Most founders underestimate PR. Until they see how one article can change everything.In this episode, I’m joined by Xenia Zakharova, a Global Tech PR Specialist who helped Glam AI become profitable in just 6 months – without raising funding. She landed 20+ media placements and built a PR strategy that directly supported growth.01:33 — Glam AI case: profitable in 6 months09:56 — How she covered Forbes11:18 — Is PR worth it for early-stage startups?12:30 — Can you get into Forbes for free?15:16 — When startups should start PR16:00 — How much PR actually costs19:57 — Is paid PR a scam?22:34 — Full PR strategy behind Glam AI24:29 — Internal PR (what founders ignore)_______If you're working on your positioning, pitch, or communication, this is exactly what I help with:⁠⁠LinkedIn⁠⁠: https://www.linkedin.com/in/anastasia-shabalina⁠⁠makemeHEARD⁠⁠: https://makemeheard.comConnect with Xenia:⁠LinkedIn⁠: https://www.linkedin.com/in/xenia-zakharova-a46710373/⁠

Most founders think they have a marketing problem.
In reality, they are the bottleneck, and it’s costing them revenue.
In this episode, I talk to Renata Zinatullina (Digital Hunch) about why marketing often doesn’t work and what actually drives growth in B2B companies.

00:00 Why marketing agencies push you to spend more (and why it’s a trap)
03:00 How to get a CMO for 3x less money (fractional model explained)
07:20 The mistake that costs founders 50% of revenue (real case)
12:10 Why your marketing doesn’t work (and it’s not about channels)
17:10 What actually drives growth: product, audience, clarity
23:20 Can AI replace marketers? (only if you know what you're doing)
25:20 From fear to confidence: building in English as a founder
30:50 Where to start if your marketing isn’t working

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If you're working on your positioning, pitch, or communication, this is exactly what I help with:

⁠LinkedIn⁠

⁠makemeHEARD⁠

Connect with Renata:

LinkedIn

Digital Hunch

Rebuilding SaaS Marketing Podcast

Ex-Google. TEDx speaker. Founder.

Today, I’m speaking with Taalai Djuamabaev — former Google engineer, TEDx speaker, and founder of Growth Hungry Academy. He’s a true advocate for the growth hungry mindset.

💥 What do you talk about with someone who left Google, turned down millions of dollars, and chose to build a global academy for engineers instead?

– Childhood and education in Kyrgyzstan — how it shaped his values and worldview
– How to land a job at Google — and how to escape the golden cage
– Why startups aren’t always about the money
– What it really takes to prepare for a TEDx talk
– How Growth Hungry Academy was born — for engineers with global ambitions
– The emotional and mental toll of radical life changes
– Reflections on the future of AI and raising children in an uncertain world

🎧 Now streaming on Spotify and Apple Podcasts.

Welcome to the “Much Watch” podcast! Here, I break down the cultural barriers between English and non-English speaking worlds. I invite native English speakers and immigrants to share their insights on a wide range of cultural aspects of English-speaking countries.

Alex on Instagram

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⁠Anastasiia on Linkedin⁠

⁠Anastasiia's Telegram Channel⁠

⁠English Egoist Project

Our next guest - Olga Barry, Founder of Barry Investments LLC.

Olga has been hustling in tech sales and startup growth for 8 years, and recently she has become fully immersed in scaling her own US-based Startup Growth Agency.

Olga has already enabled more than a dozen founders to execute growth hacking and find their first strategic clients, and she is ready to share her thoughts on:

- Ways startups can succeed in transitioning from local markets to the American market- Life in the USA and how to better understand local US buyers

- Experience speaking and attending 7 major tech conferences in less than a year and numerous networking events as an immigrant

- How one can monetize their English language skills as a business skill and succeed in the US

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Olga on Linkedin⁠

Olga's website

Olga's Telegram Channel | Barry Hustles

Olga is hiring: Sales Tech Representative (entry to mid level). Please contact her on Linkedin for details.

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⁠Anastasiia on Linkedin⁠

⁠Anastasiia's Telegram Channel⁠

⁠English Egoist Project

Our first guest will be Daniil Shcherbakov Shcherbakov - Co-Founder of Libi & Daughters Daughters. Daniil is a seasoned Startup Mentor with a decade of experience in launching companies from scratch. A Cambridge graduate holding an MBA from the Cambridge Judge Business School, he also manages a Telegram channel focused on guiding startups to the international market - "Другие Берега" ("Other Shores").

Daniil has been living in Cambridge for several years and will tell us about:

- His entrepreneurial journey

- How he made it from Samara to Cambridge

- Life in the UK and how to blend in with the Brits

- What the MBA at Cambridge has given him

- Why he does not put native English speakers on a pedestal 😎

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Daniil on Linkedin

Daniil's Telegram Channel

Libi & Daughters

Daniil's course on Writing Cold Emails That Get Results

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Anastasiia on Linkedin

Anastasiia's Telegram Channel

English Egoist Project