Content is key, and while this phrase has become cliché for those in the industry, it’s a concept one shouldn’t take lightly. Creating something relevant and contextually fitting for your audience can be easy or difficult, depending on your strategy and play.
In this episode, we’ll be sitting down with James Schramko, expert business coach and founder of SuperFastBusiness, to learn about growing two 7-figure businesses through content and what strategies and tactics he uses to share them with thousands of people every month. We’re also going to cover ways to find topics that are relevant and engaging to your audience, and the systems and processes that ensure content creation is easy, fast, and efficient.
So, if you're wondering how to use content marketing in your business, and what strategies the experts themselves are currently utilizing, this is going to be an incredibly insightful episode for you.
Before we start, I want to let you know that we created a whole bunch of templates and free resources to help in your content marketing efforts. If you want to create content that grows your business and helps you stand out from the competition quickly & effectively, head over to Content Driven Business Resources. Please don’t forget to subscribe, tune in, and share this episode!
About Our Guest
James Schramko is a Sydney-based business coaching expert, mentor, investor, and founder of SuperFastBusiness, an amazing resource for online business owners looking to increase profit with less work. He’s started, developed, and sold multiple successful businesses and excels in making the complex world of business simple.
To learn more about James, visit SuperFastBusiness and listen to the SuperFastBusiness Podcast.
Growing Two 7-Figure Businesses With ContentStart of The Journey
Started out as an affiliate, selling other people's software for commission.
His position urged him to learn writing offers and bonuses, learning website building, driving traffic to increase sales, and creating his own products.
His experience as General Manager at Mercedes-Benz trained him with working on spreadsheets, team-building, strategizing, and branding.
Content for Building 7-Figure Businesses
Video content is what a massive number of people consume nowadays.
Their podcast is their core focus, supported by creating supplemental videos to distribute on social media.
A really good way to educate and inform the perfect audience, and eventually leads them to a conversion process.
Strategizing Content:
Personally engage often with your community.
Utilize conversations you have with experts or business owners by writing notes for future books, courses, videos, podcast series, all based on that interaction.
Conduct research and analysis, meaning understand your audience to stay in tune with the conversation.
Stay updated on what's happening in the world in regards to your industry.
Working With Data
Traditionally, they haven't spent a lot on ads, but based on the results from 2019 ($8000 spend, $260,000 return), he's looking to spend more in 2020.
SEO is fundamental to good content, and he's employed an expert to help on that.
They upload their content natively to each platform and take chunks off the videos to promote each episode.
Short videos around 2-4 minutes help give the show exposure and podcast promotion.
Platform Dependency
Being too dependent on a platform can lead to loss of data.
Spread out your content to different channels to cover all bases.
Branding As a Strength
A strong brand is the number one defense against platforms that may decide to hurt you.
We're moving to an era where a personal brand gets more engagement compared to business brands.
Working on a personal brand and your business brand can be seen as a collaborative competition.
Working In Teams
Having someone on the team do research on episodes and the necessary pre-work is a good way to start.
An organized system for preparing episodes is important for the team to work efficiently.
How To Start Creating Content For Your Business
Think about the context and relevance of your content.
Decide if the content you want to publish will make the consumer better off afterwards.
Will they be able to learn something from watching that episode?
Help your audience by leading them to where you want them to go, whether it's purchasing your product or learning more about your market.
Resources
“Work Less, Make More” (Audible)
See omnystudio.com/listener for privacy information.
