I've taken five different offers to eight figures, and every one of them shares the same patterns.

Before you spend a dollar on traffic, there's a specific checklist I run through. It covers everything from how you score your offer before launch, to how you set your allowable acquisition costs, to how you track every micro-step in the sales journey so you know exactly where the constraint is. In this episode I walk through that checklist so you can model it for your next launch (or optimize an existing offer).

In This Episode:

• Why scaling has gotten harder and what that means for how you launch now

• How to run your offer through the Scalable Offer Score before spending a dollar on traffic

• How to calculate your Allowable Customer Acquisition Cost (ACAC) when you're launching something new

• Where to track every step of the sales process so you can see exactly where the constraint is

• Why I now build at least 30 days of back-end retention sequences before launch, not after

• What realistic expectations on a new launch actually look like in the first 60 days

Timestamps

0:00 - Why Most Offers Die Early

3:15 - The Scalable Offer Score

8:45 - Knowing Your Numbers Before You Spend

14:20 - Setting Up Tracking the Right Way

20:30 - Building the Back End Before You Launch

26:00 - Launch, Optimize, and Expand

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