Two weeks into working with a new client, I found something, completely by accident, that should roughly double her profit once we fix it. Then I stumbled onto a second issue where an entire segment of buyers was never making it onto her email list. That one fix alone covers my fees.

Nobody was looking for either of those. I just stumbled into them while poking around from the outside.

This happens ALL the time, and it happens for a specific reason. This episode goes over why it's so important putting systems in place to prevent it.

In This Episode:

• Why the biggest businesses I've audited tend to have the most things broken

• How your brain filters out problems hiding in plain sight inside your own business (and what to do about it)

• The leaky bucket and hidden profit center framework

• What a monthly deep dive looks like in practice, and how we found something broken every single time we ran one at Peak Biome

• Why small fixes on broken profit centers can add up to a huge increase in profit

Timestamps

0:00 - The accidental double

3:45 - Why your brain filters out broken things

8:20 - The pipe analogy that changes how you see profit

12:10 - Monthly deep dives: what I did at Peak Biome

16:30 - How to find what's leaking in your business right now

Free Stuff

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