If you don't regularly clean your email list, you'll end up paying more in fees to your EMS provider than you have to, and your deliverability and open rates will suffer.  But how do you do it?

In this video, I show how you to create a custom segment in Klaviyo (you can also apply this to other EMS providers too) to help you find who are your most un-engaged subscribers.

This episode was originally recorded for YouTube.  Watch the video version.

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