekly to make this decision without a spreadsheet every time

Timestamps

0:00 - Why ROAS is the wrong metric

2:15 - The baseline assumptions

5:30 - Conservative approach: the math

9:00 - Aggressive approach: the math

14:20 - The LTV:CAC ratio

18:45 - How to run this for your business

Free Stuff

Want to see how your profit model stacks up? Try my FREE profit model analyzer and discover your fastest path to doubling your profit and cash flow: https://tools.scaleadvisors.com/pma

Get My Book

Love the podcast? You'll love my #1 best-selling book, The Scalable Profit Model, even more. Snag a copy for free at https://ScaleAdvisors.com/book.

Work With Me

If you're doing $1M+ and want my help growing faster with more profit and less stress, visit https://ScaleAdvisors.com/services

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Most entrepreneurs push subscriptions because they want stability and predictable cash. On the surface it makes sense, but in the vast majority of cases I've seen (not all), subscriptions are destroying your cash flow and making it nearly impossible to scale.

The math behind it is never what founders think it is. Your four-month stick rate doesn't mean you collect four months of revenue in four months. Not even close. And once you see the numbers, the whole model looks completely different.

In this episode I walk through why the math usually doesn't hold up, and what a smarter model... one that gets you cash faster... looks like.

If you're running subscriptions right now, listen to this before you scale another dollar of ad spend on top of it.

In This Episode:

• Why a four-month stick rate doesn't mean you collect four months of revenue in four months, and the rule of thumb for estimating when you actually get that cash

• The three reasons founders chase subscriptions — and why all three are usually symptoms of a cash flow management problem, not a subscription problem

• How to restructure your subscription model so you capture more cash faster without torching your customer experience or retention

• Why backend ascension, cross-sells, and outcome-based thinking unlock more profit per customer than optimizing your monthly billing schedule ever will

Timestamps

0:00 - The subscription trap most founders fall into

4:15 - The three reasons founders chase subscriptions

8:30 - The stick rate math nobody runs

14:00 - What your cash actually looks like vs. What you think

19:45 - What a smarter model looks like

26:10 - Backend ascension and cross-sells

31:00 - Always do the math on your specific business

Free Stuff

Want to see how your profit model stacks up? Try my free profit model analyzer and discover your fastest path to doubling your profit and cash flow: https://tools.scaleadvisors.com/pma

Get My Book

Love the podcast? You'll love my #1 best-selling book, The Scalable Profit Model, even more. Snag a copy for free at https://ScaleAdvisors.com/book (just pay S&H).

Work With Me

If you're doing $1M+ and want my help growing faster, with more profit and cash flow and less stress, visit https://ScaleAdvisors.com/services

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If you enjoyed this episode, please take a second and subscribe and leave a review — and tell a friend. That helps spread the word, helps others, helps me, and gives you some good karma.

Most entrepreneurs love promotions because of the nice revenue spike they create.

But as I repeat over and over again... revenue is worthless. The ONLY thing that matters is contribution margin and profit.

For example, having a 30% discount on a $100 product with a 50% contribution margin drops the contribution margin by 60% and requires you to sell 2.5x the volume JUST to make the same money you would have selling at the full price.

Meanwhile, a chunk of that volume comes from people who would have bought anyway. At full price.

Yikes.

So in this episode i'll walk you through how to calculate it, think through it, and maximize not just your promotional revenue, but profit.

In This Episode:

• Why a 30% price discount on a 50% contribution margin product drops your per-unit profit by 60%, and what that means for the volume you need to break even

• How to set a contribution margin floor before any promotional price. Skipping this step is what turns most promotions into ones that bleed margin without you realizing it.

• Why adding perceived value instead of cutting price closes the gap without destroying your margins

• When a lower-priced promotion makes financial sense, and when it doesn't

• How to structure loss leaders so ascension data carries the math instead of wishful thinking

• The promotion structure that generated a 5-6x net ROAS consistently, and how it got automated to run on autopilot

Timestamps

0:00 - Why promotions destroy margin faster than you think

4:20 - The math: 30% discount, 60% margin drop

9:15 - Setting a contribution margin floor

13:40 - Add value instead of cutting price

19:00 - Using LTV data to unlock smarter promotions

24:30 - Loss leaders that don't bleed you dry

Free Stuff

Want to see how your profit model stacks up? Try my FREE profit model analyzer and discover your fastest path to doubling your profit and cash flow: https://tools.scaleadvisors.com/pma

Get My Book

Love the podcast? You'll love my #1 best-selling book, The Scalable Profit Model, even more. Snag a copy for free at https://ScaleAdvisors.com/book.

