In this episode, we unravel the secrets of how to get more massage clients, using a real-life case study as their guide. Discover how a single mum, balancing her roles as a PT and a massage therapist, successfully gained 15 new clients in just four weeks without any advertising spend. If you're looking to get more massage clients, this episode is a goldmine of actionable insights.

Timeline Summary:

• [00:00:05] Introduction to the case study and the quest to get more massage clients.
• [00:00:45] The overlooked element in training.
• [00:02:04] Saki's challenges in the initial phase of her journey to get more massage clients.
• [00:03:43] The undeniable power of an online presence in the massage industry.
• [00:06:07] Laying the foundation: Website, SEO, and Google reviews for massage services.
• [00:10:14] The results: Achieving the top spot in local search to get more massage clients.

Detailed Breakdown:

1. The Problem: Many trainers struggle with recurring income and attracting leads. Sasky, despite her skills, was invisible online.
2. The Strategy: Focus on one service (massage therapy) and dominate the local search for it.
3. The Implementation: Built a fast, optimized website, created a logo, and set up a Google My Business profile.
4. The Power of Reviews: Leveraged past clients to leave reviews on Google, boosting credibility and search ranking.
5. The Results: Within a week, Sasky ranked number one on Google for her services in her town. 11 out of the 15 new clients came directly from Google searches.
6. The Takeaway: A strong online presence, especially on Google, can be a game-changer for local businesses.

Websites and Resources Mentioned:

• Fiverr
• Strength Matters

Quotes:

"People are actively searching on Google to find your businesses and services. But if you can't be found, you'll never get clients." - James Breese

"When people use Google, they're buyers. It's buyer's intent." - Andrew Wallis

"A strong online presence, especially on Google, can be a game-changer for local businesses." - James Breese

"Having a website to tell them who you are and what you do is the first thing you should set up as a business owner." - James Breese

"You want to do the social media stuff at a later date, but have the foundations first in place with this." - James Breese

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