Multifamily Mix with Barbara Savona

How to Get More Applications During Apartment Tours


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Some of the best leasing tips aren't flashy. They're small shifts that help prospects picture themselves living in your community and move closer to a decision.

In this Morning Minutes episode, Barbara shares a simple technique she used as a leasing consultant when touring couples, roommates, and families. Instead of hovering during the apartment tour, she would intentionally step outside and give prospects a few minutes alone in the apartment.

Why?

Because that's when the real conversation starts.

It's when questions come up, concerns surface, and prospects begin imagining their furniture, pets, routines, and lives in the space. By creating room for those conversations to happen while they're still onsite, leasing teams have a better opportunity to answer objections, build confidence, and move toward an application.

You'll also hear practical ways to:

• Make the apartment feel more personal during tours

• Encourage prospects to envision their future in the home

• Uncover objections before they leave the property

• Create natural opportunities to ask for the lease

A simple tip. A big impact. Especially during busy leasing season.

Have a question or challenge you'd like Barbara to cover in a future Morning Minutes episode?

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Multifamily Mix with Barbara SavonaBy Sprout Marketing

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