Work With Me

If you're doing $1M+ and want my help growing faster with more profit and less stress, visit https://ScaleAdvisors.com/services

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AI is about to make marketing a commodity. The brands that survive are the ones who can spend more to acquire a customer than anyone else can afford to. And right now, most entrepreneurs aren't prepared for it.

In this episode I break down how I see this playing out, what the platforms are already doing that most people aren't paying attention to, and what to build right now so you're not caught flat-footed when the shift hits.

In This Episode:

• What happens to your business when CAC doubles overnight

• Why the ad platforms are building a world where the only variable that matters is how much you can afford to spend per customer, and what that means for your business right now

• How Capital Return Velocity (CRV) works and why compressing your cash cycle is one of the biggest moves you can make before the shift hits

• How to build a Lifetime Value (LTV) engine that keeps paying out long after your acquisition costs stop growing

• Why your customer service team is probably your most undervalued profit center, and what happens when you gut it to save $10K a month

• How to use your own data as a competitive moat when everyone has access to the same AI tools and platforms, and you're all running the same creative

Timestamps

0:00 - Where AI is taking marketing

4:12 - Why the highest ACAC wins

9:45 - Capital Return Velocity explained

18:30 - Customer ascension and LTV

24:15 - Product, service, and staying lean

31:00 - Being data-driven as a moat

Free Stuff

Want to see how your profit model stacks up? Try my FREE profit model analyzer and discover your fastest path to doubling your profit and cash flow: https://tools.scaleadvisors.com/pma

Get My Book

Love the podcast? You'll love my #1 best-selling book, The Scalable Profit Model, even more. Snag a copy for free at https://ScaleAdvisors.com/book.

Work With Me

If you're doing $1M+ and want my help growing faster with more profit and less stress, visit https://ScaleAdvisors.com/services

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I've taken five different offers to eight figures, and every one of them shares the same patterns.

Before you spend a dollar on traffic, there's a specific checklist I run through. It covers everything from how you score your offer before launch, to how you set your allowable acquisition costs, to how you track every micro-step in the sales journey so you know exactly where the constraint is. In this episode I walk through that checklist so you can model it for your next launch (or optimize an existing offer).

In This Episode:

• Why scaling has gotten harder and what that means for how you launch now

• How to run your offer through the Scalable Offer Score before spending a dollar on traffic

• How to calculate your Allowable Customer Acquisition Cost (ACAC) when you're launching something new

• Where to track every step of the sales process so you can see exactly where the constraint is

• Why I now build at least 30 days of back-end retention sequences before launch, not after

• What realistic expectations on a new launch actually look like in the first 60 days

Timestamps

0:00 - Why Most Offers Die Early

3:15 - The Scalable Offer Score

8:45 - Knowing Your Numbers Before You Spend

14:20 - Setting Up Tracking the Right Way

20:30 - Building the Back End Before You Launch

26:00 - Launch, Optimize, and Expand

Free Stuff

Want to see how your profit model stacks up? Try my FREE profit model analyzer and discover your fastest path to doubling your profit and cash flow: https://tools.scaleadvisors.com/pma

Get My Book

Love the podcast? You'll love my #1 best-selling book, The Scalable Profit Model, even more. Snag a copy for free at https://ScaleAdvisors.com/book (just pay S&H).

Work With Me

If you're doing $1M+ and want my help growing faster, with more profit and less stress, visit https://ScaleAdvisors.com/services

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Two weeks into working with a new client, I found something, completely by accident, that should roughly double her profit once we fix it. Then I stumbled onto a second issue where an entire segment of buyers was never making it onto her email list. That one fix alone covers my fees.

Nobody was looking for either of those. I just stumbled into them while poking around from the outside.

This happens ALL the time, and it happens for a specific reason. This episode goes over why it's so important putting systems in place to prevent it.

