When marketers get marketing attribution right, it opens up a whole new world to them in terms of finding efficiency with spending. However, the complexities of a multi-channel marketing team often lead to marketing attribution only showing a small piece of the puzzle.

In this episode of Closing Time, meet Larry Todd of LeadsRx, a marketing attribution company. Larry will talk through the power of cross-channel attribution (also called full-funnel attribution) and will give you the trends to look for in 2025.

Watch the episode on YouTube.

 

Ready to convert every marketing touch into revenue? Get a demo of LeadsRx's multi-touch attribution software today. 

Shopping for a new CRM? Get a demo or start a free trial of Insightly's modern CRM that teams love. 

 

Connect With: 

• Larry Todd: LinkedIn //  LeadsRx

• Alex Nazarevich: LinkedIn //  Unbounce's Website

• Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube