Google reviews still matter — and if you're running a PDR shop, they can be the difference between staying busy and getting buried.

In this episode, John Highley breaks down real-world, proven strategies for getting more Google reviews without sounding desperate or awkward. These are methods John personally uses — and ones he's seen work repeatedly for high-performing PDR shops.

We cover:

• How going above and beyond on small repairs turns into 5-star reviews

• Why simple favors (buffing scratches, fixing clips, small extras) convert better than asking

• The right way to send review links so customers actually complete them

• Follow-up systems that don't feel spammy

• Why personalized video follow-ups and handwritten notes still crush

• How local coffee shop gift cards can multiply goodwill and referrals

• Why Google reviews now matter beyond Google — including AI tools like ChatGPT

If you want more reviews, more trust, and more inbound work without chasing customers, this episode is straight gold — especially for PDR techs building long-term leverage in their market.