The Content Driven Business Podcast

How to Get Known as The Best in The World (by Writing a Book) With Mike Rhodes


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Resource Links:
Content Driven Business Website (https://contentdrivenbusiness.com)
Resources from Content Driven Business (https://contentdrivenbusiness.com/resources)
The Content Driven Business Podcast (https://www.contentdrivenbusiness.com/podcast/)
Websavvy Website (https://websavvy.com.au) 
 
Books Mentioned:
 
Ultimate Guide to Google AdWords By Mike Rhodes (https://www.amazon.com/Ultimate-Guide-Google-AdWords-Million/dp/1599185423) 
The E Myth by Michael Gerber (https://www.amazon.com/Myth-Revisited-Small-Businesses-About/) 
The Cashflow Quadrant by Robert Kiyosaki (https://www.amazon.com/Rich-Dads-Cashflow-Quadrant-Financial) 
Resonate by Nancy Duarte (https://www.amazon.com/Resonate-Present-Stories-Transform-Audiences/dp/0470632011) 
 
Reputation takes you places. Whether it’s in your circle of friends or industry colleagues, having the title of “expert” or “master” is a goal for anyone who feels like they have something valuable to say. One way to get there is by writing a book.
For today’s episode, we spend time with Mike Rhodes, author of the highly-praised book “Ultimate Guide to Google AdWords” and Founder and CEO of Websavvy. He shares his journey on starting his business, building connections, and writing his book, and gives tips on speaking well for small and large audiences alike. This episode is recommended for anyone looking to become an expert in their field. 
 
We’ll be talking about:
His journey and how everything started for him [03:20]
How his book took off and contributed as a driver for his business [08:00]
Making connections, getting clients, and keeping those networks [14:30] 
Advice on getting on-stage for the first time [18:19]
The value of remaining conscientious on every stage you speak on [23:34]
How to become a great speaker [25:53]
His approach to giving great content on stage [27:00]
The process of promoting his book [30:05]
His book-writing process [31:38]
 
About Our Guest:
Mike Rhodes is a Google Ads Master and the author of the best-selling book on Adwords, “Ultimate Guide to Google Adwords” with Perry Marshall. He is the Founder and CEO of the award-winning agency, Websavvy, and was named by Google as one of the Top 18 agencies worldwide. Mike is also an internationally recognized speaker for conferences such as the Traffic & Conversion Summit and Digital Forum Moscow.
Visit Mike’s personal website: https://mikerhodes.com.au
Connect with Mike on LinkedIn: linkedin.com/in/websavvy
Follow Mike on Twitter: https://twitter.com/thegoogleguy 
 
If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See you on the next one!
 
Connect with Will Wang of Content Driven Business: 
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The Content Driven Business PodcastBy The Content Driven Business Podcast