Visibility Era

How To Get Free Publicity For Your Business!! | Ep 119


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Bridget and Lydia sit down to answer one of the biggest questions entrepreneurs ask: How can I get my brand featured in the media for FREE?

Whether you’re a product-based business, service provider, or personal brand, this episode breaks down everything you need to know about earning press for free—and exactly where to start.

✨ What You’ll Learn in This Episode:
0:26 Do you need a publicist in order to earn press?
0:55 Where do you start if you want press? Is there something you need to do first?
1:47 The tools you can use to start earning press
2:43 How to craft the right messaging that will actually land media features
5:49 What to do if you don’t want to write a pitch (or need help with your message)
6:17 Where you can get featured outside of traditional magazines
6:30 Do you need to pay to be a podcast guest?
6:58 How to piggyback on trending topics for press and make them relevant to your business
7:40 What proactive pitching looks like—and how to present a story angle
9:00 The #1 most important things to consider when creating a story angle
9:51 The cheapest ways & tools to earn press press (This is our personal list)

Support the show

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

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Visibility EraBy Bridget Sicsko and Lydia Bagarozza

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