In This Episode:

• Why the biggest businesses I've audited tend to have the most things broken

• How your brain filters out problems hiding in plain sight inside your own business (and what to do about it)

• The leaky bucket and hidden profit center framework

• What a monthly deep dive looks like in practice, and how we found something broken every single time we ran one at Peak Biome

• Why small fixes on broken profit centers can add up to a huge increase in profit

Timestamps

0:00 - The accidental double

3:45 - Why your brain filters out broken things

8:20 - The pipe analogy that changes how you see profit

12:10 - Monthly deep dives: what I did at Peak Biome

16:30 - How to find what's leaking in your business right now

Free Stuff

Want to see how your profit model stacks up? Try my FREE profit model analyzer and discover your fastest path to doubling your profit and cash flow: https://tools.scaleadvisors.com/pma

Get My Book

Love the podcast? You'll love my #1 best-selling book, The Scalable Profit Model, even more. Snag a copy for free at https://ScaleAdvisors.com/book (just pay S&H).

Work With Me

If you're doing $1M+ and want my help growing faster with more profit and less stress, visit https://ScaleAdvisors.com/services

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If you enjoyed this episode, please take a second to subscribe and leave a review, then tell a friend. It helps spread the word, helps others find the show, and honestly just feels good.

There's a specific point in every physical product business where the math flip and you become MUCH more profitable. Below it, you're working for free. Above it, every dollar comes in at your full contribution margin rate.

That point, where you flip from losing money to making it, is what I call the Profit Inflection Point. And once you understand how it works, you start making completely different decisions about pricing, hiring, ad spend, and where to focus your energy.

In this video I walk through the exact math, the formula to calculate yours, and the three levers that move it, so you can spend more time above it and less time grinding to break even.

In This Episode:

• Why every sale carries a different effective margin depending on when it happens, and what that means for how you run the business

• The Profit Inflection Point formula: overhead and acquisition costs divided by contribution margin, and why that number should drive your planning

• How a 10% improvement in contribution margin, overhead, and acquisition economics each affect profit differently (the ratios are not what most people expect)

• The real cost of hiring a $60K employee at a 50% contribution margin, and why most founders stop their math too early

• Why crossing your Profit Inflection Point is the worst time to slow down, and what to do instead

• How to use wholesale, referrals, and zero-acquisition-cost volume to capture pure margin above the inflection threshold

Timestamps

00:00 - Why 50% margins are possible in DTC

01:45 - How profit really gets created (most founders have this wrong)

03:30 - The Profit Inflection Point: the formula and what it tells you

05:15 - The three levers that move your inflection point

07:00 - How this changes real decisions: hiring, pricing, ad spend

09:20 - The downside risk math (and why a lower inflection point = less stress)

10:45 - Where to go from here

Free Stuff

Want to see how your profit model stacks up? Try my FREE profit model analyzer and discover your fastest path to doubling your profit and cash flow: https://tools.scaleadvisors.com/pma

Get My Book

Love the podcast? You'll love my #1 best-selling book, The Scalable Profit Model, even more. Snag a copy for free at https://ScaleAdvisors.com/book.

Work With Me

If you're doing $1M+ and want my help growing faster with more profit and less stress, visit https://ScaleAdvisors.com/services

Get Some Good Karma

If you enjoyed this episode, please take a second and subscribe, leave a review, and tell a friend. That helps spread the word, helps others, helps me, and gives you some good karma.

Most consultants and agencies will tell you their process gets better results.

I want to show you the MATH behind why mine ACTUALLY does.

In This Episode:

• Why marketing-only thinking is costing you 4.7x in profit (with the math)

• How each of the five levers feeds on the others, and why contribution margin has to come first

• The profit multipliers I've observed across dozens of businesses

• Why acquisition economics are often the hardest lever to move, and which levers tend to have the most untapped opportunity

• Why most DTC founders have never run these numbers, and what shifts when they do

• How to use the profit model analyzer to run these numbers on your own business in about 10 minutes

Timestamps

0:00 - The unified system problem

3:45 - Contribution margin: why it comes first

7:20 - Acquisition economics and opportunity

11:00 - Lifetime value: high opportunity

15:30 - Operational efficiency and the lifestyle side

20:10 - Capital return velocity

24:00 - Running the actual math

31:15 - Why most businesses never do this

37:00 - Three ways to get started

Free Stuff

Want to see how your profit model stacks up? Try my FREE profit model analyzer and discover your fastest path to doubling your profit and cash flow: https://tools.scaleadvisors.com/pma

Get My Book

If the podcast is useful, the book goes way deeper. Grab it free at https://ScaleAdvisors.com/book.

Work With Me

If you're doing $1M+ and want my help growing faster with more profit and less stress, visit https://ScaleAdvisors.com/services

Get Some Good Karma

If you enjoyed this episode, please subscribe and leave a review, and tell a friend while you're at it. It helps spread the word, helps others find the show, and gives you some good karma in the process.