In this episode, I interviewed Nick Savaidis, the founder of Etiko.

Etiko were recently awarded 'Australia's most ethical fashion brand' at the National Online Retailers Awards and Nick's story of how he came to want to create a business that is both ethical and sustainable is one to watch.  

Please enjoy my conversation with Nick.

👉 Book a 1-1 Consulting/Training session with Rod:
https://rodbland.com/consulting

👉 Etiko's website:   
https://etiko.com.au/

👉 Etiko's FaceBook Page: 
https://www.facebook.com/etikofairtrade

👉 Etiko on Instagram
https://www.instagram.com/etiko_fairtrade/

⏳ TIMESTAMPS:
00:16 Introduction
00:45 How Etiko got started
10:13 How Nick found a manufacturer that fit the ethical/sustainable requirements for Etiko
14:58 How Etiko branched out from sports balls, footwear into aparrel
20:02 Nick's advice for people wanting to source ethically and sustainably manufactured goods
22:13 Some of the challenges of sticking to the ethical/sustainable mission
29:11 Nick's experience in creating vegan leather shoes
31:50 What has been Etiko's best marketing investments over the years?
34:47 Nick's advice for anyone wanting to start an ethical/sustainable brand
38:31 Conclusion

Ways to support the channel ❤️ 
📝 Sign up for a free trial of Klaviyo:  https://rodbland.com/klaviyo
☕ Buy me a coffee: https://www.buymeacoffee.com/rodbland

🤗 SUBSCRIBE FOR NEW VIDEOS EVERY WEEK (OR SO): https://bit.ly/RodBland-SUBSCRIBE ⬅️ 

OTHER RESOURCES:

🌐 Join the community in my free Group:
https://rodsgroup.com

🎧 Listen to Ecom Business Hacks, my Podcast:
https://rodbland.com/podcast

SOCIAL CHANNELS:

💻 My website: rodbland.com
📸 Instagram: instagram.com/rod.bland
🐦 Twitter: twitter.com/rodbland

GET IN TOUCH: I don't check DM's - email is best!  [email protected]

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Need help with your EMAIL MARKETING AUTOMATIONS? 

If you are currently making sales in your business or you are an experienced entrepreneur starting a new venture, and need help with making the most of email marketing automations (flows), we'd love to speak with you to discuss how we can help you achieve amazing results in the coming year.

You can book a free, no-obligation, 30-minute strategy session with us here: https://rodbland.com/work-with-us/

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#klaviyo #emailmarketing

In this episode, you can learn the secret to recovering lost sales with abandoned cart follow-up emails using Klaviyo. Discover the ideal timing for sending those follow-up emails, and how to maximize revenue with multiple follow-up emails. Enjoy!

You can also watch the original video version on YouTube.

Just because your ecommerce system doesn't have a native integration with Klaviyo (such as Maropost Commerce Cloud), it doesn't mean you have to forgo having access to all of your historical order data when you are starting out.

In this episode, I explain how to manually import all of your ecommerce data into Klaviyo.

You can also watch the original video version on YouTube.

Step 3 (see below for all videos in the series) for growing any business is to increase average order value. This is calculated as Total Revenue / No. of orders.

In this episode, I cover several different ways to help you improve AOV.

Watch the full video version on YouTube here.

https://rodbland.com

Step 2 (see below for all videos in the series) for growing any business is to increase how often customers buy from you over any time period (frequency).

In this episode, I cover some of the basics to help you improve buying frequency.

Watch the full video version on YouTube here.

https://rodbland.com

Step one for growing any business is to increase how many customers you are acquiring.  The formula is Leads x Conversion Rate = Customers.

In this episode, I cover some of the basics to help you acquire more customers.

Watch the full video version on YouTube here.

https://rodbland.com

Anyone who runs an e-commerce store knows that they should be sending abandoned cart emails to people who don't complete their purchase, right?

But, are you capturing abandoned carts as well as abandoned checkouts?

In this episode, I provide an overview of how you can optimally configure both an abandoned cart and abandoned checkout flow in Klaviyo.

Watch the full video version on YouTube here.

https://rodbland.com

Have you ever spent days creating the perfect Facebook or Instagram video ad and then thrown it away due to a poor return on ad spend?  I have!

In this episode, I show you how to create an effective grading system that can help you find your best ads so you spend less time making new ones (hint: they're not the ones you think they are).

A big shout out to the folks at @Common Thread Collective who first introduced me to most of the ideas presented in this video through their content and courses.  Those guys rock.

Watch the full video version on YouTube here.

https://rodbland.com

Info labels are currently being rolled out as part of Meta's new Advantage+ Creative+ options. 

In this episode, I cover what Info Labels are, how they work, and how you can add them to your Facebook ads and get better results.

Watch the full video version on YouTube here.

rodbland.com

If you don't regularly clean your email list, you'll end up paying more in fees to your EMS provider than you have to, and your deliverability and open rates will suffer.  But how do you do it?

In this video, I show how you to create a custom segment in Klaviyo (you can also apply this to other EMS providers too) to help you find who are your most un-engaged subscribers.

This episode was originally recorded for YouTube.  Watch the video version.

rodbland.com