Most founders underestimate PR. Until they see how one article can change everything.In this episode, I’m joined by Xenia Zakharova, a Global Tech PR Specialist who helped Glam AI become profitable in just 6 months – without raising funding. She landed 20+ media placements and built a PR strategy that directly supported growth.01:33 — Glam AI case: profitable in 6 months09:56 — How she covered Forbes11:18 — Is PR worth it for early-stage startups?12:30 — Can you get into Forbes for free?15:16 — When startups should start PR16:00 — How much PR actually costs19:57 — Is paid PR a scam?22:34 — Full PR strategy behind Glam AI24:29 — Internal PR (what founders ignore)_______If you're working on your positioning, pitch, or communication, this is exactly what I help with:⁠⁠LinkedIn⁠⁠: https://www.linkedin.com/in/anastasia-shabalina⁠⁠makemeHEARD⁠⁠: https://makemeheard.comConnect with Xenia:⁠LinkedIn⁠: https://www.linkedin.com/in/xenia-zakharova-a46710373/⁠