Ecom Business Hacks w/ Rod

Catalog Sales campaigns are a great way to advertise on Facebook or Instagram as they allow you to create effective, dynamic ads that require little to no maintenance in the long term.

In this episode, I cover a few pitfalls to watch out for when utilizing a Catalog Sales campaign with Dynamic Product Ads, and also talk about the new Meta Advantage+ creative option.

This episode was originally recorded for YouTube.  Watch the video version.

rodbland.com

Creating great ads will help you increase sales, but so many business owners ignore conversion rates.  It's arguably the single biggest lever you can pull to make your business more profitable.

In this episode, I cover the 5 critical elements that every home page needs to maximize conversion rates.

This episode was originally recorded for YouTube.  Watch the video version.

rodbland.com

If you have an ecommerce store that is regularly introducing new products, wouldn't it be handy if you could advertise just those for a period of time?

In this episode, I cover how you can utilise a custom ecommerce export along with dynamic product ads to achieve this.  It's easier than you might think!

Watch the YouTube video version of this episode here.

rodbland.com

When it comes to audience targeting for Facebook ads, there are so many complicated strategies being taught.  But do they really work better?

In this episode, I cover the simple and effective targeting strategy that we use for all of our clients.

Watch the YouTube video version of this episode here.

rodbland.com

Since the release of IOS 14 and the introduction of new privacy rules, some advertisers have been utilising the Reach (Awareness) objective as a supplement to, or an alternative to, campaigns with the Conversions objective.

In this episode, I cover how to create a Facebook ad campaign with the Reach objective with examples that show how it's done in the classic ads manager interface, and the new ODAX interface.

 Watch the original YouTube version of this episode here.

rodbland.com

Should you run Facebook ad campaigns using the Conversions objective, or go with the ever-more-popular Reach objective?

In this episode, I break down the outcome from a recent client test that we ran using each different campaign type. The results may surprise you.  Enjoy!
 
Watch the original YouTube video version here.

rodbland.com

Advertising is an aspect of your business that you need to get right, but it's not the only one, and there are many other strategies that you're going to need to deploy and use in conjunction with your advertising to help you achieve success in your business. 

In this episode, I cover two strategies which are some of the most effective that I've ever seen and I've used with clients over and over again.  Enjoy!

Watch the original YouTube video version here.

rodbland.com

If you are considering starting with a new agency, or are an agency owner taking on clients, it's important that the onboarding process encompasses everything needed to start producing good advertising results as soon as possible.

In this video, I cover the process that we follow to onboard new clients to our agency.  Enjoy!

Watch the original YouTube version here.

rodbland.com

Welcome to the Ecom Business Hacks podcast. 

Since the introduction of Facebook's new ODAX (Outcome-Driven Ad Experiences) Ads Manager interface, there have been some changes to the way that Facebook ad campaigns are constructed.

In particular, the way a likes campaign is created has changed. This video podcast explains the differences between the old and new interface and how to successfully create a new likes campaign. 

You can also watch the original video version of this episode on YouTube.  Enjoy!

rodbland.com

Welcome to the Ecom Business Hacks podcast. 

Facebook warned us back in November 2021 that many of their detailed targeting options would be removed from the Facebook ads platform. That day has now come, but does this mean that it's no longer viable to advertise on Facebook?

In this video, I cover the implications of these changes and a handful of other ways to target your preferred audience.

Visit https://youtu.be/P4SaZwEK2Pw for the video version.

rodbland.com