Could your clinic's photos be doing more to help you connect with new clients?

In this episode of Radio Front Desk, Denzil is joined by photographer and business owner Ian Harland to explore how authentic photos can make your clinic stand out, build trust with potential clients, and even boost your SEO.

Ian has captured many of Jane’s marketing photos, and here, he shares his tips on creating visuals that feel both inviting and reflective of the care you provide.

What You’ll Learn

• Why brand photography is key to building trust and attracting clients online
• The types of photos every clinic should (and shouldn’t) use in their marketing
• How authentic photos improve your website’s SEO and discoverability
• DIY photography tips for practitioners on a budget
• How to find and work with the right professional photographer for your brand

Guest Bio

Ian Harland is a Vancouver-based photographer capturing compelling visuals across a diverse range of subjects and industries, with Jane App being one of his valued clients in the health and wellness sector. With a keen eye for detail and a passion for authentic storytelling, Ian's work spans outdoor adventures, travel, portraiture, and collaborations with businesses to enhance their visual presence.

Resources mentioned

• Ian Harland Photography — website
• Ian Harland on Instagram
• Ian’s Playbook

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Radio Front Desk is Brought to You by Jane

We like to make sure that when we tell you more about Jane, it’s super helpful. Here’s one we think you might like: 

In this episode, Ian reminded us that authenticity builds trust, and that’s something we believe in at Jane, too. That’s why when you’re switching to Jane, you’ll always get real human support. No bots, no generic scripts, just a friendly team that listens, understands your clinic, and helps you move your data over with care.

Because just like authentic photos make your clinic more inviting, authentic support makes all the difference when you’re starting something new.

Learn more about switching to Jane

Disclaimer: This podcast is for informational purposes only and should not be considered as professional medical, legal, or financial advice.

The views and opinions expressed in this podcast are those of the guests and do not necessarily reflect the official policy or position of the podcast host or its affiliates.