Christina Lenkowski  is our guest today on the Steve Jobs inspired Join Up Dots business podcast. She is a forward-thinking publicity strategist and educator for entrepreneurs, speakers and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries through being a guest on other people’s podcasts. During her 13 years of PR agency and consulting work, Christina has helped clients earn spots in print publications like Martha Stewart Living, Sunset, Reader’s Digest, and Big Life, and online coverage in MSN.com and TravelChannel.com, among others. Christina herself has been featured on websites like Medium.com and CEOHacks.com. How The Dots Joined Up For Christina She’s been a guest on many podcasts, including Her Empire Builder, Hustle Like a Mother, Health Coach Nation and Launch It Girl, and helped her clients get booked on many other top-rated shows. As she says "Even though I specialized in PR and publicity (my particular niche was tourism), I was really only promoting my course - or at least trying to - through paid ads and live webinars, because that's what all the "gurus" and "experts" said to do... And while those worked for me to a certain extent (kinda), I knew I wasn't bringing in enough people, and they certainly weren't coming in with any knowledge of what I was about and had to offer. To be honest, it was a bit of a bottomless money pit of my own creation. So I started to do for myself what I had been doing for my clients - I got publicity on podcasts. Well lets find out as we bring onto the show to start joining up dots with the one and only smartphone marketing expert Christina Lenkowski